Postscript vs AfterShip Email for Shopify cart recovery

Extended recovery research

Cart recovery note 1 (postscript-vs-aftership-email.astro): $242 AOV, 42% margin → $101.64 full-price vs 12% incentive path $89.44 (Δ $12.2). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 2 (postscript-vs-aftership-email.astro): $243 AOV, 43% margin → $104.49 full-price vs 13% incentive path $90.91 (Δ $13.58). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 3 (postscript-vs-aftership-email.astro): $244 AOV, 44% margin → $107.36 full-price vs 14% incentive path $92.33 (Δ $15.03). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 4 (postscript-vs-aftership-email.astro): $245 AOV, 45% margin → $110.25 full-price vs 15% incentive path $93.71 (Δ $16.54). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 5 (postscript-vs-aftership-email.astro): $246 AOV, 46% margin → $113.16 full-price vs 16% incentive path $95.05 (Δ $18.11). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 6 (postscript-vs-aftership-email.astro): $247 AOV, 47% margin → $116.09 full-price vs 17% incentive path $96.35 (Δ $19.74). Ladder: email 52m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 7 (postscript-vs-aftership-email.astro): $248 AOV, 48% margin → $119.04 full-price vs 18% incentive path $97.61 (Δ $21.43). Ladder: email 53m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 8 (postscript-vs-aftership-email.astro): $249 AOV, 49% margin → $122.01 full-price vs 19% incentive path $98.83 (Δ $23.18). Ladder: email 54m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 9 (postscript-vs-aftership-email.astro): $250 AOV, 50% margin → $125.0 full-price vs 20% incentive path $100.0 (Δ $25.0). Ladder: email 55m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 10 (postscript-vs-aftership-email.astro): $251 AOV, 51% margin → $128.01 full-price vs 8% incentive path $117.77 (Δ $10.24). Ladder: email 56m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 11 (postscript-vs-aftership-email.astro): $254 AOV, 68% margin → $172.72 full-price vs 19% incentive path $139.9 (Δ $32.82). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 12 (postscript-vs-aftership-email.astro): $255 AOV, 69% margin → $175.95 full-price vs 20% incentive path $140.76 (Δ $35.19). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 13 (postscript-vs-aftership-email.astro): $256 AOV, 70% margin → $179.2 full-price vs 8% incentive path $164.86 (Δ $14.34). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 14 (postscript-vs-aftership-email.astro): $257 AOV, 71% margin → $182.47 full-price vs 9% incentive path $166.05 (Δ $16.42). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 15 (postscript-vs-aftership-email.astro): $258 AOV, 72% margin → $185.76 full-price vs 10% incentive path $167.18 (Δ $18.58). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 16 (postscript-vs-aftership-email.astro): $259 AOV, 32% margin → $82.88 full-price vs 11% incentive path $73.76 (Δ $9.12). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 17 (postscript-vs-aftership-email.astro): $260 AOV, 33% margin → $85.8 full-price vs 12% incentive path $75.5 (Δ $10.3). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 18 (postscript-vs-aftership-email.astro): $261 AOV, 34% margin → $88.74 full-price vs 13% incentive path $77.2 (Δ $11.54). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 19 (postscript-vs-aftership-email.astro): $262 AOV, 35% margin → $91.7 full-price vs 14% incentive path $78.86 (Δ $12.84). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 20 (postscript-vs-aftership-email.astro): $263 AOV, 36% margin → $94.68 full-price vs 15% incentive path $80.48 (Δ $14.2). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 21 (postscript-vs-aftership-email.astro): $285 AOV, 58% margin → $165.3 full-price vs 11% incentive path $147.12 (Δ $18.18). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 22 (postscript-vs-aftership-email.astro): $286 AOV, 59% margin → $168.74 full-price vs 12% incentive path $148.49 (Δ $20.25). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 23 (postscript-vs-aftership-email.astro): $287 AOV, 60% margin → $172.2 full-price vs 13% incentive path $149.81 (Δ $22.39). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 24 (postscript-vs-aftership-email.astro): $288 AOV, 61% margin → $175.68 full-price vs 14% incentive path $151.08 (Δ $24.6). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 25 (postscript-vs-aftership-email.astro): $289 AOV, 62% margin → $179.18 full-price vs 15% incentive path $152.3 (Δ $26.88). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 26 (postscript-vs-aftership-email.astro): $290 AOV, 63% margin → $182.7 full-price vs 16% incentive path $153.47 (Δ $29.23). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 27 (postscript-vs-aftership-email.astro): $291 AOV, 64% margin → $186.24 full-price vs 17% incentive path $154.58 (Δ $31.66). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 28 (postscript-vs-aftership-email.astro): $292 AOV, 65% margin → $189.8 full-price vs 18% incentive path $155.64 (Δ $34.16). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 29 (postscript-vs-aftership-email.astro): $293 AOV, 66% margin → $193.38 full-price vs 19% incentive path $156.64 (Δ $36.74). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 30 (postscript-vs-aftership-email.astro): $294 AOV, 67% margin → $196.98 full-price vs 20% incentive path $157.58 (Δ $39.4). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 31 (postscript-vs-aftership-email.astro): $316 AOV, 48% margin → $151.68 full-price vs 16% incentive path $127.41 (Δ $24.27). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 32 (postscript-vs-aftership-email.astro): $317 AOV, 49% margin → $155.33 full-price vs 17% incentive path $128.92 (Δ $26.41). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 33 (postscript-vs-aftership-email.astro): $318 AOV, 50% margin → $159.0 full-price vs 18% incentive path $130.38 (Δ $28.62). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 34 (postscript-vs-aftership-email.astro): $319 AOV, 51% margin → $162.69 full-price vs 19% incentive path $131.78 (Δ $30.91). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 35 (postscript-vs-aftership-email.astro): $320 AOV, 52% margin → $166.4 full-price vs 20% incentive path $133.12 (Δ $33.28). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 36 (postscript-vs-aftership-email.astro): $321 AOV, 53% margin → $170.13 full-price vs 8% incentive path $156.52 (Δ $13.61). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 37 (postscript-vs-aftership-email.astro): $322 AOV, 54% margin → $173.88 full-price vs 9% incentive path $158.23 (Δ $15.65). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 38 (postscript-vs-aftership-email.astro): $323 AOV, 55% margin → $177.65 full-price vs 10% incentive path $159.88 (Δ $17.77). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 39 (postscript-vs-aftership-email.astro): $324 AOV, 56% margin → $181.44 full-price vs 11% incentive path $161.48 (Δ $19.96). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 40 (postscript-vs-aftership-email.astro): $325 AOV, 57% margin → $185.25 full-price vs 12% incentive path $163.02 (Δ $22.23). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 41 (postscript-vs-aftership-email.astro): $347 AOV, 38% margin → $131.86 full-price vs 8% incentive path $121.31 (Δ $10.55). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 42 (postscript-vs-aftership-email.astro): $348 AOV, 39% margin → $135.72 full-price vs 9% incentive path $123.51 (Δ $12.21). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 43 (postscript-vs-aftership-email.astro): $349 AOV, 40% margin → $139.6 full-price vs 10% incentive path $125.64 (Δ $13.96). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 44 (postscript-vs-aftership-email.astro): $350 AOV, 41% margin → $143.5 full-price vs 11% incentive path $127.72 (Δ $15.78). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 45 (postscript-vs-aftership-email.astro): $351 AOV, 42% margin → $147.42 full-price vs 12% incentive path $129.73 (Δ $17.69). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 46 (postscript-vs-aftership-email.astro): $352 AOV, 43% margin → $151.36 full-price vs 13% incentive path $131.68 (Δ $19.68). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Cart recovery note 47 (postscript-vs-aftership-email.astro): $353 AOV, 44% margin → $155.32 full-price vs 14% incentive path $133.58 (Δ $21.74). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.

Extended recovery research

Deep dive 1 for compare/postscript-vs-aftership-email.astro: OOS variant. $242 AOV at 42% margin yields $101.64 contribution at full price versus $89.44 after a 12% recovery code (Δ $12.2). Email 1 ~47 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 2 for compare/postscript-vs-aftership-email.astro: stacked coupon. $243 AOV at 43% margin yields $104.49 contribution at full price versus $90.91 after a 13% recovery code (Δ $13.58). Email 1 ~48 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 3 for compare/postscript-vs-aftership-email.astro: shipping shock. $244 AOV at 44% margin yields $107.36 contribution at full price versus $92.33 after a 14% recovery code (Δ $15.03). Email 1 ~49 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 4 for compare/postscript-vs-aftership-email.astro: gift sizing. $245 AOV at 45% margin yields $110.25 contribution at full price versus $93.71 after a 15% recovery code (Δ $16.54). Email 1 ~50 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 5 for compare/postscript-vs-aftership-email.astro: MOQ block. $246 AOV at 46% margin yields $113.16 contribution at full price versus $95.05 after a 16% recovery code (Δ $18.11). Email 1 ~51 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 6 for compare/postscript-vs-aftership-email.astro: mobile distraction. $247 AOV at 47% margin yields $116.09 contribution at full price versus $96.35 after a 17% recovery code (Δ $19.74). Email 1 ~52 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 7 for compare/postscript-vs-aftership-email.astro: BNPL drop. $248 AOV at 48% margin yields $119.04 contribution at full price versus $97.61 after a 18% recovery code (Δ $21.43). Email 1 ~53 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 8 for compare/postscript-vs-aftership-email.astro: OOS variant. $249 AOV at 49% margin yields $122.01 contribution at full price versus $98.83 after a 19% recovery code (Δ $23.18). Email 1 ~54 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 9 for compare/postscript-vs-aftership-email.astro: stacked coupon. $250 AOV at 50% margin yields $125.0 contribution at full price versus $100.0 after a 20% recovery code (Δ $25.0). Email 1 ~55 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 10 for compare/postscript-vs-aftership-email.astro: shipping shock. $251 AOV at 51% margin yields $128.01 contribution at full price versus $117.77 after a 8% recovery code (Δ $10.24). Email 1 ~56 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 11 for compare/postscript-vs-aftership-email.astro: stacked coupon. $254 AOV at 68% margin yields $172.72 contribution at full price versus $139.9 after a 19% recovery code (Δ $32.82). Email 1 ~67 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 12 for compare/postscript-vs-aftership-email.astro: shipping shock. $255 AOV at 69% margin yields $175.95 contribution at full price versus $140.76 after a 20% recovery code (Δ $35.19). Email 1 ~68 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 13 for compare/postscript-vs-aftership-email.astro: gift sizing. $256 AOV at 70% margin yields $179.2 contribution at full price versus $164.86 after a 8% recovery code (Δ $14.34). Email 1 ~69 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 14 for compare/postscript-vs-aftership-email.astro: MOQ block. $257 AOV at 71% margin yields $182.47 contribution at full price versus $166.05 after a 9% recovery code (Δ $16.42). Email 1 ~70 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 15 for compare/postscript-vs-aftership-email.astro: mobile distraction. $258 AOV at 72% margin yields $185.76 contribution at full price versus $167.18 after a 10% recovery code (Δ $18.58). Email 1 ~71 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 16 for compare/postscript-vs-aftership-email.astro: BNPL drop. $259 AOV at 32% margin yields $82.88 contribution at full price versus $73.76 after a 11% recovery code (Δ $9.12). Email 1 ~72 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 17 for compare/postscript-vs-aftership-email.astro: OOS variant. $260 AOV at 33% margin yields $85.8 contribution at full price versus $75.5 after a 12% recovery code (Δ $10.3). Email 1 ~73 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 18 for compare/postscript-vs-aftership-email.astro: stacked coupon. $261 AOV at 34% margin yields $88.74 contribution at full price versus $77.2 after a 13% recovery code (Δ $11.54). Email 1 ~74 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 19 for compare/postscript-vs-aftership-email.astro: shipping shock. $262 AOV at 35% margin yields $91.7 contribution at full price versus $78.86 after a 14% recovery code (Δ $12.84). Email 1 ~75 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 20 for compare/postscript-vs-aftership-email.astro: gift sizing. $263 AOV at 36% margin yields $94.68 contribution at full price versus $80.48 after a 15% recovery code (Δ $14.2). Email 1 ~76 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 21 for compare/postscript-vs-aftership-email.astro: MOQ block. $285 AOV at 58% margin yields $165.3 contribution at full price versus $147.12 after a 11% recovery code (Δ $18.18). Email 1 ~98 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 22 for compare/postscript-vs-aftership-email.astro: mobile distraction. $286 AOV at 59% margin yields $168.74 contribution at full price versus $148.49 after a 12% recovery code (Δ $20.25). Email 1 ~99 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 23 for compare/postscript-vs-aftership-email.astro: BNPL drop. $287 AOV at 60% margin yields $172.2 contribution at full price versus $149.81 after a 13% recovery code (Δ $22.39). Email 1 ~100 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 24 for compare/postscript-vs-aftership-email.astro: OOS variant. $288 AOV at 61% margin yields $175.68 contribution at full price versus $151.08 after a 14% recovery code (Δ $24.6). Email 1 ~101 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 25 for compare/postscript-vs-aftership-email.astro: stacked coupon. $289 AOV at 62% margin yields $179.18 contribution at full price versus $152.3 after a 15% recovery code (Δ $26.88). Email 1 ~102 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 26 for compare/postscript-vs-aftership-email.astro: shipping shock. $290 AOV at 63% margin yields $182.7 contribution at full price versus $153.47 after a 16% recovery code (Δ $29.23). Email 1 ~103 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 27 for compare/postscript-vs-aftership-email.astro: gift sizing. $291 AOV at 64% margin yields $186.24 contribution at full price versus $154.58 after a 17% recovery code (Δ $31.66). Email 1 ~104 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 28 for compare/postscript-vs-aftership-email.astro: MOQ block. $292 AOV at 65% margin yields $189.8 contribution at full price versus $155.64 after a 18% recovery code (Δ $34.16). Email 1 ~105 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 29 for compare/postscript-vs-aftership-email.astro: mobile distraction. $293 AOV at 66% margin yields $193.38 contribution at full price versus $156.64 after a 19% recovery code (Δ $36.74). Email 1 ~106 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 30 for compare/postscript-vs-aftership-email.astro: BNPL drop. $294 AOV at 67% margin yields $196.98 contribution at full price versus $157.58 after a 20% recovery code (Δ $39.4). Email 1 ~107 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 31 for compare/postscript-vs-aftership-email.astro: OOS variant. $316 AOV at 48% margin yields $151.68 contribution at full price versus $127.41 after a 16% recovery code (Δ $24.27). Email 1 ~38 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 32 for compare/postscript-vs-aftership-email.astro: stacked coupon. $317 AOV at 49% margin yields $155.33 contribution at full price versus $128.92 after a 17% recovery code (Δ $26.41). Email 1 ~39 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 33 for compare/postscript-vs-aftership-email.astro: shipping shock. $318 AOV at 50% margin yields $159.0 contribution at full price versus $130.38 after a 18% recovery code (Δ $28.62). Email 1 ~40 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 34 for compare/postscript-vs-aftership-email.astro: gift sizing. $319 AOV at 51% margin yields $162.69 contribution at full price versus $131.78 after a 19% recovery code (Δ $30.91). Email 1 ~41 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 35 for compare/postscript-vs-aftership-email.astro: MOQ block. $320 AOV at 52% margin yields $166.4 contribution at full price versus $133.12 after a 20% recovery code (Δ $33.28). Email 1 ~42 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 36 for compare/postscript-vs-aftership-email.astro: mobile distraction. $321 AOV at 53% margin yields $170.13 contribution at full price versus $156.52 after a 8% recovery code (Δ $13.61). Email 1 ~43 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 37 for compare/postscript-vs-aftership-email.astro: BNPL drop. $322 AOV at 54% margin yields $173.88 contribution at full price versus $158.23 after a 9% recovery code (Δ $15.65). Email 1 ~44 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 38 for compare/postscript-vs-aftership-email.astro: OOS variant. $323 AOV at 55% margin yields $177.65 contribution at full price versus $159.88 after a 10% recovery code (Δ $17.77). Email 1 ~45 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 39 for compare/postscript-vs-aftership-email.astro: stacked coupon. $324 AOV at 56% margin yields $181.44 contribution at full price versus $161.48 after a 11% recovery code (Δ $19.96). Email 1 ~46 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 40 for compare/postscript-vs-aftership-email.astro: shipping shock. $325 AOV at 57% margin yields $185.25 contribution at full price versus $163.02 after a 12% recovery code (Δ $22.23). Email 1 ~47 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 41 for compare/postscript-vs-aftership-email.astro: gift sizing. $347 AOV at 38% margin yields $131.86 contribution at full price versus $121.31 after a 8% recovery code (Δ $10.55). Email 1 ~69 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 42 for compare/postscript-vs-aftership-email.astro: MOQ block. $348 AOV at 39% margin yields $135.72 contribution at full price versus $123.51 after a 9% recovery code (Δ $12.21). Email 1 ~70 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 43 for compare/postscript-vs-aftership-email.astro: mobile distraction. $349 AOV at 40% margin yields $139.6 contribution at full price versus $125.64 after a 10% recovery code (Δ $13.96). Email 1 ~71 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 44 for compare/postscript-vs-aftership-email.astro: BNPL drop. $350 AOV at 41% margin yields $143.5 contribution at full price versus $127.72 after a 11% recovery code (Δ $15.78). Email 1 ~72 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 45 for compare/postscript-vs-aftership-email.astro: OOS variant. $351 AOV at 42% margin yields $147.42 contribution at full price versus $129.73 after a 12% recovery code (Δ $17.69). Email 1 ~73 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 46 for compare/postscript-vs-aftership-email.astro: stacked coupon. $352 AOV at 43% margin yields $151.36 contribution at full price versus $131.68 after a 13% recovery code (Δ $19.68). Email 1 ~74 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 47 for compare/postscript-vs-aftership-email.astro: shipping shock. $353 AOV at 44% margin yields $155.32 contribution at full price versus $133.58 after a 14% recovery code (Δ $21.74). Email 1 ~75 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 48 for compare/postscript-vs-aftership-email.astro: gift sizing. $354 AOV at 45% margin yields $159.3 contribution at full price versus $135.4 after a 15% recovery code (Δ $23.9). Email 1 ~76 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 49 for compare/postscript-vs-aftership-email.astro: MOQ block. $355 AOV at 46% margin yields $163.3 contribution at full price versus $137.17 after a 16% recovery code (Δ $26.13). Email 1 ~77 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 50 for compare/postscript-vs-aftership-email.astro: mobile distraction. $356 AOV at 47% margin yields $167.32 contribution at full price versus $138.88 after a 17% recovery code (Δ $28.44). Email 1 ~78 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 51 for compare/postscript-vs-aftership-email.astro: BNPL drop. $378 AOV at 69% margin yields $260.82 contribution at full price versus $226.91 after a 13% recovery code (Δ $33.91). Email 1 ~100 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 52 for compare/postscript-vs-aftership-email.astro: OOS variant. $379 AOV at 70% margin yields $265.3 contribution at full price versus $228.16 after a 14% recovery code (Δ $37.14). Email 1 ~101 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 53 for compare/postscript-vs-aftership-email.astro: stacked coupon. $380 AOV at 71% margin yields $269.8 contribution at full price versus $229.33 after a 15% recovery code (Δ $40.47). Email 1 ~102 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 54 for compare/postscript-vs-aftership-email.astro: shipping shock. $381 AOV at 72% margin yields $274.32 contribution at full price versus $230.43 after a 16% recovery code (Δ $43.89). Email 1 ~103 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.