← Comparisons Drip vs Attentive for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $691 and $621.
TL;DR
Top picks at a glance
- Pick A Drip — Hands-on automation for operators who like building workflows.
- Pick B Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Drip | Attentive |
|---|
| Best for | Teams wanting visual workflows and behavior-based segmentation | Larger DTC brands with high SMS volume |
| Pricing | From ~$39/mo | Custom enterprise pricing |
| Shopify depth | Native | Deep |
| Automation | Advanced | Advanced |
| Cart channels | email, sms, marketing, cart recovery | sms, email, marketing, cart recovery |
| Rating | 4.4/5 | 4.6/5 |
Drip vs Attentive: scenario 1 — logged-in repeat buyer with saved address. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 2 — international shipping quote sticker shock. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 3 — subscription toggle left on at checkout. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 3 favors push nudge; watch for discount on email one before trust proof. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 4 — first-time mobile shopper on Instagram traffic. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 4 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 5 — size matrix with two variants OOS. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for no suppression after partial refund. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 6 — gift message field abandoned mid-flow. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 7 — high-AOV cart with financing widget opened. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 3 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 8 — bundle discount not applied in cart. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 4 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 9 — BNPL selected then dropped at review. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 10 — B2B cart below MOQ threshold. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 11 — logged-in repeat buyer with saved address. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 3 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 12 — international shipping quote sticker shock. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 4 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 13 — subscription toggle left on at checkout. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 14 — first-time mobile shopper on Instagram traffic. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 15 — size matrix with two variants OOS. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 3 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 16 — gift message field abandoned mid-flow. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 4 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 17 — high-AOV cart with financing widget opened. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for discount on email one before trust proof. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 18 — bundle discount not applied in cart. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 19 — BNPL selected then dropped at review. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 3 favors push nudge; watch for no suppression after partial refund. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 20 — B2B cart below MOQ threshold. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 4 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 21 — logged-in repeat buyer with saved address. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 1 favors email proof; watch for recovery for fully OOS cart. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Drip vs Attentive: scenario 22 — international shipping quote sticker shock. At $691 AOV and 44% margin, full-price recovery contributes $304.04 vs $279.72 after a 8% code (Δ $24.32). Ladder touch 2 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~30m, email 2 ~48h, SMS branch ~4h for opted-in only.
Cart recovery workflow test
$691 cart: email 30m / 48h / SMS 4h. $621 cart: adjust discount cap down 13% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Drip
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Extended recovery research
Cart recovery note 1 (drip-vs-attentive.astro): $381 AOV, 32% margin → $121.92 full-price vs 17% incentive path $101.19 (Δ $20.73). Ladder: email 52m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (drip-vs-attentive.astro): $382 AOV, 33% margin → $126.06 full-price vs 18% incentive path $103.37 (Δ $22.69). Ladder: email 53m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (drip-vs-attentive.astro): $383 AOV, 34% margin → $130.22 full-price vs 19% incentive path $105.48 (Δ $24.74). Ladder: email 54m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (drip-vs-attentive.astro): $384 AOV, 35% margin → $134.4 full-price vs 20% incentive path $107.52 (Δ $26.88). Ladder: email 55m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (drip-vs-attentive.astro): $385 AOV, 36% margin → $138.6 full-price vs 8% incentive path $127.51 (Δ $11.09). Ladder: email 56m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (drip-vs-attentive.astro): $386 AOV, 37% margin → $142.82 full-price vs 9% incentive path $129.97 (Δ $12.85). Ladder: email 57m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (drip-vs-attentive.astro): $387 AOV, 38% margin → $147.06 full-price vs 10% incentive path $132.35 (Δ $14.71). Ladder: email 58m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (drip-vs-attentive.astro): $388 AOV, 39% margin → $151.32 full-price vs 11% incentive path $134.67 (Δ $16.65). Ladder: email 59m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (drip-vs-attentive.astro): $389 AOV, 40% margin → $155.6 full-price vs 12% incentive path $136.93 (Δ $18.67). Ladder: email 60m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (drip-vs-attentive.astro): $390 AOV, 41% margin → $159.9 full-price vs 13% incentive path $139.11 (Δ $20.79). Ladder: email 61m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (drip-vs-attentive.astro): $548 AOV, 45% margin → $246.6 full-price vs 18% incentive path $202.21 (Δ $44.39). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (drip-vs-attentive.astro): $549 AOV, 46% margin → $252.54 full-price vs 19% incentive path $204.56 (Δ $47.98). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (drip-vs-attentive.astro): $550 AOV, 47% margin → $258.5 full-price vs 20% incentive path $206.8 (Δ $51.7). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (drip-vs-attentive.astro): $551 AOV, 48% margin → $264.48 full-price vs 8% incentive path $243.32 (Δ $21.16). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (drip-vs-attentive.astro): $552 AOV, 49% margin → $270.48 full-price vs 9% incentive path $246.14 (Δ $24.34). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (drip-vs-attentive.astro): $553 AOV, 50% margin → $276.5 full-price vs 10% incentive path $248.85 (Δ $27.65). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (drip-vs-attentive.astro): $554 AOV, 51% margin → $282.54 full-price vs 11% incentive path $251.46 (Δ $31.08). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (drip-vs-attentive.astro): $555 AOV, 52% margin → $288.6 full-price vs 12% incentive path $253.97 (Δ $34.63). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (drip-vs-attentive.astro): $556 AOV, 53% margin → $294.68 full-price vs 13% incentive path $256.37 (Δ $38.31). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (drip-vs-attentive.astro): $557 AOV, 54% margin → $300.78 full-price vs 14% incentive path $258.67 (Δ $42.11). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (drip-vs-attentive.astro): $579 AOV, 35% margin → $202.65 full-price vs 10% incentive path $182.38 (Δ $20.27). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (drip-vs-attentive.astro): $580 AOV, 36% margin → $208.8 full-price vs 11% incentive path $185.83 (Δ $22.97). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (drip-vs-attentive.astro): $581 AOV, 37% margin → $214.97 full-price vs 12% incentive path $189.17 (Δ $25.8). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (drip-vs-attentive.astro): $582 AOV, 38% margin → $221.16 full-price vs 13% incentive path $192.41 (Δ $28.75). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (drip-vs-attentive.astro): $583 AOV, 39% margin → $227.37 full-price vs 14% incentive path $195.54 (Δ $31.83). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (drip-vs-attentive.astro): $584 AOV, 40% margin → $233.6 full-price vs 15% incentive path $198.56 (Δ $35.04). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (drip-vs-attentive.astro): $585 AOV, 41% margin → $239.85 full-price vs 16% incentive path $201.47 (Δ $38.38). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (drip-vs-attentive.astro): $586 AOV, 42% margin → $246.12 full-price vs 17% incentive path $204.28 (Δ $41.84). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (drip-vs-attentive.astro): $587 AOV, 43% margin → $252.41 full-price vs 18% incentive path $206.98 (Δ $45.43). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (drip-vs-attentive.astro): $588 AOV, 44% margin → $258.72 full-price vs 19% incentive path $209.56 (Δ $49.16). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (drip-vs-attentive.astro): $610 AOV, 66% margin → $402.6 full-price vs 15% incentive path $342.21 (Δ $60.39). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (drip-vs-attentive.astro): $611 AOV, 67% margin → $409.37 full-price vs 16% incentive path $343.87 (Δ $65.5). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (drip-vs-attentive.astro): $612 AOV, 68% margin → $416.16 full-price vs 17% incentive path $345.41 (Δ $70.75). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (drip-vs-attentive.astro): $613 AOV, 69% margin → $422.97 full-price vs 18% incentive path $346.84 (Δ $76.13). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (drip-vs-attentive.astro): $614 AOV, 70% margin → $429.8 full-price vs 19% incentive path $348.14 (Δ $81.66). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (drip-vs-attentive.astro): $615 AOV, 71% margin → $436.65 full-price vs 20% incentive path $349.32 (Δ $87.33). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (drip-vs-attentive.astro): $616 AOV, 72% margin → $443.52 full-price vs 8% incentive path $408.04 (Δ $35.48). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (drip-vs-attentive.astro): $617 AOV, 32% margin → $197.44 full-price vs 9% incentive path $179.67 (Δ $17.77). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (drip-vs-attentive.astro): $618 AOV, 33% margin → $203.94 full-price vs 10% incentive path $183.55 (Δ $20.39). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (drip-vs-attentive.astro): $619 AOV, 34% margin → $210.46 full-price vs 11% incentive path $187.31 (Δ $23.15). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (drip-vs-attentive.astro): $641 AOV, 56% margin → $358.96 full-price vs 20% incentive path $287.17 (Δ $71.79). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (drip-vs-attentive.astro): $642 AOV, 57% margin → $365.94 full-price vs 8% incentive path $336.66 (Δ $29.28). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (drip-vs-attentive.astro): $643 AOV, 58% margin → $372.94 full-price vs 9% incentive path $339.38 (Δ $33.56). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (drip-vs-attentive.astro): $644 AOV, 59% margin → $379.96 full-price vs 10% incentive path $341.96 (Δ $38.0). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (drip-vs-attentive.astro): $645 AOV, 60% margin → $387.0 full-price vs 11% incentive path $344.43 (Δ $42.57). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (drip-vs-attentive.astro): $646 AOV, 61% margin → $394.06 full-price vs 12% incentive path $346.77 (Δ $47.29). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (drip-vs-attentive.astro): $647 AOV, 62% margin → $401.14 full-price vs 13% incentive path $348.99 (Δ $52.15). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/drip-vs-attentive.astro: BNPL drop. $381 AOV at 32% margin yields $121.92 contribution at full price versus $101.19 after a 17% recovery code (Δ $20.73). Email 1 ~52 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/drip-vs-attentive.astro: OOS variant. $382 AOV at 33% margin yields $126.06 contribution at full price versus $103.37 after a 18% recovery code (Δ $22.69). Email 1 ~53 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/drip-vs-attentive.astro: stacked coupon. $383 AOV at 34% margin yields $130.22 contribution at full price versus $105.48 after a 19% recovery code (Δ $24.74). Email 1 ~54 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/drip-vs-attentive.astro: shipping shock. $384 AOV at 35% margin yields $134.4 contribution at full price versus $107.52 after a 20% recovery code (Δ $26.88). Email 1 ~55 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/drip-vs-attentive.astro: gift sizing. $385 AOV at 36% margin yields $138.6 contribution at full price versus $127.51 after a 8% recovery code (Δ $11.09). Email 1 ~56 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/drip-vs-attentive.astro: MOQ block. $386 AOV at 37% margin yields $142.82 contribution at full price versus $129.97 after a 9% recovery code (Δ $12.85). Email 1 ~57 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/drip-vs-attentive.astro: mobile distraction. $387 AOV at 38% margin yields $147.06 contribution at full price versus $132.35 after a 10% recovery code (Δ $14.71). Email 1 ~58 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/drip-vs-attentive.astro: BNPL drop. $388 AOV at 39% margin yields $151.32 contribution at full price versus $134.67 after a 11% recovery code (Δ $16.65). Email 1 ~59 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/drip-vs-attentive.astro: OOS variant. $389 AOV at 40% margin yields $155.6 contribution at full price versus $136.93 after a 12% recovery code (Δ $18.67). Email 1 ~60 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/drip-vs-attentive.astro: stacked coupon. $390 AOV at 41% margin yields $159.9 contribution at full price versus $139.11 after a 13% recovery code (Δ $20.79). Email 1 ~61 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/drip-vs-attentive.astro: mobile distraction. $548 AOV at 45% margin yields $246.6 contribution at full price versus $202.21 after a 18% recovery code (Δ $44.39). Email 1 ~40 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/drip-vs-attentive.astro: BNPL drop. $549 AOV at 46% margin yields $252.54 contribution at full price versus $204.56 after a 19% recovery code (Δ $47.98). Email 1 ~41 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/drip-vs-attentive.astro: OOS variant. $550 AOV at 47% margin yields $258.5 contribution at full price versus $206.8 after a 20% recovery code (Δ $51.7). Email 1 ~42 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/drip-vs-attentive.astro: stacked coupon. $551 AOV at 48% margin yields $264.48 contribution at full price versus $243.32 after a 8% recovery code (Δ $21.16). Email 1 ~43 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/drip-vs-attentive.astro: shipping shock. $552 AOV at 49% margin yields $270.48 contribution at full price versus $246.14 after a 9% recovery code (Δ $24.34). Email 1 ~44 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/drip-vs-attentive.astro: gift sizing. $553 AOV at 50% margin yields $276.5 contribution at full price versus $248.85 after a 10% recovery code (Δ $27.65). Email 1 ~45 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/drip-vs-attentive.astro: MOQ block. $554 AOV at 51% margin yields $282.54 contribution at full price versus $251.46 after a 11% recovery code (Δ $31.08). Email 1 ~46 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/drip-vs-attentive.astro: mobile distraction. $555 AOV at 52% margin yields $288.6 contribution at full price versus $253.97 after a 12% recovery code (Δ $34.63). Email 1 ~47 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/drip-vs-attentive.astro: BNPL drop. $556 AOV at 53% margin yields $294.68 contribution at full price versus $256.37 after a 13% recovery code (Δ $38.31). Email 1 ~48 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/drip-vs-attentive.astro: OOS variant. $557 AOV at 54% margin yields $300.78 contribution at full price versus $258.67 after a 14% recovery code (Δ $42.11). Email 1 ~49 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/drip-vs-attentive.astro: stacked coupon. $579 AOV at 35% margin yields $202.65 contribution at full price versus $182.38 after a 10% recovery code (Δ $20.27). Email 1 ~71 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/drip-vs-attentive.astro: shipping shock. $580 AOV at 36% margin yields $208.8 contribution at full price versus $185.83 after a 11% recovery code (Δ $22.97). Email 1 ~72 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/drip-vs-attentive.astro: gift sizing. $581 AOV at 37% margin yields $214.97 contribution at full price versus $189.17 after a 12% recovery code (Δ $25.8). Email 1 ~73 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/drip-vs-attentive.astro: MOQ block. $582 AOV at 38% margin yields $221.16 contribution at full price versus $192.41 after a 13% recovery code (Δ $28.75). Email 1 ~74 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/drip-vs-attentive.astro: mobile distraction. $583 AOV at 39% margin yields $227.37 contribution at full price versus $195.54 after a 14% recovery code (Δ $31.83). Email 1 ~75 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/drip-vs-attentive.astro: BNPL drop. $584 AOV at 40% margin yields $233.6 contribution at full price versus $198.56 after a 15% recovery code (Δ $35.04). Email 1 ~76 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/drip-vs-attentive.astro: OOS variant. $585 AOV at 41% margin yields $239.85 contribution at full price versus $201.47 after a 16% recovery code (Δ $38.38). Email 1 ~77 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/drip-vs-attentive.astro: stacked coupon. $586 AOV at 42% margin yields $246.12 contribution at full price versus $204.28 after a 17% recovery code (Δ $41.84). Email 1 ~78 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/drip-vs-attentive.astro: shipping shock. $587 AOV at 43% margin yields $252.41 contribution at full price versus $206.98 after a 18% recovery code (Δ $45.43). Email 1 ~79 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/drip-vs-attentive.astro: gift sizing. $588 AOV at 44% margin yields $258.72 contribution at full price versus $209.56 after a 19% recovery code (Δ $49.16). Email 1 ~80 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/drip-vs-attentive.astro: MOQ block. $610 AOV at 66% margin yields $402.6 contribution at full price versus $342.21 after a 15% recovery code (Δ $60.39). Email 1 ~102 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/drip-vs-attentive.astro: mobile distraction. $611 AOV at 67% margin yields $409.37 contribution at full price versus $343.87 after a 16% recovery code (Δ $65.5). Email 1 ~103 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/drip-vs-attentive.astro: BNPL drop. $612 AOV at 68% margin yields $416.16 contribution at full price versus $345.41 after a 17% recovery code (Δ $70.75). Email 1 ~104 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/drip-vs-attentive.astro: OOS variant. $613 AOV at 69% margin yields $422.97 contribution at full price versus $346.84 after a 18% recovery code (Δ $76.13). Email 1 ~105 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/drip-vs-attentive.astro: stacked coupon. $614 AOV at 70% margin yields $429.8 contribution at full price versus $348.14 after a 19% recovery code (Δ $81.66). Email 1 ~106 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/drip-vs-attentive.astro: shipping shock. $615 AOV at 71% margin yields $436.65 contribution at full price versus $349.32 after a 20% recovery code (Δ $87.33). Email 1 ~107 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/drip-vs-attentive.astro: gift sizing. $616 AOV at 72% margin yields $443.52 contribution at full price versus $408.04 after a 8% recovery code (Δ $35.48). Email 1 ~108 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/drip-vs-attentive.astro: MOQ block. $617 AOV at 32% margin yields $197.44 contribution at full price versus $179.67 after a 9% recovery code (Δ $17.77). Email 1 ~109 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/drip-vs-attentive.astro: mobile distraction. $618 AOV at 33% margin yields $203.94 contribution at full price versus $183.55 after a 10% recovery code (Δ $20.39). Email 1 ~110 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/drip-vs-attentive.astro: BNPL drop. $619 AOV at 34% margin yields $210.46 contribution at full price versus $187.31 after a 11% recovery code (Δ $23.15). Email 1 ~111 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/drip-vs-attentive.astro: OOS variant. $641 AOV at 56% margin yields $358.96 contribution at full price versus $287.17 after a 20% recovery code (Δ $71.79). Email 1 ~42 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/drip-vs-attentive.astro: stacked coupon. $642 AOV at 57% margin yields $365.94 contribution at full price versus $336.66 after a 8% recovery code (Δ $29.28). Email 1 ~43 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/drip-vs-attentive.astro: shipping shock. $643 AOV at 58% margin yields $372.94 contribution at full price versus $339.38 after a 9% recovery code (Δ $33.56). Email 1 ~44 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/drip-vs-attentive.astro: gift sizing. $644 AOV at 59% margin yields $379.96 contribution at full price versus $341.96 after a 10% recovery code (Δ $38.0). Email 1 ~45 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/drip-vs-attentive.astro: MOQ block. $645 AOV at 60% margin yields $387.0 contribution at full price versus $344.43 after a 11% recovery code (Δ $42.57). Email 1 ~46 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/drip-vs-attentive.astro: mobile distraction. $646 AOV at 61% margin yields $394.06 contribution at full price versus $346.77 after a 12% recovery code (Δ $47.29). Email 1 ~47 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/drip-vs-attentive.astro: BNPL drop. $647 AOV at 62% margin yields $401.14 contribution at full price versus $348.99 after a 13% recovery code (Δ $52.15). Email 1 ~48 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/drip-vs-attentive.astro: OOS variant. $648 AOV at 63% margin yields $408.24 contribution at full price versus $351.09 after a 14% recovery code (Δ $57.15). Email 1 ~49 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/drip-vs-attentive.astro: stacked coupon. $649 AOV at 64% margin yields $415.36 contribution at full price versus $353.06 after a 15% recovery code (Δ $62.3). Email 1 ~50 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/drip-vs-attentive.astro: shipping shock. $650 AOV at 65% margin yields $422.5 contribution at full price versus $354.9 after a 16% recovery code (Δ $67.6). Email 1 ~51 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/drip-vs-attentive.astro: gift sizing. $672 AOV at 46% margin yields $309.12 contribution at full price versus $272.03 after a 12% recovery code (Δ $37.09). Email 1 ~73 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/drip-vs-attentive.astro: MOQ block. $673 AOV at 47% margin yields $316.31 contribution at full price versus $275.19 after a 13% recovery code (Δ $41.12). Email 1 ~74 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/drip-vs-attentive.astro: mobile distraction. $674 AOV at 48% margin yields $323.52 contribution at full price versus $278.23 after a 14% recovery code (Δ $45.29). Email 1 ~75 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/drip-vs-attentive.astro: BNPL drop. $675 AOV at 49% margin yields $330.75 contribution at full price versus $281.14 after a 15% recovery code (Δ $49.61). Email 1 ~76 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Drip or Attentive for cart recovery?
Choose Drip when Teams wanting visual workflows and behavior-based segmentation. Choose Attentive when Larger DTC brands with high SMS volume. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $691 cart (44% margin) and $621 cart (54% margin) with separate incentive caps.
Channel escalation?
Email 30m → 48h → SMS 4h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$691 full-price $304.04 vs 8% code $279.72 (Δ $24.32).
Who should choose each?
Drip: Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.… Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.