← Comparisons Privy vs Postscript for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $411 and $445.
TL;DR
Top picks at a glance
- Pick A Privy — Capture-first tooling for stores still building their list.
- Pick B Postscript — SMS-native recovery and campaigns for Shopify DTC.
| Dimension | Privy | Postscript |
| Best for | Smaller stores needing list capture and basic campaigns fast | Brands treating SMS as a revenue channel with compliance guardrails |
| Pricing | Free tier; paid from ~$30/mo | Usage-based |
| Shopify depth | Native | Native |
| Automation | Basic | Solid |
| Cart channels | email, sms, marketing, cart recovery | sms, marketing, cart recovery |
| Rating | 4.6/5 | 4.7/5 |
Privy vs Postscript: scenario 1 — BNPL selected then dropped at review. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 2 — B2B cart below MOQ threshold. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 3 — logged-in repeat buyer with saved address. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 3 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 4 — international shipping quote sticker shock. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 4 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 5 — subscription toggle left on at checkout. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for discount on email one before trust proof. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 6 — first-time mobile shopper on Instagram traffic. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 7 — size matrix with two variants OOS. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 3 favors email proof; watch for no suppression after partial refund. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 8 — gift message field abandoned mid-flow. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 4 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 9 — high-AOV cart with financing widget opened. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 10 — bundle discount not applied in cart. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 11 — BNPL selected then dropped at review. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 12 — B2B cart below MOQ threshold. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 13 — logged-in repeat buyer with saved address. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 14 — international shipping quote sticker shock. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 15 — subscription toggle left on at checkout. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 16 — first-time mobile shopper on Instagram traffic. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 17 — size matrix with two variants OOS. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 18 — gift message field abandoned mid-flow. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 19 — high-AOV cart with financing widget opened. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 20 — bundle discount not applied in cart. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 21 — BNPL selected then dropped at review. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 1 favors push nudge; watch for no suppression after partial refund. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Privy vs Postscript: scenario 22 — B2B cart below MOQ threshold. At $411 AOV and 44% margin, full-price recovery contributes $180.84 vs $162.76 after a 10% code (Δ $18.08). Ladder touch 2 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~71m, email 2 ~30h, SMS branch ~5h for opted-in only.
Cart recovery workflow test
$411 cart: email 71m / 30h / SMS 5h. $445 cart: adjust discount cap down 18% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Privy
Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.
Who should choose Postscript
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.
Extended recovery research
Cart recovery note 1 (privy-vs-postscript.astro): $208 AOV, 36% margin → $74.88 full-price vs 13% incentive path $65.15 (Δ $9.73). Ladder: email 87m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (privy-vs-postscript.astro): $209 AOV, 37% margin → $77.33 full-price vs 14% incentive path $66.5 (Δ $10.83). Ladder: email 88m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (privy-vs-postscript.astro): $210 AOV, 38% margin → $79.8 full-price vs 15% incentive path $67.83 (Δ $11.97). Ladder: email 89m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (privy-vs-postscript.astro): $211 AOV, 39% margin → $82.29 full-price vs 16% incentive path $69.12 (Δ $13.17). Ladder: email 90m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (privy-vs-postscript.astro): $212 AOV, 40% margin → $84.8 full-price vs 17% incentive path $70.38 (Δ $14.42). Ladder: email 91m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (privy-vs-postscript.astro): $213 AOV, 41% margin → $87.33 full-price vs 18% incentive path $71.61 (Δ $15.72). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (privy-vs-postscript.astro): $214 AOV, 42% margin → $89.88 full-price vs 19% incentive path $72.8 (Δ $17.08). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (privy-vs-postscript.astro): $215 AOV, 43% margin → $92.45 full-price vs 20% incentive path $73.96 (Δ $18.49). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (privy-vs-postscript.astro): $216 AOV, 44% margin → $95.04 full-price vs 8% incentive path $87.44 (Δ $7.6). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (privy-vs-postscript.astro): $217 AOV, 45% margin → $97.65 full-price vs 9% incentive path $88.86 (Δ $8.79). Ladder: email 96m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (privy-vs-postscript.astro): $385 AOV, 44% margin → $169.4 full-price vs 13% incentive path $147.38 (Δ $22.02). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (privy-vs-postscript.astro): $386 AOV, 45% margin → $173.7 full-price vs 14% incentive path $149.38 (Δ $24.32). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (privy-vs-postscript.astro): $387 AOV, 46% margin → $178.02 full-price vs 15% incentive path $151.32 (Δ $26.7). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (privy-vs-postscript.astro): $388 AOV, 47% margin → $182.36 full-price vs 16% incentive path $153.18 (Δ $29.18). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (privy-vs-postscript.astro): $389 AOV, 48% margin → $186.72 full-price vs 17% incentive path $154.98 (Δ $31.74). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (privy-vs-postscript.astro): $390 AOV, 49% margin → $191.1 full-price vs 18% incentive path $156.7 (Δ $34.4). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (privy-vs-postscript.astro): $391 AOV, 50% margin → $195.5 full-price vs 19% incentive path $158.36 (Δ $37.14). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (privy-vs-postscript.astro): $392 AOV, 51% margin → $199.92 full-price vs 20% incentive path $159.94 (Δ $39.98). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (privy-vs-postscript.astro): $393 AOV, 52% margin → $204.36 full-price vs 8% incentive path $188.01 (Δ $16.35). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (privy-vs-postscript.astro): $394 AOV, 53% margin → $208.82 full-price vs 9% incentive path $190.03 (Δ $18.79). Ladder: email 109m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (privy-vs-postscript.astro): $416 AOV, 34% margin → $141.44 full-price vs 18% incentive path $115.98 (Δ $25.46). Ladder: email 40m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (privy-vs-postscript.astro): $417 AOV, 35% margin → $145.95 full-price vs 19% incentive path $118.22 (Δ $27.73). Ladder: email 41m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (privy-vs-postscript.astro): $418 AOV, 36% margin → $150.48 full-price vs 20% incentive path $120.38 (Δ $30.1). Ladder: email 42m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (privy-vs-postscript.astro): $419 AOV, 37% margin → $155.03 full-price vs 8% incentive path $142.63 (Δ $12.4). Ladder: email 43m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (privy-vs-postscript.astro): $420 AOV, 38% margin → $159.6 full-price vs 9% incentive path $145.24 (Δ $14.36). Ladder: email 44m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (privy-vs-postscript.astro): $421 AOV, 39% margin → $164.19 full-price vs 10% incentive path $147.77 (Δ $16.42). Ladder: email 45m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (privy-vs-postscript.astro): $422 AOV, 40% margin → $168.8 full-price vs 11% incentive path $150.23 (Δ $18.57). Ladder: email 46m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (privy-vs-postscript.astro): $423 AOV, 41% margin → $173.43 full-price vs 12% incentive path $152.62 (Δ $20.81). Ladder: email 47m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (privy-vs-postscript.astro): $424 AOV, 42% margin → $178.08 full-price vs 13% incentive path $154.93 (Δ $23.15). Ladder: email 48m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (privy-vs-postscript.astro): $425 AOV, 43% margin → $182.75 full-price vs 14% incentive path $157.16 (Δ $25.59). Ladder: email 49m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (privy-vs-postscript.astro): $447 AOV, 65% margin → $290.55 full-price vs 10% incentive path $261.5 (Δ $29.05). Ladder: email 71m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (privy-vs-postscript.astro): $448 AOV, 66% margin → $295.68 full-price vs 11% incentive path $263.16 (Δ $32.52). Ladder: email 72m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (privy-vs-postscript.astro): $449 AOV, 67% margin → $300.83 full-price vs 12% incentive path $264.73 (Δ $36.1). Ladder: email 73m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (privy-vs-postscript.astro): $450 AOV, 68% margin → $306.0 full-price vs 13% incentive path $266.22 (Δ $39.78). Ladder: email 74m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (privy-vs-postscript.astro): $451 AOV, 69% margin → $311.19 full-price vs 14% incentive path $267.62 (Δ $43.57). Ladder: email 75m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (privy-vs-postscript.astro): $452 AOV, 70% margin → $316.4 full-price vs 15% incentive path $268.94 (Δ $47.46). Ladder: email 76m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (privy-vs-postscript.astro): $453 AOV, 71% margin → $321.63 full-price vs 16% incentive path $270.17 (Δ $51.46). Ladder: email 77m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (privy-vs-postscript.astro): $454 AOV, 72% margin → $326.88 full-price vs 17% incentive path $271.31 (Δ $55.57). Ladder: email 78m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (privy-vs-postscript.astro): $455 AOV, 32% margin → $145.6 full-price vs 18% incentive path $119.39 (Δ $26.21). Ladder: email 79m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (privy-vs-postscript.astro): $456 AOV, 33% margin → $150.48 full-price vs 19% incentive path $121.89 (Δ $28.59). Ladder: email 80m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (privy-vs-postscript.astro): $478 AOV, 55% margin → $262.9 full-price vs 15% incentive path $223.47 (Δ $39.43). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (privy-vs-postscript.astro): $479 AOV, 56% margin → $268.24 full-price vs 16% incentive path $225.32 (Δ $42.92). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (privy-vs-postscript.astro): $480 AOV, 57% margin → $273.6 full-price vs 17% incentive path $227.09 (Δ $46.51). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (privy-vs-postscript.astro): $481 AOV, 58% margin → $278.98 full-price vs 18% incentive path $228.76 (Δ $50.22). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (privy-vs-postscript.astro): $482 AOV, 59% margin → $284.38 full-price vs 19% incentive path $230.35 (Δ $54.03). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (privy-vs-postscript.astro): $483 AOV, 60% margin → $289.8 full-price vs 20% incentive path $231.84 (Δ $57.96). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (privy-vs-postscript.astro): $484 AOV, 61% margin → $295.24 full-price vs 8% incentive path $271.62 (Δ $23.62). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/privy-vs-postscript.astro: BNPL drop. $208 AOV at 36% margin yields $74.88 contribution at full price versus $65.15 after a 13% recovery code (Δ $9.73). Email 1 ~87 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/privy-vs-postscript.astro: OOS variant. $209 AOV at 37% margin yields $77.33 contribution at full price versus $66.5 after a 14% recovery code (Δ $10.83). Email 1 ~88 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/privy-vs-postscript.astro: stacked coupon. $210 AOV at 38% margin yields $79.8 contribution at full price versus $67.83 after a 15% recovery code (Δ $11.97). Email 1 ~89 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/privy-vs-postscript.astro: shipping shock. $211 AOV at 39% margin yields $82.29 contribution at full price versus $69.12 after a 16% recovery code (Δ $13.17). Email 1 ~90 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/privy-vs-postscript.astro: gift sizing. $212 AOV at 40% margin yields $84.8 contribution at full price versus $70.38 after a 17% recovery code (Δ $14.42). Email 1 ~91 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/privy-vs-postscript.astro: MOQ block. $213 AOV at 41% margin yields $87.33 contribution at full price versus $71.61 after a 18% recovery code (Δ $15.72). Email 1 ~92 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/privy-vs-postscript.astro: mobile distraction. $214 AOV at 42% margin yields $89.88 contribution at full price versus $72.8 after a 19% recovery code (Δ $17.08). Email 1 ~93 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/privy-vs-postscript.astro: BNPL drop. $215 AOV at 43% margin yields $92.45 contribution at full price versus $73.96 after a 20% recovery code (Δ $18.49). Email 1 ~94 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/privy-vs-postscript.astro: OOS variant. $216 AOV at 44% margin yields $95.04 contribution at full price versus $87.44 after a 8% recovery code (Δ $7.6). Email 1 ~95 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/privy-vs-postscript.astro: stacked coupon. $217 AOV at 45% margin yields $97.65 contribution at full price versus $88.86 after a 9% recovery code (Δ $8.79). Email 1 ~96 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/privy-vs-postscript.astro: OOS variant. $385 AOV at 44% margin yields $169.4 contribution at full price versus $147.38 after a 13% recovery code (Δ $22.02). Email 1 ~100 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/privy-vs-postscript.astro: stacked coupon. $386 AOV at 45% margin yields $173.7 contribution at full price versus $149.38 after a 14% recovery code (Δ $24.32). Email 1 ~101 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/privy-vs-postscript.astro: shipping shock. $387 AOV at 46% margin yields $178.02 contribution at full price versus $151.32 after a 15% recovery code (Δ $26.7). Email 1 ~102 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/privy-vs-postscript.astro: gift sizing. $388 AOV at 47% margin yields $182.36 contribution at full price versus $153.18 after a 16% recovery code (Δ $29.18). Email 1 ~103 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/privy-vs-postscript.astro: MOQ block. $389 AOV at 48% margin yields $186.72 contribution at full price versus $154.98 after a 17% recovery code (Δ $31.74). Email 1 ~104 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/privy-vs-postscript.astro: mobile distraction. $390 AOV at 49% margin yields $191.1 contribution at full price versus $156.7 after a 18% recovery code (Δ $34.4). Email 1 ~105 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/privy-vs-postscript.astro: BNPL drop. $391 AOV at 50% margin yields $195.5 contribution at full price versus $158.36 after a 19% recovery code (Δ $37.14). Email 1 ~106 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/privy-vs-postscript.astro: OOS variant. $392 AOV at 51% margin yields $199.92 contribution at full price versus $159.94 after a 20% recovery code (Δ $39.98). Email 1 ~107 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/privy-vs-postscript.astro: stacked coupon. $393 AOV at 52% margin yields $204.36 contribution at full price versus $188.01 after a 8% recovery code (Δ $16.35). Email 1 ~108 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/privy-vs-postscript.astro: shipping shock. $394 AOV at 53% margin yields $208.82 contribution at full price versus $190.03 after a 9% recovery code (Δ $18.79). Email 1 ~109 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/privy-vs-postscript.astro: gift sizing. $416 AOV at 34% margin yields $141.44 contribution at full price versus $115.98 after a 18% recovery code (Δ $25.46). Email 1 ~40 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/privy-vs-postscript.astro: MOQ block. $417 AOV at 35% margin yields $145.95 contribution at full price versus $118.22 after a 19% recovery code (Δ $27.73). Email 1 ~41 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/privy-vs-postscript.astro: mobile distraction. $418 AOV at 36% margin yields $150.48 contribution at full price versus $120.38 after a 20% recovery code (Δ $30.1). Email 1 ~42 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/privy-vs-postscript.astro: BNPL drop. $419 AOV at 37% margin yields $155.03 contribution at full price versus $142.63 after a 8% recovery code (Δ $12.4). Email 1 ~43 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/privy-vs-postscript.astro: OOS variant. $420 AOV at 38% margin yields $159.6 contribution at full price versus $145.24 after a 9% recovery code (Δ $14.36). Email 1 ~44 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/privy-vs-postscript.astro: stacked coupon. $421 AOV at 39% margin yields $164.19 contribution at full price versus $147.77 after a 10% recovery code (Δ $16.42). Email 1 ~45 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/privy-vs-postscript.astro: shipping shock. $422 AOV at 40% margin yields $168.8 contribution at full price versus $150.23 after a 11% recovery code (Δ $18.57). Email 1 ~46 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/privy-vs-postscript.astro: gift sizing. $423 AOV at 41% margin yields $173.43 contribution at full price versus $152.62 after a 12% recovery code (Δ $20.81). Email 1 ~47 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/privy-vs-postscript.astro: MOQ block. $424 AOV at 42% margin yields $178.08 contribution at full price versus $154.93 after a 13% recovery code (Δ $23.15). Email 1 ~48 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/privy-vs-postscript.astro: mobile distraction. $425 AOV at 43% margin yields $182.75 contribution at full price versus $157.16 after a 14% recovery code (Δ $25.59). Email 1 ~49 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/privy-vs-postscript.astro: BNPL drop. $447 AOV at 65% margin yields $290.55 contribution at full price versus $261.5 after a 10% recovery code (Δ $29.05). Email 1 ~71 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/privy-vs-postscript.astro: OOS variant. $448 AOV at 66% margin yields $295.68 contribution at full price versus $263.16 after a 11% recovery code (Δ $32.52). Email 1 ~72 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/privy-vs-postscript.astro: stacked coupon. $449 AOV at 67% margin yields $300.83 contribution at full price versus $264.73 after a 12% recovery code (Δ $36.1). Email 1 ~73 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/privy-vs-postscript.astro: shipping shock. $450 AOV at 68% margin yields $306.0 contribution at full price versus $266.22 after a 13% recovery code (Δ $39.78). Email 1 ~74 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/privy-vs-postscript.astro: gift sizing. $451 AOV at 69% margin yields $311.19 contribution at full price versus $267.62 after a 14% recovery code (Δ $43.57). Email 1 ~75 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/privy-vs-postscript.astro: MOQ block. $452 AOV at 70% margin yields $316.4 contribution at full price versus $268.94 after a 15% recovery code (Δ $47.46). Email 1 ~76 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/privy-vs-postscript.astro: mobile distraction. $453 AOV at 71% margin yields $321.63 contribution at full price versus $270.17 after a 16% recovery code (Δ $51.46). Email 1 ~77 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/privy-vs-postscript.astro: BNPL drop. $454 AOV at 72% margin yields $326.88 contribution at full price versus $271.31 after a 17% recovery code (Δ $55.57). Email 1 ~78 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/privy-vs-postscript.astro: OOS variant. $455 AOV at 32% margin yields $145.6 contribution at full price versus $119.39 after a 18% recovery code (Δ $26.21). Email 1 ~79 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/privy-vs-postscript.astro: stacked coupon. $456 AOV at 33% margin yields $150.48 contribution at full price versus $121.89 after a 19% recovery code (Δ $28.59). Email 1 ~80 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/privy-vs-postscript.astro: shipping shock. $478 AOV at 55% margin yields $262.9 contribution at full price versus $223.47 after a 15% recovery code (Δ $39.43). Email 1 ~102 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/privy-vs-postscript.astro: gift sizing. $479 AOV at 56% margin yields $268.24 contribution at full price versus $225.32 after a 16% recovery code (Δ $42.92). Email 1 ~103 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/privy-vs-postscript.astro: MOQ block. $480 AOV at 57% margin yields $273.6 contribution at full price versus $227.09 after a 17% recovery code (Δ $46.51). Email 1 ~104 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/privy-vs-postscript.astro: mobile distraction. $481 AOV at 58% margin yields $278.98 contribution at full price versus $228.76 after a 18% recovery code (Δ $50.22). Email 1 ~105 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/privy-vs-postscript.astro: BNPL drop. $482 AOV at 59% margin yields $284.38 contribution at full price versus $230.35 after a 19% recovery code (Δ $54.03). Email 1 ~106 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/privy-vs-postscript.astro: OOS variant. $483 AOV at 60% margin yields $289.8 contribution at full price versus $231.84 after a 20% recovery code (Δ $57.96). Email 1 ~107 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/privy-vs-postscript.astro: stacked coupon. $484 AOV at 61% margin yields $295.24 contribution at full price versus $271.62 after a 8% recovery code (Δ $23.62). Email 1 ~108 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/privy-vs-postscript.astro: shipping shock. $485 AOV at 62% margin yields $300.7 contribution at full price versus $273.64 after a 9% recovery code (Δ $27.06). Email 1 ~109 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/privy-vs-postscript.astro: gift sizing. $486 AOV at 63% margin yields $306.18 contribution at full price versus $275.56 after a 10% recovery code (Δ $30.62). Email 1 ~110 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/privy-vs-postscript.astro: MOQ block. $487 AOV at 64% margin yields $311.68 contribution at full price versus $277.4 after a 11% recovery code (Δ $34.28). Email 1 ~111 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/privy-vs-postscript.astro: mobile distraction. $509 AOV at 45% margin yields $229.05 contribution at full price versus $183.24 after a 20% recovery code (Δ $45.81). Email 1 ~42 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/privy-vs-postscript.astro: BNPL drop. $510 AOV at 46% margin yields $234.6 contribution at full price versus $215.83 after a 8% recovery code (Δ $18.77). Email 1 ~43 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/privy-vs-postscript.astro: OOS variant. $511 AOV at 47% margin yields $240.17 contribution at full price versus $218.55 after a 9% recovery code (Δ $21.62). Email 1 ~44 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/privy-vs-postscript.astro: stacked coupon. $512 AOV at 48% margin yields $245.76 contribution at full price versus $221.18 after a 10% recovery code (Δ $24.58). Email 1 ~45 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Privy or Postscript for cart recovery?
Choose Privy when Smaller stores needing list capture and basic campaigns fast. Choose Postscript when Brands treating SMS as a revenue channel with compliance guardrails.
Unique AOV test for this pair?
Modeled $411 cart (44% margin) and $445 cart (58% margin) with separate incentive caps.
Channel escalation?
Email 71m → 30h → SMS 5h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$411 full-price $180.84 vs 10% code $162.76 (Δ $18.08).
Who should choose each?
Privy: Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.… Postscript: Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.