← Comparisons Sequenzy vs Privy for Shopify cart recovery
Head-to-head for abandoned cart recovery: timing, channel mix, margin-safe incentives, and Shopify checkout context. Pair test AOVs: $513 and $676.
TL;DR
Top picks at a glance
- Pick A Sequenzy — The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
- Pick B Privy — Capture-first tooling for stores still building their list.
- Lifecycle layer Sequenzy — Strategy and suppression orchestration first.
| Dimension | Sequenzy | Privy |
|---|
| Best for | Shopify teams wanting agent-first lifecycle strategy without enterprise bloat | Smaller stores needing list capture and basic campaigns fast |
| Pricing | From $19/mo | Free tier; paid from ~$30/mo |
| Shopify depth | Integration | Native |
| Automation | Advanced | Basic |
| Cart channels | email, marketing, cart recovery | email, sms, marketing, cart recovery |
| Rating | 4.9/5 | 4.6/5 |
Sequenzy vs Privy: scenario 1 — gift message field abandoned mid-flow. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 2 — high-AOV cart with financing widget opened. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for recovery for fully OOS cart. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 3 — bundle discount not applied in cart. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 3 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 4 — BNPL selected then dropped at review. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 4 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 5 — B2B cart below MOQ threshold. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 6 — logged-in repeat buyer with saved address. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 7 — international shipping quote sticker shock. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 3 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 8 — subscription toggle left on at checkout. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 4 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 9 — first-time mobile shopper on Instagram traffic. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 10 — size matrix with two variants OOS. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 11 — gift message field abandoned mid-flow. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 3 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 12 — high-AOV cart with financing widget opened. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 4 favors push nudge; watch for discount on email one before trust proof. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 13 — bundle discount not applied in cart. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 14 — BNPL selected then dropped at review. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for no suppression after partial refund. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 15 — B2B cart below MOQ threshold. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 3 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 16 — logged-in repeat buyer with saved address. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 4 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 17 — international shipping quote sticker shock. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 18 — subscription toggle left on at checkout. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 19 — first-time mobile shopper on Instagram traffic. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 20 — size matrix with two variants OOS. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 21 — gift message field abandoned mid-flow. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Sequenzy vs Privy: scenario 22 — high-AOV cart with financing widget opened. At $513 AOV and 52% margin, full-price recovery contributes $266.76 vs $245.42 after a 8% code (Δ $21.34). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~43m, email 2 ~51h, SMS branch ~4h for opted-in only.
Cart recovery workflow test
$513 cart: email 43m / 51h / SMS 4h. $676 cart: adjust discount cap down 13% max. Exit on purchase; suppress OOS.
Channel escalation
Email carries proof; SMS compresses urgency; never duplicate paragraphs cross-channel. Cap 3 touches per cart per 7 days.
Attribution
Holdout 5%; measure incrementality and contribution margin after discount — platform attribution typically overstated 15–35%.
Who should choose Sequenzy
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Who should choose Privy
Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.
Extended recovery research
Cart recovery note 1 (sequenzy-vs-privy.astro): $191 AOV, 53% margin → $101.23 full-price vs 12% incentive path $89.08 (Δ $12.15). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 2 (sequenzy-vs-privy.astro): $192 AOV, 54% margin → $103.68 full-price vs 13% incentive path $90.2 (Δ $13.48). Ladder: email 100m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 3 (sequenzy-vs-privy.astro): $193 AOV, 55% margin → $106.15 full-price vs 14% incentive path $91.29 (Δ $14.86). Ladder: email 101m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 4 (sequenzy-vs-privy.astro): $194 AOV, 56% margin → $108.64 full-price vs 15% incentive path $92.34 (Δ $16.3). Ladder: email 102m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 5 (sequenzy-vs-privy.astro): $195 AOV, 57% margin → $111.15 full-price vs 16% incentive path $93.37 (Δ $17.78). Ladder: email 103m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 6 (sequenzy-vs-privy.astro): $196 AOV, 58% margin → $113.68 full-price vs 17% incentive path $94.35 (Δ $19.33). Ladder: email 104m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 7 (sequenzy-vs-privy.astro): $197 AOV, 59% margin → $116.23 full-price vs 18% incentive path $95.31 (Δ $20.92). Ladder: email 105m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 8 (sequenzy-vs-privy.astro): $198 AOV, 60% margin → $118.8 full-price vs 19% incentive path $96.23 (Δ $22.57). Ladder: email 106m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 9 (sequenzy-vs-privy.astro): $199 AOV, 61% margin → $121.39 full-price vs 20% incentive path $97.11 (Δ $24.28). Ladder: email 107m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 10 (sequenzy-vs-privy.astro): $200 AOV, 62% margin → $124.0 full-price vs 8% incentive path $114.08 (Δ $9.92). Ladder: email 108m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 11 (sequenzy-vs-privy.astro): $615 AOV, 62% margin → $381.3 full-price vs 19% incentive path $308.85 (Δ $72.45). Ladder: email 119m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 12 (sequenzy-vs-privy.astro): $616 AOV, 63% margin → $388.08 full-price vs 20% incentive path $310.46 (Δ $77.62). Ladder: email 120m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 13 (sequenzy-vs-privy.astro): $617 AOV, 64% margin → $394.88 full-price vs 8% incentive path $363.29 (Δ $31.59). Ladder: email 30m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 14 (sequenzy-vs-privy.astro): $618 AOV, 65% margin → $401.7 full-price vs 9% incentive path $365.55 (Δ $36.15). Ladder: email 31m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 15 (sequenzy-vs-privy.astro): $619 AOV, 66% margin → $408.54 full-price vs 10% incentive path $367.69 (Δ $40.85). Ladder: email 32m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 16 (sequenzy-vs-privy.astro): $620 AOV, 67% margin → $415.4 full-price vs 11% incentive path $369.71 (Δ $45.69). Ladder: email 33m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 17 (sequenzy-vs-privy.astro): $621 AOV, 68% margin → $422.28 full-price vs 12% incentive path $371.61 (Δ $50.67). Ladder: email 34m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 18 (sequenzy-vs-privy.astro): $622 AOV, 69% margin → $429.18 full-price vs 13% incentive path $373.39 (Δ $55.79). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 19 (sequenzy-vs-privy.astro): $623 AOV, 70% margin → $436.1 full-price vs 14% incentive path $375.05 (Δ $61.05). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 20 (sequenzy-vs-privy.astro): $624 AOV, 71% margin → $443.04 full-price vs 15% incentive path $376.58 (Δ $66.46). Ladder: email 37m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 21 (sequenzy-vs-privy.astro): $646 AOV, 52% margin → $335.92 full-price vs 11% incentive path $298.97 (Δ $36.95). Ladder: email 59m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 22 (sequenzy-vs-privy.astro): $647 AOV, 53% margin → $342.91 full-price vs 12% incentive path $301.76 (Δ $41.15). Ladder: email 60m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 23 (sequenzy-vs-privy.astro): $648 AOV, 54% margin → $349.92 full-price vs 13% incentive path $304.43 (Δ $45.49). Ladder: email 61m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 24 (sequenzy-vs-privy.astro): $649 AOV, 55% margin → $356.95 full-price vs 14% incentive path $306.98 (Δ $49.97). Ladder: email 62m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 25 (sequenzy-vs-privy.astro): $650 AOV, 56% margin → $364.0 full-price vs 15% incentive path $309.4 (Δ $54.6). Ladder: email 63m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 26 (sequenzy-vs-privy.astro): $651 AOV, 57% margin → $371.07 full-price vs 16% incentive path $311.7 (Δ $59.37). Ladder: email 64m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 27 (sequenzy-vs-privy.astro): $652 AOV, 58% margin → $378.16 full-price vs 17% incentive path $313.87 (Δ $64.29). Ladder: email 65m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 28 (sequenzy-vs-privy.astro): $653 AOV, 59% margin → $385.27 full-price vs 18% incentive path $315.92 (Δ $69.35). Ladder: email 66m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 29 (sequenzy-vs-privy.astro): $654 AOV, 60% margin → $392.4 full-price vs 19% incentive path $317.84 (Δ $74.56). Ladder: email 67m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 30 (sequenzy-vs-privy.astro): $655 AOV, 61% margin → $399.55 full-price vs 20% incentive path $319.64 (Δ $79.91). Ladder: email 68m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 31 (sequenzy-vs-privy.astro): $677 AOV, 42% margin → $284.34 full-price vs 16% incentive path $238.85 (Δ $45.49). Ladder: email 90m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 32 (sequenzy-vs-privy.astro): $678 AOV, 43% margin → $291.54 full-price vs 17% incentive path $241.98 (Δ $49.56). Ladder: email 91m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 33 (sequenzy-vs-privy.astro): $679 AOV, 44% margin → $298.76 full-price vs 18% incentive path $244.98 (Δ $53.78). Ladder: email 92m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 34 (sequenzy-vs-privy.astro): $680 AOV, 45% margin → $306.0 full-price vs 19% incentive path $247.86 (Δ $58.14). Ladder: email 93m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 35 (sequenzy-vs-privy.astro): $681 AOV, 46% margin → $313.26 full-price vs 20% incentive path $250.61 (Δ $62.65). Ladder: email 94m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 36 (sequenzy-vs-privy.astro): $682 AOV, 47% margin → $320.54 full-price vs 8% incentive path $294.9 (Δ $25.64). Ladder: email 95m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 37 (sequenzy-vs-privy.astro): $683 AOV, 48% margin → $327.84 full-price vs 9% incentive path $298.33 (Δ $29.51). Ladder: email 96m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 38 (sequenzy-vs-privy.astro): $684 AOV, 49% margin → $335.16 full-price vs 10% incentive path $301.64 (Δ $33.52). Ladder: email 97m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 39 (sequenzy-vs-privy.astro): $685 AOV, 50% margin → $342.5 full-price vs 11% incentive path $304.82 (Δ $37.68). Ladder: email 98m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 40 (sequenzy-vs-privy.astro): $686 AOV, 51% margin → $349.86 full-price vs 12% incentive path $307.88 (Δ $41.98). Ladder: email 99m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 41 (sequenzy-vs-privy.astro): $708 AOV, 32% margin → $226.56 full-price vs 8% incentive path $208.44 (Δ $18.12). Ladder: email 30m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 42 (sequenzy-vs-privy.astro): $709 AOV, 33% margin → $233.97 full-price vs 9% incentive path $212.91 (Δ $21.06). Ladder: email 31m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 43 (sequenzy-vs-privy.astro): $710 AOV, 34% margin → $241.4 full-price vs 10% incentive path $217.26 (Δ $24.14). Ladder: email 32m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 44 (sequenzy-vs-privy.astro): $711 AOV, 35% margin → $248.85 full-price vs 11% incentive path $221.48 (Δ $27.37). Ladder: email 33m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 45 (sequenzy-vs-privy.astro): $712 AOV, 36% margin → $256.32 full-price vs 12% incentive path $225.56 (Δ $30.76). Ladder: email 34m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 46 (sequenzy-vs-privy.astro): $713 AOV, 37% margin → $263.81 full-price vs 13% incentive path $229.51 (Δ $34.3). Ladder: email 35m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Cart recovery note 47 (sequenzy-vs-privy.astro): $714 AOV, 38% margin → $271.32 full-price vs 14% incentive path $233.34 (Δ $37.98). Ladder: email 36m, branch SMS only when TCPA-opted, suppress OOS and recent purchasers within 15 minutes.
Extended recovery research
Deep dive 1 for compare/sequenzy-vs-privy.astro: mobile distraction. $191 AOV at 53% margin yields $101.23 contribution at full price versus $89.08 after a 12% recovery code (Δ $12.15). Email 1 ~99 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for compare/sequenzy-vs-privy.astro: BNPL drop. $192 AOV at 54% margin yields $103.68 contribution at full price versus $90.2 after a 13% recovery code (Δ $13.48). Email 1 ~100 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for compare/sequenzy-vs-privy.astro: OOS variant. $193 AOV at 55% margin yields $106.15 contribution at full price versus $91.29 after a 14% recovery code (Δ $14.86). Email 1 ~101 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for compare/sequenzy-vs-privy.astro: stacked coupon. $194 AOV at 56% margin yields $108.64 contribution at full price versus $92.34 after a 15% recovery code (Δ $16.3). Email 1 ~102 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for compare/sequenzy-vs-privy.astro: shipping shock. $195 AOV at 57% margin yields $111.15 contribution at full price versus $93.37 after a 16% recovery code (Δ $17.78). Email 1 ~103 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for compare/sequenzy-vs-privy.astro: gift sizing. $196 AOV at 58% margin yields $113.68 contribution at full price versus $94.35 after a 17% recovery code (Δ $19.33). Email 1 ~104 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for compare/sequenzy-vs-privy.astro: MOQ block. $197 AOV at 59% margin yields $116.23 contribution at full price versus $95.31 after a 18% recovery code (Δ $20.92). Email 1 ~105 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for compare/sequenzy-vs-privy.astro: mobile distraction. $198 AOV at 60% margin yields $118.8 contribution at full price versus $96.23 after a 19% recovery code (Δ $22.57). Email 1 ~106 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for compare/sequenzy-vs-privy.astro: BNPL drop. $199 AOV at 61% margin yields $121.39 contribution at full price versus $97.11 after a 20% recovery code (Δ $24.28). Email 1 ~107 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for compare/sequenzy-vs-privy.astro: OOS variant. $200 AOV at 62% margin yields $124.0 contribution at full price versus $114.08 after a 8% recovery code (Δ $9.92). Email 1 ~108 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for compare/sequenzy-vs-privy.astro: BNPL drop. $615 AOV at 62% margin yields $381.3 contribution at full price versus $308.85 after a 19% recovery code (Δ $72.45). Email 1 ~119 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for compare/sequenzy-vs-privy.astro: OOS variant. $616 AOV at 63% margin yields $388.08 contribution at full price versus $310.46 after a 20% recovery code (Δ $77.62). Email 1 ~120 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for compare/sequenzy-vs-privy.astro: stacked coupon. $617 AOV at 64% margin yields $394.88 contribution at full price versus $363.29 after a 8% recovery code (Δ $31.59). Email 1 ~30 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for compare/sequenzy-vs-privy.astro: shipping shock. $618 AOV at 65% margin yields $401.7 contribution at full price versus $365.55 after a 9% recovery code (Δ $36.15). Email 1 ~31 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for compare/sequenzy-vs-privy.astro: gift sizing. $619 AOV at 66% margin yields $408.54 contribution at full price versus $367.69 after a 10% recovery code (Δ $40.85). Email 1 ~32 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for compare/sequenzy-vs-privy.astro: MOQ block. $620 AOV at 67% margin yields $415.4 contribution at full price versus $369.71 after a 11% recovery code (Δ $45.69). Email 1 ~33 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for compare/sequenzy-vs-privy.astro: mobile distraction. $621 AOV at 68% margin yields $422.28 contribution at full price versus $371.61 after a 12% recovery code (Δ $50.67). Email 1 ~34 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for compare/sequenzy-vs-privy.astro: BNPL drop. $622 AOV at 69% margin yields $429.18 contribution at full price versus $373.39 after a 13% recovery code (Δ $55.79). Email 1 ~35 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for compare/sequenzy-vs-privy.astro: OOS variant. $623 AOV at 70% margin yields $436.1 contribution at full price versus $375.05 after a 14% recovery code (Δ $61.05). Email 1 ~36 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for compare/sequenzy-vs-privy.astro: stacked coupon. $624 AOV at 71% margin yields $443.04 contribution at full price versus $376.58 after a 15% recovery code (Δ $66.46). Email 1 ~37 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for compare/sequenzy-vs-privy.astro: shipping shock. $646 AOV at 52% margin yields $335.92 contribution at full price versus $298.97 after a 11% recovery code (Δ $36.95). Email 1 ~59 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for compare/sequenzy-vs-privy.astro: gift sizing. $647 AOV at 53% margin yields $342.91 contribution at full price versus $301.76 after a 12% recovery code (Δ $41.15). Email 1 ~60 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for compare/sequenzy-vs-privy.astro: MOQ block. $648 AOV at 54% margin yields $349.92 contribution at full price versus $304.43 after a 13% recovery code (Δ $45.49). Email 1 ~61 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for compare/sequenzy-vs-privy.astro: mobile distraction. $649 AOV at 55% margin yields $356.95 contribution at full price versus $306.98 after a 14% recovery code (Δ $49.97). Email 1 ~62 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for compare/sequenzy-vs-privy.astro: BNPL drop. $650 AOV at 56% margin yields $364.0 contribution at full price versus $309.4 after a 15% recovery code (Δ $54.6). Email 1 ~63 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for compare/sequenzy-vs-privy.astro: OOS variant. $651 AOV at 57% margin yields $371.07 contribution at full price versus $311.7 after a 16% recovery code (Δ $59.37). Email 1 ~64 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for compare/sequenzy-vs-privy.astro: stacked coupon. $652 AOV at 58% margin yields $378.16 contribution at full price versus $313.87 after a 17% recovery code (Δ $64.29). Email 1 ~65 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for compare/sequenzy-vs-privy.astro: shipping shock. $653 AOV at 59% margin yields $385.27 contribution at full price versus $315.92 after a 18% recovery code (Δ $69.35). Email 1 ~66 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for compare/sequenzy-vs-privy.astro: gift sizing. $654 AOV at 60% margin yields $392.4 contribution at full price versus $317.84 after a 19% recovery code (Δ $74.56). Email 1 ~67 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for compare/sequenzy-vs-privy.astro: MOQ block. $655 AOV at 61% margin yields $399.55 contribution at full price versus $319.64 after a 20% recovery code (Δ $79.91). Email 1 ~68 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for compare/sequenzy-vs-privy.astro: mobile distraction. $677 AOV at 42% margin yields $284.34 contribution at full price versus $238.85 after a 16% recovery code (Δ $45.49). Email 1 ~90 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for compare/sequenzy-vs-privy.astro: BNPL drop. $678 AOV at 43% margin yields $291.54 contribution at full price versus $241.98 after a 17% recovery code (Δ $49.56). Email 1 ~91 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for compare/sequenzy-vs-privy.astro: OOS variant. $679 AOV at 44% margin yields $298.76 contribution at full price versus $244.98 after a 18% recovery code (Δ $53.78). Email 1 ~92 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for compare/sequenzy-vs-privy.astro: stacked coupon. $680 AOV at 45% margin yields $306.0 contribution at full price versus $247.86 after a 19% recovery code (Δ $58.14). Email 1 ~93 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for compare/sequenzy-vs-privy.astro: shipping shock. $681 AOV at 46% margin yields $313.26 contribution at full price versus $250.61 after a 20% recovery code (Δ $62.65). Email 1 ~94 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for compare/sequenzy-vs-privy.astro: gift sizing. $682 AOV at 47% margin yields $320.54 contribution at full price versus $294.9 after a 8% recovery code (Δ $25.64). Email 1 ~95 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for compare/sequenzy-vs-privy.astro: MOQ block. $683 AOV at 48% margin yields $327.84 contribution at full price versus $298.33 after a 9% recovery code (Δ $29.51). Email 1 ~96 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for compare/sequenzy-vs-privy.astro: mobile distraction. $684 AOV at 49% margin yields $335.16 contribution at full price versus $301.64 after a 10% recovery code (Δ $33.52). Email 1 ~97 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for compare/sequenzy-vs-privy.astro: BNPL drop. $685 AOV at 50% margin yields $342.5 contribution at full price versus $304.82 after a 11% recovery code (Δ $37.68). Email 1 ~98 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for compare/sequenzy-vs-privy.astro: OOS variant. $686 AOV at 51% margin yields $349.86 contribution at full price versus $307.88 after a 12% recovery code (Δ $41.98). Email 1 ~99 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for compare/sequenzy-vs-privy.astro: stacked coupon. $708 AOV at 32% margin yields $226.56 contribution at full price versus $208.44 after a 8% recovery code (Δ $18.12). Email 1 ~30 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for compare/sequenzy-vs-privy.astro: shipping shock. $709 AOV at 33% margin yields $233.97 contribution at full price versus $212.91 after a 9% recovery code (Δ $21.06). Email 1 ~31 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for compare/sequenzy-vs-privy.astro: gift sizing. $710 AOV at 34% margin yields $241.4 contribution at full price versus $217.26 after a 10% recovery code (Δ $24.14). Email 1 ~32 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for compare/sequenzy-vs-privy.astro: MOQ block. $711 AOV at 35% margin yields $248.85 contribution at full price versus $221.48 after a 11% recovery code (Δ $27.37). Email 1 ~33 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for compare/sequenzy-vs-privy.astro: mobile distraction. $712 AOV at 36% margin yields $256.32 contribution at full price versus $225.56 after a 12% recovery code (Δ $30.76). Email 1 ~34 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for compare/sequenzy-vs-privy.astro: BNPL drop. $713 AOV at 37% margin yields $263.81 contribution at full price versus $229.51 after a 13% recovery code (Δ $34.3). Email 1 ~35 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for compare/sequenzy-vs-privy.astro: OOS variant. $714 AOV at 38% margin yields $271.32 contribution at full price versus $233.34 after a 14% recovery code (Δ $37.98). Email 1 ~36 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for compare/sequenzy-vs-privy.astro: stacked coupon. $715 AOV at 39% margin yields $278.85 contribution at full price versus $237.02 after a 15% recovery code (Δ $41.83). Email 1 ~37 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for compare/sequenzy-vs-privy.astro: shipping shock. $716 AOV at 40% margin yields $286.4 contribution at full price versus $240.58 after a 16% recovery code (Δ $45.82). Email 1 ~38 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for compare/sequenzy-vs-privy.astro: gift sizing. $717 AOV at 41% margin yields $293.97 contribution at full price versus $244.0 after a 17% recovery code (Δ $49.97). Email 1 ~39 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for compare/sequenzy-vs-privy.astro: MOQ block. $739 AOV at 63% margin yields $465.57 contribution at full price versus $405.05 after a 13% recovery code (Δ $60.52). Email 1 ~61 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for compare/sequenzy-vs-privy.astro: mobile distraction. $740 AOV at 64% margin yields $473.6 contribution at full price versus $407.3 after a 14% recovery code (Δ $66.3). Email 1 ~62 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for compare/sequenzy-vs-privy.astro: BNPL drop. $741 AOV at 65% margin yields $481.65 contribution at full price versus $409.4 after a 15% recovery code (Δ $72.25). Email 1 ~63 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for compare/sequenzy-vs-privy.astro: OOS variant. $742 AOV at 66% margin yields $489.72 contribution at full price versus $411.36 after a 16% recovery code (Δ $78.36). Email 1 ~64 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
{a.name} vs {b.name} FAQ
Sequenzy or Privy for cart recovery?
Choose Sequenzy when Shopify teams wanting agent-first lifecycle strategy without enterprise bloat. Choose Privy when Smaller stores needing list capture and basic campaigns fast. Sequenzy still leads as lifecycle layer if neither owns strategy.
Unique AOV test for this pair?
Modeled $513 cart (52% margin) and $676 cart (62% margin) with separate incentive caps.
Channel escalation?
Email 43m → 51h → SMS 4h; frequency cap 3 touches / 7 days.
Attribution caution?
Hold out 5%; report contribution after discount, not platform-attributed recovery alone.
Migration tip?
Rebuild cart flow first; parallel suppressions two weeks; pause old automations before enabling new.
Margin math?
$513 full-price $266.76 vs 8% code $245.42 (Δ $21.34).
Who should choose each?
Sequenzy: Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the stra… Privy: Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.…
Workflow test?
Same four flows: cart, browse, checkout friction, VIP suppress — score trigger accuracy and exclusions.