← Comparisons Drip vs Sendlane for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $146 and $449.
TL;DR
Top picks at a glance
- Pick A Drip — Hands-on automation for operators who like building workflows.
- Pick B Sendlane — Ecommerce-first automation with migration support.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Drip | Sendlane |
|---|
| Best for | Teams wanting visual workflows and behavior-based segmentation | DTC brands wanting guided retention automation |
| Pricing | From ~$39/mo | From ~$83/mo |
| Shopify depth | Native | Native |
| Automation | Advanced | Advanced |
| Cart channels | email, sms, marketing, cart recovery | email, sms, marketing, cart recovery |
| Rating | 4.4/5 | 4.6/5 |
Drip vs Sendlane: scenario 1 — subscription toggle left on at checkout. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 2 — first-time mobile shopper on Instagram traffic. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 3 — size matrix with two variants OOS. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 4 — gift message field abandoned mid-flow. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 5 — high-AOV cart with financing widget opened. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 6 — bundle discount not applied in cart. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 7 — BNPL selected then dropped at review. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 3 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 8 — B2B cart below MOQ threshold. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 4 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 9 — logged-in repeat buyer with saved address. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for discount on email one before trust proof. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 10 — international shipping quote sticker shock. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 11 — subscription toggle left on at checkout. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 3 favors email proof; watch for no suppression after partial refund. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 12 — first-time mobile shopper on Instagram traffic. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 4 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 13 — size matrix with two variants OOS. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 14 — gift message field abandoned mid-flow. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 15 — high-AOV cart with financing widget opened. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 16 — bundle discount not applied in cart. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 17 — BNPL selected then dropped at review. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 18 — B2B cart below MOQ threshold. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 19 — logged-in repeat buyer with saved address. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 20 — international shipping quote sticker shock. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 21 — subscription toggle left on at checkout. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Drip vs Sendlane: scenario 22 — first-time mobile shopper on Instagram traffic. At $146 AOV and 39% margin, full-price recovery contributes $56.94 vs $51.25 after a 10% code (Δ $5.69). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~97m, email 2 ~30h, SMS branch ~3h for opted-in only.
Cart recovery workflow test
$146 cart: email 97m / 30h / SMS 3h. $449 cart: adjust discount cap down 10% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Drip
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Who should choose Sendlane
Sendlane fits stores with enough order volume to justify a guided retention platform and migration help.
Extended recovery research
Cart recovery note 1 (drip-vs-sendlane.astro): $700 AOV, 43% margin → $301.0 full-price vs 14% incentive path $258.86 (Δ $42.14). Ladder: email 114m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (drip-vs-sendlane.astro): $701 AOV, 44% margin → $308.44 full-price vs 15% incentive path $262.17 (Δ $46.27). Ladder: email 115m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (drip-vs-sendlane.astro): $702 AOV, 45% margin → $315.9 full-price vs 16% incentive path $265.36 (Δ $50.54). Ladder: email 116m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (drip-vs-sendlane.astro): $703 AOV, 46% margin → $323.38 full-price vs 17% incentive path $268.41 (Δ $54.97). Ladder: email 117m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (drip-vs-sendlane.astro): $704 AOV, 47% margin → $330.88 full-price vs 18% incentive path $271.32 (Δ $59.56). Ladder: email 118m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (drip-vs-sendlane.astro): $705 AOV, 48% margin → $338.4 full-price vs 19% incentive path $274.1 (Δ $64.3). Ladder: email 119m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (drip-vs-sendlane.astro): $706 AOV, 49% margin → $345.94 full-price vs 20% incentive path $276.75 (Δ $69.19). Ladder: email 120m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (drip-vs-sendlane.astro): $707 AOV, 50% margin → $353.5 full-price vs 8% incentive path $325.22 (Δ $28.28). Ladder: email 30m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (drip-vs-sendlane.astro): $708 AOV, 51% margin → $361.08 full-price vs 9% incentive path $328.58 (Δ $32.5). Ladder: email 31m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (drip-vs-sendlane.astro): $709 AOV, 52% margin → $368.68 full-price vs 10% incentive path $331.81 (Δ $36.87). Ladder: email 32m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (drip-vs-sendlane.astro): $709 AOV, 65% margin → $460.85 full-price vs 12% incentive path $405.55 (Δ $55.3). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (drip-vs-sendlane.astro): $710 AOV, 66% margin → $468.6 full-price vs 13% incentive path $407.68 (Δ $60.92). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (drip-vs-sendlane.astro): $711 AOV, 67% margin → $476.37 full-price vs 14% incentive path $409.68 (Δ $66.69). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (drip-vs-sendlane.astro): $712 AOV, 68% margin → $484.16 full-price vs 15% incentive path $411.54 (Δ $72.62). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (drip-vs-sendlane.astro): $713 AOV, 69% margin → $491.97 full-price vs 16% incentive path $413.25 (Δ $78.72). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (drip-vs-sendlane.astro): $714 AOV, 70% margin → $499.8 full-price vs 17% incentive path $414.83 (Δ $84.97). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (drip-vs-sendlane.astro): $715 AOV, 71% margin → $507.65 full-price vs 18% incentive path $416.27 (Δ $91.38). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (drip-vs-sendlane.astro): $716 AOV, 72% margin → $515.52 full-price vs 19% incentive path $417.57 (Δ $97.95). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (drip-vs-sendlane.astro): $717 AOV, 32% margin → $229.44 full-price vs 20% incentive path $183.55 (Δ $45.89). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (drip-vs-sendlane.astro): $718 AOV, 33% margin → $236.94 full-price vs 8% incentive path $217.98 (Δ $18.96). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (drip-vs-sendlane.astro): $740 AOV, 55% margin → $407.0 full-price vs 17% incentive path $337.81 (Δ $69.19). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (drip-vs-sendlane.astro): $741 AOV, 56% margin → $414.96 full-price vs 18% incentive path $340.27 (Δ $74.69). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (drip-vs-sendlane.astro): $742 AOV, 57% margin → $422.94 full-price vs 19% incentive path $342.58 (Δ $80.36). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (drip-vs-sendlane.astro): $743 AOV, 58% margin → $430.94 full-price vs 20% incentive path $344.75 (Δ $86.19). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (drip-vs-sendlane.astro): $744 AOV, 59% margin → $438.96 full-price vs 8% incentive path $403.84 (Δ $35.12). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (drip-vs-sendlane.astro): $745 AOV, 60% margin → $447.0 full-price vs 9% incentive path $406.77 (Δ $40.23). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (drip-vs-sendlane.astro): $746 AOV, 61% margin → $455.06 full-price vs 10% incentive path $409.55 (Δ $45.51). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (drip-vs-sendlane.astro): $747 AOV, 62% margin → $463.14 full-price vs 11% incentive path $412.19 (Δ $50.95). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (drip-vs-sendlane.astro): $748 AOV, 63% margin → $471.24 full-price vs 12% incentive path $414.69 (Δ $56.55). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (drip-vs-sendlane.astro): $749 AOV, 64% margin → $479.36 full-price vs 13% incentive path $417.04 (Δ $62.32). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (drip-vs-sendlane.astro): $771 AOV, 45% margin → $346.95 full-price vs 9% incentive path $315.72 (Δ $31.23). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (drip-vs-sendlane.astro): $772 AOV, 46% margin → $355.12 full-price vs 10% incentive path $319.61 (Δ $35.51). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (drip-vs-sendlane.astro): $773 AOV, 47% margin → $363.31 full-price vs 11% incentive path $323.35 (Δ $39.96). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (drip-vs-sendlane.astro): $774 AOV, 48% margin → $371.52 full-price vs 12% incentive path $326.94 (Δ $44.58). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (drip-vs-sendlane.astro): $775 AOV, 49% margin → $379.75 full-price vs 13% incentive path $330.38 (Δ $49.37). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (drip-vs-sendlane.astro): $776 AOV, 50% margin → $388.0 full-price vs 14% incentive path $333.68 (Δ $54.32). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (drip-vs-sendlane.astro): $777 AOV, 51% margin → $396.27 full-price vs 15% incentive path $336.83 (Δ $59.44). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (drip-vs-sendlane.astro): $778 AOV, 52% margin → $404.56 full-price vs 16% incentive path $339.83 (Δ $64.73). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (drip-vs-sendlane.astro): $779 AOV, 53% margin → $412.87 full-price vs 17% incentive path $342.68 (Δ $70.19). Ladder: email 52m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (drip-vs-sendlane.astro): $780 AOV, 54% margin → $421.2 full-price vs 18% incentive path $345.38 (Δ $75.82). Ladder: email 53m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (drip-vs-sendlane.astro): $802 AOV, 35% margin → $280.7 full-price vs 14% incentive path $241.4 (Δ $39.3). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (drip-vs-sendlane.astro): $803 AOV, 36% margin → $289.08 full-price vs 15% incentive path $245.72 (Δ $43.36). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (drip-vs-sendlane.astro): $804 AOV, 37% margin → $297.48 full-price vs 16% incentive path $249.88 (Δ $47.6). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (drip-vs-sendlane.astro): $805 AOV, 38% margin → $305.9 full-price vs 17% incentive path $253.9 (Δ $52.0). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (drip-vs-sendlane.astro): $806 AOV, 39% margin → $314.34 full-price vs 18% incentive path $257.76 (Δ $56.58). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (drip-vs-sendlane.astro): $807 AOV, 40% margin → $322.8 full-price vs 19% incentive path $261.47 (Δ $61.33). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (drip-vs-sendlane.astro): $808 AOV, 41% margin → $331.28 full-price vs 20% incentive path $265.02 (Δ $66.26). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/drip-vs-sendlane.astro: shipping shock. $700 AOV at 43% margin yields $301.0 contribution at full price versus $258.86 after a 14% recovery code (Δ $42.14). Email 1 ~114 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/drip-vs-sendlane.astro: gift sizing. $701 AOV at 44% margin yields $308.44 contribution at full price versus $262.17 after a 15% recovery code (Δ $46.27). Email 1 ~115 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/drip-vs-sendlane.astro: MOQ block. $702 AOV at 45% margin yields $315.9 contribution at full price versus $265.36 after a 16% recovery code (Δ $50.54). Email 1 ~116 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/drip-vs-sendlane.astro: mobile distraction. $703 AOV at 46% margin yields $323.38 contribution at full price versus $268.41 after a 17% recovery code (Δ $54.97). Email 1 ~117 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/drip-vs-sendlane.astro: BNPL drop. $704 AOV at 47% margin yields $330.88 contribution at full price versus $271.32 after a 18% recovery code (Δ $59.56). Email 1 ~118 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/drip-vs-sendlane.astro: OOS variant. $705 AOV at 48% margin yields $338.4 contribution at full price versus $274.1 after a 19% recovery code (Δ $64.3). Email 1 ~119 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/drip-vs-sendlane.astro: stacked coupon. $706 AOV at 49% margin yields $345.94 contribution at full price versus $276.75 after a 20% recovery code (Δ $69.19). Email 1 ~120 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/drip-vs-sendlane.astro: shipping shock. $707 AOV at 50% margin yields $353.5 contribution at full price versus $325.22 after a 8% recovery code (Δ $28.28). Email 1 ~30 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/drip-vs-sendlane.astro: gift sizing. $708 AOV at 51% margin yields $361.08 contribution at full price versus $328.58 after a 9% recovery code (Δ $32.5). Email 1 ~31 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/drip-vs-sendlane.astro: MOQ block. $709 AOV at 52% margin yields $368.68 contribution at full price versus $331.81 after a 10% recovery code (Δ $36.87). Email 1 ~32 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/drip-vs-sendlane.astro: MOQ block. $709 AOV at 65% margin yields $460.85 contribution at full price versus $405.55 after a 12% recovery code (Δ $55.3). Email 1 ~73 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/drip-vs-sendlane.astro: mobile distraction. $710 AOV at 66% margin yields $468.6 contribution at full price versus $407.68 after a 13% recovery code (Δ $60.92). Email 1 ~74 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/drip-vs-sendlane.astro: BNPL drop. $711 AOV at 67% margin yields $476.37 contribution at full price versus $409.68 after a 14% recovery code (Δ $66.69). Email 1 ~75 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/drip-vs-sendlane.astro: OOS variant. $712 AOV at 68% margin yields $484.16 contribution at full price versus $411.54 after a 15% recovery code (Δ $72.62). Email 1 ~76 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/drip-vs-sendlane.astro: stacked coupon. $713 AOV at 69% margin yields $491.97 contribution at full price versus $413.25 after a 16% recovery code (Δ $78.72). Email 1 ~77 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/drip-vs-sendlane.astro: shipping shock. $714 AOV at 70% margin yields $499.8 contribution at full price versus $414.83 after a 17% recovery code (Δ $84.97). Email 1 ~78 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/drip-vs-sendlane.astro: gift sizing. $715 AOV at 71% margin yields $507.65 contribution at full price versus $416.27 after a 18% recovery code (Δ $91.38). Email 1 ~79 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/drip-vs-sendlane.astro: MOQ block. $716 AOV at 72% margin yields $515.52 contribution at full price versus $417.57 after a 19% recovery code (Δ $97.95). Email 1 ~80 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/drip-vs-sendlane.astro: mobile distraction. $717 AOV at 32% margin yields $229.44 contribution at full price versus $183.55 after a 20% recovery code (Δ $45.89). Email 1 ~81 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/drip-vs-sendlane.astro: BNPL drop. $718 AOV at 33% margin yields $236.94 contribution at full price versus $217.98 after a 8% recovery code (Δ $18.96). Email 1 ~82 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/drip-vs-sendlane.astro: OOS variant. $740 AOV at 55% margin yields $407.0 contribution at full price versus $337.81 after a 17% recovery code (Δ $69.19). Email 1 ~104 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/drip-vs-sendlane.astro: stacked coupon. $741 AOV at 56% margin yields $414.96 contribution at full price versus $340.27 after a 18% recovery code (Δ $74.69). Email 1 ~105 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/drip-vs-sendlane.astro: shipping shock. $742 AOV at 57% margin yields $422.94 contribution at full price versus $342.58 after a 19% recovery code (Δ $80.36). Email 1 ~106 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/drip-vs-sendlane.astro: gift sizing. $743 AOV at 58% margin yields $430.94 contribution at full price versus $344.75 after a 20% recovery code (Δ $86.19). Email 1 ~107 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/drip-vs-sendlane.astro: MOQ block. $744 AOV at 59% margin yields $438.96 contribution at full price versus $403.84 after a 8% recovery code (Δ $35.12). Email 1 ~108 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/drip-vs-sendlane.astro: mobile distraction. $745 AOV at 60% margin yields $447.0 contribution at full price versus $406.77 after a 9% recovery code (Δ $40.23). Email 1 ~109 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/drip-vs-sendlane.astro: BNPL drop. $746 AOV at 61% margin yields $455.06 contribution at full price versus $409.55 after a 10% recovery code (Δ $45.51). Email 1 ~110 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/drip-vs-sendlane.astro: OOS variant. $747 AOV at 62% margin yields $463.14 contribution at full price versus $412.19 after a 11% recovery code (Δ $50.95). Email 1 ~111 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/drip-vs-sendlane.astro: stacked coupon. $748 AOV at 63% margin yields $471.24 contribution at full price versus $414.69 after a 12% recovery code (Δ $56.55). Email 1 ~112 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/drip-vs-sendlane.astro: shipping shock. $749 AOV at 64% margin yields $479.36 contribution at full price versus $417.04 after a 13% recovery code (Δ $62.32). Email 1 ~113 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/drip-vs-sendlane.astro: gift sizing. $771 AOV at 45% margin yields $346.95 contribution at full price versus $315.72 after a 9% recovery code (Δ $31.23). Email 1 ~44 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/drip-vs-sendlane.astro: MOQ block. $772 AOV at 46% margin yields $355.12 contribution at full price versus $319.61 after a 10% recovery code (Δ $35.51). Email 1 ~45 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/drip-vs-sendlane.astro: mobile distraction. $773 AOV at 47% margin yields $363.31 contribution at full price versus $323.35 after a 11% recovery code (Δ $39.96). Email 1 ~46 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/drip-vs-sendlane.astro: BNPL drop. $774 AOV at 48% margin yields $371.52 contribution at full price versus $326.94 after a 12% recovery code (Δ $44.58). Email 1 ~47 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/drip-vs-sendlane.astro: OOS variant. $775 AOV at 49% margin yields $379.75 contribution at full price versus $330.38 after a 13% recovery code (Δ $49.37). Email 1 ~48 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/drip-vs-sendlane.astro: stacked coupon. $776 AOV at 50% margin yields $388.0 contribution at full price versus $333.68 after a 14% recovery code (Δ $54.32). Email 1 ~49 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/drip-vs-sendlane.astro: shipping shock. $777 AOV at 51% margin yields $396.27 contribution at full price versus $336.83 after a 15% recovery code (Δ $59.44). Email 1 ~50 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/drip-vs-sendlane.astro: gift sizing. $778 AOV at 52% margin yields $404.56 contribution at full price versus $339.83 after a 16% recovery code (Δ $64.73). Email 1 ~51 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/drip-vs-sendlane.astro: MOQ block. $779 AOV at 53% margin yields $412.87 contribution at full price versus $342.68 after a 17% recovery code (Δ $70.19). Email 1 ~52 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/drip-vs-sendlane.astro: mobile distraction. $780 AOV at 54% margin yields $421.2 contribution at full price versus $345.38 after a 18% recovery code (Δ $75.82). Email 1 ~53 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/drip-vs-sendlane.astro: BNPL drop. $802 AOV at 35% margin yields $280.7 contribution at full price versus $241.4 after a 14% recovery code (Δ $39.3). Email 1 ~75 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/drip-vs-sendlane.astro: OOS variant. $803 AOV at 36% margin yields $289.08 contribution at full price versus $245.72 after a 15% recovery code (Δ $43.36). Email 1 ~76 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/drip-vs-sendlane.astro: stacked coupon. $804 AOV at 37% margin yields $297.48 contribution at full price versus $249.88 after a 16% recovery code (Δ $47.6). Email 1 ~77 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/drip-vs-sendlane.astro: shipping shock. $805 AOV at 38% margin yields $305.9 contribution at full price versus $253.9 after a 17% recovery code (Δ $52.0). Email 1 ~78 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/drip-vs-sendlane.astro: gift sizing. $806 AOV at 39% margin yields $314.34 contribution at full price versus $257.76 after a 18% recovery code (Δ $56.58). Email 1 ~79 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/drip-vs-sendlane.astro: MOQ block. $807 AOV at 40% margin yields $322.8 contribution at full price versus $261.47 after a 19% recovery code (Δ $61.33). Email 1 ~80 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/drip-vs-sendlane.astro: mobile distraction. $808 AOV at 41% margin yields $331.28 contribution at full price versus $265.02 after a 20% recovery code (Δ $66.26). Email 1 ~81 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/drip-vs-sendlane.astro: BNPL drop. $809 AOV at 42% margin yields $339.78 contribution at full price versus $312.6 after a 8% recovery code (Δ $27.18). Email 1 ~82 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/drip-vs-sendlane.astro: OOS variant. $810 AOV at 43% margin yields $348.3 contribution at full price versus $316.95 after a 9% recovery code (Δ $31.35). Email 1 ~83 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/drip-vs-sendlane.astro: stacked coupon. $811 AOV at 44% margin yields $356.84 contribution at full price versus $321.16 after a 10% recovery code (Δ $35.68). Email 1 ~84 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/drip-vs-sendlane.astro: shipping shock. $833 AOV at 66% margin yields $549.78 contribution at full price versus $445.32 after a 19% recovery code (Δ $104.46). Email 1 ~106 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/drip-vs-sendlane.astro: gift sizing. $834 AOV at 67% margin yields $558.78 contribution at full price versus $447.02 after a 20% recovery code (Δ $111.76). Email 1 ~107 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/drip-vs-sendlane.astro: MOQ block. $835 AOV at 68% margin yields $567.8 contribution at full price versus $522.38 after a 8% recovery code (Δ $45.42). Email 1 ~108 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/drip-vs-sendlane.astro: mobile distraction. $836 AOV at 69% margin yields $576.84 contribution at full price versus $524.92 after a 9% recovery code (Δ $51.92). Email 1 ~109 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Drip or Sendlane for cart recovery?
Choose Drip when Teams wanting visual workflows and behavior-based segmentation. Choose Sendlane when DTC brands wanting guided retention automation. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $146 cart (39% margin) and $449 cart (50% margin) with separate incentive caps.
Channel escalation?
Email 97m → 30h → SMS 3h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$146 full-price $56.94 vs 10% code $51.25 (Δ $5.69).
Who should choose each?
Drip: Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.… Sendlane: Sendlane fits stores with enough order volume to justify a guided retention platform and migration help.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.