← Comparisons Privy vs Brevo for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $672 and $535.
TL;DR
Top picks at a glance
- Pick A Privy — Capture-first tooling for stores still building their list.
- Pick B Brevo — Cost-aware email volume without premium ecommerce pricing.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Privy | Brevo |
|---|
| Best for | Smaller stores needing list capture and basic campaigns fast | Budget-conscious stores needing practical campaigns |
| Pricing | Free tier; paid from ~$30/mo | Free tier; paid from ~$25/mo |
| Shopify depth | Native | Integration |
| Automation | Basic | Solid |
| Cart channels | email, sms, marketing, cart recovery | email, sms, marketing |
| Rating | 4.6/5 | 4.5/5 |
Privy vs Brevo: scenario 1 — gift message field abandoned mid-flow. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 2 — high-AOV cart with financing widget opened. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for no suppression after partial refund. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 3 — bundle discount not applied in cart. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 3 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 4 — BNPL selected then dropped at review. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 4 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 5 — B2B cart below MOQ threshold. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 6 — logged-in repeat buyer with saved address. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 7 — international shipping quote sticker shock. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 8 — subscription toggle left on at checkout. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 9 — first-time mobile shopper on Instagram traffic. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 10 — size matrix with two variants OOS. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 11 — gift message field abandoned mid-flow. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 3 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 12 — high-AOV cart with financing widget opened. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 4 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 13 — bundle discount not applied in cart. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 14 — BNPL selected then dropped at review. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for discount on email one before trust proof. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 15 — B2B cart below MOQ threshold. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 3 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 16 — logged-in repeat buyer with saved address. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 4 favors push nudge; watch for no suppression after partial refund. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 17 — international shipping quote sticker shock. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 18 — subscription toggle left on at checkout. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for recovery for fully OOS cart. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 19 — first-time mobile shopper on Instagram traffic. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 3 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 20 — size matrix with two variants OOS. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 4 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 21 — gift message field abandoned mid-flow. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 1 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Privy vs Brevo: scenario 22 — high-AOV cart with financing widget opened. At $672 AOV and 53% margin, full-price recovery contributes $356.16 vs $284.93 after a 20% code (Δ $71.23). Ladder touch 2 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~42m, email 2 ~31h, SMS branch ~4h for opted-in only.
Cart recovery workflow test
$672 cart: email 42m / 31h / SMS 4h. $535 cart: adjust discount cap down 14% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Privy
Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.
Who should choose Brevo
Brevo fits stores prioritizing dependable sends and volume pricing over deep Shopify lifecycle tooling.
Extended recovery research
Cart recovery note 1 (privy-vs-brevo.astro): $408 AOV, 61% margin → $248.88 full-price vs 13% incentive path $216.53 (Δ $32.35). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (privy-vs-brevo.astro): $409 AOV, 62% margin → $253.58 full-price vs 14% incentive path $218.08 (Δ $35.5). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (privy-vs-brevo.astro): $410 AOV, 63% margin → $258.3 full-price vs 15% incentive path $219.56 (Δ $38.74). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (privy-vs-brevo.astro): $411 AOV, 64% margin → $263.04 full-price vs 16% incentive path $220.95 (Δ $42.09). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (privy-vs-brevo.astro): $412 AOV, 65% margin → $267.8 full-price vs 17% incentive path $222.27 (Δ $45.53). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (privy-vs-brevo.astro): $413 AOV, 66% margin → $272.58 full-price vs 18% incentive path $223.52 (Δ $49.06). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (privy-vs-brevo.astro): $414 AOV, 67% margin → $277.38 full-price vs 19% incentive path $224.68 (Δ $52.7). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (privy-vs-brevo.astro): $415 AOV, 68% margin → $282.2 full-price vs 20% incentive path $225.76 (Δ $56.44). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (privy-vs-brevo.astro): $416 AOV, 69% margin → $287.04 full-price vs 8% incentive path $264.08 (Δ $22.96). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (privy-vs-brevo.astro): $417 AOV, 70% margin → $291.9 full-price vs 9% incentive path $265.63 (Δ $26.27). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (privy-vs-brevo.astro): $819 AOV, 58% margin → $475.02 full-price vs 14% incentive path $408.52 (Δ $66.5). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (privy-vs-brevo.astro): $820 AOV, 59% margin → $483.8 full-price vs 15% incentive path $411.23 (Δ $72.57). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (privy-vs-brevo.astro): $821 AOV, 60% margin → $492.6 full-price vs 16% incentive path $413.78 (Δ $78.82). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (privy-vs-brevo.astro): $822 AOV, 61% margin → $501.42 full-price vs 17% incentive path $416.18 (Δ $85.24). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (privy-vs-brevo.astro): $823 AOV, 62% margin → $510.26 full-price vs 18% incentive path $418.41 (Δ $91.85). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (privy-vs-brevo.astro): $824 AOV, 63% margin → $519.12 full-price vs 19% incentive path $420.49 (Δ $98.63). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (privy-vs-brevo.astro): $825 AOV, 64% margin → $528.0 full-price vs 20% incentive path $422.4 (Δ $105.6). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (privy-vs-brevo.astro): $826 AOV, 65% margin → $536.9 full-price vs 8% incentive path $493.95 (Δ $42.95). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (privy-vs-brevo.astro): $827 AOV, 66% margin → $545.82 full-price vs 9% incentive path $496.7 (Δ $49.12). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (privy-vs-brevo.astro): $828 AOV, 67% margin → $554.76 full-price vs 10% incentive path $499.28 (Δ $55.48). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (privy-vs-brevo.astro): $47 AOV, 48% margin → $22.56 full-price vs 19% incentive path $18.27 (Δ $4.29). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (privy-vs-brevo.astro): $48 AOV, 49% margin → $23.52 full-price vs 20% incentive path $18.82 (Δ $4.7). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (privy-vs-brevo.astro): $49 AOV, 50% margin → $24.5 full-price vs 8% incentive path $22.54 (Δ $1.96). Ladder: email 69m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (privy-vs-brevo.astro): $50 AOV, 51% margin → $25.5 full-price vs 9% incentive path $23.2 (Δ $2.3). Ladder: email 70m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (privy-vs-brevo.astro): $51 AOV, 52% margin → $26.52 full-price vs 10% incentive path $23.87 (Δ $2.65). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (privy-vs-brevo.astro): $52 AOV, 53% margin → $27.56 full-price vs 11% incentive path $24.53 (Δ $3.03). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (privy-vs-brevo.astro): $53 AOV, 54% margin → $28.62 full-price vs 12% incentive path $25.19 (Δ $3.43). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (privy-vs-brevo.astro): $54 AOV, 55% margin → $29.7 full-price vs 13% incentive path $25.84 (Δ $3.86). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (privy-vs-brevo.astro): $55 AOV, 56% margin → $30.8 full-price vs 14% incentive path $26.49 (Δ $4.31). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (privy-vs-brevo.astro): $56 AOV, 57% margin → $31.92 full-price vs 15% incentive path $27.13 (Δ $4.79). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (privy-vs-brevo.astro): $78 AOV, 38% margin → $29.64 full-price vs 11% incentive path $26.38 (Δ $3.26). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (privy-vs-brevo.astro): $79 AOV, 39% margin → $30.81 full-price vs 12% incentive path $27.11 (Δ $3.7). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (privy-vs-brevo.astro): $80 AOV, 40% margin → $32.0 full-price vs 13% incentive path $27.84 (Δ $4.16). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (privy-vs-brevo.astro): $81 AOV, 41% margin → $33.21 full-price vs 14% incentive path $28.56 (Δ $4.65). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (privy-vs-brevo.astro): $82 AOV, 42% margin → $34.44 full-price vs 15% incentive path $29.27 (Δ $5.17). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (privy-vs-brevo.astro): $83 AOV, 43% margin → $35.69 full-price vs 16% incentive path $29.98 (Δ $5.71). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (privy-vs-brevo.astro): $84 AOV, 44% margin → $36.96 full-price vs 17% incentive path $30.68 (Δ $6.28). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (privy-vs-brevo.astro): $85 AOV, 45% margin → $38.25 full-price vs 18% incentive path $31.36 (Δ $6.89). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (privy-vs-brevo.astro): $86 AOV, 46% margin → $39.56 full-price vs 19% incentive path $32.04 (Δ $7.52). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (privy-vs-brevo.astro): $87 AOV, 47% margin → $40.89 full-price vs 20% incentive path $32.71 (Δ $8.18). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (privy-vs-brevo.astro): $109 AOV, 69% margin → $75.21 full-price vs 16% incentive path $63.18 (Δ $12.03). Ladder: email 38m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (privy-vs-brevo.astro): $110 AOV, 70% margin → $77.0 full-price vs 17% incentive path $63.91 (Δ $13.09). Ladder: email 39m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (privy-vs-brevo.astro): $111 AOV, 71% margin → $78.81 full-price vs 18% incentive path $64.62 (Δ $14.19). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (privy-vs-brevo.astro): $112 AOV, 72% margin → $80.64 full-price vs 19% incentive path $65.32 (Δ $15.32). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (privy-vs-brevo.astro): $113 AOV, 32% margin → $36.16 full-price vs 20% incentive path $28.93 (Δ $7.23). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (privy-vs-brevo.astro): $114 AOV, 33% margin → $37.62 full-price vs 8% incentive path $34.61 (Δ $3.01). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (privy-vs-brevo.astro): $115 AOV, 34% margin → $39.1 full-price vs 9% incentive path $35.58 (Δ $3.52). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/privy-vs-brevo.astro: stacked coupon. $408 AOV at 61% margin yields $248.88 contribution at full price versus $216.53 after a 13% recovery code (Δ $32.35). Email 1 ~35 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/privy-vs-brevo.astro: shipping shock. $409 AOV at 62% margin yields $253.58 contribution at full price versus $218.08 after a 14% recovery code (Δ $35.5). Email 1 ~36 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/privy-vs-brevo.astro: gift sizing. $410 AOV at 63% margin yields $258.3 contribution at full price versus $219.56 after a 15% recovery code (Δ $38.74). Email 1 ~37 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/privy-vs-brevo.astro: MOQ block. $411 AOV at 64% margin yields $263.04 contribution at full price versus $220.95 after a 16% recovery code (Δ $42.09). Email 1 ~38 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/privy-vs-brevo.astro: mobile distraction. $412 AOV at 65% margin yields $267.8 contribution at full price versus $222.27 after a 17% recovery code (Δ $45.53). Email 1 ~39 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/privy-vs-brevo.astro: BNPL drop. $413 AOV at 66% margin yields $272.58 contribution at full price versus $223.52 after a 18% recovery code (Δ $49.06). Email 1 ~40 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/privy-vs-brevo.astro: OOS variant. $414 AOV at 67% margin yields $277.38 contribution at full price versus $224.68 after a 19% recovery code (Δ $52.7). Email 1 ~41 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/privy-vs-brevo.astro: stacked coupon. $415 AOV at 68% margin yields $282.2 contribution at full price versus $225.76 after a 20% recovery code (Δ $56.44). Email 1 ~42 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/privy-vs-brevo.astro: shipping shock. $416 AOV at 69% margin yields $287.04 contribution at full price versus $264.08 after a 8% recovery code (Δ $22.96). Email 1 ~43 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/privy-vs-brevo.astro: gift sizing. $417 AOV at 70% margin yields $291.9 contribution at full price versus $265.63 after a 9% recovery code (Δ $26.27). Email 1 ~44 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/privy-vs-brevo.astro: gift sizing. $819 AOV at 58% margin yields $475.02 contribution at full price versus $408.52 after a 14% recovery code (Δ $66.5). Email 1 ~36 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/privy-vs-brevo.astro: MOQ block. $820 AOV at 59% margin yields $483.8 contribution at full price versus $411.23 after a 15% recovery code (Δ $72.57). Email 1 ~37 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/privy-vs-brevo.astro: mobile distraction. $821 AOV at 60% margin yields $492.6 contribution at full price versus $413.78 after a 16% recovery code (Δ $78.82). Email 1 ~38 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/privy-vs-brevo.astro: BNPL drop. $822 AOV at 61% margin yields $501.42 contribution at full price versus $416.18 after a 17% recovery code (Δ $85.24). Email 1 ~39 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/privy-vs-brevo.astro: OOS variant. $823 AOV at 62% margin yields $510.26 contribution at full price versus $418.41 after a 18% recovery code (Δ $91.85). Email 1 ~40 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/privy-vs-brevo.astro: stacked coupon. $824 AOV at 63% margin yields $519.12 contribution at full price versus $420.49 after a 19% recovery code (Δ $98.63). Email 1 ~41 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/privy-vs-brevo.astro: shipping shock. $825 AOV at 64% margin yields $528.0 contribution at full price versus $422.4 after a 20% recovery code (Δ $105.6). Email 1 ~42 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/privy-vs-brevo.astro: gift sizing. $826 AOV at 65% margin yields $536.9 contribution at full price versus $493.95 after a 8% recovery code (Δ $42.95). Email 1 ~43 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/privy-vs-brevo.astro: MOQ block. $827 AOV at 66% margin yields $545.82 contribution at full price versus $496.7 after a 9% recovery code (Δ $49.12). Email 1 ~44 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/privy-vs-brevo.astro: mobile distraction. $828 AOV at 67% margin yields $554.76 contribution at full price versus $499.28 after a 10% recovery code (Δ $55.48). Email 1 ~45 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/privy-vs-brevo.astro: BNPL drop. $47 AOV at 48% margin yields $22.56 contribution at full price versus $18.27 after a 19% recovery code (Δ $4.29). Email 1 ~67 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/privy-vs-brevo.astro: OOS variant. $48 AOV at 49% margin yields $23.52 contribution at full price versus $18.82 after a 20% recovery code (Δ $4.7). Email 1 ~68 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/privy-vs-brevo.astro: stacked coupon. $49 AOV at 50% margin yields $24.5 contribution at full price versus $22.54 after a 8% recovery code (Δ $1.96). Email 1 ~69 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/privy-vs-brevo.astro: shipping shock. $50 AOV at 51% margin yields $25.5 contribution at full price versus $23.2 after a 9% recovery code (Δ $2.3). Email 1 ~70 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/privy-vs-brevo.astro: gift sizing. $51 AOV at 52% margin yields $26.52 contribution at full price versus $23.87 after a 10% recovery code (Δ $2.65). Email 1 ~71 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/privy-vs-brevo.astro: MOQ block. $52 AOV at 53% margin yields $27.56 contribution at full price versus $24.53 after a 11% recovery code (Δ $3.03). Email 1 ~72 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/privy-vs-brevo.astro: mobile distraction. $53 AOV at 54% margin yields $28.62 contribution at full price versus $25.19 after a 12% recovery code (Δ $3.43). Email 1 ~73 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/privy-vs-brevo.astro: BNPL drop. $54 AOV at 55% margin yields $29.7 contribution at full price versus $25.84 after a 13% recovery code (Δ $3.86). Email 1 ~74 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/privy-vs-brevo.astro: OOS variant. $55 AOV at 56% margin yields $30.8 contribution at full price versus $26.49 after a 14% recovery code (Δ $4.31). Email 1 ~75 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/privy-vs-brevo.astro: stacked coupon. $56 AOV at 57% margin yields $31.92 contribution at full price versus $27.13 after a 15% recovery code (Δ $4.79). Email 1 ~76 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/privy-vs-brevo.astro: shipping shock. $78 AOV at 38% margin yields $29.64 contribution at full price versus $26.38 after a 11% recovery code (Δ $3.26). Email 1 ~98 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/privy-vs-brevo.astro: gift sizing. $79 AOV at 39% margin yields $30.81 contribution at full price versus $27.11 after a 12% recovery code (Δ $3.7). Email 1 ~99 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/privy-vs-brevo.astro: MOQ block. $80 AOV at 40% margin yields $32.0 contribution at full price versus $27.84 after a 13% recovery code (Δ $4.16). Email 1 ~100 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/privy-vs-brevo.astro: mobile distraction. $81 AOV at 41% margin yields $33.21 contribution at full price versus $28.56 after a 14% recovery code (Δ $4.65). Email 1 ~101 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/privy-vs-brevo.astro: BNPL drop. $82 AOV at 42% margin yields $34.44 contribution at full price versus $29.27 after a 15% recovery code (Δ $5.17). Email 1 ~102 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/privy-vs-brevo.astro: OOS variant. $83 AOV at 43% margin yields $35.69 contribution at full price versus $29.98 after a 16% recovery code (Δ $5.71). Email 1 ~103 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/privy-vs-brevo.astro: stacked coupon. $84 AOV at 44% margin yields $36.96 contribution at full price versus $30.68 after a 17% recovery code (Δ $6.28). Email 1 ~104 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/privy-vs-brevo.astro: shipping shock. $85 AOV at 45% margin yields $38.25 contribution at full price versus $31.36 after a 18% recovery code (Δ $6.89). Email 1 ~105 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/privy-vs-brevo.astro: gift sizing. $86 AOV at 46% margin yields $39.56 contribution at full price versus $32.04 after a 19% recovery code (Δ $7.52). Email 1 ~106 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/privy-vs-brevo.astro: MOQ block. $87 AOV at 47% margin yields $40.89 contribution at full price versus $32.71 after a 20% recovery code (Δ $8.18). Email 1 ~107 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/privy-vs-brevo.astro: mobile distraction. $109 AOV at 69% margin yields $75.21 contribution at full price versus $63.18 after a 16% recovery code (Δ $12.03). Email 1 ~38 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/privy-vs-brevo.astro: BNPL drop. $110 AOV at 70% margin yields $77.0 contribution at full price versus $63.91 after a 17% recovery code (Δ $13.09). Email 1 ~39 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/privy-vs-brevo.astro: OOS variant. $111 AOV at 71% margin yields $78.81 contribution at full price versus $64.62 after a 18% recovery code (Δ $14.19). Email 1 ~40 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/privy-vs-brevo.astro: stacked coupon. $112 AOV at 72% margin yields $80.64 contribution at full price versus $65.32 after a 19% recovery code (Δ $15.32). Email 1 ~41 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/privy-vs-brevo.astro: shipping shock. $113 AOV at 32% margin yields $36.16 contribution at full price versus $28.93 after a 20% recovery code (Δ $7.23). Email 1 ~42 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/privy-vs-brevo.astro: gift sizing. $114 AOV at 33% margin yields $37.62 contribution at full price versus $34.61 after a 8% recovery code (Δ $3.01). Email 1 ~43 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/privy-vs-brevo.astro: MOQ block. $115 AOV at 34% margin yields $39.1 contribution at full price versus $35.58 after a 9% recovery code (Δ $3.52). Email 1 ~44 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/privy-vs-brevo.astro: mobile distraction. $116 AOV at 35% margin yields $40.6 contribution at full price versus $36.54 after a 10% recovery code (Δ $4.06). Email 1 ~45 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/privy-vs-brevo.astro: BNPL drop. $117 AOV at 36% margin yields $42.12 contribution at full price versus $37.49 after a 11% recovery code (Δ $4.63). Email 1 ~46 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/privy-vs-brevo.astro: OOS variant. $118 AOV at 37% margin yields $43.66 contribution at full price versus $38.42 after a 12% recovery code (Δ $5.24). Email 1 ~47 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/privy-vs-brevo.astro: stacked coupon. $140 AOV at 59% margin yields $82.6 contribution at full price versus $75.99 after a 8% recovery code (Δ $6.61). Email 1 ~69 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/privy-vs-brevo.astro: shipping shock. $141 AOV at 60% margin yields $84.6 contribution at full price versus $76.99 after a 9% recovery code (Δ $7.61). Email 1 ~70 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/privy-vs-brevo.astro: gift sizing. $142 AOV at 61% margin yields $86.62 contribution at full price versus $77.96 after a 10% recovery code (Δ $8.66). Email 1 ~71 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/privy-vs-brevo.astro: MOQ block. $143 AOV at 62% margin yields $88.66 contribution at full price versus $78.91 after a 11% recovery code (Δ $9.75). Email 1 ~72 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Privy or Brevo for cart recovery?
Choose Privy when Smaller stores needing list capture and basic campaigns fast. Choose Brevo when Budget-conscious stores needing practical campaigns. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $672 cart (53% margin) and $535 cart (63% margin) with separate incentive caps.
Channel escalation?
Email 42m → 31h → SMS 4h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$672 full-price $356.16 vs 20% code $284.93 (Δ $71.23).
Who should choose each?
Privy: Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.… Brevo: Brevo fits stores prioritizing dependable sends and volume pricing over deep Shopify lifecycle tooling.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.