← Comparisons Drip vs Postscript for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $202 and $392.
TL;DR
Top picks at a glance
- Pick A Drip — Hands-on automation for operators who like building workflows.
- Pick B Postscript — SMS-native recovery and campaigns for Shopify DTC.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Drip | Postscript |
|---|
| Best for | Teams wanting visual workflows and behavior-based segmentation | Brands treating SMS as a revenue channel with compliance guardrails |
| Pricing | From ~$39/mo | Usage-based |
| Shopify depth | Native | Native |
| Automation | Advanced | Solid |
| Cart channels | email, sms, marketing, cart recovery | sms, marketing, cart recovery |
| Rating | 4.4/5 | 4.7/5 |
Drip vs Postscript: scenario 1 — international shipping quote sticker shock. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 2 — subscription toggle left on at checkout. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 3 — first-time mobile shopper on Instagram traffic. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 3 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 4 — size matrix with two variants OOS. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 4 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 5 — gift message field abandoned mid-flow. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 6 — high-AOV cart with financing widget opened. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 7 — bundle discount not applied in cart. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 3 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 8 — BNPL selected then dropped at review. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 4 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 9 — B2B cart below MOQ threshold. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 10 — logged-in repeat buyer with saved address. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 11 — international shipping quote sticker shock. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 3 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 12 — subscription toggle left on at checkout. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 4 favors email proof; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 13 — first-time mobile shopper on Instagram traffic. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 14 — size matrix with two variants OOS. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 15 — gift message field abandoned mid-flow. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 3 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 16 — high-AOV cart with financing widget opened. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 4 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 17 — bundle discount not applied in cart. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 18 — BNPL selected then dropped at review. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 19 — B2B cart below MOQ threshold. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 3 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 20 — logged-in repeat buyer with saved address. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 4 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 21 — international shipping quote sticker shock. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 1 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Drip vs Postscript: scenario 22 — subscription toggle left on at checkout. At $202 AOV and 36% margin, full-price recovery contributes $72.72 vs $65.45 after a 10% code (Δ $7.27). Ladder touch 2 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~45h, SMS branch ~6h for opted-in only.
Cart recovery workflow test
$202 cart: email 58m / 45h / SMS 6h. $392 cart: adjust discount cap down 20% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Drip
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Who should choose Postscript
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.
Extended recovery research
Cart recovery note 1 (drip-vs-postscript.astro): $803 AOV, 63% margin → $505.89 full-price vs 11% incentive path $450.24 (Δ $55.65). Ladder: email 85m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (drip-vs-postscript.astro): $804 AOV, 64% margin → $514.56 full-price vs 12% incentive path $452.81 (Δ $61.75). Ladder: email 86m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (drip-vs-postscript.astro): $805 AOV, 65% margin → $523.25 full-price vs 13% incentive path $455.23 (Δ $68.02). Ladder: email 87m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (drip-vs-postscript.astro): $806 AOV, 66% margin → $531.96 full-price vs 14% incentive path $457.49 (Δ $74.47). Ladder: email 88m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (drip-vs-postscript.astro): $807 AOV, 67% margin → $540.69 full-price vs 15% incentive path $459.59 (Δ $81.1). Ladder: email 89m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (drip-vs-postscript.astro): $808 AOV, 68% margin → $549.44 full-price vs 16% incentive path $461.53 (Δ $87.91). Ladder: email 90m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (drip-vs-postscript.astro): $809 AOV, 69% margin → $558.21 full-price vs 17% incentive path $463.31 (Δ $94.9). Ladder: email 91m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (drip-vs-postscript.astro): $810 AOV, 70% margin → $567.0 full-price vs 18% incentive path $464.94 (Δ $102.06). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (drip-vs-postscript.astro): $811 AOV, 71% margin → $575.81 full-price vs 19% incentive path $466.41 (Δ $109.4). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (drip-vs-postscript.astro): $812 AOV, 72% margin → $584.64 full-price vs 20% incentive path $467.71 (Δ $116.93). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (drip-vs-postscript.astro): $193 AOV, 50% margin → $96.5 full-price vs 16% incentive path $81.06 (Δ $15.44). Ladder: email 90m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (drip-vs-postscript.astro): $194 AOV, 51% margin → $98.94 full-price vs 17% incentive path $82.12 (Δ $16.82). Ladder: email 91m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (drip-vs-postscript.astro): $195 AOV, 52% margin → $101.4 full-price vs 18% incentive path $83.15 (Δ $18.25). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (drip-vs-postscript.astro): $196 AOV, 53% margin → $103.88 full-price vs 19% incentive path $84.14 (Δ $19.74). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (drip-vs-postscript.astro): $197 AOV, 54% margin → $106.38 full-price vs 20% incentive path $85.1 (Δ $21.28). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (drip-vs-postscript.astro): $198 AOV, 55% margin → $108.9 full-price vs 8% incentive path $100.19 (Δ $8.71). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (drip-vs-postscript.astro): $199 AOV, 56% margin → $111.44 full-price vs 9% incentive path $101.41 (Δ $10.03). Ladder: email 96m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (drip-vs-postscript.astro): $200 AOV, 57% margin → $114.0 full-price vs 10% incentive path $102.6 (Δ $11.4). Ladder: email 97m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (drip-vs-postscript.astro): $201 AOV, 58% margin → $116.58 full-price vs 11% incentive path $103.76 (Δ $12.82). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (drip-vs-postscript.astro): $202 AOV, 59% margin → $119.18 full-price vs 12% incentive path $104.88 (Δ $14.3). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (drip-vs-postscript.astro): $224 AOV, 40% margin → $89.6 full-price vs 8% incentive path $82.43 (Δ $7.17). Ladder: email 30m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (drip-vs-postscript.astro): $225 AOV, 41% margin → $92.25 full-price vs 9% incentive path $83.95 (Δ $8.3). Ladder: email 31m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (drip-vs-postscript.astro): $226 AOV, 42% margin → $94.92 full-price vs 10% incentive path $85.43 (Δ $9.49). Ladder: email 32m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (drip-vs-postscript.astro): $227 AOV, 43% margin → $97.61 full-price vs 11% incentive path $86.87 (Δ $10.74). Ladder: email 33m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (drip-vs-postscript.astro): $228 AOV, 44% margin → $100.32 full-price vs 12% incentive path $88.28 (Δ $12.04). Ladder: email 34m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (drip-vs-postscript.astro): $229 AOV, 45% margin → $103.05 full-price vs 13% incentive path $89.65 (Δ $13.4). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (drip-vs-postscript.astro): $230 AOV, 46% margin → $105.8 full-price vs 14% incentive path $90.99 (Δ $14.81). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (drip-vs-postscript.astro): $231 AOV, 47% margin → $108.57 full-price vs 15% incentive path $92.28 (Δ $16.29). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (drip-vs-postscript.astro): $232 AOV, 48% margin → $111.36 full-price vs 16% incentive path $93.54 (Δ $17.82). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (drip-vs-postscript.astro): $233 AOV, 49% margin → $114.17 full-price vs 17% incentive path $94.76 (Δ $19.41). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (drip-vs-postscript.astro): $255 AOV, 71% margin → $181.05 full-price vs 13% incentive path $157.51 (Δ $23.54). Ladder: email 61m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (drip-vs-postscript.astro): $256 AOV, 72% margin → $184.32 full-price vs 14% incentive path $158.52 (Δ $25.8). Ladder: email 62m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (drip-vs-postscript.astro): $257 AOV, 32% margin → $82.24 full-price vs 15% incentive path $69.9 (Δ $12.34). Ladder: email 63m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (drip-vs-postscript.astro): $258 AOV, 33% margin → $85.14 full-price vs 16% incentive path $71.52 (Δ $13.62). Ladder: email 64m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (drip-vs-postscript.astro): $259 AOV, 34% margin → $88.06 full-price vs 17% incentive path $73.09 (Δ $14.97). Ladder: email 65m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (drip-vs-postscript.astro): $260 AOV, 35% margin → $91.0 full-price vs 18% incentive path $74.62 (Δ $16.38). Ladder: email 66m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (drip-vs-postscript.astro): $261 AOV, 36% margin → $93.96 full-price vs 19% incentive path $76.11 (Δ $17.85). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (drip-vs-postscript.astro): $262 AOV, 37% margin → $96.94 full-price vs 20% incentive path $77.55 (Δ $19.39). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (drip-vs-postscript.astro): $263 AOV, 38% margin → $99.94 full-price vs 8% incentive path $91.94 (Δ $8.0). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (drip-vs-postscript.astro): $264 AOV, 39% margin → $102.96 full-price vs 9% incentive path $93.69 (Δ $9.27). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (drip-vs-postscript.astro): $286 AOV, 61% margin → $174.46 full-price vs 18% incentive path $143.06 (Δ $31.4). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (drip-vs-postscript.astro): $287 AOV, 62% margin → $177.94 full-price vs 19% incentive path $144.13 (Δ $33.81). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (drip-vs-postscript.astro): $288 AOV, 63% margin → $181.44 full-price vs 20% incentive path $145.15 (Δ $36.29). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (drip-vs-postscript.astro): $289 AOV, 64% margin → $184.96 full-price vs 8% incentive path $170.16 (Δ $14.8). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (drip-vs-postscript.astro): $290 AOV, 65% margin → $188.5 full-price vs 9% incentive path $171.54 (Δ $16.96). Ladder: email 96m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (drip-vs-postscript.astro): $291 AOV, 66% margin → $192.06 full-price vs 10% incentive path $172.85 (Δ $19.21). Ladder: email 97m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (drip-vs-postscript.astro): $292 AOV, 67% margin → $195.64 full-price vs 11% incentive path $174.12 (Δ $21.52). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/drip-vs-postscript.astro: mobile distraction. $803 AOV at 63% margin yields $505.89 contribution at full price versus $450.24 after a 11% recovery code (Δ $55.65). Email 1 ~85 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/drip-vs-postscript.astro: BNPL drop. $804 AOV at 64% margin yields $514.56 contribution at full price versus $452.81 after a 12% recovery code (Δ $61.75). Email 1 ~86 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/drip-vs-postscript.astro: OOS variant. $805 AOV at 65% margin yields $523.25 contribution at full price versus $455.23 after a 13% recovery code (Δ $68.02). Email 1 ~87 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/drip-vs-postscript.astro: stacked coupon. $806 AOV at 66% margin yields $531.96 contribution at full price versus $457.49 after a 14% recovery code (Δ $74.47). Email 1 ~88 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/drip-vs-postscript.astro: shipping shock. $807 AOV at 67% margin yields $540.69 contribution at full price versus $459.59 after a 15% recovery code (Δ $81.1). Email 1 ~89 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/drip-vs-postscript.astro: gift sizing. $808 AOV at 68% margin yields $549.44 contribution at full price versus $461.53 after a 16% recovery code (Δ $87.91). Email 1 ~90 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/drip-vs-postscript.astro: MOQ block. $809 AOV at 69% margin yields $558.21 contribution at full price versus $463.31 after a 17% recovery code (Δ $94.9). Email 1 ~91 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/drip-vs-postscript.astro: mobile distraction. $810 AOV at 70% margin yields $567.0 contribution at full price versus $464.94 after a 18% recovery code (Δ $102.06). Email 1 ~92 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/drip-vs-postscript.astro: BNPL drop. $811 AOV at 71% margin yields $575.81 contribution at full price versus $466.41 after a 19% recovery code (Δ $109.4). Email 1 ~93 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/drip-vs-postscript.astro: OOS variant. $812 AOV at 72% margin yields $584.64 contribution at full price versus $467.71 after a 20% recovery code (Δ $116.93). Email 1 ~94 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/drip-vs-postscript.astro: shipping shock. $193 AOV at 50% margin yields $96.5 contribution at full price versus $81.06 after a 16% recovery code (Δ $15.44). Email 1 ~90 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/drip-vs-postscript.astro: gift sizing. $194 AOV at 51% margin yields $98.94 contribution at full price versus $82.12 after a 17% recovery code (Δ $16.82). Email 1 ~91 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/drip-vs-postscript.astro: MOQ block. $195 AOV at 52% margin yields $101.4 contribution at full price versus $83.15 after a 18% recovery code (Δ $18.25). Email 1 ~92 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/drip-vs-postscript.astro: mobile distraction. $196 AOV at 53% margin yields $103.88 contribution at full price versus $84.14 after a 19% recovery code (Δ $19.74). Email 1 ~93 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/drip-vs-postscript.astro: BNPL drop. $197 AOV at 54% margin yields $106.38 contribution at full price versus $85.1 after a 20% recovery code (Δ $21.28). Email 1 ~94 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/drip-vs-postscript.astro: OOS variant. $198 AOV at 55% margin yields $108.9 contribution at full price versus $100.19 after a 8% recovery code (Δ $8.71). Email 1 ~95 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/drip-vs-postscript.astro: stacked coupon. $199 AOV at 56% margin yields $111.44 contribution at full price versus $101.41 after a 9% recovery code (Δ $10.03). Email 1 ~96 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/drip-vs-postscript.astro: shipping shock. $200 AOV at 57% margin yields $114.0 contribution at full price versus $102.6 after a 10% recovery code (Δ $11.4). Email 1 ~97 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/drip-vs-postscript.astro: gift sizing. $201 AOV at 58% margin yields $116.58 contribution at full price versus $103.76 after a 11% recovery code (Δ $12.82). Email 1 ~98 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/drip-vs-postscript.astro: MOQ block. $202 AOV at 59% margin yields $119.18 contribution at full price versus $104.88 after a 12% recovery code (Δ $14.3). Email 1 ~99 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/drip-vs-postscript.astro: mobile distraction. $224 AOV at 40% margin yields $89.6 contribution at full price versus $82.43 after a 8% recovery code (Δ $7.17). Email 1 ~30 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/drip-vs-postscript.astro: BNPL drop. $225 AOV at 41% margin yields $92.25 contribution at full price versus $83.95 after a 9% recovery code (Δ $8.3). Email 1 ~31 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/drip-vs-postscript.astro: OOS variant. $226 AOV at 42% margin yields $94.92 contribution at full price versus $85.43 after a 10% recovery code (Δ $9.49). Email 1 ~32 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/drip-vs-postscript.astro: stacked coupon. $227 AOV at 43% margin yields $97.61 contribution at full price versus $86.87 after a 11% recovery code (Δ $10.74). Email 1 ~33 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/drip-vs-postscript.astro: shipping shock. $228 AOV at 44% margin yields $100.32 contribution at full price versus $88.28 after a 12% recovery code (Δ $12.04). Email 1 ~34 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/drip-vs-postscript.astro: gift sizing. $229 AOV at 45% margin yields $103.05 contribution at full price versus $89.65 after a 13% recovery code (Δ $13.4). Email 1 ~35 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/drip-vs-postscript.astro: MOQ block. $230 AOV at 46% margin yields $105.8 contribution at full price versus $90.99 after a 14% recovery code (Δ $14.81). Email 1 ~36 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/drip-vs-postscript.astro: mobile distraction. $231 AOV at 47% margin yields $108.57 contribution at full price versus $92.28 after a 15% recovery code (Δ $16.29). Email 1 ~37 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/drip-vs-postscript.astro: BNPL drop. $232 AOV at 48% margin yields $111.36 contribution at full price versus $93.54 after a 16% recovery code (Δ $17.82). Email 1 ~38 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/drip-vs-postscript.astro: OOS variant. $233 AOV at 49% margin yields $114.17 contribution at full price versus $94.76 after a 17% recovery code (Δ $19.41). Email 1 ~39 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/drip-vs-postscript.astro: stacked coupon. $255 AOV at 71% margin yields $181.05 contribution at full price versus $157.51 after a 13% recovery code (Δ $23.54). Email 1 ~61 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/drip-vs-postscript.astro: shipping shock. $256 AOV at 72% margin yields $184.32 contribution at full price versus $158.52 after a 14% recovery code (Δ $25.8). Email 1 ~62 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/drip-vs-postscript.astro: gift sizing. $257 AOV at 32% margin yields $82.24 contribution at full price versus $69.9 after a 15% recovery code (Δ $12.34). Email 1 ~63 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/drip-vs-postscript.astro: MOQ block. $258 AOV at 33% margin yields $85.14 contribution at full price versus $71.52 after a 16% recovery code (Δ $13.62). Email 1 ~64 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/drip-vs-postscript.astro: mobile distraction. $259 AOV at 34% margin yields $88.06 contribution at full price versus $73.09 after a 17% recovery code (Δ $14.97). Email 1 ~65 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/drip-vs-postscript.astro: BNPL drop. $260 AOV at 35% margin yields $91.0 contribution at full price versus $74.62 after a 18% recovery code (Δ $16.38). Email 1 ~66 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/drip-vs-postscript.astro: OOS variant. $261 AOV at 36% margin yields $93.96 contribution at full price versus $76.11 after a 19% recovery code (Δ $17.85). Email 1 ~67 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/drip-vs-postscript.astro: stacked coupon. $262 AOV at 37% margin yields $96.94 contribution at full price versus $77.55 after a 20% recovery code (Δ $19.39). Email 1 ~68 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/drip-vs-postscript.astro: shipping shock. $263 AOV at 38% margin yields $99.94 contribution at full price versus $91.94 after a 8% recovery code (Δ $8.0). Email 1 ~69 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/drip-vs-postscript.astro: gift sizing. $264 AOV at 39% margin yields $102.96 contribution at full price versus $93.69 after a 9% recovery code (Δ $9.27). Email 1 ~70 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/drip-vs-postscript.astro: MOQ block. $286 AOV at 61% margin yields $174.46 contribution at full price versus $143.06 after a 18% recovery code (Δ $31.4). Email 1 ~92 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/drip-vs-postscript.astro: mobile distraction. $287 AOV at 62% margin yields $177.94 contribution at full price versus $144.13 after a 19% recovery code (Δ $33.81). Email 1 ~93 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/drip-vs-postscript.astro: BNPL drop. $288 AOV at 63% margin yields $181.44 contribution at full price versus $145.15 after a 20% recovery code (Δ $36.29). Email 1 ~94 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/drip-vs-postscript.astro: OOS variant. $289 AOV at 64% margin yields $184.96 contribution at full price versus $170.16 after a 8% recovery code (Δ $14.8). Email 1 ~95 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/drip-vs-postscript.astro: stacked coupon. $290 AOV at 65% margin yields $188.5 contribution at full price versus $171.54 after a 9% recovery code (Δ $16.96). Email 1 ~96 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/drip-vs-postscript.astro: shipping shock. $291 AOV at 66% margin yields $192.06 contribution at full price versus $172.85 after a 10% recovery code (Δ $19.21). Email 1 ~97 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/drip-vs-postscript.astro: gift sizing. $292 AOV at 67% margin yields $195.64 contribution at full price versus $174.12 after a 11% recovery code (Δ $21.52). Email 1 ~98 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/drip-vs-postscript.astro: MOQ block. $293 AOV at 68% margin yields $199.24 contribution at full price versus $175.33 after a 12% recovery code (Δ $23.91). Email 1 ~99 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/drip-vs-postscript.astro: mobile distraction. $294 AOV at 69% margin yields $202.86 contribution at full price versus $176.49 after a 13% recovery code (Δ $26.37). Email 1 ~100 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/drip-vs-postscript.astro: BNPL drop. $295 AOV at 70% margin yields $206.5 contribution at full price versus $177.59 after a 14% recovery code (Δ $28.91). Email 1 ~101 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/drip-vs-postscript.astro: OOS variant. $317 AOV at 51% margin yields $161.67 contribution at full price versus $145.5 after a 10% recovery code (Δ $16.17). Email 1 ~32 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/drip-vs-postscript.astro: stacked coupon. $318 AOV at 52% margin yields $165.36 contribution at full price versus $147.17 after a 11% recovery code (Δ $18.19). Email 1 ~33 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/drip-vs-postscript.astro: shipping shock. $319 AOV at 53% margin yields $169.07 contribution at full price versus $148.78 after a 12% recovery code (Δ $20.29). Email 1 ~34 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/drip-vs-postscript.astro: gift sizing. $320 AOV at 54% margin yields $172.8 contribution at full price versus $150.34 after a 13% recovery code (Δ $22.46). Email 1 ~35 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Drip or Postscript for cart recovery?
Choose Drip when Teams wanting visual workflows and behavior-based segmentation. Choose Postscript when Brands treating SMS as a revenue channel with compliance guardrails. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $202 cart (36% margin) and $392 cart (54% margin) with separate incentive caps.
Channel escalation?
Email 58m → 45h → SMS 6h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$202 full-price $72.72 vs 10% code $65.45 (Δ $7.27).
Who should choose each?
Drip: Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.… Postscript: Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.