← Comparisons Postscript vs Mailchimp for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $334 and $486.
TL;DR
Top picks at a glance
- Pick A Postscript — SMS-native recovery and campaigns for Shopify DTC.
- Pick B Mailchimp — Familiar campaigns — but lifecycle depth trails ecommerce natives.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Postscript | Mailchimp |
|---|
| Best for | Brands treating SMS as a revenue channel with compliance guardrails | Teams already on Mailchimp needing Shopify-connected campaigns |
| Pricing | Usage-based | Free tier; paid from ~$13/mo |
| Shopify depth | Native | Integration |
| Automation | Solid | Basic |
| Cart channels | sms, marketing, cart recovery | email, marketing |
| Rating | 4.7/5 | 4.3/5 |
Postscript vs Mailchimp: scenario 1 — size matrix with two variants OOS. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 2 — gift message field abandoned mid-flow. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 3 — high-AOV cart with financing widget opened. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 3 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 4 — bundle discount not applied in cart. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 4 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 5 — BNPL selected then dropped at review. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 6 — B2B cart below MOQ threshold. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 7 — logged-in repeat buyer with saved address. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 3 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 8 — international shipping quote sticker shock. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 4 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 9 — subscription toggle left on at checkout. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 10 — first-time mobile shopper on Instagram traffic. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 11 — size matrix with two variants OOS. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 3 favors push nudge; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 12 — gift message field abandoned mid-flow. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 4 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 13 — high-AOV cart with financing widget opened. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 14 — bundle discount not applied in cart. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 15 — BNPL selected then dropped at review. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 3 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 16 — B2B cart below MOQ threshold. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 4 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 17 — logged-in repeat buyer with saved address. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 18 — international shipping quote sticker shock. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 19 — subscription toggle left on at checkout. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 3 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 20 — first-time mobile shopper on Instagram traffic. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 4 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 21 — size matrix with two variants OOS. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 1 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Postscript vs Mailchimp: scenario 22 — gift message field abandoned mid-flow. At $334 AOV and 33% margin, full-price recovery contributes $110.22 vs $99.2 after a 10% code (Δ $11.02). Ladder touch 2 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~110m, email 2 ~48h, SMS branch ~7h for opted-in only.
Cart recovery workflow test
$334 cart: email 110m / 48h / SMS 7h. $486 cart: adjust discount cap down 16% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Postscript
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.
Who should choose Mailchimp
Mailchimp works for simple lists and broadcasts. Stores focused on lifecycle revenue usually migrate within a year.
Extended recovery research
Cart recovery note 1 (postscript-vs-mailchimp.astro): $343 AOV, 41% margin → $140.63 full-price vs 8% incentive path $129.38 (Δ $11.25). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (postscript-vs-mailchimp.astro): $344 AOV, 42% margin → $144.48 full-price vs 9% incentive path $131.48 (Δ $13.0). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (postscript-vs-mailchimp.astro): $345 AOV, 43% margin → $148.35 full-price vs 10% incentive path $133.51 (Δ $14.84). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (postscript-vs-mailchimp.astro): $346 AOV, 44% margin → $152.24 full-price vs 11% incentive path $135.49 (Δ $16.75). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (postscript-vs-mailchimp.astro): $347 AOV, 45% margin → $156.15 full-price vs 12% incentive path $137.41 (Δ $18.74). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (postscript-vs-mailchimp.astro): $348 AOV, 46% margin → $160.08 full-price vs 13% incentive path $139.27 (Δ $20.81). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (postscript-vs-mailchimp.astro): $349 AOV, 47% margin → $164.03 full-price vs 14% incentive path $141.07 (Δ $22.96). Ladder: email 114m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (postscript-vs-mailchimp.astro): $350 AOV, 48% margin → $168.0 full-price vs 15% incentive path $142.8 (Δ $25.2). Ladder: email 115m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (postscript-vs-mailchimp.astro): $351 AOV, 49% margin → $171.99 full-price vs 16% incentive path $144.47 (Δ $27.52). Ladder: email 116m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (postscript-vs-mailchimp.astro): $352 AOV, 50% margin → $176.0 full-price vs 17% incentive path $146.08 (Δ $29.92). Ladder: email 117m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (postscript-vs-mailchimp.astro): $578 AOV, 64% margin → $369.92 full-price vs 15% incentive path $314.43 (Δ $55.49). Ladder: email 63m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (postscript-vs-mailchimp.astro): $579 AOV, 65% margin → $376.35 full-price vs 16% incentive path $316.13 (Δ $60.22). Ladder: email 64m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (postscript-vs-mailchimp.astro): $580 AOV, 66% margin → $382.8 full-price vs 17% incentive path $317.72 (Δ $65.08). Ladder: email 65m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (postscript-vs-mailchimp.astro): $581 AOV, 67% margin → $389.27 full-price vs 18% incentive path $319.2 (Δ $70.07). Ladder: email 66m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (postscript-vs-mailchimp.astro): $582 AOV, 68% margin → $395.76 full-price vs 19% incentive path $320.57 (Δ $75.19). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (postscript-vs-mailchimp.astro): $583 AOV, 69% margin → $402.27 full-price vs 20% incentive path $321.82 (Δ $80.45). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (postscript-vs-mailchimp.astro): $584 AOV, 70% margin → $408.8 full-price vs 8% incentive path $376.1 (Δ $32.7). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (postscript-vs-mailchimp.astro): $585 AOV, 71% margin → $415.35 full-price vs 9% incentive path $377.97 (Δ $37.38). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (postscript-vs-mailchimp.astro): $586 AOV, 72% margin → $421.92 full-price vs 10% incentive path $379.73 (Δ $42.19). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (postscript-vs-mailchimp.astro): $587 AOV, 32% margin → $187.84 full-price vs 11% incentive path $167.18 (Δ $20.66). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (postscript-vs-mailchimp.astro): $609 AOV, 54% margin → $328.86 full-price vs 20% incentive path $263.09 (Δ $65.77). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (postscript-vs-mailchimp.astro): $610 AOV, 55% margin → $335.5 full-price vs 8% incentive path $308.66 (Δ $26.84). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (postscript-vs-mailchimp.astro): $611 AOV, 56% margin → $342.16 full-price vs 9% incentive path $311.37 (Δ $30.79). Ladder: email 96m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (postscript-vs-mailchimp.astro): $612 AOV, 57% margin → $348.84 full-price vs 10% incentive path $313.96 (Δ $34.88). Ladder: email 97m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (postscript-vs-mailchimp.astro): $613 AOV, 58% margin → $355.54 full-price vs 11% incentive path $316.43 (Δ $39.11). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (postscript-vs-mailchimp.astro): $614 AOV, 59% margin → $362.26 full-price vs 12% incentive path $318.79 (Δ $43.47). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (postscript-vs-mailchimp.astro): $615 AOV, 60% margin → $369.0 full-price vs 13% incentive path $321.03 (Δ $47.97). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (postscript-vs-mailchimp.astro): $616 AOV, 61% margin → $375.76 full-price vs 14% incentive path $323.15 (Δ $52.61). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (postscript-vs-mailchimp.astro): $617 AOV, 62% margin → $382.54 full-price vs 15% incentive path $325.16 (Δ $57.38). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (postscript-vs-mailchimp.astro): $618 AOV, 63% margin → $389.34 full-price vs 16% incentive path $327.05 (Δ $62.29). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (postscript-vs-mailchimp.astro): $640 AOV, 44% margin → $281.6 full-price vs 12% incentive path $247.81 (Δ $33.79). Ladder: email 34m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (postscript-vs-mailchimp.astro): $641 AOV, 45% margin → $288.45 full-price vs 13% incentive path $250.95 (Δ $37.5). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (postscript-vs-mailchimp.astro): $642 AOV, 46% margin → $295.32 full-price vs 14% incentive path $253.98 (Δ $41.34). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (postscript-vs-mailchimp.astro): $643 AOV, 47% margin → $302.21 full-price vs 15% incentive path $256.88 (Δ $45.33). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (postscript-vs-mailchimp.astro): $644 AOV, 48% margin → $309.12 full-price vs 16% incentive path $259.66 (Δ $49.46). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (postscript-vs-mailchimp.astro): $645 AOV, 49% margin → $316.05 full-price vs 17% incentive path $262.32 (Δ $53.73). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (postscript-vs-mailchimp.astro): $646 AOV, 50% margin → $323.0 full-price vs 18% incentive path $264.86 (Δ $58.14). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (postscript-vs-mailchimp.astro): $647 AOV, 51% margin → $329.97 full-price vs 19% incentive path $267.28 (Δ $62.69). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (postscript-vs-mailchimp.astro): $648 AOV, 52% margin → $336.96 full-price vs 20% incentive path $269.57 (Δ $67.39). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (postscript-vs-mailchimp.astro): $649 AOV, 53% margin → $343.97 full-price vs 8% incentive path $316.45 (Δ $27.52). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (postscript-vs-mailchimp.astro): $671 AOV, 34% margin → $228.14 full-price vs 17% incentive path $189.36 (Δ $38.78). Ladder: email 65m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (postscript-vs-mailchimp.astro): $672 AOV, 35% margin → $235.2 full-price vs 18% incentive path $192.86 (Δ $42.34). Ladder: email 66m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (postscript-vs-mailchimp.astro): $673 AOV, 36% margin → $242.28 full-price vs 19% incentive path $196.25 (Δ $46.03). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (postscript-vs-mailchimp.astro): $674 AOV, 37% margin → $249.38 full-price vs 20% incentive path $199.5 (Δ $49.88). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (postscript-vs-mailchimp.astro): $675 AOV, 38% margin → $256.5 full-price vs 8% incentive path $235.98 (Δ $20.52). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (postscript-vs-mailchimp.astro): $676 AOV, 39% margin → $263.64 full-price vs 9% incentive path $239.91 (Δ $23.73). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (postscript-vs-mailchimp.astro): $677 AOV, 40% margin → $270.8 full-price vs 10% incentive path $243.72 (Δ $27.08). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/postscript-vs-mailchimp.astro: BNPL drop. $343 AOV at 41% margin yields $140.63 contribution at full price versus $129.38 after a 8% recovery code (Δ $11.25). Email 1 ~108 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/postscript-vs-mailchimp.astro: OOS variant. $344 AOV at 42% margin yields $144.48 contribution at full price versus $131.48 after a 9% recovery code (Δ $13.0). Email 1 ~109 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/postscript-vs-mailchimp.astro: stacked coupon. $345 AOV at 43% margin yields $148.35 contribution at full price versus $133.51 after a 10% recovery code (Δ $14.84). Email 1 ~110 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/postscript-vs-mailchimp.astro: shipping shock. $346 AOV at 44% margin yields $152.24 contribution at full price versus $135.49 after a 11% recovery code (Δ $16.75). Email 1 ~111 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/postscript-vs-mailchimp.astro: gift sizing. $347 AOV at 45% margin yields $156.15 contribution at full price versus $137.41 after a 12% recovery code (Δ $18.74). Email 1 ~112 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/postscript-vs-mailchimp.astro: MOQ block. $348 AOV at 46% margin yields $160.08 contribution at full price versus $139.27 after a 13% recovery code (Δ $20.81). Email 1 ~113 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/postscript-vs-mailchimp.astro: mobile distraction. $349 AOV at 47% margin yields $164.03 contribution at full price versus $141.07 after a 14% recovery code (Δ $22.96). Email 1 ~114 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/postscript-vs-mailchimp.astro: BNPL drop. $350 AOV at 48% margin yields $168.0 contribution at full price versus $142.8 after a 15% recovery code (Δ $25.2). Email 1 ~115 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/postscript-vs-mailchimp.astro: OOS variant. $351 AOV at 49% margin yields $171.99 contribution at full price versus $144.47 after a 16% recovery code (Δ $27.52). Email 1 ~116 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/postscript-vs-mailchimp.astro: stacked coupon. $352 AOV at 50% margin yields $176.0 contribution at full price versus $146.08 after a 17% recovery code (Δ $29.92). Email 1 ~117 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/postscript-vs-mailchimp.astro: BNPL drop. $578 AOV at 64% margin yields $369.92 contribution at full price versus $314.43 after a 15% recovery code (Δ $55.49). Email 1 ~63 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/postscript-vs-mailchimp.astro: OOS variant. $579 AOV at 65% margin yields $376.35 contribution at full price versus $316.13 after a 16% recovery code (Δ $60.22). Email 1 ~64 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/postscript-vs-mailchimp.astro: stacked coupon. $580 AOV at 66% margin yields $382.8 contribution at full price versus $317.72 after a 17% recovery code (Δ $65.08). Email 1 ~65 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/postscript-vs-mailchimp.astro: shipping shock. $581 AOV at 67% margin yields $389.27 contribution at full price versus $319.2 after a 18% recovery code (Δ $70.07). Email 1 ~66 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/postscript-vs-mailchimp.astro: gift sizing. $582 AOV at 68% margin yields $395.76 contribution at full price versus $320.57 after a 19% recovery code (Δ $75.19). Email 1 ~67 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/postscript-vs-mailchimp.astro: MOQ block. $583 AOV at 69% margin yields $402.27 contribution at full price versus $321.82 after a 20% recovery code (Δ $80.45). Email 1 ~68 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/postscript-vs-mailchimp.astro: mobile distraction. $584 AOV at 70% margin yields $408.8 contribution at full price versus $376.1 after a 8% recovery code (Δ $32.7). Email 1 ~69 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/postscript-vs-mailchimp.astro: BNPL drop. $585 AOV at 71% margin yields $415.35 contribution at full price versus $377.97 after a 9% recovery code (Δ $37.38). Email 1 ~70 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/postscript-vs-mailchimp.astro: OOS variant. $586 AOV at 72% margin yields $421.92 contribution at full price versus $379.73 after a 10% recovery code (Δ $42.19). Email 1 ~71 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/postscript-vs-mailchimp.astro: stacked coupon. $587 AOV at 32% margin yields $187.84 contribution at full price versus $167.18 after a 11% recovery code (Δ $20.66). Email 1 ~72 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/postscript-vs-mailchimp.astro: shipping shock. $609 AOV at 54% margin yields $328.86 contribution at full price versus $263.09 after a 20% recovery code (Δ $65.77). Email 1 ~94 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/postscript-vs-mailchimp.astro: gift sizing. $610 AOV at 55% margin yields $335.5 contribution at full price versus $308.66 after a 8% recovery code (Δ $26.84). Email 1 ~95 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/postscript-vs-mailchimp.astro: MOQ block. $611 AOV at 56% margin yields $342.16 contribution at full price versus $311.37 after a 9% recovery code (Δ $30.79). Email 1 ~96 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/postscript-vs-mailchimp.astro: mobile distraction. $612 AOV at 57% margin yields $348.84 contribution at full price versus $313.96 after a 10% recovery code (Δ $34.88). Email 1 ~97 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/postscript-vs-mailchimp.astro: BNPL drop. $613 AOV at 58% margin yields $355.54 contribution at full price versus $316.43 after a 11% recovery code (Δ $39.11). Email 1 ~98 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/postscript-vs-mailchimp.astro: OOS variant. $614 AOV at 59% margin yields $362.26 contribution at full price versus $318.79 after a 12% recovery code (Δ $43.47). Email 1 ~99 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/postscript-vs-mailchimp.astro: stacked coupon. $615 AOV at 60% margin yields $369.0 contribution at full price versus $321.03 after a 13% recovery code (Δ $47.97). Email 1 ~100 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/postscript-vs-mailchimp.astro: shipping shock. $616 AOV at 61% margin yields $375.76 contribution at full price versus $323.15 after a 14% recovery code (Δ $52.61). Email 1 ~101 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/postscript-vs-mailchimp.astro: gift sizing. $617 AOV at 62% margin yields $382.54 contribution at full price versus $325.16 after a 15% recovery code (Δ $57.38). Email 1 ~102 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/postscript-vs-mailchimp.astro: MOQ block. $618 AOV at 63% margin yields $389.34 contribution at full price versus $327.05 after a 16% recovery code (Δ $62.29). Email 1 ~103 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/postscript-vs-mailchimp.astro: mobile distraction. $640 AOV at 44% margin yields $281.6 contribution at full price versus $247.81 after a 12% recovery code (Δ $33.79). Email 1 ~34 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/postscript-vs-mailchimp.astro: BNPL drop. $641 AOV at 45% margin yields $288.45 contribution at full price versus $250.95 after a 13% recovery code (Δ $37.5). Email 1 ~35 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/postscript-vs-mailchimp.astro: OOS variant. $642 AOV at 46% margin yields $295.32 contribution at full price versus $253.98 after a 14% recovery code (Δ $41.34). Email 1 ~36 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/postscript-vs-mailchimp.astro: stacked coupon. $643 AOV at 47% margin yields $302.21 contribution at full price versus $256.88 after a 15% recovery code (Δ $45.33). Email 1 ~37 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/postscript-vs-mailchimp.astro: shipping shock. $644 AOV at 48% margin yields $309.12 contribution at full price versus $259.66 after a 16% recovery code (Δ $49.46). Email 1 ~38 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/postscript-vs-mailchimp.astro: gift sizing. $645 AOV at 49% margin yields $316.05 contribution at full price versus $262.32 after a 17% recovery code (Δ $53.73). Email 1 ~39 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/postscript-vs-mailchimp.astro: MOQ block. $646 AOV at 50% margin yields $323.0 contribution at full price versus $264.86 after a 18% recovery code (Δ $58.14). Email 1 ~40 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/postscript-vs-mailchimp.astro: mobile distraction. $647 AOV at 51% margin yields $329.97 contribution at full price versus $267.28 after a 19% recovery code (Δ $62.69). Email 1 ~41 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/postscript-vs-mailchimp.astro: BNPL drop. $648 AOV at 52% margin yields $336.96 contribution at full price versus $269.57 after a 20% recovery code (Δ $67.39). Email 1 ~42 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/postscript-vs-mailchimp.astro: OOS variant. $649 AOV at 53% margin yields $343.97 contribution at full price versus $316.45 after a 8% recovery code (Δ $27.52). Email 1 ~43 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/postscript-vs-mailchimp.astro: stacked coupon. $671 AOV at 34% margin yields $228.14 contribution at full price versus $189.36 after a 17% recovery code (Δ $38.78). Email 1 ~65 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/postscript-vs-mailchimp.astro: shipping shock. $672 AOV at 35% margin yields $235.2 contribution at full price versus $192.86 after a 18% recovery code (Δ $42.34). Email 1 ~66 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/postscript-vs-mailchimp.astro: gift sizing. $673 AOV at 36% margin yields $242.28 contribution at full price versus $196.25 after a 19% recovery code (Δ $46.03). Email 1 ~67 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/postscript-vs-mailchimp.astro: MOQ block. $674 AOV at 37% margin yields $249.38 contribution at full price versus $199.5 after a 20% recovery code (Δ $49.88). Email 1 ~68 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/postscript-vs-mailchimp.astro: mobile distraction. $675 AOV at 38% margin yields $256.5 contribution at full price versus $235.98 after a 8% recovery code (Δ $20.52). Email 1 ~69 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/postscript-vs-mailchimp.astro: BNPL drop. $676 AOV at 39% margin yields $263.64 contribution at full price versus $239.91 after a 9% recovery code (Δ $23.73). Email 1 ~70 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/postscript-vs-mailchimp.astro: OOS variant. $677 AOV at 40% margin yields $270.8 contribution at full price versus $243.72 after a 10% recovery code (Δ $27.08). Email 1 ~71 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/postscript-vs-mailchimp.astro: stacked coupon. $678 AOV at 41% margin yields $277.98 contribution at full price versus $247.4 after a 11% recovery code (Δ $30.58). Email 1 ~72 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/postscript-vs-mailchimp.astro: shipping shock. $679 AOV at 42% margin yields $285.18 contribution at full price versus $250.96 after a 12% recovery code (Δ $34.22). Email 1 ~73 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/postscript-vs-mailchimp.astro: gift sizing. $680 AOV at 43% margin yields $292.4 contribution at full price versus $254.39 after a 13% recovery code (Δ $38.01). Email 1 ~74 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/postscript-vs-mailchimp.astro: MOQ block. $702 AOV at 65% margin yields $456.3 contribution at full price versus $415.23 after a 9% recovery code (Δ $41.07). Email 1 ~96 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/postscript-vs-mailchimp.astro: mobile distraction. $703 AOV at 66% margin yields $463.98 contribution at full price versus $417.58 after a 10% recovery code (Δ $46.4). Email 1 ~97 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/postscript-vs-mailchimp.astro: BNPL drop. $704 AOV at 67% margin yields $471.68 contribution at full price versus $419.8 after a 11% recovery code (Δ $51.88). Email 1 ~98 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/postscript-vs-mailchimp.astro: OOS variant. $705 AOV at 68% margin yields $479.4 contribution at full price versus $421.87 after a 12% recovery code (Δ $57.53). Email 1 ~99 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Postscript or Mailchimp for cart recovery?
Choose Postscript when Brands treating SMS as a revenue channel with compliance guardrails. Choose Mailchimp when Teams already on Mailchimp needing Shopify-connected campaigns. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $334 cart (33% margin) and $486 cart (51% margin) with separate incentive caps.
Channel escalation?
Email 110m → 48h → SMS 7h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$334 full-price $110.22 vs 10% code $99.2 (Δ $11.02).
Who should choose each?
Postscript: Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.… Mailchimp: Mailchimp works for simple lists and broadcasts. Stores focused on lifecycle revenue usually migrate within a year.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.