← Comparisons Postscript vs Attentive for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $830 and $512.
TL;DR
Top picks at a glance
- Pick A Postscript — SMS-native recovery and campaigns for Shopify DTC.
- Pick B Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Postscript | Attentive |
|---|
| Best for | Brands treating SMS as a revenue channel with compliance guardrails | Larger DTC brands with high SMS volume |
| Pricing | Usage-based | Custom enterprise pricing |
| Shopify depth | Native | Deep |
| Automation | Solid | Advanced |
| Cart channels | sms, marketing, cart recovery | sms, email, marketing, cart recovery |
| Rating | 4.7/5 | 4.6/5 |
Postscript vs Attentive: scenario 1 — subscription toggle left on at checkout. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 2 — first-time mobile shopper on Instagram traffic. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 3 — size matrix with two variants OOS. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 4 — gift message field abandoned mid-flow. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 5 — high-AOV cart with financing widget opened. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 6 — bundle discount not applied in cart. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 7 — BNPL selected then dropped at review. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 8 — B2B cart below MOQ threshold. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 9 — logged-in repeat buyer with saved address. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 10 — international shipping quote sticker shock. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 11 — subscription toggle left on at checkout. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 12 — first-time mobile shopper on Instagram traffic. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 13 — size matrix with two variants OOS. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 14 — gift message field abandoned mid-flow. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 15 — high-AOV cart with financing widget opened. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 3 favors email proof; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 16 — bundle discount not applied in cart. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 4 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 17 — BNPL selected then dropped at review. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 18 — B2B cart below MOQ threshold. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 19 — logged-in repeat buyer with saved address. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 20 — international shipping quote sticker shock. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 21 — subscription toggle left on at checkout. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Postscript vs Attentive: scenario 22 — first-time mobile shopper on Instagram traffic. At $830 AOV and 42% margin, full-price recovery contributes $348.6 vs $313.74 after a 10% code (Δ $34.86). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~38h, SMS branch ~3h for opted-in only.
Cart recovery workflow test
$830 cart: email 110m / 38h / SMS 3h. $512 cart: adjust discount cap down 11% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Postscript
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Extended recovery research
Cart recovery note 1 (postscript-vs-attentive.astro): $382 AOV, 68% margin → $259.76 full-price vs 12% incentive path $228.59 (Δ $31.17). Ladder: email 86m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (postscript-vs-attentive.astro): $383 AOV, 69% margin → $264.27 full-price vs 13% incentive path $229.91 (Δ $34.36). Ladder: email 87m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (postscript-vs-attentive.astro): $384 AOV, 70% margin → $268.8 full-price vs 14% incentive path $231.17 (Δ $37.63). Ladder: email 88m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (postscript-vs-attentive.astro): $385 AOV, 71% margin → $273.35 full-price vs 15% incentive path $232.35 (Δ $41.0). Ladder: email 89m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (postscript-vs-attentive.astro): $386 AOV, 72% margin → $277.92 full-price vs 16% incentive path $233.45 (Δ $44.47). Ladder: email 90m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (postscript-vs-attentive.astro): $387 AOV, 32% margin → $123.84 full-price vs 17% incentive path $102.79 (Δ $21.05). Ladder: email 91m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (postscript-vs-attentive.astro): $388 AOV, 33% margin → $128.04 full-price vs 18% incentive path $104.99 (Δ $23.05). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (postscript-vs-attentive.astro): $389 AOV, 34% margin → $132.26 full-price vs 19% incentive path $107.13 (Δ $25.13). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (postscript-vs-attentive.astro): $390 AOV, 35% margin → $136.5 full-price vs 20% incentive path $109.2 (Δ $27.3). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (postscript-vs-attentive.astro): $391 AOV, 36% margin → $140.76 full-price vs 8% incentive path $129.5 (Δ $11.26). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (postscript-vs-attentive.astro): $602 AOV, 42% margin → $252.84 full-price vs 20% incentive path $202.27 (Δ $50.57). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (postscript-vs-attentive.astro): $603 AOV, 43% margin → $259.29 full-price vs 8% incentive path $238.55 (Δ $20.74). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (postscript-vs-attentive.astro): $604 AOV, 44% margin → $265.76 full-price vs 9% incentive path $241.84 (Δ $23.92). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (postscript-vs-attentive.astro): $605 AOV, 45% margin → $272.25 full-price vs 10% incentive path $245.03 (Δ $27.22). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (postscript-vs-attentive.astro): $606 AOV, 46% margin → $278.76 full-price vs 11% incentive path $248.1 (Δ $30.66). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (postscript-vs-attentive.astro): $607 AOV, 47% margin → $285.29 full-price vs 12% incentive path $251.06 (Δ $34.23). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (postscript-vs-attentive.astro): $608 AOV, 48% margin → $291.84 full-price vs 13% incentive path $253.9 (Δ $37.94). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (postscript-vs-attentive.astro): $609 AOV, 49% margin → $298.41 full-price vs 14% incentive path $256.63 (Δ $41.78). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (postscript-vs-attentive.astro): $610 AOV, 50% margin → $305.0 full-price vs 15% incentive path $259.25 (Δ $45.75). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (postscript-vs-attentive.astro): $611 AOV, 51% margin → $311.61 full-price vs 16% incentive path $261.75 (Δ $49.86). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (postscript-vs-attentive.astro): $633 AOV, 32% margin → $202.56 full-price vs 12% incentive path $178.25 (Δ $24.31). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (postscript-vs-attentive.astro): $634 AOV, 33% margin → $209.22 full-price vs 13% incentive path $182.02 (Δ $27.2). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (postscript-vs-attentive.astro): $635 AOV, 34% margin → $215.9 full-price vs 14% incentive path $185.67 (Δ $30.23). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (postscript-vs-attentive.astro): $636 AOV, 35% margin → $222.6 full-price vs 15% incentive path $189.21 (Δ $33.39). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (postscript-vs-attentive.astro): $637 AOV, 36% margin → $229.32 full-price vs 16% incentive path $192.63 (Δ $36.69). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (postscript-vs-attentive.astro): $638 AOV, 37% margin → $236.06 full-price vs 17% incentive path $195.93 (Δ $40.13). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (postscript-vs-attentive.astro): $639 AOV, 38% margin → $242.82 full-price vs 18% incentive path $199.11 (Δ $43.71). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (postscript-vs-attentive.astro): $640 AOV, 39% margin → $249.6 full-price vs 19% incentive path $202.18 (Δ $47.42). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (postscript-vs-attentive.astro): $641 AOV, 40% margin → $256.4 full-price vs 20% incentive path $205.12 (Δ $51.28). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (postscript-vs-attentive.astro): $642 AOV, 41% margin → $263.22 full-price vs 8% incentive path $242.16 (Δ $21.06). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (postscript-vs-attentive.astro): $664 AOV, 63% margin → $418.32 full-price vs 17% incentive path $347.21 (Δ $71.11). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (postscript-vs-attentive.astro): $665 AOV, 64% margin → $425.6 full-price vs 18% incentive path $348.99 (Δ $76.61). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (postscript-vs-attentive.astro): $666 AOV, 65% margin → $432.9 full-price vs 19% incentive path $350.65 (Δ $82.25). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (postscript-vs-attentive.astro): $667 AOV, 66% margin → $440.22 full-price vs 20% incentive path $352.18 (Δ $88.04). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (postscript-vs-attentive.astro): $668 AOV, 67% margin → $447.56 full-price vs 8% incentive path $411.76 (Δ $35.8). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (postscript-vs-attentive.astro): $669 AOV, 68% margin → $454.92 full-price vs 9% incentive path $413.98 (Δ $40.94). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (postscript-vs-attentive.astro): $670 AOV, 69% margin → $462.3 full-price vs 10% incentive path $416.07 (Δ $46.23). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (postscript-vs-attentive.astro): $671 AOV, 70% margin → $469.7 full-price vs 11% incentive path $418.03 (Δ $51.67). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (postscript-vs-attentive.astro): $672 AOV, 71% margin → $477.12 full-price vs 12% incentive path $419.87 (Δ $57.25). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (postscript-vs-attentive.astro): $673 AOV, 72% margin → $484.56 full-price vs 13% incentive path $421.57 (Δ $62.99). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (postscript-vs-attentive.astro): $695 AOV, 53% margin → $368.35 full-price vs 9% incentive path $335.2 (Δ $33.15). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (postscript-vs-attentive.astro): $696 AOV, 54% margin → $375.84 full-price vs 10% incentive path $338.26 (Δ $37.58). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (postscript-vs-attentive.astro): $697 AOV, 55% margin → $383.35 full-price vs 11% incentive path $341.18 (Δ $42.17). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (postscript-vs-attentive.astro): $698 AOV, 56% margin → $390.88 full-price vs 12% incentive path $343.97 (Δ $46.91). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (postscript-vs-attentive.astro): $699 AOV, 57% margin → $398.43 full-price vs 13% incentive path $346.63 (Δ $51.8). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (postscript-vs-attentive.astro): $700 AOV, 58% margin → $406.0 full-price vs 14% incentive path $349.16 (Δ $56.84). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (postscript-vs-attentive.astro): $701 AOV, 59% margin → $413.59 full-price vs 15% incentive path $351.55 (Δ $62.04). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/postscript-vs-attentive.astro: shipping shock. $382 AOV at 68% margin yields $259.76 contribution at full price versus $228.59 after a 12% recovery code (Δ $31.17). Email 1 ~86 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/postscript-vs-attentive.astro: gift sizing. $383 AOV at 69% margin yields $264.27 contribution at full price versus $229.91 after a 13% recovery code (Δ $34.36). Email 1 ~87 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/postscript-vs-attentive.astro: MOQ block. $384 AOV at 70% margin yields $268.8 contribution at full price versus $231.17 after a 14% recovery code (Δ $37.63). Email 1 ~88 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/postscript-vs-attentive.astro: mobile distraction. $385 AOV at 71% margin yields $273.35 contribution at full price versus $232.35 after a 15% recovery code (Δ $41.0). Email 1 ~89 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/postscript-vs-attentive.astro: BNPL drop. $386 AOV at 72% margin yields $277.92 contribution at full price versus $233.45 after a 16% recovery code (Δ $44.47). Email 1 ~90 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/postscript-vs-attentive.astro: OOS variant. $387 AOV at 32% margin yields $123.84 contribution at full price versus $102.79 after a 17% recovery code (Δ $21.05). Email 1 ~91 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/postscript-vs-attentive.astro: stacked coupon. $388 AOV at 33% margin yields $128.04 contribution at full price versus $104.99 after a 18% recovery code (Δ $23.05). Email 1 ~92 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/postscript-vs-attentive.astro: shipping shock. $389 AOV at 34% margin yields $132.26 contribution at full price versus $107.13 after a 19% recovery code (Δ $25.13). Email 1 ~93 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/postscript-vs-attentive.astro: gift sizing. $390 AOV at 35% margin yields $136.5 contribution at full price versus $109.2 after a 20% recovery code (Δ $27.3). Email 1 ~94 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/postscript-vs-attentive.astro: MOQ block. $391 AOV at 36% margin yields $140.76 contribution at full price versus $129.5 after a 8% recovery code (Δ $11.26). Email 1 ~95 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/postscript-vs-attentive.astro: BNPL drop. $602 AOV at 42% margin yields $252.84 contribution at full price versus $202.27 after a 20% recovery code (Δ $50.57). Email 1 ~42 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/postscript-vs-attentive.astro: OOS variant. $603 AOV at 43% margin yields $259.29 contribution at full price versus $238.55 after a 8% recovery code (Δ $20.74). Email 1 ~43 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/postscript-vs-attentive.astro: stacked coupon. $604 AOV at 44% margin yields $265.76 contribution at full price versus $241.84 after a 9% recovery code (Δ $23.92). Email 1 ~44 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/postscript-vs-attentive.astro: shipping shock. $605 AOV at 45% margin yields $272.25 contribution at full price versus $245.03 after a 10% recovery code (Δ $27.22). Email 1 ~45 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/postscript-vs-attentive.astro: gift sizing. $606 AOV at 46% margin yields $278.76 contribution at full price versus $248.1 after a 11% recovery code (Δ $30.66). Email 1 ~46 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/postscript-vs-attentive.astro: MOQ block. $607 AOV at 47% margin yields $285.29 contribution at full price versus $251.06 after a 12% recovery code (Δ $34.23). Email 1 ~47 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/postscript-vs-attentive.astro: mobile distraction. $608 AOV at 48% margin yields $291.84 contribution at full price versus $253.9 after a 13% recovery code (Δ $37.94). Email 1 ~48 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/postscript-vs-attentive.astro: BNPL drop. $609 AOV at 49% margin yields $298.41 contribution at full price versus $256.63 after a 14% recovery code (Δ $41.78). Email 1 ~49 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/postscript-vs-attentive.astro: OOS variant. $610 AOV at 50% margin yields $305.0 contribution at full price versus $259.25 after a 15% recovery code (Δ $45.75). Email 1 ~50 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/postscript-vs-attentive.astro: stacked coupon. $611 AOV at 51% margin yields $311.61 contribution at full price versus $261.75 after a 16% recovery code (Δ $49.86). Email 1 ~51 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/postscript-vs-attentive.astro: shipping shock. $633 AOV at 32% margin yields $202.56 contribution at full price versus $178.25 after a 12% recovery code (Δ $24.31). Email 1 ~73 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/postscript-vs-attentive.astro: gift sizing. $634 AOV at 33% margin yields $209.22 contribution at full price versus $182.02 after a 13% recovery code (Δ $27.2). Email 1 ~74 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/postscript-vs-attentive.astro: MOQ block. $635 AOV at 34% margin yields $215.9 contribution at full price versus $185.67 after a 14% recovery code (Δ $30.23). Email 1 ~75 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/postscript-vs-attentive.astro: mobile distraction. $636 AOV at 35% margin yields $222.6 contribution at full price versus $189.21 after a 15% recovery code (Δ $33.39). Email 1 ~76 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/postscript-vs-attentive.astro: BNPL drop. $637 AOV at 36% margin yields $229.32 contribution at full price versus $192.63 after a 16% recovery code (Δ $36.69). Email 1 ~77 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/postscript-vs-attentive.astro: OOS variant. $638 AOV at 37% margin yields $236.06 contribution at full price versus $195.93 after a 17% recovery code (Δ $40.13). Email 1 ~78 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/postscript-vs-attentive.astro: stacked coupon. $639 AOV at 38% margin yields $242.82 contribution at full price versus $199.11 after a 18% recovery code (Δ $43.71). Email 1 ~79 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/postscript-vs-attentive.astro: shipping shock. $640 AOV at 39% margin yields $249.6 contribution at full price versus $202.18 after a 19% recovery code (Δ $47.42). Email 1 ~80 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/postscript-vs-attentive.astro: gift sizing. $641 AOV at 40% margin yields $256.4 contribution at full price versus $205.12 after a 20% recovery code (Δ $51.28). Email 1 ~81 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/postscript-vs-attentive.astro: MOQ block. $642 AOV at 41% margin yields $263.22 contribution at full price versus $242.16 after a 8% recovery code (Δ $21.06). Email 1 ~82 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/postscript-vs-attentive.astro: mobile distraction. $664 AOV at 63% margin yields $418.32 contribution at full price versus $347.21 after a 17% recovery code (Δ $71.11). Email 1 ~104 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/postscript-vs-attentive.astro: BNPL drop. $665 AOV at 64% margin yields $425.6 contribution at full price versus $348.99 after a 18% recovery code (Δ $76.61). Email 1 ~105 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/postscript-vs-attentive.astro: OOS variant. $666 AOV at 65% margin yields $432.9 contribution at full price versus $350.65 after a 19% recovery code (Δ $82.25). Email 1 ~106 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/postscript-vs-attentive.astro: stacked coupon. $667 AOV at 66% margin yields $440.22 contribution at full price versus $352.18 after a 20% recovery code (Δ $88.04). Email 1 ~107 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/postscript-vs-attentive.astro: shipping shock. $668 AOV at 67% margin yields $447.56 contribution at full price versus $411.76 after a 8% recovery code (Δ $35.8). Email 1 ~108 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/postscript-vs-attentive.astro: gift sizing. $669 AOV at 68% margin yields $454.92 contribution at full price versus $413.98 after a 9% recovery code (Δ $40.94). Email 1 ~109 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/postscript-vs-attentive.astro: MOQ block. $670 AOV at 69% margin yields $462.3 contribution at full price versus $416.07 after a 10% recovery code (Δ $46.23). Email 1 ~110 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/postscript-vs-attentive.astro: mobile distraction. $671 AOV at 70% margin yields $469.7 contribution at full price versus $418.03 after a 11% recovery code (Δ $51.67). Email 1 ~111 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/postscript-vs-attentive.astro: BNPL drop. $672 AOV at 71% margin yields $477.12 contribution at full price versus $419.87 after a 12% recovery code (Δ $57.25). Email 1 ~112 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/postscript-vs-attentive.astro: OOS variant. $673 AOV at 72% margin yields $484.56 contribution at full price versus $421.57 after a 13% recovery code (Δ $62.99). Email 1 ~113 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/postscript-vs-attentive.astro: stacked coupon. $695 AOV at 53% margin yields $368.35 contribution at full price versus $335.2 after a 9% recovery code (Δ $33.15). Email 1 ~44 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/postscript-vs-attentive.astro: shipping shock. $696 AOV at 54% margin yields $375.84 contribution at full price versus $338.26 after a 10% recovery code (Δ $37.58). Email 1 ~45 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/postscript-vs-attentive.astro: gift sizing. $697 AOV at 55% margin yields $383.35 contribution at full price versus $341.18 after a 11% recovery code (Δ $42.17). Email 1 ~46 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/postscript-vs-attentive.astro: MOQ block. $698 AOV at 56% margin yields $390.88 contribution at full price versus $343.97 after a 12% recovery code (Δ $46.91). Email 1 ~47 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/postscript-vs-attentive.astro: mobile distraction. $699 AOV at 57% margin yields $398.43 contribution at full price versus $346.63 after a 13% recovery code (Δ $51.8). Email 1 ~48 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/postscript-vs-attentive.astro: BNPL drop. $700 AOV at 58% margin yields $406.0 contribution at full price versus $349.16 after a 14% recovery code (Δ $56.84). Email 1 ~49 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/postscript-vs-attentive.astro: OOS variant. $701 AOV at 59% margin yields $413.59 contribution at full price versus $351.55 after a 15% recovery code (Δ $62.04). Email 1 ~50 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/postscript-vs-attentive.astro: stacked coupon. $702 AOV at 60% margin yields $421.2 contribution at full price versus $353.81 after a 16% recovery code (Δ $67.39). Email 1 ~51 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/postscript-vs-attentive.astro: shipping shock. $703 AOV at 61% margin yields $428.83 contribution at full price versus $355.93 after a 17% recovery code (Δ $72.9). Email 1 ~52 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/postscript-vs-attentive.astro: gift sizing. $704 AOV at 62% margin yields $436.48 contribution at full price versus $357.91 after a 18% recovery code (Δ $78.57). Email 1 ~53 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/postscript-vs-attentive.astro: MOQ block. $726 AOV at 43% margin yields $312.18 contribution at full price versus $268.47 after a 14% recovery code (Δ $43.71). Email 1 ~75 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/postscript-vs-attentive.astro: mobile distraction. $727 AOV at 44% margin yields $319.88 contribution at full price versus $271.9 after a 15% recovery code (Δ $47.98). Email 1 ~76 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/postscript-vs-attentive.astro: BNPL drop. $728 AOV at 45% margin yields $327.6 contribution at full price versus $275.18 after a 16% recovery code (Δ $52.42). Email 1 ~77 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/postscript-vs-attentive.astro: OOS variant. $729 AOV at 46% margin yields $335.34 contribution at full price versus $278.33 after a 17% recovery code (Δ $57.01). Email 1 ~78 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Postscript or Attentive for cart recovery?
Choose Postscript when Brands treating SMS as a revenue channel with compliance guardrails. Choose Attentive when Larger DTC brands with high SMS volume. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $830 cart (42% margin) and $512 cart (46% margin) with separate incentive caps.
Channel escalation?
Email 110m → 38h → SMS 3h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$830 full-price $348.6 vs 10% code $313.74 (Δ $34.86).
Who should choose each?
Postscript: Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.… Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.