Discount Testing for Cart Recovery

Extended recovery research

Deep dive 1 for guides/discount-testing.astro: stacked coupon. $401 AOV at 40% margin yields $160.4 contribution at full price versus $142.76 after a 11% recovery code (Δ $17.64). Email 1 ~98 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 2 for guides/discount-testing.astro: shipping shock. $402 AOV at 41% margin yields $164.82 contribution at full price versus $145.04 after a 12% recovery code (Δ $19.78). Email 1 ~99 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 3 for guides/discount-testing.astro: gift sizing. $403 AOV at 42% margin yields $169.26 contribution at full price versus $147.26 after a 13% recovery code (Δ $22.0). Email 1 ~100 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 4 for guides/discount-testing.astro: MOQ block. $404 AOV at 43% margin yields $173.72 contribution at full price versus $149.4 after a 14% recovery code (Δ $24.32). Email 1 ~101 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 5 for guides/discount-testing.astro: mobile distraction. $405 AOV at 44% margin yields $178.2 contribution at full price versus $151.47 after a 15% recovery code (Δ $26.73). Email 1 ~102 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 6 for guides/discount-testing.astro: BNPL drop. $406 AOV at 45% margin yields $182.7 contribution at full price versus $153.47 after a 16% recovery code (Δ $29.23). Email 1 ~103 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 7 for guides/discount-testing.astro: OOS variant. $407 AOV at 46% margin yields $187.22 contribution at full price versus $155.39 after a 17% recovery code (Δ $31.83). Email 1 ~104 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 8 for guides/discount-testing.astro: stacked coupon. $408 AOV at 47% margin yields $191.76 contribution at full price versus $157.24 after a 18% recovery code (Δ $34.52). Email 1 ~105 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 9 for guides/discount-testing.astro: shipping shock. $409 AOV at 48% margin yields $196.32 contribution at full price versus $159.02 after a 19% recovery code (Δ $37.3). Email 1 ~106 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 10 for guides/discount-testing.astro: gift sizing. $410 AOV at 49% margin yields $200.9 contribution at full price versus $160.72 after a 20% recovery code (Δ $40.18). Email 1 ~107 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 11 for guides/discount-testing.astro: mobile distraction. $128 AOV at 72% margin yields $92.16 contribution at full price versus $82.02 after a 11% recovery code (Δ $10.14). Email 1 ~33 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 12 for guides/discount-testing.astro: BNPL drop. $129 AOV at 32% margin yields $41.28 contribution at full price versus $36.33 after a 12% recovery code (Δ $4.95). Email 1 ~34 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 13 for guides/discount-testing.astro: OOS variant. $130 AOV at 33% margin yields $42.9 contribution at full price versus $37.32 after a 13% recovery code (Δ $5.58). Email 1 ~35 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 14 for guides/discount-testing.astro: stacked coupon. $131 AOV at 34% margin yields $44.54 contribution at full price versus $38.3 after a 14% recovery code (Δ $6.24). Email 1 ~36 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 15 for guides/discount-testing.astro: shipping shock. $132 AOV at 35% margin yields $46.2 contribution at full price versus $39.27 after a 15% recovery code (Δ $6.93). Email 1 ~37 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 16 for guides/discount-testing.astro: gift sizing. $133 AOV at 36% margin yields $47.88 contribution at full price versus $40.22 after a 16% recovery code (Δ $7.66). Email 1 ~38 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 17 for guides/discount-testing.astro: MOQ block. $134 AOV at 37% margin yields $49.58 contribution at full price versus $41.15 after a 17% recovery code (Δ $8.43). Email 1 ~39 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 18 for guides/discount-testing.astro: mobile distraction. $135 AOV at 38% margin yields $51.3 contribution at full price versus $42.07 after a 18% recovery code (Δ $9.23). Email 1 ~40 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 19 for guides/discount-testing.astro: BNPL drop. $136 AOV at 39% margin yields $53.04 contribution at full price versus $42.96 after a 19% recovery code (Δ $10.08). Email 1 ~41 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 20 for guides/discount-testing.astro: OOS variant. $137 AOV at 40% margin yields $54.8 contribution at full price versus $43.84 after a 20% recovery code (Δ $10.96). Email 1 ~42 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 21 for guides/discount-testing.astro: stacked coupon. $159 AOV at 62% margin yields $98.58 contribution at full price versus $82.81 after a 16% recovery code (Δ $15.77). Email 1 ~64 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 22 for guides/discount-testing.astro: shipping shock. $160 AOV at 63% margin yields $100.8 contribution at full price versus $83.66 after a 17% recovery code (Δ $17.14). Email 1 ~65 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 23 for guides/discount-testing.astro: gift sizing. $161 AOV at 64% margin yields $103.04 contribution at full price versus $84.49 after a 18% recovery code (Δ $18.55). Email 1 ~66 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 24 for guides/discount-testing.astro: MOQ block. $162 AOV at 65% margin yields $105.3 contribution at full price versus $85.29 after a 19% recovery code (Δ $20.01). Email 1 ~67 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 25 for guides/discount-testing.astro: mobile distraction. $163 AOV at 66% margin yields $107.58 contribution at full price versus $86.06 after a 20% recovery code (Δ $21.52). Email 1 ~68 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 26 for guides/discount-testing.astro: BNPL drop. $164 AOV at 67% margin yields $109.88 contribution at full price versus $101.09 after a 8% recovery code (Δ $8.79). Email 1 ~69 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 27 for guides/discount-testing.astro: OOS variant. $165 AOV at 68% margin yields $112.2 contribution at full price versus $102.1 after a 9% recovery code (Δ $10.1). Email 1 ~70 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 28 for guides/discount-testing.astro: stacked coupon. $166 AOV at 69% margin yields $114.54 contribution at full price versus $103.09 after a 10% recovery code (Δ $11.45). Email 1 ~71 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 29 for guides/discount-testing.astro: shipping shock. $167 AOV at 70% margin yields $116.9 contribution at full price versus $104.04 after a 11% recovery code (Δ $12.86). Email 1 ~72 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 30 for guides/discount-testing.astro: gift sizing. $168 AOV at 71% margin yields $119.28 contribution at full price versus $104.97 after a 12% recovery code (Δ $14.31). Email 1 ~73 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 31 for guides/discount-testing.astro: MOQ block. $190 AOV at 52% margin yields $98.8 contribution at full price versus $90.9 after a 8% recovery code (Δ $7.9). Email 1 ~95 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 32 for guides/discount-testing.astro: mobile distraction. $191 AOV at 53% margin yields $101.23 contribution at full price versus $92.12 after a 9% recovery code (Δ $9.11). Email 1 ~96 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 33 for guides/discount-testing.astro: BNPL drop. $192 AOV at 54% margin yields $103.68 contribution at full price versus $93.31 after a 10% recovery code (Δ $10.37). Email 1 ~97 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 34 for guides/discount-testing.astro: OOS variant. $193 AOV at 55% margin yields $106.15 contribution at full price versus $94.47 after a 11% recovery code (Δ $11.68). Email 1 ~98 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 35 for guides/discount-testing.astro: stacked coupon. $194 AOV at 56% margin yields $108.64 contribution at full price versus $95.6 after a 12% recovery code (Δ $13.04). Email 1 ~99 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 36 for guides/discount-testing.astro: shipping shock. $195 AOV at 57% margin yields $111.15 contribution at full price versus $96.7 after a 13% recovery code (Δ $14.45). Email 1 ~100 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 37 for guides/discount-testing.astro: gift sizing. $196 AOV at 58% margin yields $113.68 contribution at full price versus $97.76 after a 14% recovery code (Δ $15.92). Email 1 ~101 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 38 for guides/discount-testing.astro: MOQ block. $197 AOV at 59% margin yields $116.23 contribution at full price versus $98.8 after a 15% recovery code (Δ $17.43). Email 1 ~102 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 39 for guides/discount-testing.astro: mobile distraction. $198 AOV at 60% margin yields $118.8 contribution at full price versus $99.79 after a 16% recovery code (Δ $19.01). Email 1 ~103 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 40 for guides/discount-testing.astro: BNPL drop. $199 AOV at 61% margin yields $121.39 contribution at full price versus $100.75 after a 17% recovery code (Δ $20.64). Email 1 ~104 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 41 for guides/discount-testing.astro: OOS variant. $221 AOV at 42% margin yields $92.82 contribution at full price versus $80.75 after a 13% recovery code (Δ $12.07). Email 1 ~35 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 42 for guides/discount-testing.astro: stacked coupon. $222 AOV at 43% margin yields $95.46 contribution at full price versus $82.1 after a 14% recovery code (Δ $13.36). Email 1 ~36 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 43 for guides/discount-testing.astro: shipping shock. $223 AOV at 44% margin yields $98.12 contribution at full price versus $83.4 after a 15% recovery code (Δ $14.72). Email 1 ~37 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 44 for guides/discount-testing.astro: gift sizing. $224 AOV at 45% margin yields $100.8 contribution at full price versus $84.67 after a 16% recovery code (Δ $16.13). Email 1 ~38 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 45 for guides/discount-testing.astro: MOQ block. $225 AOV at 46% margin yields $103.5 contribution at full price versus $85.91 after a 17% recovery code (Δ $17.59). Email 1 ~39 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 46 for guides/discount-testing.astro: mobile distraction. $226 AOV at 47% margin yields $106.22 contribution at full price versus $87.1 after a 18% recovery code (Δ $19.12). Email 1 ~40 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 47 for guides/discount-testing.astro: BNPL drop. $227 AOV at 48% margin yields $108.96 contribution at full price versus $88.26 after a 19% recovery code (Δ $20.7). Email 1 ~41 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 48 for guides/discount-testing.astro: OOS variant. $228 AOV at 49% margin yields $111.72 contribution at full price versus $89.38 after a 20% recovery code (Δ $22.34). Email 1 ~42 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 49 for guides/discount-testing.astro: stacked coupon. $229 AOV at 50% margin yields $114.5 contribution at full price versus $105.34 after a 8% recovery code (Δ $9.16). Email 1 ~43 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 50 for guides/discount-testing.astro: shipping shock. $230 AOV at 51% margin yields $117.3 contribution at full price versus $106.74 after a 9% recovery code (Δ $10.56). Email 1 ~44 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 51 for guides/discount-testing.astro: gift sizing. $252 AOV at 32% margin yields $80.64 contribution at full price versus $66.12 after a 18% recovery code (Δ $14.52). Email 1 ~66 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 52 for guides/discount-testing.astro: MOQ block. $253 AOV at 33% margin yields $83.49 contribution at full price versus $67.63 after a 19% recovery code (Δ $15.86). Email 1 ~67 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 53 for guides/discount-testing.astro: mobile distraction. $254 AOV at 34% margin yields $86.36 contribution at full price versus $69.09 after a 20% recovery code (Δ $17.27). Email 1 ~68 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 54 for guides/discount-testing.astro: BNPL drop. $255 AOV at 35% margin yields $89.25 contribution at full price versus $82.11 after a 8% recovery code (Δ $7.14). Email 1 ~69 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 55 for guides/discount-testing.astro: OOS variant. $256 AOV at 36% margin yields $92.16 contribution at full price versus $83.87 after a 9% recovery code (Δ $8.29). Email 1 ~70 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 56 for guides/discount-testing.astro: stacked coupon. $257 AOV at 37% margin yields $95.09 contribution at full price versus $85.58 after a 10% recovery code (Δ $9.51). Email 1 ~71 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 57 for guides/discount-testing.astro: shipping shock. $258 AOV at 38% margin yields $98.04 contribution at full price versus $87.26 after a 11% recovery code (Δ $10.78). Email 1 ~72 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 58 for guides/discount-testing.astro: gift sizing. $259 AOV at 39% margin yields $101.01 contribution at full price versus $88.89 after a 12% recovery code (Δ $12.12). Email 1 ~73 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 59 for guides/discount-testing.astro: MOQ block. $260 AOV at 40% margin yields $104.0 contribution at full price versus $90.48 after a 13% recovery code (Δ $13.52). Email 1 ~74 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 60 for guides/discount-testing.astro: mobile distraction. $261 AOV at 41% margin yields $107.01 contribution at full price versus $92.03 after a 14% recovery code (Δ $14.98). Email 1 ~75 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 61 for guides/discount-testing.astro: BNPL drop. $283 AOV at 63% margin yields $178.29 contribution at full price versus $160.46 after a 10% recovery code (Δ $17.83). Email 1 ~97 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 62 for guides/discount-testing.astro: OOS variant. $284 AOV at 64% margin yields $181.76 contribution at full price versus $161.77 after a 11% recovery code (Δ $19.99). Email 1 ~98 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 63 for guides/discount-testing.astro: stacked coupon. $285 AOV at 65% margin yields $185.25 contribution at full price versus $163.02 after a 12% recovery code (Δ $22.23). Email 1 ~99 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 64 for guides/discount-testing.astro: shipping shock. $286 AOV at 66% margin yields $188.76 contribution at full price versus $164.22 after a 13% recovery code (Δ $24.54). Email 1 ~100 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 65 for guides/discount-testing.astro: gift sizing. $287 AOV at 67% margin yields $192.29 contribution at full price versus $165.37 after a 14% recovery code (Δ $26.92). Email 1 ~101 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 66 for guides/discount-testing.astro: MOQ block. $288 AOV at 68% margin yields $195.84 contribution at full price versus $166.46 after a 15% recovery code (Δ $29.38). Email 1 ~102 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 67 for guides/discount-testing.astro: mobile distraction. $289 AOV at 69% margin yields $199.41 contribution at full price versus $167.5 after a 16% recovery code (Δ $31.91). Email 1 ~103 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 68 for guides/discount-testing.astro: BNPL drop. $290 AOV at 70% margin yields $203.0 contribution at full price versus $168.49 after a 17% recovery code (Δ $34.51). Email 1 ~104 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 69 for guides/discount-testing.astro: OOS variant. $291 AOV at 71% margin yields $206.61 contribution at full price versus $169.42 after a 18% recovery code (Δ $37.19). Email 1 ~105 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 70 for guides/discount-testing.astro: stacked coupon. $292 AOV at 72% margin yields $210.24 contribution at full price versus $170.29 after a 19% recovery code (Δ $39.95). Email 1 ~106 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 71 for guides/discount-testing.astro: shipping shock. $314 AOV at 53% margin yields $166.42 contribution at full price versus $141.46 after a 15% recovery code (Δ $24.96). Email 1 ~37 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 72 for guides/discount-testing.astro: gift sizing. $315 AOV at 54% margin yields $170.1 contribution at full price versus $142.88 after a 16% recovery code (Δ $27.22). Email 1 ~38 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 73 for guides/discount-testing.astro: MOQ block. $316 AOV at 55% margin yields $173.8 contribution at full price versus $144.25 after a 17% recovery code (Δ $29.55). Email 1 ~39 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 74 for guides/discount-testing.astro: mobile distraction. $317 AOV at 56% margin yields $177.52 contribution at full price versus $145.57 after a 18% recovery code (Δ $31.95). Email 1 ~40 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 75 for guides/discount-testing.astro: BNPL drop. $318 AOV at 57% margin yields $181.26 contribution at full price versus $146.82 after a 19% recovery code (Δ $34.44). Email 1 ~41 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 76 for guides/discount-testing.astro: OOS variant. $319 AOV at 58% margin yields $185.02 contribution at full price versus $148.02 after a 20% recovery code (Δ $37.0). Email 1 ~42 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 77 for guides/discount-testing.astro: stacked coupon. $320 AOV at 59% margin yields $188.8 contribution at full price versus $173.7 after a 8% recovery code (Δ $15.1). Email 1 ~43 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 78 for guides/discount-testing.astro: shipping shock. $321 AOV at 60% margin yields $192.6 contribution at full price versus $175.27 after a 9% recovery code (Δ $17.33). Email 1 ~44 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 79 for guides/discount-testing.astro: gift sizing. $322 AOV at 61% margin yields $196.42 contribution at full price versus $176.78 after a 10% recovery code (Δ $19.64). Email 1 ~45 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 80 for guides/discount-testing.astro: MOQ block. $323 AOV at 62% margin yields $200.26 contribution at full price versus $178.23 after a 11% recovery code (Δ $22.03). Email 1 ~46 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 81 for guides/discount-testing.astro: mobile distraction. $345 AOV at 43% margin yields $148.35 contribution at full price versus $118.68 after a 20% recovery code (Δ $29.67). Email 1 ~68 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 82 for guides/discount-testing.astro: BNPL drop. $346 AOV at 44% margin yields $152.24 contribution at full price versus $140.06 after a 8% recovery code (Δ $12.18). Email 1 ~69 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 83 for guides/discount-testing.astro: OOS variant. $347 AOV at 45% margin yields $156.15 contribution at full price versus $142.1 after a 9% recovery code (Δ $14.05). Email 1 ~70 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 84 for guides/discount-testing.astro: stacked coupon. $348 AOV at 46% margin yields $160.08 contribution at full price versus $144.07 after a 10% recovery code (Δ $16.01). Email 1 ~71 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 85 for guides/discount-testing.astro: shipping shock. $349 AOV at 47% margin yields $164.03 contribution at full price versus $145.99 after a 11% recovery code (Δ $18.04). Email 1 ~72 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 86 for guides/discount-testing.astro: gift sizing. $350 AOV at 48% margin yields $168.0 contribution at full price versus $147.84 after a 12% recovery code (Δ $20.16). Email 1 ~73 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 87 for guides/discount-testing.astro: MOQ block. $351 AOV at 49% margin yields $171.99 contribution at full price versus $149.63 after a 13% recovery code (Δ $22.36). Email 1 ~74 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 88 for guides/discount-testing.astro: mobile distraction. $352 AOV at 50% margin yields $176.0 contribution at full price versus $151.36 after a 14% recovery code (Δ $24.64). Email 1 ~75 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 89 for guides/discount-testing.astro: BNPL drop. $353 AOV at 51% margin yields $180.03 contribution at full price versus $153.03 after a 15% recovery code (Δ $27.0). Email 1 ~76 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 90 for guides/discount-testing.astro: OOS variant. $354 AOV at 52% margin yields $184.08 contribution at full price versus $154.63 after a 16% recovery code (Δ $29.45). Email 1 ~77 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 91 for guides/discount-testing.astro: stacked coupon. $376 AOV at 33% margin yields $124.08 contribution at full price versus $109.19 after a 12% recovery code (Δ $14.89). Email 1 ~99 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 92 for guides/discount-testing.astro: shipping shock. $377 AOV at 34% margin yields $128.18 contribution at full price versus $111.52 after a 13% recovery code (Δ $16.66). Email 1 ~100 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 93 for guides/discount-testing.astro: gift sizing. $378 AOV at 35% margin yields $132.3 contribution at full price versus $113.78 after a 14% recovery code (Δ $18.52). Email 1 ~101 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 94 for guides/discount-testing.astro: MOQ block. $379 AOV at 36% margin yields $136.44 contribution at full price versus $115.97 after a 15% recovery code (Δ $20.47). Email 1 ~102 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 95 for guides/discount-testing.astro: mobile distraction. $380 AOV at 37% margin yields $140.6 contribution at full price versus $118.1 after a 16% recovery code (Δ $22.5). Email 1 ~103 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 96 for guides/discount-testing.astro: BNPL drop. $381 AOV at 38% margin yields $144.78 contribution at full price versus $120.17 after a 17% recovery code (Δ $24.61). Email 1 ~104 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 97 for guides/discount-testing.astro: OOS variant. $382 AOV at 39% margin yields $148.98 contribution at full price versus $122.16 after a 18% recovery code (Δ $26.82). Email 1 ~105 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 98 for guides/discount-testing.astro: stacked coupon. $383 AOV at 40% margin yields $153.2 contribution at full price versus $124.09 after a 19% recovery code (Δ $29.11). Email 1 ~106 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 99 for guides/discount-testing.astro: shipping shock. $384 AOV at 41% margin yields $157.44 contribution at full price versus $125.95 after a 20% recovery code (Δ $31.49). Email 1 ~107 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 100 for guides/discount-testing.astro: gift sizing. $385 AOV at 42% margin yields $161.7 contribution at full price versus $148.76 after a 8% recovery code (Δ $12.94). Email 1 ~108 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 101 for guides/discount-testing.astro: BNPL drop. $115 AOV at 52% margin yields $59.8 contribution at full price versus $53.22 after a 11% recovery code (Δ $6.58). Email 1 ~85 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 102 for guides/discount-testing.astro: OOS variant. $116 AOV at 53% margin yields $61.48 contribution at full price versus $54.1 after a 12% recovery code (Δ $7.38). Email 1 ~86 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 103 for guides/discount-testing.astro: stacked coupon. $117 AOV at 54% margin yields $63.18 contribution at full price versus $54.97 after a 13% recovery code (Δ $8.21). Email 1 ~87 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 104 for guides/discount-testing.astro: shipping shock. $118 AOV at 55% margin yields $64.9 contribution at full price versus $55.81 after a 14% recovery code (Δ $9.09). Email 1 ~88 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 105 for guides/discount-testing.astro: gift sizing. $119 AOV at 56% margin yields $66.64 contribution at full price versus $56.64 after a 15% recovery code (Δ $10.0). Email 1 ~89 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 106 for guides/discount-testing.astro: MOQ block. $120 AOV at 57% margin yields $68.4 contribution at full price versus $57.46 after a 16% recovery code (Δ $10.94). Email 1 ~90 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 107 for guides/discount-testing.astro: mobile distraction. $121 AOV at 58% margin yields $70.18 contribution at full price versus $58.25 after a 17% recovery code (Δ $11.93). Email 1 ~91 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 108 for guides/discount-testing.astro: BNPL drop. $122 AOV at 59% margin yields $71.98 contribution at full price versus $59.02 after a 18% recovery code (Δ $12.96). Email 1 ~92 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 109 for guides/discount-testing.astro: OOS variant. $123 AOV at 60% margin yields $73.8 contribution at full price versus $59.78 after a 19% recovery code (Δ $14.02). Email 1 ~93 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 110 for guides/discount-testing.astro: stacked coupon. $124 AOV at 61% margin yields $75.64 contribution at full price versus $60.51 after a 20% recovery code (Δ $15.13). Email 1 ~94 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 111 for guides/discount-testing.astro: shipping shock. $146 AOV at 42% margin yields $61.32 contribution at full price versus $51.51 after a 16% recovery code (Δ $9.81). Email 1 ~116 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 112 for guides/discount-testing.astro: gift sizing. $147 AOV at 43% margin yields $63.21 contribution at full price versus $52.46 after a 17% recovery code (Δ $10.75). Email 1 ~117 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 113 for guides/discount-testing.astro: MOQ block. $148 AOV at 44% margin yields $65.12 contribution at full price versus $53.4 after a 18% recovery code (Δ $11.72). Email 1 ~118 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 114 for guides/discount-testing.astro: mobile distraction. $149 AOV at 45% margin yields $67.05 contribution at full price versus $54.31 after a 19% recovery code (Δ $12.74). Email 1 ~119 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 115 for guides/discount-testing.astro: BNPL drop. $150 AOV at 46% margin yields $69.0 contribution at full price versus $55.2 after a 20% recovery code (Δ $13.8). Email 1 ~120 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 116 for guides/discount-testing.astro: OOS variant. $151 AOV at 47% margin yields $70.97 contribution at full price versus $65.29 after a 8% recovery code (Δ $5.68). Email 1 ~30 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 117 for guides/discount-testing.astro: stacked coupon. $152 AOV at 48% margin yields $72.96 contribution at full price versus $66.39 after a 9% recovery code (Δ $6.57). Email 1 ~31 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 118 for guides/discount-testing.astro: shipping shock. $153 AOV at 49% margin yields $74.97 contribution at full price versus $67.47 after a 10% recovery code (Δ $7.5). Email 1 ~32 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 119 for guides/discount-testing.astro: gift sizing. $154 AOV at 50% margin yields $77.0 contribution at full price versus $68.53 after a 11% recovery code (Δ $8.47). Email 1 ~33 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 120 for guides/discount-testing.astro: MOQ block. $155 AOV at 51% margin yields $79.05 contribution at full price versus $69.56 after a 12% recovery code (Δ $9.49). Email 1 ~34 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 121 for guides/discount-testing.astro: mobile distraction. $177 AOV at 32% margin yields $56.64 contribution at full price versus $52.11 after a 8% recovery code (Δ $4.53). Email 1 ~56 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 122 for guides/discount-testing.astro: BNPL drop. $178 AOV at 33% margin yields $58.74 contribution at full price versus $53.45 after a 9% recovery code (Δ $5.29). Email 1 ~57 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 123 for guides/discount-testing.astro: OOS variant. $179 AOV at 34% margin yields $60.86 contribution at full price versus $54.77 after a 10% recovery code (Δ $6.09). Email 1 ~58 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 124 for guides/discount-testing.astro: stacked coupon. $180 AOV at 35% margin yields $63.0 contribution at full price versus $56.07 after a 11% recovery code (Δ $6.93). Email 1 ~59 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 125 for guides/discount-testing.astro: shipping shock. $181 AOV at 36% margin yields $65.16 contribution at full price versus $57.34 after a 12% recovery code (Δ $7.82). Email 1 ~60 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 126 for guides/discount-testing.astro: gift sizing. $182 AOV at 37% margin yields $67.34 contribution at full price versus $58.59 after a 13% recovery code (Δ $8.75). Email 1 ~61 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 127 for guides/discount-testing.astro: MOQ block. $183 AOV at 38% margin yields $69.54 contribution at full price versus $59.8 after a 14% recovery code (Δ $9.74). Email 1 ~62 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 128 for guides/discount-testing.astro: mobile distraction. $184 AOV at 39% margin yields $71.76 contribution at full price versus $61.0 after a 15% recovery code (Δ $10.76). Email 1 ~63 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.