Cart recovery use case
Best Shopify abandoned cart apps for abandoned cart recovery
bring shoppers back before intent disappears. Trigger: Added to cart without checkout completion within 1–4 hours.
Quick picks
- Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
- Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
- Use case abandoned cart recovery — bring shoppers back before intent disappears
Use case: abandoned cart recovery: scenario 1 — gift message field abandoned mid-flow. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 2 — high-AOV cart with financing widget opened. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for recovery for fully OOS cart. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 3 — bundle discount not applied in cart. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 4 — BNPL selected then dropped at review. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 5 — B2B cart below MOQ threshold. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 6 — logged-in repeat buyer with saved address. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 7 — international shipping quote sticker shock. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 8 — subscription toggle left on at checkout. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 9 — first-time mobile shopper on Instagram traffic. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 10 — size matrix with two variants OOS. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 11 — gift message field abandoned mid-flow. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 12 — high-AOV cart with financing widget opened. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for discount on email one before trust proof. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 13 — bundle discount not applied in cart. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 14 — BNPL selected then dropped at review. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for no suppression after partial refund. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 15 — B2B cart below MOQ threshold. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 16 — logged-in repeat buyer with saved address. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 17 — international shipping quote sticker shock. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 18 — subscription toggle left on at checkout. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 19 — first-time mobile shopper on Instagram traffic. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 20 — size matrix with two variants OOS. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 21 — gift message field abandoned mid-flow. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 1 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 22 — high-AOV cart with financing widget opened. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 2 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 23 — bundle discount not applied in cart. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 3 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Use case: abandoned cart recovery: scenario 24 — BNPL selected then dropped at review. At $370 AOV and 32% margin, full-price recovery contributes $118.4 vs $99.46 after a 16% code (Δ $18.94). Ladder touch 4 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~64m, email 2 ~27h, SMS branch ~4h for opted-in only.
Operating contract
Trigger: Added to cart without checkout completion within 1–4 hours
Timing: Email 1 at 1h; Email 2 at 24h; SMS at 4h if opted in; stop on purchase
Exclusions: Recent purchasers; Out-of-stock items in cart; Customers in active support case; VIP segments with better offers pending
Scenarios
Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $370 reference AOV.
Klaviyo
The default benchmark for Shopify retention data depth.
Email & SMS automation
Native
Advanced
Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.
Workflow test at $370 AOV: bring shoppers back before intent disappears
Key strengths
- ✓Deep Shopify event and catalog sync
- ✓Predictive analytics and CLV modeling
- ✓Massive template and agency ecosystem
- ✓Revenue reporting by flow and segment
- ✓Strong SMS alongside email
Limitations
- –Expensive as profiles grow
- –Advanced reporting needs setup discipline
- –Can overwhelm small teams without process
Omnisend
Fast Shopify setup with pre-built ecommerce journeys.
Email, SMS & push
Native
Solid
Omnisend fits merchants who need cart recovery, welcome, and post-purchase live in days — not months — and want SMS in the same interface.
Workflow test at $370 AOV: bring shoppers back before intent disappears
Key strengths
- ✓One-click Shopify install
- ✓Email + SMS + push in one builder
- ✓Strong prebuilt cart and welcome flows
- ✓Practical pricing for growing stores
- ✓Good campaign templates
Limitations
- –Less flexible than Klaviyo for complex data
- –SMS costs need monitoring
- –Reporting less granular at scale
Sequenzy
The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
Lifecycle email & automation
Integration
Advanced
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Workflow test at $370 AOV: bring shoppers back before intent disappears
Key strengths
- ✓Agent-first campaign and sequence setup
- ✓Revenue-focused lifecycle playbooks
- ✓Pay-per-email pricing without per-contact fees
- ✓AI-generated flows from plain-language prompts
- ✓Unified transactional + marketing in one reputation
Limitations
- –Shopify-native depth still maturing vs Klaviyo
- –SMS requires pairing with a dedicated provider
- –Less agency ecosystem than legacy ecommerce suites
Postscript
SMS-native recovery and campaigns for Shopify DTC.
SMS marketing
Native
Solid
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone.
Workflow test at $370 AOV: bring shoppers back before intent disappears
Key strengths
- ✓Shopify-focused SMS automations
- ✓Strong compliance tooling
- ✓Two-way conversations
- ✓Good cart recovery via SMS
Limitations
- –SMS-first, not full email
- –Cost discipline critical at scale
- –Requires email pairing for full lifecycle
Extended recovery research
Deep dive 1 for use-cases/abandoned-cart.astro: stacked coupon. $767 AOV at 47% margin yields $360.49 contribution at full price versus $331.65 after a 8% recovery code (Δ $28.84). Email 1 ~56 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for use-cases/abandoned-cart.astro: shipping shock. $768 AOV at 48% margin yields $368.64 contribution at full price versus $335.46 after a 9% recovery code (Δ $33.18). Email 1 ~57 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for use-cases/abandoned-cart.astro: gift sizing. $769 AOV at 49% margin yields $376.81 contribution at full price versus $339.13 after a 10% recovery code (Δ $37.68). Email 1 ~58 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for use-cases/abandoned-cart.astro: MOQ block. $770 AOV at 50% margin yields $385.0 contribution at full price versus $342.65 after a 11% recovery code (Δ $42.35). Email 1 ~59 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for use-cases/abandoned-cart.astro: mobile distraction. $771 AOV at 51% margin yields $393.21 contribution at full price versus $346.02 after a 12% recovery code (Δ $47.19). Email 1 ~60 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for use-cases/abandoned-cart.astro: BNPL drop. $772 AOV at 52% margin yields $401.44 contribution at full price versus $349.25 after a 13% recovery code (Δ $52.19). Email 1 ~61 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for use-cases/abandoned-cart.astro: OOS variant. $773 AOV at 53% margin yields $409.69 contribution at full price versus $352.33 after a 14% recovery code (Δ $57.36). Email 1 ~62 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for use-cases/abandoned-cart.astro: stacked coupon. $774 AOV at 54% margin yields $417.96 contribution at full price versus $355.27 after a 15% recovery code (Δ $62.69). Email 1 ~63 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for use-cases/abandoned-cart.astro: shipping shock. $775 AOV at 55% margin yields $426.25 contribution at full price versus $358.05 after a 16% recovery code (Δ $68.2). Email 1 ~64 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for use-cases/abandoned-cart.astro: gift sizing. $776 AOV at 56% margin yields $434.56 contribution at full price versus $360.68 after a 17% recovery code (Δ $73.88). Email 1 ~65 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for use-cases/abandoned-cart.astro: stacked coupon. $805 AOV at 40% margin yields $322.0 contribution at full price versus $283.36 after a 12% recovery code (Δ $38.64). Email 1 ~60 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for use-cases/abandoned-cart.astro: shipping shock. $806 AOV at 41% margin yields $330.46 contribution at full price versus $287.5 after a 13% recovery code (Δ $42.96). Email 1 ~61 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for use-cases/abandoned-cart.astro: gift sizing. $807 AOV at 42% margin yields $338.94 contribution at full price versus $291.49 after a 14% recovery code (Δ $47.45). Email 1 ~62 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for use-cases/abandoned-cart.astro: MOQ block. $808 AOV at 43% margin yields $347.44 contribution at full price versus $295.32 after a 15% recovery code (Δ $52.12). Email 1 ~63 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for use-cases/abandoned-cart.astro: mobile distraction. $809 AOV at 44% margin yields $355.96 contribution at full price versus $299.01 after a 16% recovery code (Δ $56.95). Email 1 ~64 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for use-cases/abandoned-cart.astro: BNPL drop. $810 AOV at 45% margin yields $364.5 contribution at full price versus $302.53 after a 17% recovery code (Δ $61.97). Email 1 ~65 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for use-cases/abandoned-cart.astro: OOS variant. $811 AOV at 46% margin yields $373.06 contribution at full price versus $305.91 after a 18% recovery code (Δ $67.15). Email 1 ~66 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for use-cases/abandoned-cart.astro: stacked coupon. $812 AOV at 47% margin yields $381.64 contribution at full price versus $309.13 after a 19% recovery code (Δ $72.51). Email 1 ~67 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for use-cases/abandoned-cart.astro: shipping shock. $813 AOV at 48% margin yields $390.24 contribution at full price versus $312.19 after a 20% recovery code (Δ $78.05). Email 1 ~68 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for use-cases/abandoned-cart.astro: gift sizing. $814 AOV at 49% margin yields $398.86 contribution at full price versus $366.95 after a 8% recovery code (Δ $31.91). Email 1 ~69 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for use-cases/abandoned-cart.astro: MOQ block. $836 AOV at 71% margin yields $593.56 contribution at full price versus $492.65 after a 17% recovery code (Δ $100.91). Email 1 ~91 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for use-cases/abandoned-cart.astro: mobile distraction. $837 AOV at 72% margin yields $602.64 contribution at full price versus $494.16 after a 18% recovery code (Δ $108.48). Email 1 ~92 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for use-cases/abandoned-cart.astro: BNPL drop. $838 AOV at 32% margin yields $268.16 contribution at full price versus $217.21 after a 19% recovery code (Δ $50.95). Email 1 ~93 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for use-cases/abandoned-cart.astro: OOS variant. $839 AOV at 33% margin yields $276.87 contribution at full price versus $221.5 after a 20% recovery code (Δ $55.37). Email 1 ~94 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for use-cases/abandoned-cart.astro: stacked coupon. $840 AOV at 34% margin yields $285.6 contribution at full price versus $262.75 after a 8% recovery code (Δ $22.85). Email 1 ~95 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for use-cases/abandoned-cart.astro: shipping shock. $38 AOV at 35% margin yields $13.3 contribution at full price versus $12.1 after a 9% recovery code (Δ $1.2). Email 1 ~96 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for use-cases/abandoned-cart.astro: gift sizing. $39 AOV at 36% margin yields $14.04 contribution at full price versus $12.64 after a 10% recovery code (Δ $1.4). Email 1 ~97 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for use-cases/abandoned-cart.astro: MOQ block. $40 AOV at 37% margin yields $14.8 contribution at full price versus $13.17 after a 11% recovery code (Δ $1.63). Email 1 ~98 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for use-cases/abandoned-cart.astro: mobile distraction. $41 AOV at 38% margin yields $15.58 contribution at full price versus $13.71 after a 12% recovery code (Δ $1.87). Email 1 ~99 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for use-cases/abandoned-cart.astro: BNPL drop. $42 AOV at 39% margin yields $16.38 contribution at full price versus $14.25 after a 13% recovery code (Δ $2.13). Email 1 ~100 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for use-cases/abandoned-cart.astro: OOS variant. $64 AOV at 61% margin yields $39.04 contribution at full price versus $35.53 after a 9% recovery code (Δ $3.51). Email 1 ~31 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for use-cases/abandoned-cart.astro: stacked coupon. $65 AOV at 62% margin yields $40.3 contribution at full price versus $36.27 after a 10% recovery code (Δ $4.03). Email 1 ~32 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for use-cases/abandoned-cart.astro: shipping shock. $66 AOV at 63% margin yields $41.58 contribution at full price versus $37.01 after a 11% recovery code (Δ $4.57). Email 1 ~33 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for use-cases/abandoned-cart.astro: gift sizing. $67 AOV at 64% margin yields $42.88 contribution at full price versus $37.73 after a 12% recovery code (Δ $5.15). Email 1 ~34 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for use-cases/abandoned-cart.astro: MOQ block. $68 AOV at 65% margin yields $44.2 contribution at full price versus $38.45 after a 13% recovery code (Δ $5.75). Email 1 ~35 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for use-cases/abandoned-cart.astro: mobile distraction. $69 AOV at 66% margin yields $45.54 contribution at full price versus $39.16 after a 14% recovery code (Δ $6.38). Email 1 ~36 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for use-cases/abandoned-cart.astro: BNPL drop. $70 AOV at 67% margin yields $46.9 contribution at full price versus $39.87 after a 15% recovery code (Δ $7.03). Email 1 ~37 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for use-cases/abandoned-cart.astro: OOS variant. $71 AOV at 68% margin yields $48.28 contribution at full price versus $40.56 after a 16% recovery code (Δ $7.72). Email 1 ~38 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for use-cases/abandoned-cart.astro: stacked coupon. $72 AOV at 69% margin yields $49.68 contribution at full price versus $41.23 after a 17% recovery code (Δ $8.45). Email 1 ~39 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for use-cases/abandoned-cart.astro: shipping shock. $73 AOV at 70% margin yields $51.1 contribution at full price versus $41.9 after a 18% recovery code (Δ $9.2). Email 1 ~40 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for use-cases/abandoned-cart.astro: gift sizing. $95 AOV at 51% margin yields $48.45 contribution at full price versus $41.67 after a 14% recovery code (Δ $6.78). Email 1 ~62 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for use-cases/abandoned-cart.astro: MOQ block. $96 AOV at 52% margin yields $49.92 contribution at full price versus $42.43 after a 15% recovery code (Δ $7.49). Email 1 ~63 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for use-cases/abandoned-cart.astro: mobile distraction. $97 AOV at 53% margin yields $51.41 contribution at full price versus $43.18 after a 16% recovery code (Δ $8.23). Email 1 ~64 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for use-cases/abandoned-cart.astro: BNPL drop. $98 AOV at 54% margin yields $52.92 contribution at full price versus $43.92 after a 17% recovery code (Δ $9.0). Email 1 ~65 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for use-cases/abandoned-cart.astro: OOS variant. $99 AOV at 55% margin yields $54.45 contribution at full price versus $44.65 after a 18% recovery code (Δ $9.8). Email 1 ~66 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for use-cases/abandoned-cart.astro: stacked coupon. $100 AOV at 56% margin yields $56.0 contribution at full price versus $45.36 after a 19% recovery code (Δ $10.64). Email 1 ~67 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for use-cases/abandoned-cart.astro: shipping shock. $101 AOV at 57% margin yields $57.57 contribution at full price versus $46.06 after a 20% recovery code (Δ $11.51). Email 1 ~68 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for use-cases/abandoned-cart.astro: gift sizing. $102 AOV at 58% margin yields $59.16 contribution at full price versus $54.43 after a 8% recovery code (Δ $4.73). Email 1 ~69 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for use-cases/abandoned-cart.astro: MOQ block. $103 AOV at 59% margin yields $60.77 contribution at full price versus $55.3 after a 9% recovery code (Δ $5.47). Email 1 ~70 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for use-cases/abandoned-cart.astro: mobile distraction. $104 AOV at 60% margin yields $62.4 contribution at full price versus $56.16 after a 10% recovery code (Δ $6.24). Email 1 ~71 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for use-cases/abandoned-cart.astro: BNPL drop. $126 AOV at 41% margin yields $51.66 contribution at full price versus $41.84 after a 19% recovery code (Δ $9.82). Email 1 ~93 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for use-cases/abandoned-cart.astro: OOS variant. $127 AOV at 42% margin yields $53.34 contribution at full price versus $42.67 after a 20% recovery code (Δ $10.67). Email 1 ~94 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for use-cases/abandoned-cart.astro: stacked coupon. $128 AOV at 43% margin yields $55.04 contribution at full price versus $50.64 after a 8% recovery code (Δ $4.4). Email 1 ~95 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for use-cases/abandoned-cart.astro: shipping shock. $129 AOV at 44% margin yields $56.76 contribution at full price versus $51.65 after a 9% recovery code (Δ $5.11). Email 1 ~96 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for use-cases/abandoned-cart.astro: gift sizing. $130 AOV at 45% margin yields $58.5 contribution at full price versus $52.65 after a 10% recovery code (Δ $5.85). Email 1 ~97 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for use-cases/abandoned-cart.astro: MOQ block. $131 AOV at 46% margin yields $60.26 contribution at full price versus $53.63 after a 11% recovery code (Δ $6.63). Email 1 ~98 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for use-cases/abandoned-cart.astro: mobile distraction. $132 AOV at 47% margin yields $62.04 contribution at full price versus $54.6 after a 12% recovery code (Δ $7.44). Email 1 ~99 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for use-cases/abandoned-cart.astro: BNPL drop. $133 AOV at 48% margin yields $63.84 contribution at full price versus $55.54 after a 13% recovery code (Δ $8.3). Email 1 ~100 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for use-cases/abandoned-cart.astro: OOS variant. $134 AOV at 49% margin yields $65.66 contribution at full price versus $56.47 after a 14% recovery code (Δ $9.19). Email 1 ~101 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for use-cases/abandoned-cart.astro: stacked coupon. $135 AOV at 50% margin yields $67.5 contribution at full price versus $57.38 after a 15% recovery code (Δ $10.12). Email 1 ~102 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for use-cases/abandoned-cart.astro: shipping shock. $157 AOV at 72% margin yields $113.04 contribution at full price versus $100.61 after a 11% recovery code (Δ $12.43). Email 1 ~33 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for use-cases/abandoned-cart.astro: gift sizing. $158 AOV at 32% margin yields $50.56 contribution at full price versus $44.49 after a 12% recovery code (Δ $6.07). Email 1 ~34 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for use-cases/abandoned-cart.astro: MOQ block. $159 AOV at 33% margin yields $52.47 contribution at full price versus $45.65 after a 13% recovery code (Δ $6.82). Email 1 ~35 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for use-cases/abandoned-cart.astro: mobile distraction. $160 AOV at 34% margin yields $54.4 contribution at full price versus $46.78 after a 14% recovery code (Δ $7.62). Email 1 ~36 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for use-cases/abandoned-cart.astro: BNPL drop. $161 AOV at 35% margin yields $56.35 contribution at full price versus $47.9 after a 15% recovery code (Δ $8.45). Email 1 ~37 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for use-cases/abandoned-cart.astro: OOS variant. $162 AOV at 36% margin yields $58.32 contribution at full price versus $48.99 after a 16% recovery code (Δ $9.33). Email 1 ~38 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for use-cases/abandoned-cart.astro: stacked coupon. $163 AOV at 37% margin yields $60.31 contribution at full price versus $50.06 after a 17% recovery code (Δ $10.25). Email 1 ~39 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for use-cases/abandoned-cart.astro: shipping shock. $164 AOV at 38% margin yields $62.32 contribution at full price versus $51.1 after a 18% recovery code (Δ $11.22). Email 1 ~40 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for use-cases/abandoned-cart.astro: gift sizing. $165 AOV at 39% margin yields $64.35 contribution at full price versus $52.12 after a 19% recovery code (Δ $12.23). Email 1 ~41 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for use-cases/abandoned-cart.astro: MOQ block. $166 AOV at 40% margin yields $66.4 contribution at full price versus $53.12 after a 20% recovery code (Δ $13.28). Email 1 ~42 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for use-cases/abandoned-cart.astro: mobile distraction. $188 AOV at 62% margin yields $116.56 contribution at full price versus $97.91 after a 16% recovery code (Δ $18.65). Email 1 ~64 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for use-cases/abandoned-cart.astro: BNPL drop. $189 AOV at 63% margin yields $119.07 contribution at full price versus $98.83 after a 17% recovery code (Δ $20.24). Email 1 ~65 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for use-cases/abandoned-cart.astro: OOS variant. $190 AOV at 64% margin yields $121.6 contribution at full price versus $99.71 after a 18% recovery code (Δ $21.89). Email 1 ~66 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for use-cases/abandoned-cart.astro: stacked coupon. $191 AOV at 65% margin yields $124.15 contribution at full price versus $100.56 after a 19% recovery code (Δ $23.59). Email 1 ~67 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for use-cases/abandoned-cart.astro: shipping shock. $192 AOV at 66% margin yields $126.72 contribution at full price versus $101.38 after a 20% recovery code (Δ $25.34). Email 1 ~68 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for use-cases/abandoned-cart.astro: gift sizing. $193 AOV at 67% margin yields $129.31 contribution at full price versus $118.97 after a 8% recovery code (Δ $10.34). Email 1 ~69 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for use-cases/abandoned-cart.astro: MOQ block. $194 AOV at 68% margin yields $131.92 contribution at full price versus $120.05 after a 9% recovery code (Δ $11.87). Email 1 ~70 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for use-cases/abandoned-cart.astro: mobile distraction. $195 AOV at 69% margin yields $134.55 contribution at full price versus $121.09 after a 10% recovery code (Δ $13.46). Email 1 ~71 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for use-cases/abandoned-cart.astro: BNPL drop. $196 AOV at 70% margin yields $137.2 contribution at full price versus $122.11 after a 11% recovery code (Δ $15.09). Email 1 ~72 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for use-cases/abandoned-cart.astro: OOS variant. $197 AOV at 71% margin yields $139.87 contribution at full price versus $123.09 after a 12% recovery code (Δ $16.78). Email 1 ~73 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for use-cases/abandoned-cart.astro: stacked coupon. $219 AOV at 52% margin yields $113.88 contribution at full price versus $104.77 after a 8% recovery code (Δ $9.11). Email 1 ~95 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for use-cases/abandoned-cart.astro: shipping shock. $220 AOV at 53% margin yields $116.6 contribution at full price versus $106.11 after a 9% recovery code (Δ $10.49). Email 1 ~96 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for use-cases/abandoned-cart.astro: gift sizing. $221 AOV at 54% margin yields $119.34 contribution at full price versus $107.41 after a 10% recovery code (Δ $11.93). Email 1 ~97 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for use-cases/abandoned-cart.astro: MOQ block. $222 AOV at 55% margin yields $122.1 contribution at full price versus $108.67 after a 11% recovery code (Δ $13.43). Email 1 ~98 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for use-cases/abandoned-cart.astro: mobile distraction. $223 AOV at 56% margin yields $124.88 contribution at full price versus $109.89 after a 12% recovery code (Δ $14.99). Email 1 ~99 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for use-cases/abandoned-cart.astro: BNPL drop. $224 AOV at 57% margin yields $127.68 contribution at full price versus $111.08 after a 13% recovery code (Δ $16.6). Email 1 ~100 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for use-cases/abandoned-cart.astro: OOS variant. $225 AOV at 58% margin yields $130.5 contribution at full price versus $112.23 after a 14% recovery code (Δ $18.27). Email 1 ~101 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for use-cases/abandoned-cart.astro: stacked coupon. $226 AOV at 59% margin yields $133.34 contribution at full price versus $113.34 after a 15% recovery code (Δ $20.0). Email 1 ~102 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for use-cases/abandoned-cart.astro: shipping shock. $227 AOV at 60% margin yields $136.2 contribution at full price versus $114.41 after a 16% recovery code (Δ $21.79). Email 1 ~103 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for use-cases/abandoned-cart.astro: gift sizing. $228 AOV at 61% margin yields $139.08 contribution at full price versus $115.44 after a 17% recovery code (Δ $23.64). Email 1 ~104 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for use-cases/abandoned-cart.astro: MOQ block. $250 AOV at 42% margin yields $105.0 contribution at full price versus $91.35 after a 13% recovery code (Δ $13.65). Email 1 ~35 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for use-cases/abandoned-cart.astro: mobile distraction. $251 AOV at 43% margin yields $107.93 contribution at full price versus $92.82 after a 14% recovery code (Δ $15.11). Email 1 ~36 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for use-cases/abandoned-cart.astro: BNPL drop. $252 AOV at 44% margin yields $110.88 contribution at full price versus $94.25 after a 15% recovery code (Δ $16.63). Email 1 ~37 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 94 for use-cases/abandoned-cart.astro: OOS variant. $253 AOV at 45% margin yields $113.85 contribution at full price versus $95.63 after a 16% recovery code (Δ $18.22). Email 1 ~38 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 95 for use-cases/abandoned-cart.astro: stacked coupon. $254 AOV at 46% margin yields $116.84 contribution at full price versus $96.98 after a 17% recovery code (Δ $19.86). Email 1 ~39 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 96 for use-cases/abandoned-cart.astro: shipping shock. $255 AOV at 47% margin yields $119.85 contribution at full price versus $98.28 after a 18% recovery code (Δ $21.57). Email 1 ~40 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 97 for use-cases/abandoned-cart.astro: gift sizing. $256 AOV at 48% margin yields $122.88 contribution at full price versus $99.53 after a 19% recovery code (Δ $23.35). Email 1 ~41 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 98 for use-cases/abandoned-cart.astro: MOQ block. $257 AOV at 49% margin yields $125.93 contribution at full price versus $100.74 after a 20% recovery code (Δ $25.19). Email 1 ~42 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 99 for use-cases/abandoned-cart.astro: mobile distraction. $258 AOV at 50% margin yields $129.0 contribution at full price versus $118.68 after a 8% recovery code (Δ $10.32). Email 1 ~43 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 100 for use-cases/abandoned-cart.astro: BNPL drop. $259 AOV at 51% margin yields $132.09 contribution at full price versus $120.2 after a 9% recovery code (Δ $11.89). Email 1 ~44 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 101 for use-cases/abandoned-cart.astro: shipping shock. $629 AOV at 71% margin yields $446.59 contribution at full price versus $361.74 after a 19% recovery code (Δ $84.85). Email 1 ~119 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 102 for use-cases/abandoned-cart.astro: gift sizing. $630 AOV at 72% margin yields $453.6 contribution at full price versus $362.88 after a 20% recovery code (Δ $90.72). Email 1 ~120 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 103 for use-cases/abandoned-cart.astro: MOQ block. $631 AOV at 32% margin yields $201.92 contribution at full price versus $185.77 after a 8% recovery code (Δ $16.15). Email 1 ~30 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 104 for use-cases/abandoned-cart.astro: mobile distraction. $632 AOV at 33% margin yields $208.56 contribution at full price versus $189.79 after a 9% recovery code (Δ $18.77). Email 1 ~31 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 105 for use-cases/abandoned-cart.astro: BNPL drop. $633 AOV at 34% margin yields $215.22 contribution at full price versus $193.7 after a 10% recovery code (Δ $21.52). Email 1 ~32 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 106 for use-cases/abandoned-cart.astro: OOS variant. $634 AOV at 35% margin yields $221.9 contribution at full price versus $197.49 after a 11% recovery code (Δ $24.41). Email 1 ~33 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 107 for use-cases/abandoned-cart.astro: stacked coupon. $635 AOV at 36% margin yields $228.6 contribution at full price versus $201.17 after a 12% recovery code (Δ $27.43). Email 1 ~34 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 108 for use-cases/abandoned-cart.astro: shipping shock. $636 AOV at 37% margin yields $235.32 contribution at full price versus $204.73 after a 13% recovery code (Δ $30.59). Email 1 ~35 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 109 for use-cases/abandoned-cart.astro: gift sizing. $637 AOV at 38% margin yields $242.06 contribution at full price versus $208.17 after a 14% recovery code (Δ $33.89). Email 1 ~36 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 110 for use-cases/abandoned-cart.astro: MOQ block. $638 AOV at 39% margin yields $248.82 contribution at full price versus $211.5 after a 15% recovery code (Δ $37.32). Email 1 ~37 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 111 for use-cases/abandoned-cart.astro: mobile distraction. $660 AOV at 61% margin yields $402.6 contribution at full price versus $358.31 after a 11% recovery code (Δ $44.29). Email 1 ~59 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: abandoned cart recovery
Best Shopify abandoned cart apps for abandoned cart recovery?
Top picks: klaviyo, omnisend, sequenzy, postscript. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.
What triggers this workflow?
Added to cart without checkout completion within 1–4 hours
Recommended timing?
Email 1 at 1h; Email 2 at 24h; SMS at 4h if opted in; stop on purchase Lab variant for this page: email 1 ~64m, email 2 ~27h.
Exclusions?
Recent purchasers; Out-of-stock items in cart; Customers in active support case; VIP segments with better offers pending
Metrics to track?
Recovery rate by cart value, Margin after discount, Revenue per abandoned cart, SMS vs email recovery split
Common mistakes?
Same discount for $30 and $300 carts; No inventory check before send; Overlapping with welcome series
Margin math example?
$370 AOV, 32% margin: full-price $118.4 contribution vs $99.46 with 16% code.
How does this interact with cart recovery?
Job: bring shoppers back before intent disappears. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.