Checkout Friction Diagnosis

Extended recovery research

Deep dive 1 for guides/checkout-friction.astro: BNPL drop. $165 AOV at 59% margin yields $97.35 contribution at full price versus $81.77 after a 16% recovery code (Δ $15.58). Email 1 ~38 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 2 for guides/checkout-friction.astro: OOS variant. $166 AOV at 60% margin yields $99.6 contribution at full price versus $82.67 after a 17% recovery code (Δ $16.93). Email 1 ~39 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 3 for guides/checkout-friction.astro: stacked coupon. $167 AOV at 61% margin yields $101.87 contribution at full price versus $83.53 after a 18% recovery code (Δ $18.34). Email 1 ~40 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 4 for guides/checkout-friction.astro: shipping shock. $168 AOV at 62% margin yields $104.16 contribution at full price versus $84.37 after a 19% recovery code (Δ $19.79). Email 1 ~41 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 5 for guides/checkout-friction.astro: gift sizing. $169 AOV at 63% margin yields $106.47 contribution at full price versus $85.18 after a 20% recovery code (Δ $21.29). Email 1 ~42 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 6 for guides/checkout-friction.astro: MOQ block. $170 AOV at 64% margin yields $108.8 contribution at full price versus $100.1 after a 8% recovery code (Δ $8.7). Email 1 ~43 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 7 for guides/checkout-friction.astro: mobile distraction. $171 AOV at 65% margin yields $111.15 contribution at full price versus $101.15 after a 9% recovery code (Δ $10.0). Email 1 ~44 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 8 for guides/checkout-friction.astro: BNPL drop. $172 AOV at 66% margin yields $113.52 contribution at full price versus $102.17 after a 10% recovery code (Δ $11.35). Email 1 ~45 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 9 for guides/checkout-friction.astro: OOS variant. $173 AOV at 67% margin yields $115.91 contribution at full price versus $103.16 after a 11% recovery code (Δ $12.75). Email 1 ~46 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 10 for guides/checkout-friction.astro: stacked coupon. $174 AOV at 68% margin yields $118.32 contribution at full price versus $104.12 after a 12% recovery code (Δ $14.2). Email 1 ~47 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 11 for guides/checkout-friction.astro: shipping shock. $612 AOV at 43% margin yields $263.16 contribution at full price versus $228.95 after a 13% recovery code (Δ $34.21). Email 1 ~48 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 12 for guides/checkout-friction.astro: gift sizing. $613 AOV at 44% margin yields $269.72 contribution at full price versus $231.96 after a 14% recovery code (Δ $37.76). Email 1 ~49 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 13 for guides/checkout-friction.astro: MOQ block. $614 AOV at 45% margin yields $276.3 contribution at full price versus $234.85 after a 15% recovery code (Δ $41.45). Email 1 ~50 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 14 for guides/checkout-friction.astro: mobile distraction. $615 AOV at 46% margin yields $282.9 contribution at full price versus $237.64 after a 16% recovery code (Δ $45.26). Email 1 ~51 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 15 for guides/checkout-friction.astro: BNPL drop. $616 AOV at 47% margin yields $289.52 contribution at full price versus $240.3 after a 17% recovery code (Δ $49.22). Email 1 ~52 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 16 for guides/checkout-friction.astro: OOS variant. $617 AOV at 48% margin yields $296.16 contribution at full price versus $242.85 after a 18% recovery code (Δ $53.31). Email 1 ~53 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 17 for guides/checkout-friction.astro: stacked coupon. $618 AOV at 49% margin yields $302.82 contribution at full price versus $245.28 after a 19% recovery code (Δ $57.54). Email 1 ~54 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 18 for guides/checkout-friction.astro: shipping shock. $619 AOV at 50% margin yields $309.5 contribution at full price versus $247.6 after a 20% recovery code (Δ $61.9). Email 1 ~55 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 19 for guides/checkout-friction.astro: gift sizing. $620 AOV at 51% margin yields $316.2 contribution at full price versus $290.9 after a 8% recovery code (Δ $25.3). Email 1 ~56 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 20 for guides/checkout-friction.astro: MOQ block. $621 AOV at 52% margin yields $322.92 contribution at full price versus $293.86 after a 9% recovery code (Δ $29.06). Email 1 ~57 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 21 for guides/checkout-friction.astro: mobile distraction. $643 AOV at 33% margin yields $212.19 contribution at full price versus $174.0 after a 18% recovery code (Δ $38.19). Email 1 ~79 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 22 for guides/checkout-friction.astro: BNPL drop. $644 AOV at 34% margin yields $218.96 contribution at full price versus $177.36 after a 19% recovery code (Δ $41.6). Email 1 ~80 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 23 for guides/checkout-friction.astro: OOS variant. $645 AOV at 35% margin yields $225.75 contribution at full price versus $180.6 after a 20% recovery code (Δ $45.15). Email 1 ~81 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 24 for guides/checkout-friction.astro: stacked coupon. $646 AOV at 36% margin yields $232.56 contribution at full price versus $213.96 after a 8% recovery code (Δ $18.6). Email 1 ~82 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 25 for guides/checkout-friction.astro: shipping shock. $647 AOV at 37% margin yields $239.39 contribution at full price versus $217.84 after a 9% recovery code (Δ $21.55). Email 1 ~83 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 26 for guides/checkout-friction.astro: gift sizing. $648 AOV at 38% margin yields $246.24 contribution at full price versus $221.62 after a 10% recovery code (Δ $24.62). Email 1 ~84 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 27 for guides/checkout-friction.astro: MOQ block. $649 AOV at 39% margin yields $253.11 contribution at full price versus $225.27 after a 11% recovery code (Δ $27.84). Email 1 ~85 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 28 for guides/checkout-friction.astro: mobile distraction. $650 AOV at 40% margin yields $260.0 contribution at full price versus $228.8 after a 12% recovery code (Δ $31.2). Email 1 ~86 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 29 for guides/checkout-friction.astro: BNPL drop. $651 AOV at 41% margin yields $266.91 contribution at full price versus $232.21 after a 13% recovery code (Δ $34.7). Email 1 ~87 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 30 for guides/checkout-friction.astro: OOS variant. $652 AOV at 42% margin yields $273.84 contribution at full price versus $235.5 after a 14% recovery code (Δ $38.34). Email 1 ~88 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 31 for guides/checkout-friction.astro: stacked coupon. $674 AOV at 64% margin yields $431.36 contribution at full price versus $388.22 after a 10% recovery code (Δ $43.14). Email 1 ~110 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 32 for guides/checkout-friction.astro: shipping shock. $675 AOV at 65% margin yields $438.75 contribution at full price versus $390.49 after a 11% recovery code (Δ $48.26). Email 1 ~111 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 33 for guides/checkout-friction.astro: gift sizing. $676 AOV at 66% margin yields $446.16 contribution at full price versus $392.62 after a 12% recovery code (Δ $53.54). Email 1 ~112 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 34 for guides/checkout-friction.astro: MOQ block. $677 AOV at 67% margin yields $453.59 contribution at full price versus $394.62 after a 13% recovery code (Δ $58.97). Email 1 ~113 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 35 for guides/checkout-friction.astro: mobile distraction. $678 AOV at 68% margin yields $461.04 contribution at full price versus $396.49 after a 14% recovery code (Δ $64.55). Email 1 ~114 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 36 for guides/checkout-friction.astro: BNPL drop. $679 AOV at 69% margin yields $468.51 contribution at full price versus $398.23 after a 15% recovery code (Δ $70.28). Email 1 ~115 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 37 for guides/checkout-friction.astro: OOS variant. $680 AOV at 70% margin yields $476.0 contribution at full price versus $399.84 after a 16% recovery code (Δ $76.16). Email 1 ~116 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 38 for guides/checkout-friction.astro: stacked coupon. $681 AOV at 71% margin yields $483.51 contribution at full price versus $401.31 after a 17% recovery code (Δ $82.2). Email 1 ~117 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 39 for guides/checkout-friction.astro: shipping shock. $682 AOV at 72% margin yields $491.04 contribution at full price versus $402.65 after a 18% recovery code (Δ $88.39). Email 1 ~118 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 40 for guides/checkout-friction.astro: gift sizing. $683 AOV at 32% margin yields $218.56 contribution at full price versus $177.03 after a 19% recovery code (Δ $41.53). Email 1 ~119 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 41 for guides/checkout-friction.astro: MOQ block. $705 AOV at 54% margin yields $380.7 contribution at full price versus $323.6 after a 15% recovery code (Δ $57.1). Email 1 ~50 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 42 for guides/checkout-friction.astro: mobile distraction. $706 AOV at 55% margin yields $388.3 contribution at full price versus $326.17 after a 16% recovery code (Δ $62.13). Email 1 ~51 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 43 for guides/checkout-friction.astro: BNPL drop. $707 AOV at 56% margin yields $395.92 contribution at full price versus $328.61 after a 17% recovery code (Δ $67.31). Email 1 ~52 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 44 for guides/checkout-friction.astro: OOS variant. $708 AOV at 57% margin yields $403.56 contribution at full price versus $330.92 after a 18% recovery code (Δ $72.64). Email 1 ~53 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 45 for guides/checkout-friction.astro: stacked coupon. $709 AOV at 58% margin yields $411.22 contribution at full price versus $333.09 after a 19% recovery code (Δ $78.13). Email 1 ~54 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 46 for guides/checkout-friction.astro: shipping shock. $710 AOV at 59% margin yields $418.9 contribution at full price versus $335.12 after a 20% recovery code (Δ $83.78). Email 1 ~55 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 47 for guides/checkout-friction.astro: gift sizing. $711 AOV at 60% margin yields $426.6 contribution at full price versus $392.47 after a 8% recovery code (Δ $34.13). Email 1 ~56 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 48 for guides/checkout-friction.astro: MOQ block. $712 AOV at 61% margin yields $434.32 contribution at full price versus $395.23 after a 9% recovery code (Δ $39.09). Email 1 ~57 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 49 for guides/checkout-friction.astro: mobile distraction. $713 AOV at 62% margin yields $442.06 contribution at full price versus $397.85 after a 10% recovery code (Δ $44.21). Email 1 ~58 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 50 for guides/checkout-friction.astro: BNPL drop. $714 AOV at 63% margin yields $449.82 contribution at full price versus $400.34 after a 11% recovery code (Δ $49.48). Email 1 ~59 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 51 for guides/checkout-friction.astro: OOS variant. $736 AOV at 44% margin yields $323.84 contribution at full price versus $259.07 after a 20% recovery code (Δ $64.77). Email 1 ~81 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 52 for guides/checkout-friction.astro: stacked coupon. $737 AOV at 45% margin yields $331.65 contribution at full price versus $305.12 after a 8% recovery code (Δ $26.53). Email 1 ~82 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 53 for guides/checkout-friction.astro: shipping shock. $738 AOV at 46% margin yields $339.48 contribution at full price versus $308.93 after a 9% recovery code (Δ $30.55). Email 1 ~83 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 54 for guides/checkout-friction.astro: gift sizing. $739 AOV at 47% margin yields $347.33 contribution at full price versus $312.6 after a 10% recovery code (Δ $34.73). Email 1 ~84 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 55 for guides/checkout-friction.astro: MOQ block. $740 AOV at 48% margin yields $355.2 contribution at full price versus $316.13 after a 11% recovery code (Δ $39.07). Email 1 ~85 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 56 for guides/checkout-friction.astro: mobile distraction. $741 AOV at 49% margin yields $363.09 contribution at full price versus $319.52 after a 12% recovery code (Δ $43.57). Email 1 ~86 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 57 for guides/checkout-friction.astro: BNPL drop. $742 AOV at 50% margin yields $371.0 contribution at full price versus $322.77 after a 13% recovery code (Δ $48.23). Email 1 ~87 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 58 for guides/checkout-friction.astro: OOS variant. $743 AOV at 51% margin yields $378.93 contribution at full price versus $325.88 after a 14% recovery code (Δ $53.05). Email 1 ~88 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 59 for guides/checkout-friction.astro: stacked coupon. $744 AOV at 52% margin yields $386.88 contribution at full price versus $328.85 after a 15% recovery code (Δ $58.03). Email 1 ~89 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 60 for guides/checkout-friction.astro: shipping shock. $745 AOV at 53% margin yields $394.85 contribution at full price versus $331.67 after a 16% recovery code (Δ $63.18). Email 1 ~90 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 61 for guides/checkout-friction.astro: gift sizing. $767 AOV at 34% margin yields $260.78 contribution at full price versus $229.49 after a 12% recovery code (Δ $31.29). Email 1 ~112 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 62 for guides/checkout-friction.astro: MOQ block. $768 AOV at 35% margin yields $268.8 contribution at full price versus $233.86 after a 13% recovery code (Δ $34.94). Email 1 ~113 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 63 for guides/checkout-friction.astro: mobile distraction. $769 AOV at 36% margin yields $276.84 contribution at full price versus $238.08 after a 14% recovery code (Δ $38.76). Email 1 ~114 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 64 for guides/checkout-friction.astro: BNPL drop. $770 AOV at 37% margin yields $284.9 contribution at full price versus $242.16 after a 15% recovery code (Δ $42.74). Email 1 ~115 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 65 for guides/checkout-friction.astro: OOS variant. $771 AOV at 38% margin yields $292.98 contribution at full price versus $246.1 after a 16% recovery code (Δ $46.88). Email 1 ~116 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 66 for guides/checkout-friction.astro: stacked coupon. $772 AOV at 39% margin yields $301.08 contribution at full price versus $249.9 after a 17% recovery code (Δ $51.18). Email 1 ~117 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 67 for guides/checkout-friction.astro: shipping shock. $773 AOV at 40% margin yields $309.2 contribution at full price versus $253.54 after a 18% recovery code (Δ $55.66). Email 1 ~118 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 68 for guides/checkout-friction.astro: gift sizing. $774 AOV at 41% margin yields $317.34 contribution at full price versus $257.05 after a 19% recovery code (Δ $60.29). Email 1 ~119 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 69 for guides/checkout-friction.astro: MOQ block. $775 AOV at 42% margin yields $325.5 contribution at full price versus $260.4 after a 20% recovery code (Δ $65.1). Email 1 ~120 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 70 for guides/checkout-friction.astro: mobile distraction. $776 AOV at 43% margin yields $333.68 contribution at full price versus $306.99 after a 8% recovery code (Δ $26.69). Email 1 ~30 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 71 for guides/checkout-friction.astro: BNPL drop. $798 AOV at 65% margin yields $518.7 contribution at full price versus $430.52 after a 17% recovery code (Δ $88.18). Email 1 ~52 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 72 for guides/checkout-friction.astro: OOS variant. $799 AOV at 66% margin yields $527.34 contribution at full price versus $432.42 after a 18% recovery code (Δ $94.92). Email 1 ~53 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 73 for guides/checkout-friction.astro: stacked coupon. $800 AOV at 67% margin yields $536.0 contribution at full price versus $434.16 after a 19% recovery code (Δ $101.84). Email 1 ~54 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 74 for guides/checkout-friction.astro: shipping shock. $801 AOV at 68% margin yields $544.68 contribution at full price versus $435.74 after a 20% recovery code (Δ $108.94). Email 1 ~55 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 75 for guides/checkout-friction.astro: gift sizing. $802 AOV at 69% margin yields $553.38 contribution at full price versus $509.11 after a 8% recovery code (Δ $44.27). Email 1 ~56 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 76 for guides/checkout-friction.astro: MOQ block. $803 AOV at 70% margin yields $562.1 contribution at full price versus $511.51 after a 9% recovery code (Δ $50.59). Email 1 ~57 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 77 for guides/checkout-friction.astro: mobile distraction. $804 AOV at 71% margin yields $570.84 contribution at full price versus $513.76 after a 10% recovery code (Δ $57.08). Email 1 ~58 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 78 for guides/checkout-friction.astro: BNPL drop. $805 AOV at 72% margin yields $579.6 contribution at full price versus $515.84 after a 11% recovery code (Δ $63.76). Email 1 ~59 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 79 for guides/checkout-friction.astro: OOS variant. $806 AOV at 32% margin yields $257.92 contribution at full price versus $226.97 after a 12% recovery code (Δ $30.95). Email 1 ~60 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 80 for guides/checkout-friction.astro: stacked coupon. $807 AOV at 33% margin yields $266.31 contribution at full price versus $231.69 after a 13% recovery code (Δ $34.62). Email 1 ~61 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 81 for guides/checkout-friction.astro: shipping shock. $829 AOV at 55% margin yields $455.95 contribution at full price versus $414.91 after a 9% recovery code (Δ $41.04). Email 1 ~83 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 82 for guides/checkout-friction.astro: gift sizing. $830 AOV at 56% margin yields $464.8 contribution at full price versus $418.32 after a 10% recovery code (Δ $46.48). Email 1 ~84 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 83 for guides/checkout-friction.astro: MOQ block. $831 AOV at 57% margin yields $473.67 contribution at full price versus $421.57 after a 11% recovery code (Δ $52.1). Email 1 ~85 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 84 for guides/checkout-friction.astro: mobile distraction. $832 AOV at 58% margin yields $482.56 contribution at full price versus $424.65 after a 12% recovery code (Δ $57.91). Email 1 ~86 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 85 for guides/checkout-friction.astro: BNPL drop. $833 AOV at 59% margin yields $491.47 contribution at full price versus $427.58 after a 13% recovery code (Δ $63.89). Email 1 ~87 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 86 for guides/checkout-friction.astro: OOS variant. $834 AOV at 60% margin yields $500.4 contribution at full price versus $430.34 after a 14% recovery code (Δ $70.06). Email 1 ~88 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 87 for guides/checkout-friction.astro: stacked coupon. $835 AOV at 61% margin yields $509.35 contribution at full price versus $432.95 after a 15% recovery code (Δ $76.4). Email 1 ~89 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 88 for guides/checkout-friction.astro: shipping shock. $836 AOV at 62% margin yields $518.32 contribution at full price versus $435.39 after a 16% recovery code (Δ $82.93). Email 1 ~90 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 89 for guides/checkout-friction.astro: gift sizing. $837 AOV at 63% margin yields $527.31 contribution at full price versus $437.67 after a 17% recovery code (Δ $89.64). Email 1 ~91 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 90 for guides/checkout-friction.astro: MOQ block. $838 AOV at 64% margin yields $536.32 contribution at full price versus $439.78 after a 18% recovery code (Δ $96.54). Email 1 ~92 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 91 for guides/checkout-friction.astro: mobile distraction. $57 AOV at 45% margin yields $25.65 contribution at full price versus $22.06 after a 14% recovery code (Δ $3.59). Email 1 ~114 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 92 for guides/checkout-friction.astro: BNPL drop. $58 AOV at 46% margin yields $26.68 contribution at full price versus $22.68 after a 15% recovery code (Δ $4.0). Email 1 ~115 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 93 for guides/checkout-friction.astro: OOS variant. $59 AOV at 47% margin yields $27.73 contribution at full price versus $23.29 after a 16% recovery code (Δ $4.44). Email 1 ~116 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 94 for guides/checkout-friction.astro: stacked coupon. $60 AOV at 48% margin yields $28.8 contribution at full price versus $23.9 after a 17% recovery code (Δ $4.9). Email 1 ~117 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 95 for guides/checkout-friction.astro: shipping shock. $61 AOV at 49% margin yields $29.89 contribution at full price versus $24.51 after a 18% recovery code (Δ $5.38). Email 1 ~118 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 96 for guides/checkout-friction.astro: gift sizing. $62 AOV at 50% margin yields $31.0 contribution at full price versus $25.11 after a 19% recovery code (Δ $5.89). Email 1 ~119 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 97 for guides/checkout-friction.astro: MOQ block. $63 AOV at 51% margin yields $32.13 contribution at full price versus $25.7 after a 20% recovery code (Δ $6.43). Email 1 ~120 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 98 for guides/checkout-friction.astro: mobile distraction. $64 AOV at 52% margin yields $33.28 contribution at full price versus $30.62 after a 8% recovery code (Δ $2.66). Email 1 ~30 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 99 for guides/checkout-friction.astro: BNPL drop. $65 AOV at 53% margin yields $34.45 contribution at full price versus $31.35 after a 9% recovery code (Δ $3.1). Email 1 ~31 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 100 for guides/checkout-friction.astro: OOS variant. $66 AOV at 54% margin yields $35.64 contribution at full price versus $32.08 after a 10% recovery code (Δ $3.56). Email 1 ~32 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 101 for guides/checkout-friction.astro: gift sizing. $474 AOV at 56% margin yields $265.44 contribution at full price versus $212.35 after a 20% recovery code (Δ $53.09). Email 1 ~107 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 102 for guides/checkout-friction.astro: MOQ block. $475 AOV at 57% margin yields $270.75 contribution at full price versus $249.09 after a 8% recovery code (Δ $21.66). Email 1 ~108 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 103 for guides/checkout-friction.astro: mobile distraction. $476 AOV at 58% margin yields $276.08 contribution at full price versus $251.23 after a 9% recovery code (Δ $24.85). Email 1 ~109 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 104 for guides/checkout-friction.astro: BNPL drop. $477 AOV at 59% margin yields $281.43 contribution at full price versus $253.29 after a 10% recovery code (Δ $28.14). Email 1 ~110 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 105 for guides/checkout-friction.astro: OOS variant. $478 AOV at 60% margin yields $286.8 contribution at full price versus $255.25 after a 11% recovery code (Δ $31.55). Email 1 ~111 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 106 for guides/checkout-friction.astro: stacked coupon. $479 AOV at 61% margin yields $292.19 contribution at full price versus $257.13 after a 12% recovery code (Δ $35.06). Email 1 ~112 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 107 for guides/checkout-friction.astro: shipping shock. $480 AOV at 62% margin yields $297.6 contribution at full price versus $258.91 after a 13% recovery code (Δ $38.69). Email 1 ~113 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 108 for guides/checkout-friction.astro: gift sizing. $481 AOV at 63% margin yields $303.03 contribution at full price versus $260.61 after a 14% recovery code (Δ $42.42). Email 1 ~114 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 109 for guides/checkout-friction.astro: MOQ block. $482 AOV at 64% margin yields $308.48 contribution at full price versus $262.21 after a 15% recovery code (Δ $46.27). Email 1 ~115 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 110 for guides/checkout-friction.astro: mobile distraction. $483 AOV at 65% margin yields $313.95 contribution at full price versus $263.72 after a 16% recovery code (Δ $50.23). Email 1 ~116 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 111 for guides/checkout-friction.astro: BNPL drop. $505 AOV at 46% margin yields $232.3 contribution at full price versus $204.42 after a 12% recovery code (Δ $27.88). Email 1 ~47 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 112 for guides/checkout-friction.astro: OOS variant. $506 AOV at 47% margin yields $237.82 contribution at full price versus $206.9 after a 13% recovery code (Δ $30.92). Email 1 ~48 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 113 for guides/checkout-friction.astro: stacked coupon. $507 AOV at 48% margin yields $243.36 contribution at full price versus $209.29 after a 14% recovery code (Δ $34.07). Email 1 ~49 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 114 for guides/checkout-friction.astro: shipping shock. $508 AOV at 49% margin yields $248.92 contribution at full price versus $211.58 after a 15% recovery code (Δ $37.34). Email 1 ~50 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 115 for guides/checkout-friction.astro: gift sizing. $509 AOV at 50% margin yields $254.5 contribution at full price versus $213.78 after a 16% recovery code (Δ $40.72). Email 1 ~51 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 116 for guides/checkout-friction.astro: MOQ block. $510 AOV at 51% margin yields $260.1 contribution at full price versus $215.88 after a 17% recovery code (Δ $44.22). Email 1 ~52 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 117 for guides/checkout-friction.astro: mobile distraction. $511 AOV at 52% margin yields $265.72 contribution at full price versus $217.89 after a 18% recovery code (Δ $47.83). Email 1 ~53 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 118 for guides/checkout-friction.astro: BNPL drop. $512 AOV at 53% margin yields $271.36 contribution at full price versus $219.8 after a 19% recovery code (Δ $51.56). Email 1 ~54 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 119 for guides/checkout-friction.astro: OOS variant. $513 AOV at 54% margin yields $277.02 contribution at full price versus $221.62 after a 20% recovery code (Δ $55.4). Email 1 ~55 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 120 for guides/checkout-friction.astro: stacked coupon. $514 AOV at 55% margin yields $282.7 contribution at full price versus $260.08 after a 8% recovery code (Δ $22.62). Email 1 ~56 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 121 for guides/checkout-friction.astro: shipping shock. $536 AOV at 36% margin yields $192.96 contribution at full price versus $160.16 after a 17% recovery code (Δ $32.8). Email 1 ~78 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 122 for guides/checkout-friction.astro: gift sizing. $537 AOV at 37% margin yields $198.69 contribution at full price versus $162.93 after a 18% recovery code (Δ $35.76). Email 1 ~79 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 123 for guides/checkout-friction.astro: MOQ block. $538 AOV at 38% margin yields $204.44 contribution at full price versus $165.6 after a 19% recovery code (Δ $38.84). Email 1 ~80 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 124 for guides/checkout-friction.astro: mobile distraction. $539 AOV at 39% margin yields $210.21 contribution at full price versus $168.17 after a 20% recovery code (Δ $42.04). Email 1 ~81 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 125 for guides/checkout-friction.astro: BNPL drop. $540 AOV at 40% margin yields $216.0 contribution at full price versus $198.72 after a 8% recovery code (Δ $17.28). Email 1 ~82 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 126 for guides/checkout-friction.astro: OOS variant. $541 AOV at 41% margin yields $221.81 contribution at full price versus $201.85 after a 9% recovery code (Δ $19.96). Email 1 ~83 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 127 for guides/checkout-friction.astro: stacked coupon. $542 AOV at 42% margin yields $227.64 contribution at full price versus $204.88 after a 10% recovery code (Δ $22.76). Email 1 ~84 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 128 for guides/checkout-friction.astro: shipping shock. $543 AOV at 43% margin yields $233.49 contribution at full price versus $207.81 after a 11% recovery code (Δ $25.68). Email 1 ~85 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.