← Comparisons Privy vs Attentive for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $435 and $133.
TL;DR
Top picks at a glance
- Pick A Privy — Capture-first tooling for stores still building their list.
- Pick B Attentive — Enterprise SMS acquisition and lifecycle for scaled DTC.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Privy | Attentive |
|---|
| Best for | Smaller stores needing list capture and basic campaigns fast | Larger DTC brands with high SMS volume |
| Pricing | Free tier; paid from ~$30/mo | Custom enterprise pricing |
| Shopify depth | Native | Deep |
| Automation | Basic | Advanced |
| Cart channels | email, sms, marketing, cart recovery | sms, email, marketing, cart recovery |
| Rating | 4.6/5 | 4.6/5 |
Privy vs Attentive: scenario 1 — bundle discount not applied in cart. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 2 — BNPL selected then dropped at review. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 3 — B2B cart below MOQ threshold. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 3 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 4 — logged-in repeat buyer with saved address. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 4 favors push nudge; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 5 — international shipping quote sticker shock. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 6 — subscription toggle left on at checkout. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 7 — first-time mobile shopper on Instagram traffic. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 3 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 8 — size matrix with two variants OOS. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 4 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 9 — gift message field abandoned mid-flow. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 10 — high-AOV cart with financing widget opened. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 11 — bundle discount not applied in cart. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 12 — BNPL selected then dropped at review. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 13 — B2B cart below MOQ threshold. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 14 — logged-in repeat buyer with saved address. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 15 — international shipping quote sticker shock. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 3 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 16 — subscription toggle left on at checkout. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 4 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 17 — first-time mobile shopper on Instagram traffic. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 18 — size matrix with two variants OOS. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 19 — gift message field abandoned mid-flow. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 3 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 20 — high-AOV cart with financing widget opened. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 4 favors push nudge; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 21 — bundle discount not applied in cart. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 1 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Privy vs Attentive: scenario 22 — BNPL selected then dropped at review. At $435 AOV and 70% margin, full-price recovery contributes $304.5 vs $243.6 after a 20% code (Δ $60.9). Ladder touch 2 favors email proof; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~27h, SMS branch ~3h for opted-in only.
Cart recovery workflow test
$435 cart: email 68m / 27h / SMS 3h. $133 cart: adjust discount cap down 17% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Privy
Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.
Who should choose Attentive
Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.
Extended recovery research
Cart recovery note 1 (privy-vs-attentive.astro): $553 AOV, 49% margin → $270.97 full-price vs 16% incentive path $227.61 (Δ $43.36). Ladder: email 64m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (privy-vs-attentive.astro): $554 AOV, 50% margin → $277.0 full-price vs 17% incentive path $229.91 (Δ $47.09). Ladder: email 65m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (privy-vs-attentive.astro): $555 AOV, 51% margin → $283.05 full-price vs 18% incentive path $232.1 (Δ $50.95). Ladder: email 66m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (privy-vs-attentive.astro): $556 AOV, 52% margin → $289.12 full-price vs 19% incentive path $234.19 (Δ $54.93). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (privy-vs-attentive.astro): $557 AOV, 53% margin → $295.21 full-price vs 20% incentive path $236.17 (Δ $59.04). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (privy-vs-attentive.astro): $558 AOV, 54% margin → $301.32 full-price vs 8% incentive path $277.21 (Δ $24.11). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (privy-vs-attentive.astro): $559 AOV, 55% margin → $307.45 full-price vs 9% incentive path $279.78 (Δ $27.67). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (privy-vs-attentive.astro): $560 AOV, 56% margin → $313.6 full-price vs 10% incentive path $282.24 (Δ $31.36). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (privy-vs-attentive.astro): $561 AOV, 57% margin → $319.77 full-price vs 11% incentive path $284.6 (Δ $35.17). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (privy-vs-attentive.astro): $562 AOV, 58% margin → $325.96 full-price vs 12% incentive path $286.84 (Δ $39.12). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (privy-vs-attentive.astro): $756 AOV, 59% margin → $446.04 full-price vs 20% incentive path $356.83 (Δ $89.21). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (privy-vs-attentive.astro): $757 AOV, 60% margin → $454.2 full-price vs 8% incentive path $417.86 (Δ $36.34). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (privy-vs-attentive.astro): $758 AOV, 61% margin → $462.38 full-price vs 9% incentive path $420.77 (Δ $41.61). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (privy-vs-attentive.astro): $759 AOV, 62% margin → $470.58 full-price vs 10% incentive path $423.52 (Δ $47.06). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (privy-vs-attentive.astro): $760 AOV, 63% margin → $478.8 full-price vs 11% incentive path $426.13 (Δ $52.67). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (privy-vs-attentive.astro): $761 AOV, 64% margin → $487.04 full-price vs 12% incentive path $428.6 (Δ $58.44). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (privy-vs-attentive.astro): $762 AOV, 65% margin → $495.3 full-price vs 13% incentive path $430.91 (Δ $64.39). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (privy-vs-attentive.astro): $763 AOV, 66% margin → $503.58 full-price vs 14% incentive path $433.08 (Δ $70.5). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (privy-vs-attentive.astro): $764 AOV, 67% margin → $511.88 full-price vs 15% incentive path $435.1 (Δ $76.78). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (privy-vs-attentive.astro): $765 AOV, 68% margin → $520.2 full-price vs 16% incentive path $436.97 (Δ $83.23). Ladder: email 51m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (privy-vs-attentive.astro): $787 AOV, 49% margin → $385.63 full-price vs 12% incentive path $339.35 (Δ $46.28). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (privy-vs-attentive.astro): $788 AOV, 50% margin → $394.0 full-price vs 13% incentive path $342.78 (Δ $51.22). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (privy-vs-attentive.astro): $789 AOV, 51% margin → $402.39 full-price vs 14% incentive path $346.06 (Δ $56.33). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (privy-vs-attentive.astro): $790 AOV, 52% margin → $410.8 full-price vs 15% incentive path $349.18 (Δ $61.62). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (privy-vs-attentive.astro): $791 AOV, 53% margin → $419.23 full-price vs 16% incentive path $352.15 (Δ $67.08). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (privy-vs-attentive.astro): $792 AOV, 54% margin → $427.68 full-price vs 17% incentive path $354.97 (Δ $72.71). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (privy-vs-attentive.astro): $793 AOV, 55% margin → $436.15 full-price vs 18% incentive path $357.64 (Δ $78.51). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (privy-vs-attentive.astro): $794 AOV, 56% margin → $444.64 full-price vs 19% incentive path $360.16 (Δ $84.48). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (privy-vs-attentive.astro): $795 AOV, 57% margin → $453.15 full-price vs 20% incentive path $362.52 (Δ $90.63). Ladder: email 81m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (privy-vs-attentive.astro): $796 AOV, 58% margin → $461.68 full-price vs 8% incentive path $424.75 (Δ $36.93). Ladder: email 82m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (privy-vs-attentive.astro): $818 AOV, 39% margin → $319.02 full-price vs 17% incentive path $264.79 (Δ $54.23). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (privy-vs-attentive.astro): $819 AOV, 40% margin → $327.6 full-price vs 18% incentive path $268.63 (Δ $58.97). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (privy-vs-attentive.astro): $820 AOV, 41% margin → $336.2 full-price vs 19% incentive path $272.32 (Δ $63.88). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (privy-vs-attentive.astro): $821 AOV, 42% margin → $344.82 full-price vs 20% incentive path $275.86 (Δ $68.96). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (privy-vs-attentive.astro): $822 AOV, 43% margin → $353.46 full-price vs 8% incentive path $325.18 (Δ $28.28). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (privy-vs-attentive.astro): $823 AOV, 44% margin → $362.12 full-price vs 9% incentive path $329.53 (Δ $32.59). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (privy-vs-attentive.astro): $824 AOV, 45% margin → $370.8 full-price vs 10% incentive path $333.72 (Δ $37.08). Ladder: email 110m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (privy-vs-attentive.astro): $825 AOV, 46% margin → $379.5 full-price vs 11% incentive path $337.75 (Δ $41.75). Ladder: email 111m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (privy-vs-attentive.astro): $826 AOV, 47% margin → $388.22 full-price vs 12% incentive path $341.63 (Δ $46.59). Ladder: email 112m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (privy-vs-attentive.astro): $827 AOV, 48% margin → $396.96 full-price vs 13% incentive path $345.36 (Δ $51.6). Ladder: email 113m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (privy-vs-attentive.astro): $46 AOV, 70% margin → $32.2 full-price vs 9% incentive path $29.3 (Δ $2.9). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (privy-vs-attentive.astro): $47 AOV, 71% margin → $33.37 full-price vs 10% incentive path $30.03 (Δ $3.34). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (privy-vs-attentive.astro): $48 AOV, 72% margin → $34.56 full-price vs 11% incentive path $30.76 (Δ $3.8). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (privy-vs-attentive.astro): $49 AOV, 32% margin → $15.68 full-price vs 12% incentive path $13.8 (Δ $1.88). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (privy-vs-attentive.astro): $50 AOV, 33% margin → $16.5 full-price vs 13% incentive path $14.36 (Δ $2.14). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (privy-vs-attentive.astro): $51 AOV, 34% margin → $17.34 full-price vs 14% incentive path $14.91 (Δ $2.43). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (privy-vs-attentive.astro): $52 AOV, 35% margin → $18.2 full-price vs 15% incentive path $15.47 (Δ $2.73). Ladder: email 50m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/privy-vs-attentive.astro: mobile distraction. $553 AOV at 49% margin yields $270.97 contribution at full price versus $227.61 after a 16% recovery code (Δ $43.36). Email 1 ~64 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/privy-vs-attentive.astro: BNPL drop. $554 AOV at 50% margin yields $277.0 contribution at full price versus $229.91 after a 17% recovery code (Δ $47.09). Email 1 ~65 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/privy-vs-attentive.astro: OOS variant. $555 AOV at 51% margin yields $283.05 contribution at full price versus $232.1 after a 18% recovery code (Δ $50.95). Email 1 ~66 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/privy-vs-attentive.astro: stacked coupon. $556 AOV at 52% margin yields $289.12 contribution at full price versus $234.19 after a 19% recovery code (Δ $54.93). Email 1 ~67 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/privy-vs-attentive.astro: shipping shock. $557 AOV at 53% margin yields $295.21 contribution at full price versus $236.17 after a 20% recovery code (Δ $59.04). Email 1 ~68 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/privy-vs-attentive.astro: gift sizing. $558 AOV at 54% margin yields $301.32 contribution at full price versus $277.21 after a 8% recovery code (Δ $24.11). Email 1 ~69 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/privy-vs-attentive.astro: MOQ block. $559 AOV at 55% margin yields $307.45 contribution at full price versus $279.78 after a 9% recovery code (Δ $27.67). Email 1 ~70 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/privy-vs-attentive.astro: mobile distraction. $560 AOV at 56% margin yields $313.6 contribution at full price versus $282.24 after a 10% recovery code (Δ $31.36). Email 1 ~71 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/privy-vs-attentive.astro: BNPL drop. $561 AOV at 57% margin yields $319.77 contribution at full price versus $284.6 after a 11% recovery code (Δ $35.17). Email 1 ~72 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/privy-vs-attentive.astro: OOS variant. $562 AOV at 58% margin yields $325.96 contribution at full price versus $286.84 after a 12% recovery code (Δ $39.12). Email 1 ~73 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/privy-vs-attentive.astro: BNPL drop. $756 AOV at 59% margin yields $446.04 contribution at full price versus $356.83 after a 20% recovery code (Δ $89.21). Email 1 ~42 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/privy-vs-attentive.astro: OOS variant. $757 AOV at 60% margin yields $454.2 contribution at full price versus $417.86 after a 8% recovery code (Δ $36.34). Email 1 ~43 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/privy-vs-attentive.astro: stacked coupon. $758 AOV at 61% margin yields $462.38 contribution at full price versus $420.77 after a 9% recovery code (Δ $41.61). Email 1 ~44 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/privy-vs-attentive.astro: shipping shock. $759 AOV at 62% margin yields $470.58 contribution at full price versus $423.52 after a 10% recovery code (Δ $47.06). Email 1 ~45 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/privy-vs-attentive.astro: gift sizing. $760 AOV at 63% margin yields $478.8 contribution at full price versus $426.13 after a 11% recovery code (Δ $52.67). Email 1 ~46 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/privy-vs-attentive.astro: MOQ block. $761 AOV at 64% margin yields $487.04 contribution at full price versus $428.6 after a 12% recovery code (Δ $58.44). Email 1 ~47 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/privy-vs-attentive.astro: mobile distraction. $762 AOV at 65% margin yields $495.3 contribution at full price versus $430.91 after a 13% recovery code (Δ $64.39). Email 1 ~48 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/privy-vs-attentive.astro: BNPL drop. $763 AOV at 66% margin yields $503.58 contribution at full price versus $433.08 after a 14% recovery code (Δ $70.5). Email 1 ~49 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/privy-vs-attentive.astro: OOS variant. $764 AOV at 67% margin yields $511.88 contribution at full price versus $435.1 after a 15% recovery code (Δ $76.78). Email 1 ~50 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/privy-vs-attentive.astro: stacked coupon. $765 AOV at 68% margin yields $520.2 contribution at full price versus $436.97 after a 16% recovery code (Δ $83.23). Email 1 ~51 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/privy-vs-attentive.astro: shipping shock. $787 AOV at 49% margin yields $385.63 contribution at full price versus $339.35 after a 12% recovery code (Δ $46.28). Email 1 ~73 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/privy-vs-attentive.astro: gift sizing. $788 AOV at 50% margin yields $394.0 contribution at full price versus $342.78 after a 13% recovery code (Δ $51.22). Email 1 ~74 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/privy-vs-attentive.astro: MOQ block. $789 AOV at 51% margin yields $402.39 contribution at full price versus $346.06 after a 14% recovery code (Δ $56.33). Email 1 ~75 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/privy-vs-attentive.astro: mobile distraction. $790 AOV at 52% margin yields $410.8 contribution at full price versus $349.18 after a 15% recovery code (Δ $61.62). Email 1 ~76 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/privy-vs-attentive.astro: BNPL drop. $791 AOV at 53% margin yields $419.23 contribution at full price versus $352.15 after a 16% recovery code (Δ $67.08). Email 1 ~77 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/privy-vs-attentive.astro: OOS variant. $792 AOV at 54% margin yields $427.68 contribution at full price versus $354.97 after a 17% recovery code (Δ $72.71). Email 1 ~78 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/privy-vs-attentive.astro: stacked coupon. $793 AOV at 55% margin yields $436.15 contribution at full price versus $357.64 after a 18% recovery code (Δ $78.51). Email 1 ~79 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/privy-vs-attentive.astro: shipping shock. $794 AOV at 56% margin yields $444.64 contribution at full price versus $360.16 after a 19% recovery code (Δ $84.48). Email 1 ~80 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/privy-vs-attentive.astro: gift sizing. $795 AOV at 57% margin yields $453.15 contribution at full price versus $362.52 after a 20% recovery code (Δ $90.63). Email 1 ~81 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/privy-vs-attentive.astro: MOQ block. $796 AOV at 58% margin yields $461.68 contribution at full price versus $424.75 after a 8% recovery code (Δ $36.93). Email 1 ~82 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/privy-vs-attentive.astro: mobile distraction. $818 AOV at 39% margin yields $319.02 contribution at full price versus $264.79 after a 17% recovery code (Δ $54.23). Email 1 ~104 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/privy-vs-attentive.astro: BNPL drop. $819 AOV at 40% margin yields $327.6 contribution at full price versus $268.63 after a 18% recovery code (Δ $58.97). Email 1 ~105 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/privy-vs-attentive.astro: OOS variant. $820 AOV at 41% margin yields $336.2 contribution at full price versus $272.32 after a 19% recovery code (Δ $63.88). Email 1 ~106 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/privy-vs-attentive.astro: stacked coupon. $821 AOV at 42% margin yields $344.82 contribution at full price versus $275.86 after a 20% recovery code (Δ $68.96). Email 1 ~107 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/privy-vs-attentive.astro: shipping shock. $822 AOV at 43% margin yields $353.46 contribution at full price versus $325.18 after a 8% recovery code (Δ $28.28). Email 1 ~108 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/privy-vs-attentive.astro: gift sizing. $823 AOV at 44% margin yields $362.12 contribution at full price versus $329.53 after a 9% recovery code (Δ $32.59). Email 1 ~109 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/privy-vs-attentive.astro: MOQ block. $824 AOV at 45% margin yields $370.8 contribution at full price versus $333.72 after a 10% recovery code (Δ $37.08). Email 1 ~110 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/privy-vs-attentive.astro: mobile distraction. $825 AOV at 46% margin yields $379.5 contribution at full price versus $337.75 after a 11% recovery code (Δ $41.75). Email 1 ~111 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/privy-vs-attentive.astro: BNPL drop. $826 AOV at 47% margin yields $388.22 contribution at full price versus $341.63 after a 12% recovery code (Δ $46.59). Email 1 ~112 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/privy-vs-attentive.astro: OOS variant. $827 AOV at 48% margin yields $396.96 contribution at full price versus $345.36 after a 13% recovery code (Δ $51.6). Email 1 ~113 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/privy-vs-attentive.astro: stacked coupon. $46 AOV at 70% margin yields $32.2 contribution at full price versus $29.3 after a 9% recovery code (Δ $2.9). Email 1 ~44 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/privy-vs-attentive.astro: shipping shock. $47 AOV at 71% margin yields $33.37 contribution at full price versus $30.03 after a 10% recovery code (Δ $3.34). Email 1 ~45 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/privy-vs-attentive.astro: gift sizing. $48 AOV at 72% margin yields $34.56 contribution at full price versus $30.76 after a 11% recovery code (Δ $3.8). Email 1 ~46 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/privy-vs-attentive.astro: MOQ block. $49 AOV at 32% margin yields $15.68 contribution at full price versus $13.8 after a 12% recovery code (Δ $1.88). Email 1 ~47 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/privy-vs-attentive.astro: mobile distraction. $50 AOV at 33% margin yields $16.5 contribution at full price versus $14.36 after a 13% recovery code (Δ $2.14). Email 1 ~48 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/privy-vs-attentive.astro: BNPL drop. $51 AOV at 34% margin yields $17.34 contribution at full price versus $14.91 after a 14% recovery code (Δ $2.43). Email 1 ~49 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/privy-vs-attentive.astro: OOS variant. $52 AOV at 35% margin yields $18.2 contribution at full price versus $15.47 after a 15% recovery code (Δ $2.73). Email 1 ~50 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/privy-vs-attentive.astro: stacked coupon. $53 AOV at 36% margin yields $19.08 contribution at full price versus $16.03 after a 16% recovery code (Δ $3.05). Email 1 ~51 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/privy-vs-attentive.astro: shipping shock. $54 AOV at 37% margin yields $19.98 contribution at full price versus $16.58 after a 17% recovery code (Δ $3.4). Email 1 ~52 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/privy-vs-attentive.astro: gift sizing. $55 AOV at 38% margin yields $20.9 contribution at full price versus $17.14 after a 18% recovery code (Δ $3.76). Email 1 ~53 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/privy-vs-attentive.astro: MOQ block. $77 AOV at 60% margin yields $46.2 contribution at full price versus $39.73 after a 14% recovery code (Δ $6.47). Email 1 ~75 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/privy-vs-attentive.astro: mobile distraction. $78 AOV at 61% margin yields $47.58 contribution at full price versus $40.44 after a 15% recovery code (Δ $7.14). Email 1 ~76 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/privy-vs-attentive.astro: BNPL drop. $79 AOV at 62% margin yields $48.98 contribution at full price versus $41.14 after a 16% recovery code (Δ $7.84). Email 1 ~77 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/privy-vs-attentive.astro: OOS variant. $80 AOV at 63% margin yields $50.4 contribution at full price versus $41.83 after a 17% recovery code (Δ $8.57). Email 1 ~78 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Privy or Attentive for cart recovery?
Choose Privy when Smaller stores needing list capture and basic campaigns fast. Choose Attentive when Larger DTC brands with high SMS volume. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $435 cart (70% margin) and $133 cart (60% margin) with separate incentive caps.
Channel escalation?
Email 68m → 27h → SMS 3h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$435 full-price $304.5 vs 20% code $243.6 (Δ $60.9).
Who should choose each?
Privy: Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.… Attentive: Attentive fits brands with traffic economics that justify premium SMS programs and managed growth support.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.