← Comparisons Attentive vs Sendlane for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $623 and $485.
TL;DR
Top picks at a glance
- Pick A Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Pick B Sendlane — Ecommerce-first automation with migration support.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Attentive | Sendlane |
|---|
| Best for | Larger DTC brands with high SMS volume | DTC brands wanting guided retention automation |
| Pricing | Custom enterprise pricing | From ~$83/mo |
| Shopify depth | Deep | Native |
| Automation | Advanced | Advanced |
| Cart channels | sms, email, marketing, cart recovery | email, sms, marketing, cart recovery |
| Rating | 4.6/5 | 4.6/5 |
Attentive vs Sendlane: scenario 1 — bundle discount not applied in cart. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 2 — BNPL selected then dropped at review. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 3 — B2B cart below MOQ threshold. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 4 — logged-in repeat buyer with saved address. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 5 — international shipping quote sticker shock. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 6 — subscription toggle left on at checkout. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 7 — first-time mobile shopper on Instagram traffic. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 3 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 8 — size matrix with two variants OOS. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 4 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 9 — gift message field abandoned mid-flow. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 10 — high-AOV cart with financing widget opened. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for discount on email one before trust proof. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 11 — bundle discount not applied in cart. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 3 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 12 — BNPL selected then dropped at review. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 4 favors push nudge; watch for no suppression after partial refund. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 13 — B2B cart below MOQ threshold. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 14 — logged-in repeat buyer with saved address. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for recovery for fully OOS cart. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 15 — international shipping quote sticker shock. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 3 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 16 — subscription toggle left on at checkout. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 4 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 17 — first-time mobile shopper on Instagram traffic. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 18 — size matrix with two variants OOS. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 19 — gift message field abandoned mid-flow. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 3 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 20 — high-AOV cart with financing widget opened. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 4 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 21 — bundle discount not applied in cart. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 1 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Attentive vs Sendlane: scenario 22 — BNPL selected then dropped at review. At $623 AOV and 60% margin, full-price recovery contributes $373.8 vs $313.99 after a 16% code (Δ $59.81). Ladder touch 2 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~51m, email 2 ~23h, SMS branch ~3h for opted-in only.
Cart recovery workflow test
$623 cart: email 51m / 23h / SMS 3h. $485 cart: adjust discount cap down 9% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Who should choose Sendlane
Sendlane fits stores with enough order volume to justify a guided retention platform and migration help.
Extended recovery research
Cart recovery note 1 (attentive-vs-sendlane.astro): $367 AOV, 65% margin → $238.55 full-price vs 11% incentive path $212.31 (Δ $26.24). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (attentive-vs-sendlane.astro): $368 AOV, 66% margin → $242.88 full-price vs 12% incentive path $213.73 (Δ $29.15). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (attentive-vs-sendlane.astro): $369 AOV, 67% margin → $247.23 full-price vs 13% incentive path $215.09 (Δ $32.14). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (attentive-vs-sendlane.astro): $370 AOV, 68% margin → $251.6 full-price vs 14% incentive path $216.38 (Δ $35.22). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (attentive-vs-sendlane.astro): $371 AOV, 69% margin → $255.99 full-price vs 15% incentive path $217.59 (Δ $38.4). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (attentive-vs-sendlane.astro): $372 AOV, 70% margin → $260.4 full-price vs 16% incentive path $218.74 (Δ $41.66). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (attentive-vs-sendlane.astro): $373 AOV, 71% margin → $264.83 full-price vs 17% incentive path $219.81 (Δ $45.02). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (attentive-vs-sendlane.astro): $374 AOV, 72% margin → $269.28 full-price vs 18% incentive path $220.81 (Δ $48.47). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (attentive-vs-sendlane.astro): $375 AOV, 32% margin → $120.0 full-price vs 19% incentive path $97.2 (Δ $22.8). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (attentive-vs-sendlane.astro): $376 AOV, 33% margin → $124.08 full-price vs 20% incentive path $99.26 (Δ $24.82). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (attentive-vs-sendlane.astro): $779 AOV, 33% margin → $257.07 full-price vs 8% incentive path $236.5 (Δ $20.57). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (attentive-vs-sendlane.astro): $780 AOV, 34% margin → $265.2 full-price vs 9% incentive path $241.33 (Δ $23.87). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (attentive-vs-sendlane.astro): $781 AOV, 35% margin → $273.35 full-price vs 10% incentive path $246.01 (Δ $27.34). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (attentive-vs-sendlane.astro): $782 AOV, 36% margin → $281.52 full-price vs 11% incentive path $250.55 (Δ $30.97). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (attentive-vs-sendlane.astro): $783 AOV, 37% margin → $289.71 full-price vs 12% incentive path $254.94 (Δ $34.77). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (attentive-vs-sendlane.astro): $784 AOV, 38% margin → $297.92 full-price vs 13% incentive path $259.19 (Δ $38.73). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (attentive-vs-sendlane.astro): $785 AOV, 39% margin → $306.15 full-price vs 14% incentive path $263.29 (Δ $42.86). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (attentive-vs-sendlane.astro): $786 AOV, 40% margin → $314.4 full-price vs 15% incentive path $267.24 (Δ $47.16). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (attentive-vs-sendlane.astro): $787 AOV, 41% margin → $322.67 full-price vs 16% incentive path $271.04 (Δ $51.63). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (attentive-vs-sendlane.astro): $788 AOV, 42% margin → $330.96 full-price vs 17% incentive path $274.7 (Δ $56.26). Ladder: email 52m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (attentive-vs-sendlane.astro): $810 AOV, 64% margin → $518.4 full-price vs 13% incentive path $451.01 (Δ $67.39). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (attentive-vs-sendlane.astro): $811 AOV, 65% margin → $527.15 full-price vs 14% incentive path $453.35 (Δ $73.8). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (attentive-vs-sendlane.astro): $812 AOV, 66% margin → $535.92 full-price vs 15% incentive path $455.53 (Δ $80.39). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (attentive-vs-sendlane.astro): $813 AOV, 67% margin → $544.71 full-price vs 16% incentive path $457.56 (Δ $87.15). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (attentive-vs-sendlane.astro): $814 AOV, 68% margin → $553.52 full-price vs 17% incentive path $459.42 (Δ $94.1). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (attentive-vs-sendlane.astro): $815 AOV, 69% margin → $562.35 full-price vs 18% incentive path $461.13 (Δ $101.22). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (attentive-vs-sendlane.astro): $816 AOV, 70% margin → $571.2 full-price vs 19% incentive path $462.67 (Δ $108.53). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (attentive-vs-sendlane.astro): $817 AOV, 71% margin → $580.07 full-price vs 20% incentive path $464.06 (Δ $116.01). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (attentive-vs-sendlane.astro): $818 AOV, 72% margin → $588.96 full-price vs 8% incentive path $541.84 (Δ $47.12). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (attentive-vs-sendlane.astro): $819 AOV, 32% margin → $262.08 full-price vs 9% incentive path $238.49 (Δ $23.59). Ladder: email 83m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (attentive-vs-sendlane.astro): $38 AOV, 54% margin → $20.52 full-price vs 18% incentive path $16.83 (Δ $3.69). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (attentive-vs-sendlane.astro): $39 AOV, 55% margin → $21.45 full-price vs 19% incentive path $17.37 (Δ $4.08). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (attentive-vs-sendlane.astro): $40 AOV, 56% margin → $22.4 full-price vs 20% incentive path $17.92 (Δ $4.48). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (attentive-vs-sendlane.astro): $41 AOV, 57% margin → $23.37 full-price vs 8% incentive path $21.5 (Δ $1.87). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (attentive-vs-sendlane.astro): $42 AOV, 58% margin → $24.36 full-price vs 9% incentive path $22.17 (Δ $2.19). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (attentive-vs-sendlane.astro): $43 AOV, 59% margin → $25.37 full-price vs 10% incentive path $22.83 (Δ $2.54). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (attentive-vs-sendlane.astro): $44 AOV, 60% margin → $26.4 full-price vs 11% incentive path $23.5 (Δ $2.9). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (attentive-vs-sendlane.astro): $45 AOV, 61% margin → $27.45 full-price vs 12% incentive path $24.16 (Δ $3.29). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (attentive-vs-sendlane.astro): $46 AOV, 62% margin → $28.52 full-price vs 13% incentive path $24.81 (Δ $3.71). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (attentive-vs-sendlane.astro): $47 AOV, 63% margin → $29.61 full-price vs 14% incentive path $25.46 (Δ $4.15). Ladder: email 114m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (attentive-vs-sendlane.astro): $69 AOV, 44% margin → $30.36 full-price vs 10% incentive path $27.32 (Δ $3.04). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (attentive-vs-sendlane.astro): $70 AOV, 45% margin → $31.5 full-price vs 11% incentive path $28.04 (Δ $3.46). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (attentive-vs-sendlane.astro): $71 AOV, 46% margin → $32.66 full-price vs 12% incentive path $28.74 (Δ $3.92). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (attentive-vs-sendlane.astro): $72 AOV, 47% margin → $33.84 full-price vs 13% incentive path $29.44 (Δ $4.4). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (attentive-vs-sendlane.astro): $73 AOV, 48% margin → $35.04 full-price vs 14% incentive path $30.13 (Δ $4.91). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (attentive-vs-sendlane.astro): $74 AOV, 49% margin → $36.26 full-price vs 15% incentive path $30.82 (Δ $5.44). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (attentive-vs-sendlane.astro): $75 AOV, 50% margin → $37.5 full-price vs 16% incentive path $31.5 (Δ $6.0). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/attentive-vs-sendlane.astro: stacked coupon. $367 AOV at 65% margin yields $238.55 contribution at full price versus $212.31 after a 11% recovery code (Δ $26.24). Email 1 ~98 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/attentive-vs-sendlane.astro: shipping shock. $368 AOV at 66% margin yields $242.88 contribution at full price versus $213.73 after a 12% recovery code (Δ $29.15). Email 1 ~99 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/attentive-vs-sendlane.astro: gift sizing. $369 AOV at 67% margin yields $247.23 contribution at full price versus $215.09 after a 13% recovery code (Δ $32.14). Email 1 ~100 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/attentive-vs-sendlane.astro: MOQ block. $370 AOV at 68% margin yields $251.6 contribution at full price versus $216.38 after a 14% recovery code (Δ $35.22). Email 1 ~101 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/attentive-vs-sendlane.astro: mobile distraction. $371 AOV at 69% margin yields $255.99 contribution at full price versus $217.59 after a 15% recovery code (Δ $38.4). Email 1 ~102 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/attentive-vs-sendlane.astro: BNPL drop. $372 AOV at 70% margin yields $260.4 contribution at full price versus $218.74 after a 16% recovery code (Δ $41.66). Email 1 ~103 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/attentive-vs-sendlane.astro: OOS variant. $373 AOV at 71% margin yields $264.83 contribution at full price versus $219.81 after a 17% recovery code (Δ $45.02). Email 1 ~104 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/attentive-vs-sendlane.astro: stacked coupon. $374 AOV at 72% margin yields $269.28 contribution at full price versus $220.81 after a 18% recovery code (Δ $48.47). Email 1 ~105 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/attentive-vs-sendlane.astro: shipping shock. $375 AOV at 32% margin yields $120.0 contribution at full price versus $97.2 after a 19% recovery code (Δ $22.8). Email 1 ~106 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/attentive-vs-sendlane.astro: gift sizing. $376 AOV at 33% margin yields $124.08 contribution at full price versus $99.26 after a 20% recovery code (Δ $24.82). Email 1 ~107 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/attentive-vs-sendlane.astro: gift sizing. $779 AOV at 33% margin yields $257.07 contribution at full price versus $236.5 after a 8% recovery code (Δ $20.57). Email 1 ~43 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/attentive-vs-sendlane.astro: MOQ block. $780 AOV at 34% margin yields $265.2 contribution at full price versus $241.33 after a 9% recovery code (Δ $23.87). Email 1 ~44 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/attentive-vs-sendlane.astro: mobile distraction. $781 AOV at 35% margin yields $273.35 contribution at full price versus $246.01 after a 10% recovery code (Δ $27.34). Email 1 ~45 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/attentive-vs-sendlane.astro: BNPL drop. $782 AOV at 36% margin yields $281.52 contribution at full price versus $250.55 after a 11% recovery code (Δ $30.97). Email 1 ~46 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/attentive-vs-sendlane.astro: OOS variant. $783 AOV at 37% margin yields $289.71 contribution at full price versus $254.94 after a 12% recovery code (Δ $34.77). Email 1 ~47 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/attentive-vs-sendlane.astro: stacked coupon. $784 AOV at 38% margin yields $297.92 contribution at full price versus $259.19 after a 13% recovery code (Δ $38.73). Email 1 ~48 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/attentive-vs-sendlane.astro: shipping shock. $785 AOV at 39% margin yields $306.15 contribution at full price versus $263.29 after a 14% recovery code (Δ $42.86). Email 1 ~49 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/attentive-vs-sendlane.astro: gift sizing. $786 AOV at 40% margin yields $314.4 contribution at full price versus $267.24 after a 15% recovery code (Δ $47.16). Email 1 ~50 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/attentive-vs-sendlane.astro: MOQ block. $787 AOV at 41% margin yields $322.67 contribution at full price versus $271.04 after a 16% recovery code (Δ $51.63). Email 1 ~51 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/attentive-vs-sendlane.astro: mobile distraction. $788 AOV at 42% margin yields $330.96 contribution at full price versus $274.7 after a 17% recovery code (Δ $56.26). Email 1 ~52 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/attentive-vs-sendlane.astro: BNPL drop. $810 AOV at 64% margin yields $518.4 contribution at full price versus $451.01 after a 13% recovery code (Δ $67.39). Email 1 ~74 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/attentive-vs-sendlane.astro: OOS variant. $811 AOV at 65% margin yields $527.15 contribution at full price versus $453.35 after a 14% recovery code (Δ $73.8). Email 1 ~75 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/attentive-vs-sendlane.astro: stacked coupon. $812 AOV at 66% margin yields $535.92 contribution at full price versus $455.53 after a 15% recovery code (Δ $80.39). Email 1 ~76 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/attentive-vs-sendlane.astro: shipping shock. $813 AOV at 67% margin yields $544.71 contribution at full price versus $457.56 after a 16% recovery code (Δ $87.15). Email 1 ~77 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/attentive-vs-sendlane.astro: gift sizing. $814 AOV at 68% margin yields $553.52 contribution at full price versus $459.42 after a 17% recovery code (Δ $94.1). Email 1 ~78 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/attentive-vs-sendlane.astro: MOQ block. $815 AOV at 69% margin yields $562.35 contribution at full price versus $461.13 after a 18% recovery code (Δ $101.22). Email 1 ~79 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/attentive-vs-sendlane.astro: mobile distraction. $816 AOV at 70% margin yields $571.2 contribution at full price versus $462.67 after a 19% recovery code (Δ $108.53). Email 1 ~80 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/attentive-vs-sendlane.astro: BNPL drop. $817 AOV at 71% margin yields $580.07 contribution at full price versus $464.06 after a 20% recovery code (Δ $116.01). Email 1 ~81 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/attentive-vs-sendlane.astro: OOS variant. $818 AOV at 72% margin yields $588.96 contribution at full price versus $541.84 after a 8% recovery code (Δ $47.12). Email 1 ~82 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/attentive-vs-sendlane.astro: stacked coupon. $819 AOV at 32% margin yields $262.08 contribution at full price versus $238.49 after a 9% recovery code (Δ $23.59). Email 1 ~83 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/attentive-vs-sendlane.astro: shipping shock. $38 AOV at 54% margin yields $20.52 contribution at full price versus $16.83 after a 18% recovery code (Δ $3.69). Email 1 ~105 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/attentive-vs-sendlane.astro: gift sizing. $39 AOV at 55% margin yields $21.45 contribution at full price versus $17.37 after a 19% recovery code (Δ $4.08). Email 1 ~106 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/attentive-vs-sendlane.astro: MOQ block. $40 AOV at 56% margin yields $22.4 contribution at full price versus $17.92 after a 20% recovery code (Δ $4.48). Email 1 ~107 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/attentive-vs-sendlane.astro: mobile distraction. $41 AOV at 57% margin yields $23.37 contribution at full price versus $21.5 after a 8% recovery code (Δ $1.87). Email 1 ~108 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/attentive-vs-sendlane.astro: BNPL drop. $42 AOV at 58% margin yields $24.36 contribution at full price versus $22.17 after a 9% recovery code (Δ $2.19). Email 1 ~109 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/attentive-vs-sendlane.astro: OOS variant. $43 AOV at 59% margin yields $25.37 contribution at full price versus $22.83 after a 10% recovery code (Δ $2.54). Email 1 ~110 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/attentive-vs-sendlane.astro: stacked coupon. $44 AOV at 60% margin yields $26.4 contribution at full price versus $23.5 after a 11% recovery code (Δ $2.9). Email 1 ~111 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/attentive-vs-sendlane.astro: shipping shock. $45 AOV at 61% margin yields $27.45 contribution at full price versus $24.16 after a 12% recovery code (Δ $3.29). Email 1 ~112 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/attentive-vs-sendlane.astro: gift sizing. $46 AOV at 62% margin yields $28.52 contribution at full price versus $24.81 after a 13% recovery code (Δ $3.71). Email 1 ~113 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/attentive-vs-sendlane.astro: MOQ block. $47 AOV at 63% margin yields $29.61 contribution at full price versus $25.46 after a 14% recovery code (Δ $4.15). Email 1 ~114 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/attentive-vs-sendlane.astro: mobile distraction. $69 AOV at 44% margin yields $30.36 contribution at full price versus $27.32 after a 10% recovery code (Δ $3.04). Email 1 ~45 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/attentive-vs-sendlane.astro: BNPL drop. $70 AOV at 45% margin yields $31.5 contribution at full price versus $28.04 after a 11% recovery code (Δ $3.46). Email 1 ~46 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/attentive-vs-sendlane.astro: OOS variant. $71 AOV at 46% margin yields $32.66 contribution at full price versus $28.74 after a 12% recovery code (Δ $3.92). Email 1 ~47 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/attentive-vs-sendlane.astro: stacked coupon. $72 AOV at 47% margin yields $33.84 contribution at full price versus $29.44 after a 13% recovery code (Δ $4.4). Email 1 ~48 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/attentive-vs-sendlane.astro: shipping shock. $73 AOV at 48% margin yields $35.04 contribution at full price versus $30.13 after a 14% recovery code (Δ $4.91). Email 1 ~49 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/attentive-vs-sendlane.astro: gift sizing. $74 AOV at 49% margin yields $36.26 contribution at full price versus $30.82 after a 15% recovery code (Δ $5.44). Email 1 ~50 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/attentive-vs-sendlane.astro: MOQ block. $75 AOV at 50% margin yields $37.5 contribution at full price versus $31.5 after a 16% recovery code (Δ $6.0). Email 1 ~51 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/attentive-vs-sendlane.astro: mobile distraction. $76 AOV at 51% margin yields $38.76 contribution at full price versus $32.17 after a 17% recovery code (Δ $6.59). Email 1 ~52 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/attentive-vs-sendlane.astro: BNPL drop. $77 AOV at 52% margin yields $40.04 contribution at full price versus $32.83 after a 18% recovery code (Δ $7.21). Email 1 ~53 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/attentive-vs-sendlane.astro: OOS variant. $78 AOV at 53% margin yields $41.34 contribution at full price versus $33.49 after a 19% recovery code (Δ $7.85). Email 1 ~54 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/attentive-vs-sendlane.astro: stacked coupon. $100 AOV at 34% margin yields $34.0 contribution at full price versus $28.9 after a 15% recovery code (Δ $5.1). Email 1 ~76 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/attentive-vs-sendlane.astro: shipping shock. $101 AOV at 35% margin yields $35.35 contribution at full price versus $29.69 after a 16% recovery code (Δ $5.66). Email 1 ~77 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/attentive-vs-sendlane.astro: gift sizing. $102 AOV at 36% margin yields $36.72 contribution at full price versus $30.48 after a 17% recovery code (Δ $6.24). Email 1 ~78 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/attentive-vs-sendlane.astro: MOQ block. $103 AOV at 37% margin yields $38.11 contribution at full price versus $31.25 after a 18% recovery code (Δ $6.86). Email 1 ~79 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Attentive or Sendlane for cart recovery?
Choose Attentive when Larger DTC brands with high SMS volume. Choose Sendlane when DTC brands wanting guided retention automation. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $623 cart (60% margin) and $485 cart (54% margin) with separate incentive caps.
Channel escalation?
Email 51m → 23h → SMS 3h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$623 full-price $373.8 vs 16% code $313.99 (Δ $59.81).
Who should choose each?
Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.… Sendlane: Sendlane fits stores with enough order volume to justify a guided retention platform and migration help.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.