← Comparisons Attentive vs Brevo for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $163 and $485.
TL;DR
Top picks at a glance
- Pick A Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Pick B Brevo — Cost-aware email volume without premium ecommerce pricing.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Attentive | Brevo |
|---|
| Best for | Larger DTC brands with high SMS volume | Budget-conscious stores needing practical campaigns |
| Pricing | Custom enterprise pricing | Free tier; paid from ~$25/mo |
| Shopify depth | Deep | Integration |
| Automation | Advanced | Solid |
| Cart channels | sms, email, marketing, cart recovery | email, sms, marketing |
| Rating | 4.6/5 | 4.5/5 |
Attentive vs Brevo: scenario 1 — international shipping quote sticker shock. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 2 — subscription toggle left on at checkout. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 3 — first-time mobile shopper on Instagram traffic. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 3 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 4 — size matrix with two variants OOS. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 4 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 5 — gift message field abandoned mid-flow. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 6 — high-AOV cart with financing widget opened. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 7 — bundle discount not applied in cart. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 3 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 8 — BNPL selected then dropped at review. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 4 favors push nudge; watch for discount on email one before trust proof. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 9 — B2B cart below MOQ threshold. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 10 — logged-in repeat buyer with saved address. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for no suppression after partial refund. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 11 — international shipping quote sticker shock. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 3 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 12 — subscription toggle left on at checkout. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 4 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 13 — first-time mobile shopper on Instagram traffic. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 14 — size matrix with two variants OOS. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 15 — gift message field abandoned mid-flow. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 16 — high-AOV cart with financing widget opened. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 17 — bundle discount not applied in cart. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 18 — BNPL selected then dropped at review. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 19 — B2B cart below MOQ threshold. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 3 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 20 — logged-in repeat buyer with saved address. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 4 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 21 — international shipping quote sticker shock. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 1 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Attentive vs Brevo: scenario 22 — subscription toggle left on at checkout. At $163 AOV and 38% margin, full-price recovery contributes $61.94 vs $53.27 after a 14% code (Δ $8.67). Ladder touch 2 favors email proof; watch for discount on email one before trust proof. Email 1 ~101m, email 2 ~39h, SMS branch ~6h for opted-in only.
Cart recovery workflow test
$163 cart: email 101m / 39h / SMS 6h. $485 cart: adjust discount cap down 11% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Who should choose Brevo
Brevo fits stores prioritizing dependable sends and volume pricing over deep Shopify lifecycle tooling.
Extended recovery research
Cart recovery note 1 (attentive-vs-brevo.astro): $278 AOV, 67% margin → $186.26 full-price vs 9% incentive path $169.5 (Δ $16.76). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (attentive-vs-brevo.astro): $279 AOV, 68% margin → $189.72 full-price vs 10% incentive path $170.75 (Δ $18.97). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (attentive-vs-brevo.astro): $280 AOV, 69% margin → $193.2 full-price vs 11% incentive path $171.95 (Δ $21.25). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (attentive-vs-brevo.astro): $281 AOV, 70% margin → $196.7 full-price vs 12% incentive path $173.1 (Δ $23.6). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (attentive-vs-brevo.astro): $282 AOV, 71% margin → $200.22 full-price vs 13% incentive path $174.19 (Δ $26.03). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (attentive-vs-brevo.astro): $283 AOV, 72% margin → $203.76 full-price vs 14% incentive path $175.23 (Δ $28.53). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (attentive-vs-brevo.astro): $284 AOV, 32% margin → $90.88 full-price vs 15% incentive path $77.25 (Δ $13.63). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (attentive-vs-brevo.astro): $285 AOV, 33% margin → $94.05 full-price vs 16% incentive path $79.0 (Δ $15.05). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (attentive-vs-brevo.astro): $286 AOV, 34% margin → $97.24 full-price vs 17% incentive path $80.71 (Δ $16.53). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (attentive-vs-brevo.astro): $287 AOV, 35% margin → $100.45 full-price vs 18% incentive path $82.37 (Δ $18.08). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (attentive-vs-brevo.astro): $475 AOV, 71% margin → $337.25 full-price vs 13% incentive path $293.41 (Δ $43.84). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (attentive-vs-brevo.astro): $476 AOV, 72% margin → $342.72 full-price vs 14% incentive path $294.74 (Δ $47.98). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (attentive-vs-brevo.astro): $477 AOV, 32% margin → $152.64 full-price vs 15% incentive path $129.74 (Δ $22.9). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (attentive-vs-brevo.astro): $478 AOV, 33% margin → $157.74 full-price vs 16% incentive path $132.5 (Δ $25.24). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (attentive-vs-brevo.astro): $479 AOV, 34% margin → $162.86 full-price vs 17% incentive path $135.17 (Δ $27.69). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (attentive-vs-brevo.astro): $480 AOV, 35% margin → $168.0 full-price vs 18% incentive path $137.76 (Δ $30.24). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (attentive-vs-brevo.astro): $481 AOV, 36% margin → $173.16 full-price vs 19% incentive path $140.26 (Δ $32.9). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (attentive-vs-brevo.astro): $482 AOV, 37% margin → $178.34 full-price vs 20% incentive path $142.67 (Δ $35.67). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (attentive-vs-brevo.astro): $483 AOV, 38% margin → $183.54 full-price vs 8% incentive path $168.86 (Δ $14.68). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (attentive-vs-brevo.astro): $484 AOV, 39% margin → $188.76 full-price vs 9% incentive path $171.77 (Δ $16.99). Ladder: email 83m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (attentive-vs-brevo.astro): $506 AOV, 61% margin → $308.66 full-price vs 18% incentive path $253.1 (Δ $55.56). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (attentive-vs-brevo.astro): $507 AOV, 62% margin → $314.34 full-price vs 19% incentive path $254.62 (Δ $59.72). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (attentive-vs-brevo.astro): $508 AOV, 63% margin → $320.04 full-price vs 20% incentive path $256.03 (Δ $64.01). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (attentive-vs-brevo.astro): $509 AOV, 64% margin → $325.76 full-price vs 8% incentive path $299.7 (Δ $26.06). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (attentive-vs-brevo.astro): $510 AOV, 65% margin → $331.5 full-price vs 9% incentive path $301.67 (Δ $29.83). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (attentive-vs-brevo.astro): $511 AOV, 66% margin → $337.26 full-price vs 10% incentive path $303.53 (Δ $33.73). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (attentive-vs-brevo.astro): $512 AOV, 67% margin → $343.04 full-price vs 11% incentive path $305.31 (Δ $37.73). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (attentive-vs-brevo.astro): $513 AOV, 68% margin → $348.84 full-price vs 12% incentive path $306.98 (Δ $41.86). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (attentive-vs-brevo.astro): $514 AOV, 69% margin → $354.66 full-price vs 13% incentive path $308.55 (Δ $46.11). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (attentive-vs-brevo.astro): $515 AOV, 70% margin → $360.5 full-price vs 14% incentive path $310.03 (Δ $50.47). Ladder: email 114m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (attentive-vs-brevo.astro): $537 AOV, 51% margin → $273.87 full-price vs 10% incentive path $246.48 (Δ $27.39). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (attentive-vs-brevo.astro): $538 AOV, 52% margin → $279.76 full-price vs 11% incentive path $248.99 (Δ $30.77). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (attentive-vs-brevo.astro): $539 AOV, 53% margin → $285.67 full-price vs 12% incentive path $251.39 (Δ $34.28). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (attentive-vs-brevo.astro): $540 AOV, 54% margin → $291.6 full-price vs 13% incentive path $253.69 (Δ $37.91). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (attentive-vs-brevo.astro): $541 AOV, 55% margin → $297.55 full-price vs 14% incentive path $255.89 (Δ $41.66). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (attentive-vs-brevo.astro): $542 AOV, 56% margin → $303.52 full-price vs 15% incentive path $257.99 (Δ $45.53). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (attentive-vs-brevo.astro): $543 AOV, 57% margin → $309.51 full-price vs 16% incentive path $259.99 (Δ $49.52). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (attentive-vs-brevo.astro): $544 AOV, 58% margin → $315.52 full-price vs 17% incentive path $261.88 (Δ $53.64). Ladder: email 52m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (attentive-vs-brevo.astro): $545 AOV, 59% margin → $321.55 full-price vs 18% incentive path $263.67 (Δ $57.88). Ladder: email 53m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (attentive-vs-brevo.astro): $546 AOV, 60% margin → $327.6 full-price vs 19% incentive path $265.36 (Δ $62.24). Ladder: email 54m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (attentive-vs-brevo.astro): $568 AOV, 41% margin → $232.88 full-price vs 15% incentive path $197.95 (Δ $34.93). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (attentive-vs-brevo.astro): $569 AOV, 42% margin → $238.98 full-price vs 16% incentive path $200.74 (Δ $38.24). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (attentive-vs-brevo.astro): $570 AOV, 43% margin → $245.1 full-price vs 17% incentive path $203.43 (Δ $41.67). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (attentive-vs-brevo.astro): $571 AOV, 44% margin → $251.24 full-price vs 18% incentive path $206.02 (Δ $45.22). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (attentive-vs-brevo.astro): $572 AOV, 45% margin → $257.4 full-price vs 19% incentive path $208.49 (Δ $48.91). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (attentive-vs-brevo.astro): $573 AOV, 46% margin → $263.58 full-price vs 20% incentive path $210.86 (Δ $52.72). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (attentive-vs-brevo.astro): $574 AOV, 47% margin → $269.78 full-price vs 8% incentive path $248.2 (Δ $21.58). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/attentive-vs-brevo.astro: stacked coupon. $278 AOV at 67% margin yields $186.26 contribution at full price versus $169.5 after a 9% recovery code (Δ $16.76). Email 1 ~70 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/attentive-vs-brevo.astro: shipping shock. $279 AOV at 68% margin yields $189.72 contribution at full price versus $170.75 after a 10% recovery code (Δ $18.97). Email 1 ~71 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/attentive-vs-brevo.astro: gift sizing. $280 AOV at 69% margin yields $193.2 contribution at full price versus $171.95 after a 11% recovery code (Δ $21.25). Email 1 ~72 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/attentive-vs-brevo.astro: MOQ block. $281 AOV at 70% margin yields $196.7 contribution at full price versus $173.1 after a 12% recovery code (Δ $23.6). Email 1 ~73 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/attentive-vs-brevo.astro: mobile distraction. $282 AOV at 71% margin yields $200.22 contribution at full price versus $174.19 after a 13% recovery code (Δ $26.03). Email 1 ~74 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/attentive-vs-brevo.astro: BNPL drop. $283 AOV at 72% margin yields $203.76 contribution at full price versus $175.23 after a 14% recovery code (Δ $28.53). Email 1 ~75 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/attentive-vs-brevo.astro: OOS variant. $284 AOV at 32% margin yields $90.88 contribution at full price versus $77.25 after a 15% recovery code (Δ $13.63). Email 1 ~76 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/attentive-vs-brevo.astro: stacked coupon. $285 AOV at 33% margin yields $94.05 contribution at full price versus $79.0 after a 16% recovery code (Δ $15.05). Email 1 ~77 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/attentive-vs-brevo.astro: shipping shock. $286 AOV at 34% margin yields $97.24 contribution at full price versus $80.71 after a 17% recovery code (Δ $16.53). Email 1 ~78 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/attentive-vs-brevo.astro: gift sizing. $287 AOV at 35% margin yields $100.45 contribution at full price versus $82.37 after a 18% recovery code (Δ $18.08). Email 1 ~79 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/attentive-vs-brevo.astro: stacked coupon. $475 AOV at 71% margin yields $337.25 contribution at full price versus $293.41 after a 13% recovery code (Δ $43.84). Email 1 ~74 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/attentive-vs-brevo.astro: shipping shock. $476 AOV at 72% margin yields $342.72 contribution at full price versus $294.74 after a 14% recovery code (Δ $47.98). Email 1 ~75 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/attentive-vs-brevo.astro: gift sizing. $477 AOV at 32% margin yields $152.64 contribution at full price versus $129.74 after a 15% recovery code (Δ $22.9). Email 1 ~76 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/attentive-vs-brevo.astro: MOQ block. $478 AOV at 33% margin yields $157.74 contribution at full price versus $132.5 after a 16% recovery code (Δ $25.24). Email 1 ~77 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/attentive-vs-brevo.astro: mobile distraction. $479 AOV at 34% margin yields $162.86 contribution at full price versus $135.17 after a 17% recovery code (Δ $27.69). Email 1 ~78 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/attentive-vs-brevo.astro: BNPL drop. $480 AOV at 35% margin yields $168.0 contribution at full price versus $137.76 after a 18% recovery code (Δ $30.24). Email 1 ~79 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/attentive-vs-brevo.astro: OOS variant. $481 AOV at 36% margin yields $173.16 contribution at full price versus $140.26 after a 19% recovery code (Δ $32.9). Email 1 ~80 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/attentive-vs-brevo.astro: stacked coupon. $482 AOV at 37% margin yields $178.34 contribution at full price versus $142.67 after a 20% recovery code (Δ $35.67). Email 1 ~81 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/attentive-vs-brevo.astro: shipping shock. $483 AOV at 38% margin yields $183.54 contribution at full price versus $168.86 after a 8% recovery code (Δ $14.68). Email 1 ~82 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/attentive-vs-brevo.astro: gift sizing. $484 AOV at 39% margin yields $188.76 contribution at full price versus $171.77 after a 9% recovery code (Δ $16.99). Email 1 ~83 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/attentive-vs-brevo.astro: MOQ block. $506 AOV at 61% margin yields $308.66 contribution at full price versus $253.1 after a 18% recovery code (Δ $55.56). Email 1 ~105 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/attentive-vs-brevo.astro: mobile distraction. $507 AOV at 62% margin yields $314.34 contribution at full price versus $254.62 after a 19% recovery code (Δ $59.72). Email 1 ~106 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/attentive-vs-brevo.astro: BNPL drop. $508 AOV at 63% margin yields $320.04 contribution at full price versus $256.03 after a 20% recovery code (Δ $64.01). Email 1 ~107 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/attentive-vs-brevo.astro: OOS variant. $509 AOV at 64% margin yields $325.76 contribution at full price versus $299.7 after a 8% recovery code (Δ $26.06). Email 1 ~108 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/attentive-vs-brevo.astro: stacked coupon. $510 AOV at 65% margin yields $331.5 contribution at full price versus $301.67 after a 9% recovery code (Δ $29.83). Email 1 ~109 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/attentive-vs-brevo.astro: shipping shock. $511 AOV at 66% margin yields $337.26 contribution at full price versus $303.53 after a 10% recovery code (Δ $33.73). Email 1 ~110 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/attentive-vs-brevo.astro: gift sizing. $512 AOV at 67% margin yields $343.04 contribution at full price versus $305.31 after a 11% recovery code (Δ $37.73). Email 1 ~111 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/attentive-vs-brevo.astro: MOQ block. $513 AOV at 68% margin yields $348.84 contribution at full price versus $306.98 after a 12% recovery code (Δ $41.86). Email 1 ~112 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/attentive-vs-brevo.astro: mobile distraction. $514 AOV at 69% margin yields $354.66 contribution at full price versus $308.55 after a 13% recovery code (Δ $46.11). Email 1 ~113 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/attentive-vs-brevo.astro: BNPL drop. $515 AOV at 70% margin yields $360.5 contribution at full price versus $310.03 after a 14% recovery code (Δ $50.47). Email 1 ~114 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/attentive-vs-brevo.astro: OOS variant. $537 AOV at 51% margin yields $273.87 contribution at full price versus $246.48 after a 10% recovery code (Δ $27.39). Email 1 ~45 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/attentive-vs-brevo.astro: stacked coupon. $538 AOV at 52% margin yields $279.76 contribution at full price versus $248.99 after a 11% recovery code (Δ $30.77). Email 1 ~46 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/attentive-vs-brevo.astro: shipping shock. $539 AOV at 53% margin yields $285.67 contribution at full price versus $251.39 after a 12% recovery code (Δ $34.28). Email 1 ~47 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/attentive-vs-brevo.astro: gift sizing. $540 AOV at 54% margin yields $291.6 contribution at full price versus $253.69 after a 13% recovery code (Δ $37.91). Email 1 ~48 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/attentive-vs-brevo.astro: MOQ block. $541 AOV at 55% margin yields $297.55 contribution at full price versus $255.89 after a 14% recovery code (Δ $41.66). Email 1 ~49 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/attentive-vs-brevo.astro: mobile distraction. $542 AOV at 56% margin yields $303.52 contribution at full price versus $257.99 after a 15% recovery code (Δ $45.53). Email 1 ~50 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/attentive-vs-brevo.astro: BNPL drop. $543 AOV at 57% margin yields $309.51 contribution at full price versus $259.99 after a 16% recovery code (Δ $49.52). Email 1 ~51 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/attentive-vs-brevo.astro: OOS variant. $544 AOV at 58% margin yields $315.52 contribution at full price versus $261.88 after a 17% recovery code (Δ $53.64). Email 1 ~52 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/attentive-vs-brevo.astro: stacked coupon. $545 AOV at 59% margin yields $321.55 contribution at full price versus $263.67 after a 18% recovery code (Δ $57.88). Email 1 ~53 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/attentive-vs-brevo.astro: shipping shock. $546 AOV at 60% margin yields $327.6 contribution at full price versus $265.36 after a 19% recovery code (Δ $62.24). Email 1 ~54 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/attentive-vs-brevo.astro: gift sizing. $568 AOV at 41% margin yields $232.88 contribution at full price versus $197.95 after a 15% recovery code (Δ $34.93). Email 1 ~76 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/attentive-vs-brevo.astro: MOQ block. $569 AOV at 42% margin yields $238.98 contribution at full price versus $200.74 after a 16% recovery code (Δ $38.24). Email 1 ~77 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/attentive-vs-brevo.astro: mobile distraction. $570 AOV at 43% margin yields $245.1 contribution at full price versus $203.43 after a 17% recovery code (Δ $41.67). Email 1 ~78 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/attentive-vs-brevo.astro: BNPL drop. $571 AOV at 44% margin yields $251.24 contribution at full price versus $206.02 after a 18% recovery code (Δ $45.22). Email 1 ~79 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/attentive-vs-brevo.astro: OOS variant. $572 AOV at 45% margin yields $257.4 contribution at full price versus $208.49 after a 19% recovery code (Δ $48.91). Email 1 ~80 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/attentive-vs-brevo.astro: stacked coupon. $573 AOV at 46% margin yields $263.58 contribution at full price versus $210.86 after a 20% recovery code (Δ $52.72). Email 1 ~81 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/attentive-vs-brevo.astro: shipping shock. $574 AOV at 47% margin yields $269.78 contribution at full price versus $248.2 after a 8% recovery code (Δ $21.58). Email 1 ~82 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/attentive-vs-brevo.astro: gift sizing. $575 AOV at 48% margin yields $276.0 contribution at full price versus $251.16 after a 9% recovery code (Δ $24.84). Email 1 ~83 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/attentive-vs-brevo.astro: MOQ block. $576 AOV at 49% margin yields $282.24 contribution at full price versus $254.02 after a 10% recovery code (Δ $28.22). Email 1 ~84 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/attentive-vs-brevo.astro: mobile distraction. $577 AOV at 50% margin yields $288.5 contribution at full price versus $256.76 after a 11% recovery code (Δ $31.74). Email 1 ~85 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/attentive-vs-brevo.astro: BNPL drop. $599 AOV at 72% margin yields $431.28 contribution at full price versus $345.02 after a 20% recovery code (Δ $86.26). Email 1 ~107 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/attentive-vs-brevo.astro: OOS variant. $600 AOV at 32% margin yields $192.0 contribution at full price versus $176.64 after a 8% recovery code (Δ $15.36). Email 1 ~108 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/attentive-vs-brevo.astro: stacked coupon. $601 AOV at 33% margin yields $198.33 contribution at full price versus $180.48 after a 9% recovery code (Δ $17.85). Email 1 ~109 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/attentive-vs-brevo.astro: shipping shock. $602 AOV at 34% margin yields $204.68 contribution at full price versus $184.21 after a 10% recovery code (Δ $20.47). Email 1 ~110 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Attentive or Brevo for cart recovery?
Choose Attentive when Larger DTC brands with high SMS volume. Choose Brevo when Budget-conscious stores needing practical campaigns. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $163 cart (38% margin) and $485 cart (36% margin) with separate incentive caps.
Channel escalation?
Email 101m → 39h → SMS 6h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$163 full-price $61.94 vs 14% code $53.27 (Δ $8.67).
Who should choose each?
Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.… Brevo: Brevo fits stores prioritizing dependable sends and volume pricing over deep Shopify lifecycle tooling.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.