← Comparisons Attentive vs Recart for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $553 and $677.
TL;DR
Top picks at a glance
- Pick A Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Pick B Recart — Mobile-first cart recovery specialization.
| Dimension | Attentive | Recart |
|---|
| Best for | Larger DTC brands with high SMS volume | Stores focused on cart recovery via mobile channels |
| Pricing | Custom enterprise pricing | Paid plans / custom |
| Shopify depth | Deep | Native |
| Automation | Advanced | Solid |
| Cart channels | sms, email, marketing, cart recovery | sms, marketing, cart recovery |
| Rating | 4.6/5 | 4.4/5 |
Attentive vs Recart: scenario 1 — logged-in repeat buyer with saved address. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 2 — international shipping quote sticker shock. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 3 — subscription toggle left on at checkout. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 4 — first-time mobile shopper on Instagram traffic. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 5 — size matrix with two variants OOS. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 6 — gift message field abandoned mid-flow. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 7 — high-AOV cart with financing widget opened. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 8 — bundle discount not applied in cart. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 9 — BNPL selected then dropped at review. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 10 — B2B cart below MOQ threshold. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 11 — logged-in repeat buyer with saved address. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 12 — international shipping quote sticker shock. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 13 — subscription toggle left on at checkout. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for no suppression after partial refund. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 14 — first-time mobile shopper on Instagram traffic. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 15 — size matrix with two variants OOS. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 3 favors email proof; watch for recovery for fully OOS cart. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 16 — gift message field abandoned mid-flow. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 4 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 17 — high-AOV cart with financing widget opened. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 18 — bundle discount not applied in cart. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 19 — BNPL selected then dropped at review. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 20 — B2B cart below MOQ threshold. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 21 — logged-in repeat buyer with saved address. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Attentive vs Recart: scenario 22 — international shipping quote sticker shock. At $553 AOV and 58% margin, full-price recovery contributes $320.74 vs $259.8 after a 19% code (Δ $60.94). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~54m, email 2 ~38h, SMS branch ~4h for opted-in only.
Cart recovery workflow test
$553 cart: email 54m / 38h / SMS 4h. $677 cart: adjust discount cap down 13% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Who should choose Recart
Recart when abandoned cart recovery is the primary problem and mobile reminders outperform email.
Extended recovery research
Cart recovery note 1 (attentive-vs-recart.astro): $257 AOV, 67% margin → $172.19 full-price vs 12% incentive path $151.53 (Δ $20.66). Ladder: email 34m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (attentive-vs-recart.astro): $258 AOV, 68% margin → $175.44 full-price vs 13% incentive path $152.63 (Δ $22.81). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (attentive-vs-recart.astro): $259 AOV, 69% margin → $178.71 full-price vs 14% incentive path $153.69 (Δ $25.02). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (attentive-vs-recart.astro): $260 AOV, 70% margin → $182.0 full-price vs 15% incentive path $154.7 (Δ $27.3). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (attentive-vs-recart.astro): $261 AOV, 71% margin → $185.31 full-price vs 16% incentive path $155.66 (Δ $29.65). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (attentive-vs-recart.astro): $262 AOV, 72% margin → $188.64 full-price vs 17% incentive path $156.57 (Δ $32.07). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (attentive-vs-recart.astro): $263 AOV, 32% margin → $84.16 full-price vs 18% incentive path $69.01 (Δ $15.15). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (attentive-vs-recart.astro): $264 AOV, 33% margin → $87.12 full-price vs 19% incentive path $70.57 (Δ $16.55). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (attentive-vs-recart.astro): $265 AOV, 34% margin → $90.1 full-price vs 20% incentive path $72.08 (Δ $18.02). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (attentive-vs-recart.astro): $266 AOV, 35% margin → $93.1 full-price vs 8% incentive path $85.65 (Δ $7.45). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (attentive-vs-recart.astro): $673 AOV, 47% margin → $316.31 full-price vs 17% incentive path $262.54 (Δ $53.77). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (attentive-vs-recart.astro): $674 AOV, 48% margin → $323.52 full-price vs 18% incentive path $265.29 (Δ $58.23). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (attentive-vs-recart.astro): $675 AOV, 49% margin → $330.75 full-price vs 19% incentive path $267.91 (Δ $62.84). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (attentive-vs-recart.astro): $676 AOV, 50% margin → $338.0 full-price vs 20% incentive path $270.4 (Δ $67.6). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (attentive-vs-recart.astro): $677 AOV, 51% margin → $345.27 full-price vs 8% incentive path $317.65 (Δ $27.62). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (attentive-vs-recart.astro): $678 AOV, 52% margin → $352.56 full-price vs 9% incentive path $320.83 (Δ $31.73). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (attentive-vs-recart.astro): $679 AOV, 53% margin → $359.87 full-price vs 10% incentive path $323.88 (Δ $35.99). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (attentive-vs-recart.astro): $680 AOV, 54% margin → $367.2 full-price vs 11% incentive path $326.81 (Δ $40.39). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (attentive-vs-recart.astro): $681 AOV, 55% margin → $374.55 full-price vs 12% incentive path $329.6 (Δ $44.95). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (attentive-vs-recart.astro): $682 AOV, 56% margin → $381.92 full-price vs 13% incentive path $332.27 (Δ $49.65). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (attentive-vs-recart.astro): $704 AOV, 37% margin → $260.48 full-price vs 9% incentive path $237.04 (Δ $23.44). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (attentive-vs-recart.astro): $705 AOV, 38% margin → $267.9 full-price vs 10% incentive path $241.11 (Δ $26.79). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (attentive-vs-recart.astro): $706 AOV, 39% margin → $275.34 full-price vs 11% incentive path $245.05 (Δ $30.29). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (attentive-vs-recart.astro): $707 AOV, 40% margin → $282.8 full-price vs 12% incentive path $248.86 (Δ $33.94). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (attentive-vs-recart.astro): $708 AOV, 41% margin → $290.28 full-price vs 13% incentive path $252.54 (Δ $37.74). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (attentive-vs-recart.astro): $709 AOV, 42% margin → $297.78 full-price vs 14% incentive path $256.09 (Δ $41.69). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (attentive-vs-recart.astro): $710 AOV, 43% margin → $305.3 full-price vs 15% incentive path $259.5 (Δ $45.8). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (attentive-vs-recart.astro): $711 AOV, 44% margin → $312.84 full-price vs 16% incentive path $262.79 (Δ $50.05). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (attentive-vs-recart.astro): $712 AOV, 45% margin → $320.4 full-price vs 17% incentive path $265.93 (Δ $54.47). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (attentive-vs-recart.astro): $713 AOV, 46% margin → $327.98 full-price vs 18% incentive path $268.94 (Δ $59.04). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (attentive-vs-recart.astro): $735 AOV, 68% margin → $499.8 full-price vs 14% incentive path $429.83 (Δ $69.97). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (attentive-vs-recart.astro): $736 AOV, 69% margin → $507.84 full-price vs 15% incentive path $431.66 (Δ $76.18). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (attentive-vs-recart.astro): $737 AOV, 70% margin → $515.9 full-price vs 16% incentive path $433.36 (Δ $82.54). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (attentive-vs-recart.astro): $738 AOV, 71% margin → $523.98 full-price vs 17% incentive path $434.9 (Δ $89.08). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (attentive-vs-recart.astro): $739 AOV, 72% margin → $532.08 full-price vs 18% incentive path $436.31 (Δ $95.77). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (attentive-vs-recart.astro): $740 AOV, 32% margin → $236.8 full-price vs 19% incentive path $191.81 (Δ $44.99). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (attentive-vs-recart.astro): $741 AOV, 33% margin → $244.53 full-price vs 20% incentive path $195.62 (Δ $48.91). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (attentive-vs-recart.astro): $742 AOV, 34% margin → $252.28 full-price vs 8% incentive path $232.1 (Δ $20.18). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (attentive-vs-recart.astro): $743 AOV, 35% margin → $260.05 full-price vs 9% incentive path $236.65 (Δ $23.4). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (attentive-vs-recart.astro): $744 AOV, 36% margin → $267.84 full-price vs 10% incentive path $241.06 (Δ $26.78). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (attentive-vs-recart.astro): $766 AOV, 58% margin → $444.28 full-price vs 19% incentive path $359.87 (Δ $84.41). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (attentive-vs-recart.astro): $767 AOV, 59% margin → $452.53 full-price vs 20% incentive path $362.02 (Δ $90.51). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (attentive-vs-recart.astro): $768 AOV, 60% margin → $460.8 full-price vs 8% incentive path $423.94 (Δ $36.86). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (attentive-vs-recart.astro): $769 AOV, 61% margin → $469.09 full-price vs 9% incentive path $426.87 (Δ $42.22). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (attentive-vs-recart.astro): $770 AOV, 62% margin → $477.4 full-price vs 10% incentive path $429.66 (Δ $47.74). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (attentive-vs-recart.astro): $771 AOV, 63% margin → $485.73 full-price vs 11% incentive path $432.3 (Δ $53.43). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (attentive-vs-recart.astro): $772 AOV, 64% margin → $494.08 full-price vs 12% incentive path $434.79 (Δ $59.29). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/attentive-vs-recart.astro: MOQ block. $257 AOV at 67% margin yields $172.19 contribution at full price versus $151.53 after a 12% recovery code (Δ $20.66). Email 1 ~34 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/attentive-vs-recart.astro: mobile distraction. $258 AOV at 68% margin yields $175.44 contribution at full price versus $152.63 after a 13% recovery code (Δ $22.81). Email 1 ~35 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/attentive-vs-recart.astro: BNPL drop. $259 AOV at 69% margin yields $178.71 contribution at full price versus $153.69 after a 14% recovery code (Δ $25.02). Email 1 ~36 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/attentive-vs-recart.astro: OOS variant. $260 AOV at 70% margin yields $182.0 contribution at full price versus $154.7 after a 15% recovery code (Δ $27.3). Email 1 ~37 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/attentive-vs-recart.astro: stacked coupon. $261 AOV at 71% margin yields $185.31 contribution at full price versus $155.66 after a 16% recovery code (Δ $29.65). Email 1 ~38 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/attentive-vs-recart.astro: shipping shock. $262 AOV at 72% margin yields $188.64 contribution at full price versus $156.57 after a 17% recovery code (Δ $32.07). Email 1 ~39 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/attentive-vs-recart.astro: gift sizing. $263 AOV at 32% margin yields $84.16 contribution at full price versus $69.01 after a 18% recovery code (Δ $15.15). Email 1 ~40 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/attentive-vs-recart.astro: MOQ block. $264 AOV at 33% margin yields $87.12 contribution at full price versus $70.57 after a 19% recovery code (Δ $16.55). Email 1 ~41 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/attentive-vs-recart.astro: mobile distraction. $265 AOV at 34% margin yields $90.1 contribution at full price versus $72.08 after a 20% recovery code (Δ $18.02). Email 1 ~42 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/attentive-vs-recart.astro: BNPL drop. $266 AOV at 35% margin yields $93.1 contribution at full price versus $85.65 after a 8% recovery code (Δ $7.45). Email 1 ~43 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/attentive-vs-recart.astro: stacked coupon. $673 AOV at 47% margin yields $316.31 contribution at full price versus $262.54 after a 17% recovery code (Δ $53.77). Email 1 ~39 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/attentive-vs-recart.astro: shipping shock. $674 AOV at 48% margin yields $323.52 contribution at full price versus $265.29 after a 18% recovery code (Δ $58.23). Email 1 ~40 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/attentive-vs-recart.astro: gift sizing. $675 AOV at 49% margin yields $330.75 contribution at full price versus $267.91 after a 19% recovery code (Δ $62.84). Email 1 ~41 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/attentive-vs-recart.astro: MOQ block. $676 AOV at 50% margin yields $338.0 contribution at full price versus $270.4 after a 20% recovery code (Δ $67.6). Email 1 ~42 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/attentive-vs-recart.astro: mobile distraction. $677 AOV at 51% margin yields $345.27 contribution at full price versus $317.65 after a 8% recovery code (Δ $27.62). Email 1 ~43 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/attentive-vs-recart.astro: BNPL drop. $678 AOV at 52% margin yields $352.56 contribution at full price versus $320.83 after a 9% recovery code (Δ $31.73). Email 1 ~44 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/attentive-vs-recart.astro: OOS variant. $679 AOV at 53% margin yields $359.87 contribution at full price versus $323.88 after a 10% recovery code (Δ $35.99). Email 1 ~45 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/attentive-vs-recart.astro: stacked coupon. $680 AOV at 54% margin yields $367.2 contribution at full price versus $326.81 after a 11% recovery code (Δ $40.39). Email 1 ~46 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/attentive-vs-recart.astro: shipping shock. $681 AOV at 55% margin yields $374.55 contribution at full price versus $329.6 after a 12% recovery code (Δ $44.95). Email 1 ~47 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/attentive-vs-recart.astro: gift sizing. $682 AOV at 56% margin yields $381.92 contribution at full price versus $332.27 after a 13% recovery code (Δ $49.65). Email 1 ~48 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/attentive-vs-recart.astro: MOQ block. $704 AOV at 37% margin yields $260.48 contribution at full price versus $237.04 after a 9% recovery code (Δ $23.44). Email 1 ~70 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/attentive-vs-recart.astro: mobile distraction. $705 AOV at 38% margin yields $267.9 contribution at full price versus $241.11 after a 10% recovery code (Δ $26.79). Email 1 ~71 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/attentive-vs-recart.astro: BNPL drop. $706 AOV at 39% margin yields $275.34 contribution at full price versus $245.05 after a 11% recovery code (Δ $30.29). Email 1 ~72 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/attentive-vs-recart.astro: OOS variant. $707 AOV at 40% margin yields $282.8 contribution at full price versus $248.86 after a 12% recovery code (Δ $33.94). Email 1 ~73 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/attentive-vs-recart.astro: stacked coupon. $708 AOV at 41% margin yields $290.28 contribution at full price versus $252.54 after a 13% recovery code (Δ $37.74). Email 1 ~74 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/attentive-vs-recart.astro: shipping shock. $709 AOV at 42% margin yields $297.78 contribution at full price versus $256.09 after a 14% recovery code (Δ $41.69). Email 1 ~75 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/attentive-vs-recart.astro: gift sizing. $710 AOV at 43% margin yields $305.3 contribution at full price versus $259.5 after a 15% recovery code (Δ $45.8). Email 1 ~76 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/attentive-vs-recart.astro: MOQ block. $711 AOV at 44% margin yields $312.84 contribution at full price versus $262.79 after a 16% recovery code (Δ $50.05). Email 1 ~77 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/attentive-vs-recart.astro: mobile distraction. $712 AOV at 45% margin yields $320.4 contribution at full price versus $265.93 after a 17% recovery code (Δ $54.47). Email 1 ~78 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/attentive-vs-recart.astro: BNPL drop. $713 AOV at 46% margin yields $327.98 contribution at full price versus $268.94 after a 18% recovery code (Δ $59.04). Email 1 ~79 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/attentive-vs-recart.astro: OOS variant. $735 AOV at 68% margin yields $499.8 contribution at full price versus $429.83 after a 14% recovery code (Δ $69.97). Email 1 ~101 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/attentive-vs-recart.astro: stacked coupon. $736 AOV at 69% margin yields $507.84 contribution at full price versus $431.66 after a 15% recovery code (Δ $76.18). Email 1 ~102 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/attentive-vs-recart.astro: shipping shock. $737 AOV at 70% margin yields $515.9 contribution at full price versus $433.36 after a 16% recovery code (Δ $82.54). Email 1 ~103 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/attentive-vs-recart.astro: gift sizing. $738 AOV at 71% margin yields $523.98 contribution at full price versus $434.9 after a 17% recovery code (Δ $89.08). Email 1 ~104 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/attentive-vs-recart.astro: MOQ block. $739 AOV at 72% margin yields $532.08 contribution at full price versus $436.31 after a 18% recovery code (Δ $95.77). Email 1 ~105 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/attentive-vs-recart.astro: mobile distraction. $740 AOV at 32% margin yields $236.8 contribution at full price versus $191.81 after a 19% recovery code (Δ $44.99). Email 1 ~106 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/attentive-vs-recart.astro: BNPL drop. $741 AOV at 33% margin yields $244.53 contribution at full price versus $195.62 after a 20% recovery code (Δ $48.91). Email 1 ~107 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/attentive-vs-recart.astro: OOS variant. $742 AOV at 34% margin yields $252.28 contribution at full price versus $232.1 after a 8% recovery code (Δ $20.18). Email 1 ~108 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/attentive-vs-recart.astro: stacked coupon. $743 AOV at 35% margin yields $260.05 contribution at full price versus $236.65 after a 9% recovery code (Δ $23.4). Email 1 ~109 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/attentive-vs-recart.astro: shipping shock. $744 AOV at 36% margin yields $267.84 contribution at full price versus $241.06 after a 10% recovery code (Δ $26.78). Email 1 ~110 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/attentive-vs-recart.astro: gift sizing. $766 AOV at 58% margin yields $444.28 contribution at full price versus $359.87 after a 19% recovery code (Δ $84.41). Email 1 ~41 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/attentive-vs-recart.astro: MOQ block. $767 AOV at 59% margin yields $452.53 contribution at full price versus $362.02 after a 20% recovery code (Δ $90.51). Email 1 ~42 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/attentive-vs-recart.astro: mobile distraction. $768 AOV at 60% margin yields $460.8 contribution at full price versus $423.94 after a 8% recovery code (Δ $36.86). Email 1 ~43 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/attentive-vs-recart.astro: BNPL drop. $769 AOV at 61% margin yields $469.09 contribution at full price versus $426.87 after a 9% recovery code (Δ $42.22). Email 1 ~44 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/attentive-vs-recart.astro: OOS variant. $770 AOV at 62% margin yields $477.4 contribution at full price versus $429.66 after a 10% recovery code (Δ $47.74). Email 1 ~45 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/attentive-vs-recart.astro: stacked coupon. $771 AOV at 63% margin yields $485.73 contribution at full price versus $432.3 after a 11% recovery code (Δ $53.43). Email 1 ~46 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/attentive-vs-recart.astro: shipping shock. $772 AOV at 64% margin yields $494.08 contribution at full price versus $434.79 after a 12% recovery code (Δ $59.29). Email 1 ~47 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/attentive-vs-recart.astro: gift sizing. $773 AOV at 65% margin yields $502.45 contribution at full price versus $437.13 after a 13% recovery code (Δ $65.32). Email 1 ~48 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/attentive-vs-recart.astro: MOQ block. $774 AOV at 66% margin yields $510.84 contribution at full price versus $439.32 after a 14% recovery code (Δ $71.52). Email 1 ~49 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/attentive-vs-recart.astro: mobile distraction. $775 AOV at 67% margin yields $519.25 contribution at full price versus $441.36 after a 15% recovery code (Δ $77.89). Email 1 ~50 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/attentive-vs-recart.astro: BNPL drop. $797 AOV at 48% margin yields $382.56 contribution at full price versus $340.48 after a 11% recovery code (Δ $42.08). Email 1 ~72 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/attentive-vs-recart.astro: OOS variant. $798 AOV at 49% margin yields $391.02 contribution at full price versus $344.1 after a 12% recovery code (Δ $46.92). Email 1 ~73 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/attentive-vs-recart.astro: stacked coupon. $799 AOV at 50% margin yields $399.5 contribution at full price versus $347.56 after a 13% recovery code (Δ $51.94). Email 1 ~74 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/attentive-vs-recart.astro: shipping shock. $800 AOV at 51% margin yields $408.0 contribution at full price versus $350.88 after a 14% recovery code (Δ $57.12). Email 1 ~75 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Attentive or Recart for cart recovery?
Choose Attentive when Larger DTC brands with high SMS volume. Choose Recart when Stores focused on cart recovery via mobile channels.
Unique AOV test for this pair?
Modeled $553 cart (58% margin) and $677 cart (64% margin) with separate incentive caps.
Channel escalation?
Email 54m → 38h → SMS 4h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$553 full-price $320.74 vs 19% code $259.8 (Δ $60.94).
Who should choose each?
Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.… Recart: Recart when abandoned cart recovery is the primary problem and mobile reminders outperform email.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.