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Cart recovery use case

Best Shopify abandoned cart apps for back-in-stock alerts

capture demand for unavailable products. Trigger: Inventory restocked for waitlisted SKU or variant.

TL;DR

Quick picks

  • Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
  • Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
  • Use case back-in-stock alerts — capture demand for unavailable products

Use case: back-in-stock alerts: scenario 1 — size matrix with two variants OOS. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 2 — gift message field abandoned mid-flow. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 3 — high-AOV cart with financing widget opened. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 4 — bundle discount not applied in cart. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 5 — BNPL selected then dropped at review. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 6 — B2B cart below MOQ threshold. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 7 — logged-in repeat buyer with saved address. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 8 — international shipping quote sticker shock. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 9 — subscription toggle left on at checkout. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 10 — first-time mobile shopper on Instagram traffic. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 11 — size matrix with two variants OOS. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 12 — gift message field abandoned mid-flow. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 13 — high-AOV cart with financing widget opened. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 14 — bundle discount not applied in cart. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 15 — BNPL selected then dropped at review. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 16 — B2B cart below MOQ threshold. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 17 — logged-in repeat buyer with saved address. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 18 — international shipping quote sticker shock. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 19 — subscription toggle left on at checkout. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for no suppression after partial refund. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 20 — first-time mobile shopper on Instagram traffic. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 21 — size matrix with two variants OOS. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 22 — gift message field abandoned mid-flow. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 23 — high-AOV cart with financing widget opened. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Use case: back-in-stock alerts: scenario 24 — bundle discount not applied in cart. At $311 AOV and 50% margin, full-price recovery contributes $155.5 vs $139.95 after a 10% code (Δ $15.55). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~58m, email 2 ~42h, SMS branch ~7h for opted-in only.

Operating contract

Trigger: Inventory restocked for waitlisted SKU or variant

Timing: Immediate on restock; priority by waitlist signup order; expire after 48h

Exclusions: Customers who bought substitute; Waitlist for discontinued products; Variants still partially OOS

Scenarios

Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $311 reference AOV.

1

Klaviyo

The default benchmark for Shopify retention data depth.

Free tier; paid from ~$20/mo
Scales by active profiles and SMS credits
★ 4.6/5
Category

Email & SMS automation

Shopify depth

Native

Automation

Advanced

Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.

Workflow test at $311 AOV: capture demand for unavailable products

Key strengths

  • Deep Shopify event and catalog sync
  • Predictive analytics and CLV modeling
  • Massive template and agency ecosystem
  • Revenue reporting by flow and segment
  • Strong SMS alongside email

Limitations

  • Expensive as profiles grow
  • Advanced reporting needs setup discipline
  • Can overwhelm small teams without process
Real-time Shopify syncPredictive CLVFlow A/B testingDynamic product blocksRFM segmentationSMS + email journeysBenchmark reportingReviews integration

Full Klaviyo review →

2

Privy

Capture-first tooling for stores still building their list.

Free tier; paid from ~$30/mo
Scales by contacts and pageviews
★ 4.6/5
Category

Popups, email & SMS

Shopify depth

Native

Automation

Basic

Privy solves the top-of-funnel problem: turning traffic into subscribers before advanced lifecycle work begins.

Workflow test at $311 AOV: capture demand for unavailable products

Key strengths

  • Excellent popup and capture tools
  • Simple email/SMS campaigns
  • Beginner-friendly onboarding
  • Spin-to-win and exit intent

Limitations

  • Shallow lifecycle automation
  • Simpler analytics than specialists
  • Often outgrown at scale
Exit-intent popupsSpin wheelsCart saver barsBasic automationsSMS opt-inCoupon deliveryA/B popup tests

Full Privy review →

3

Omnisend

Fast Shopify setup with pre-built ecommerce journeys.

Free tier; Standard from ~$16/mo
Scales by contacts and message volume
★ 4.7/5
Category

Email, SMS & push

Shopify depth

Native

Automation

Solid

Omnisend fits merchants who need cart recovery, welcome, and post-purchase live in days — not months — and want SMS in the same interface.

Workflow test at $311 AOV: capture demand for unavailable products

Key strengths

  • One-click Shopify install
  • Email + SMS + push in one builder
  • Strong prebuilt cart and welcome flows
  • Practical pricing for growing stores
  • Good campaign templates

Limitations

  • Less flexible than Klaviyo for complex data
  • SMS costs need monitoring
  • Reporting less granular at scale
Prebuilt automationsProduct picker blocksSMS workflowsPush notificationsAudience syncGamified signup formsCampaign presetsRevenue per message

Full Omnisend review →

4

Firepush

Multi-channel recovery including web push.

Free tier; paid from ~$9/mo
Scales by impressions and messages
★ 4.2/5
Category

Email, SMS & web push

Shopify depth

Native

Automation

Basic

Firepush when web push is part of cart recovery and promotion strategy.

Workflow test at $311 AOV: capture demand for unavailable products

Key strengths

  • Multi-channel recovery
  • Web push support
  • Simple Shopify automations
  • Low entry price

Limitations

  • Less polished than top suites
  • Push can become noisy
  • Limited segmentation depth
Web push notificationsSMS automationsEmail campaignsAbandoned cart flowsPrice drop alertsBack-in-stock push

Full Firepush review →

Extended recovery research

Deep dive 1 for use-cases/back-in-stock.astro: mobile distraction. $227 AOV at 36% margin yields $81.72 contribution at full price versus $72.73 after a 11% recovery code (Δ $8.99). Email 1 ~85 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 2 for use-cases/back-in-stock.astro: BNPL drop. $228 AOV at 37% margin yields $84.36 contribution at full price versus $74.24 after a 12% recovery code (Δ $10.12). Email 1 ~86 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 3 for use-cases/back-in-stock.astro: OOS variant. $229 AOV at 38% margin yields $87.02 contribution at full price versus $75.71 after a 13% recovery code (Δ $11.31). Email 1 ~87 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 4 for use-cases/back-in-stock.astro: stacked coupon. $230 AOV at 39% margin yields $89.7 contribution at full price versus $77.14 after a 14% recovery code (Δ $12.56). Email 1 ~88 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 5 for use-cases/back-in-stock.astro: shipping shock. $231 AOV at 40% margin yields $92.4 contribution at full price versus $78.54 after a 15% recovery code (Δ $13.86). Email 1 ~89 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 6 for use-cases/back-in-stock.astro: gift sizing. $232 AOV at 41% margin yields $95.12 contribution at full price versus $79.9 after a 16% recovery code (Δ $15.22). Email 1 ~90 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 7 for use-cases/back-in-stock.astro: MOQ block. $233 AOV at 42% margin yields $97.86 contribution at full price versus $81.22 after a 17% recovery code (Δ $16.64). Email 1 ~91 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 8 for use-cases/back-in-stock.astro: mobile distraction. $234 AOV at 43% margin yields $100.62 contribution at full price versus $82.51 after a 18% recovery code (Δ $18.11). Email 1 ~92 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 9 for use-cases/back-in-stock.astro: BNPL drop. $235 AOV at 44% margin yields $103.4 contribution at full price versus $83.75 after a 19% recovery code (Δ $19.65). Email 1 ~93 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 10 for use-cases/back-in-stock.astro: OOS variant. $236 AOV at 45% margin yields $106.2 contribution at full price versus $84.96 after a 20% recovery code (Δ $21.24). Email 1 ~94 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 11 for use-cases/back-in-stock.astro: MOQ block. $760 AOV at 57% margin yields $433.2 contribution at full price versus $372.55 after a 14% recovery code (Δ $60.65). Email 1 ~101 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 12 for use-cases/back-in-stock.astro: mobile distraction. $761 AOV at 58% margin yields $441.38 contribution at full price versus $375.17 after a 15% recovery code (Δ $66.21). Email 1 ~102 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 13 for use-cases/back-in-stock.astro: BNPL drop. $762 AOV at 59% margin yields $449.58 contribution at full price versus $377.65 after a 16% recovery code (Δ $71.93). Email 1 ~103 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 14 for use-cases/back-in-stock.astro: OOS variant. $763 AOV at 60% margin yields $457.8 contribution at full price versus $379.97 after a 17% recovery code (Δ $77.83). Email 1 ~104 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 15 for use-cases/back-in-stock.astro: stacked coupon. $764 AOV at 61% margin yields $466.04 contribution at full price versus $382.15 after a 18% recovery code (Δ $83.89). Email 1 ~105 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 16 for use-cases/back-in-stock.astro: shipping shock. $765 AOV at 62% margin yields $474.3 contribution at full price versus $384.18 after a 19% recovery code (Δ $90.12). Email 1 ~106 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 17 for use-cases/back-in-stock.astro: gift sizing. $766 AOV at 63% margin yields $482.58 contribution at full price versus $386.06 after a 20% recovery code (Δ $96.52). Email 1 ~107 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 18 for use-cases/back-in-stock.astro: MOQ block. $767 AOV at 64% margin yields $490.88 contribution at full price versus $451.61 after a 8% recovery code (Δ $39.27). Email 1 ~108 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 19 for use-cases/back-in-stock.astro: mobile distraction. $768 AOV at 65% margin yields $499.2 contribution at full price versus $454.27 after a 9% recovery code (Δ $44.93). Email 1 ~109 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 20 for use-cases/back-in-stock.astro: BNPL drop. $769 AOV at 66% margin yields $507.54 contribution at full price versus $456.79 after a 10% recovery code (Δ $50.75). Email 1 ~110 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 21 for use-cases/back-in-stock.astro: OOS variant. $791 AOV at 47% margin yields $371.77 contribution at full price versus $301.13 after a 19% recovery code (Δ $70.64). Email 1 ~41 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 22 for use-cases/back-in-stock.astro: stacked coupon. $792 AOV at 48% margin yields $380.16 contribution at full price versus $304.13 after a 20% recovery code (Δ $76.03). Email 1 ~42 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 23 for use-cases/back-in-stock.astro: shipping shock. $793 AOV at 49% margin yields $388.57 contribution at full price versus $357.48 after a 8% recovery code (Δ $31.09). Email 1 ~43 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 24 for use-cases/back-in-stock.astro: gift sizing. $794 AOV at 50% margin yields $397.0 contribution at full price versus $361.27 after a 9% recovery code (Δ $35.73). Email 1 ~44 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 25 for use-cases/back-in-stock.astro: MOQ block. $795 AOV at 51% margin yields $405.45 contribution at full price versus $364.9 after a 10% recovery code (Δ $40.55). Email 1 ~45 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 26 for use-cases/back-in-stock.astro: mobile distraction. $796 AOV at 52% margin yields $413.92 contribution at full price versus $368.39 after a 11% recovery code (Δ $45.53). Email 1 ~46 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 27 for use-cases/back-in-stock.astro: BNPL drop. $797 AOV at 53% margin yields $422.41 contribution at full price versus $371.72 after a 12% recovery code (Δ $50.69). Email 1 ~47 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 28 for use-cases/back-in-stock.astro: OOS variant. $798 AOV at 54% margin yields $430.92 contribution at full price versus $374.9 after a 13% recovery code (Δ $56.02). Email 1 ~48 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 29 for use-cases/back-in-stock.astro: stacked coupon. $799 AOV at 55% margin yields $439.45 contribution at full price versus $377.93 after a 14% recovery code (Δ $61.52). Email 1 ~49 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 30 for use-cases/back-in-stock.astro: shipping shock. $800 AOV at 56% margin yields $448.0 contribution at full price versus $380.8 after a 15% recovery code (Δ $67.2). Email 1 ~50 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 31 for use-cases/back-in-stock.astro: gift sizing. $822 AOV at 37% margin yields $304.14 contribution at full price versus $270.68 after a 11% recovery code (Δ $33.46). Email 1 ~72 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 32 for use-cases/back-in-stock.astro: MOQ block. $823 AOV at 38% margin yields $312.74 contribution at full price versus $275.21 after a 12% recovery code (Δ $37.53). Email 1 ~73 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 33 for use-cases/back-in-stock.astro: mobile distraction. $824 AOV at 39% margin yields $321.36 contribution at full price versus $279.58 after a 13% recovery code (Δ $41.78). Email 1 ~74 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 34 for use-cases/back-in-stock.astro: BNPL drop. $825 AOV at 40% margin yields $330.0 contribution at full price versus $283.8 after a 14% recovery code (Δ $46.2). Email 1 ~75 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 35 for use-cases/back-in-stock.astro: OOS variant. $826 AOV at 41% margin yields $338.66 contribution at full price versus $287.86 after a 15% recovery code (Δ $50.8). Email 1 ~76 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 36 for use-cases/back-in-stock.astro: stacked coupon. $827 AOV at 42% margin yields $347.34 contribution at full price versus $291.77 after a 16% recovery code (Δ $55.57). Email 1 ~77 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 37 for use-cases/back-in-stock.astro: shipping shock. $828 AOV at 43% margin yields $356.04 contribution at full price versus $295.51 after a 17% recovery code (Δ $60.53). Email 1 ~78 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 38 for use-cases/back-in-stock.astro: gift sizing. $829 AOV at 44% margin yields $364.76 contribution at full price versus $299.1 after a 18% recovery code (Δ $65.66). Email 1 ~79 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 39 for use-cases/back-in-stock.astro: MOQ block. $830 AOV at 45% margin yields $373.5 contribution at full price versus $302.54 after a 19% recovery code (Δ $70.96). Email 1 ~80 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 40 for use-cases/back-in-stock.astro: mobile distraction. $831 AOV at 46% margin yields $382.26 contribution at full price versus $305.81 after a 20% recovery code (Δ $76.45). Email 1 ~81 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 41 for use-cases/back-in-stock.astro: BNPL drop. $50 AOV at 68% margin yields $34.0 contribution at full price versus $28.56 after a 16% recovery code (Δ $5.44). Email 1 ~103 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 42 for use-cases/back-in-stock.astro: OOS variant. $51 AOV at 69% margin yields $35.19 contribution at full price versus $29.21 after a 17% recovery code (Δ $5.98). Email 1 ~104 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 43 for use-cases/back-in-stock.astro: stacked coupon. $52 AOV at 70% margin yields $36.4 contribution at full price versus $29.85 after a 18% recovery code (Δ $6.55). Email 1 ~105 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 44 for use-cases/back-in-stock.astro: shipping shock. $53 AOV at 71% margin yields $37.63 contribution at full price versus $30.48 after a 19% recovery code (Δ $7.15). Email 1 ~106 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 45 for use-cases/back-in-stock.astro: gift sizing. $54 AOV at 72% margin yields $38.88 contribution at full price versus $31.1 after a 20% recovery code (Δ $7.78). Email 1 ~107 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 46 for use-cases/back-in-stock.astro: MOQ block. $55 AOV at 32% margin yields $17.6 contribution at full price versus $16.19 after a 8% recovery code (Δ $1.41). Email 1 ~108 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 47 for use-cases/back-in-stock.astro: mobile distraction. $56 AOV at 33% margin yields $18.48 contribution at full price versus $16.82 after a 9% recovery code (Δ $1.66). Email 1 ~109 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 48 for use-cases/back-in-stock.astro: BNPL drop. $57 AOV at 34% margin yields $19.38 contribution at full price versus $17.44 after a 10% recovery code (Δ $1.94). Email 1 ~110 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 49 for use-cases/back-in-stock.astro: OOS variant. $58 AOV at 35% margin yields $20.3 contribution at full price versus $18.07 after a 11% recovery code (Δ $2.23). Email 1 ~111 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 50 for use-cases/back-in-stock.astro: stacked coupon. $59 AOV at 36% margin yields $21.24 contribution at full price versus $18.69 after a 12% recovery code (Δ $2.55). Email 1 ~112 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 51 for use-cases/back-in-stock.astro: shipping shock. $81 AOV at 58% margin yields $46.98 contribution at full price versus $43.22 after a 8% recovery code (Δ $3.76). Email 1 ~43 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 52 for use-cases/back-in-stock.astro: gift sizing. $82 AOV at 59% margin yields $48.38 contribution at full price versus $44.03 after a 9% recovery code (Δ $4.35). Email 1 ~44 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 53 for use-cases/back-in-stock.astro: MOQ block. $83 AOV at 60% margin yields $49.8 contribution at full price versus $44.82 after a 10% recovery code (Δ $4.98). Email 1 ~45 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 54 for use-cases/back-in-stock.astro: mobile distraction. $84 AOV at 61% margin yields $51.24 contribution at full price versus $45.6 after a 11% recovery code (Δ $5.64). Email 1 ~46 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 55 for use-cases/back-in-stock.astro: BNPL drop. $85 AOV at 62% margin yields $52.7 contribution at full price versus $46.38 after a 12% recovery code (Δ $6.32). Email 1 ~47 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 56 for use-cases/back-in-stock.astro: OOS variant. $86 AOV at 63% margin yields $54.18 contribution at full price versus $47.14 after a 13% recovery code (Δ $7.04). Email 1 ~48 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 57 for use-cases/back-in-stock.astro: stacked coupon. $87 AOV at 64% margin yields $55.68 contribution at full price versus $47.88 after a 14% recovery code (Δ $7.8). Email 1 ~49 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 58 for use-cases/back-in-stock.astro: shipping shock. $88 AOV at 65% margin yields $57.2 contribution at full price versus $48.62 after a 15% recovery code (Δ $8.58). Email 1 ~50 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 59 for use-cases/back-in-stock.astro: gift sizing. $89 AOV at 66% margin yields $58.74 contribution at full price versus $49.34 after a 16% recovery code (Δ $9.4). Email 1 ~51 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 60 for use-cases/back-in-stock.astro: MOQ block. $90 AOV at 67% margin yields $60.3 contribution at full price versus $50.05 after a 17% recovery code (Δ $10.25). Email 1 ~52 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 61 for use-cases/back-in-stock.astro: mobile distraction. $112 AOV at 48% margin yields $53.76 contribution at full price versus $46.77 after a 13% recovery code (Δ $6.99). Email 1 ~74 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 62 for use-cases/back-in-stock.astro: BNPL drop. $113 AOV at 49% margin yields $55.37 contribution at full price versus $47.62 after a 14% recovery code (Δ $7.75). Email 1 ~75 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 63 for use-cases/back-in-stock.astro: OOS variant. $114 AOV at 50% margin yields $57.0 contribution at full price versus $48.45 after a 15% recovery code (Δ $8.55). Email 1 ~76 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 64 for use-cases/back-in-stock.astro: stacked coupon. $115 AOV at 51% margin yields $58.65 contribution at full price versus $49.27 after a 16% recovery code (Δ $9.38). Email 1 ~77 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 65 for use-cases/back-in-stock.astro: shipping shock. $116 AOV at 52% margin yields $60.32 contribution at full price versus $50.07 after a 17% recovery code (Δ $10.25). Email 1 ~78 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 66 for use-cases/back-in-stock.astro: gift sizing. $117 AOV at 53% margin yields $62.01 contribution at full price versus $50.85 after a 18% recovery code (Δ $11.16). Email 1 ~79 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 67 for use-cases/back-in-stock.astro: MOQ block. $118 AOV at 54% margin yields $63.72 contribution at full price versus $51.61 after a 19% recovery code (Δ $12.11). Email 1 ~80 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 68 for use-cases/back-in-stock.astro: mobile distraction. $119 AOV at 55% margin yields $65.45 contribution at full price versus $52.36 after a 20% recovery code (Δ $13.09). Email 1 ~81 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 69 for use-cases/back-in-stock.astro: BNPL drop. $120 AOV at 56% margin yields $67.2 contribution at full price versus $61.82 after a 8% recovery code (Δ $5.38). Email 1 ~82 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 70 for use-cases/back-in-stock.astro: OOS variant. $121 AOV at 57% margin yields $68.97 contribution at full price versus $62.76 after a 9% recovery code (Δ $6.21). Email 1 ~83 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 71 for use-cases/back-in-stock.astro: stacked coupon. $143 AOV at 38% margin yields $54.34 contribution at full price versus $44.56 after a 18% recovery code (Δ $9.78). Email 1 ~105 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 72 for use-cases/back-in-stock.astro: shipping shock. $144 AOV at 39% margin yields $56.16 contribution at full price versus $45.49 after a 19% recovery code (Δ $10.67). Email 1 ~106 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 73 for use-cases/back-in-stock.astro: gift sizing. $145 AOV at 40% margin yields $58.0 contribution at full price versus $46.4 after a 20% recovery code (Δ $11.6). Email 1 ~107 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 74 for use-cases/back-in-stock.astro: MOQ block. $146 AOV at 41% margin yields $59.86 contribution at full price versus $55.07 after a 8% recovery code (Δ $4.79). Email 1 ~108 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 75 for use-cases/back-in-stock.astro: mobile distraction. $147 AOV at 42% margin yields $61.74 contribution at full price versus $56.18 after a 9% recovery code (Δ $5.56). Email 1 ~109 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 76 for use-cases/back-in-stock.astro: BNPL drop. $148 AOV at 43% margin yields $63.64 contribution at full price versus $57.28 after a 10% recovery code (Δ $6.36). Email 1 ~110 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 77 for use-cases/back-in-stock.astro: OOS variant. $149 AOV at 44% margin yields $65.56 contribution at full price versus $58.35 after a 11% recovery code (Δ $7.21). Email 1 ~111 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 78 for use-cases/back-in-stock.astro: stacked coupon. $150 AOV at 45% margin yields $67.5 contribution at full price versus $59.4 after a 12% recovery code (Δ $8.1). Email 1 ~112 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 79 for use-cases/back-in-stock.astro: shipping shock. $151 AOV at 46% margin yields $69.46 contribution at full price versus $60.43 after a 13% recovery code (Δ $9.03). Email 1 ~113 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 80 for use-cases/back-in-stock.astro: gift sizing. $152 AOV at 47% margin yields $71.44 contribution at full price versus $61.44 after a 14% recovery code (Δ $10.0). Email 1 ~114 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 81 for use-cases/back-in-stock.astro: MOQ block. $174 AOV at 69% margin yields $120.06 contribution at full price versus $108.05 after a 10% recovery code (Δ $12.01). Email 1 ~45 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 82 for use-cases/back-in-stock.astro: mobile distraction. $175 AOV at 70% margin yields $122.5 contribution at full price versus $109.03 after a 11% recovery code (Δ $13.47). Email 1 ~46 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 83 for use-cases/back-in-stock.astro: BNPL drop. $176 AOV at 71% margin yields $124.96 contribution at full price versus $109.96 after a 12% recovery code (Δ $15.0). Email 1 ~47 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 84 for use-cases/back-in-stock.astro: OOS variant. $177 AOV at 72% margin yields $127.44 contribution at full price versus $110.87 after a 13% recovery code (Δ $16.57). Email 1 ~48 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 85 for use-cases/back-in-stock.astro: stacked coupon. $178 AOV at 32% margin yields $56.96 contribution at full price versus $48.99 after a 14% recovery code (Δ $7.97). Email 1 ~49 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 86 for use-cases/back-in-stock.astro: shipping shock. $179 AOV at 33% margin yields $59.07 contribution at full price versus $50.21 after a 15% recovery code (Δ $8.86). Email 1 ~50 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 87 for use-cases/back-in-stock.astro: gift sizing. $180 AOV at 34% margin yields $61.2 contribution at full price versus $51.41 after a 16% recovery code (Δ $9.79). Email 1 ~51 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 88 for use-cases/back-in-stock.astro: MOQ block. $181 AOV at 35% margin yields $63.35 contribution at full price versus $52.58 after a 17% recovery code (Δ $10.77). Email 1 ~52 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 89 for use-cases/back-in-stock.astro: mobile distraction. $182 AOV at 36% margin yields $65.52 contribution at full price versus $53.73 after a 18% recovery code (Δ $11.79). Email 1 ~53 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 90 for use-cases/back-in-stock.astro: BNPL drop. $183 AOV at 37% margin yields $67.71 contribution at full price versus $54.85 after a 19% recovery code (Δ $12.86). Email 1 ~54 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 91 for use-cases/back-in-stock.astro: OOS variant. $205 AOV at 59% margin yields $120.95 contribution at full price versus $102.81 after a 15% recovery code (Δ $18.14). Email 1 ~76 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 92 for use-cases/back-in-stock.astro: stacked coupon. $206 AOV at 60% margin yields $123.6 contribution at full price versus $103.82 after a 16% recovery code (Δ $19.78). Email 1 ~77 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 93 for use-cases/back-in-stock.astro: shipping shock. $207 AOV at 61% margin yields $126.27 contribution at full price versus $104.8 after a 17% recovery code (Δ $21.47). Email 1 ~78 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 94 for use-cases/back-in-stock.astro: gift sizing. $208 AOV at 62% margin yields $128.96 contribution at full price versus $105.75 after a 18% recovery code (Δ $23.21). Email 1 ~79 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 95 for use-cases/back-in-stock.astro: MOQ block. $209 AOV at 63% margin yields $131.67 contribution at full price versus $106.65 after a 19% recovery code (Δ $25.02). Email 1 ~80 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 96 for use-cases/back-in-stock.astro: mobile distraction. $210 AOV at 64% margin yields $134.4 contribution at full price versus $107.52 after a 20% recovery code (Δ $26.88). Email 1 ~81 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 97 for use-cases/back-in-stock.astro: BNPL drop. $211 AOV at 65% margin yields $137.15 contribution at full price versus $126.18 after a 8% recovery code (Δ $10.97). Email 1 ~82 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 98 for use-cases/back-in-stock.astro: OOS variant. $212 AOV at 66% margin yields $139.92 contribution at full price versus $127.33 after a 9% recovery code (Δ $12.59). Email 1 ~83 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 99 for use-cases/back-in-stock.astro: stacked coupon. $213 AOV at 67% margin yields $142.71 contribution at full price versus $128.44 after a 10% recovery code (Δ $14.27). Email 1 ~84 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 100 for use-cases/back-in-stock.astro: shipping shock. $214 AOV at 68% margin yields $145.52 contribution at full price versus $129.51 after a 11% recovery code (Δ $16.01). Email 1 ~85 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 101 for use-cases/back-in-stock.astro: stacked coupon. $106 AOV at 70% margin yields $74.2 contribution at full price versus $60.1 after a 19% recovery code (Δ $14.1). Email 1 ~54 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 102 for use-cases/back-in-stock.astro: shipping shock. $107 AOV at 71% margin yields $75.97 contribution at full price versus $60.78 after a 20% recovery code (Δ $15.19). Email 1 ~55 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 103 for use-cases/back-in-stock.astro: gift sizing. $108 AOV at 72% margin yields $77.76 contribution at full price versus $71.54 after a 8% recovery code (Δ $6.22). Email 1 ~56 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 104 for use-cases/back-in-stock.astro: MOQ block. $109 AOV at 32% margin yields $34.88 contribution at full price versus $31.74 after a 9% recovery code (Δ $3.14). Email 1 ~57 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 105 for use-cases/back-in-stock.astro: mobile distraction. $110 AOV at 33% margin yields $36.3 contribution at full price versus $32.67 after a 10% recovery code (Δ $3.63). Email 1 ~58 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 106 for use-cases/back-in-stock.astro: BNPL drop. $111 AOV at 34% margin yields $37.74 contribution at full price versus $33.59 after a 11% recovery code (Δ $4.15). Email 1 ~59 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 107 for use-cases/back-in-stock.astro: OOS variant. $112 AOV at 35% margin yields $39.2 contribution at full price versus $34.5 after a 12% recovery code (Δ $4.7). Email 1 ~60 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 108 for use-cases/back-in-stock.astro: stacked coupon. $113 AOV at 36% margin yields $40.68 contribution at full price versus $35.39 after a 13% recovery code (Δ $5.29). Email 1 ~61 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 109 for use-cases/back-in-stock.astro: shipping shock. $114 AOV at 37% margin yields $42.18 contribution at full price versus $36.27 after a 14% recovery code (Δ $5.91). Email 1 ~62 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 110 for use-cases/back-in-stock.astro: gift sizing. $115 AOV at 38% margin yields $43.7 contribution at full price versus $37.15 after a 15% recovery code (Δ $6.55). Email 1 ~63 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

Deep dive 111 for use-cases/back-in-stock.astro: MOQ block. $137 AOV at 60% margin yields $82.2 contribution at full price versus $73.16 after a 11% recovery code (Δ $9.04). Email 1 ~85 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.

FAQ

FAQ: back-in-stock alerts

Best Shopify abandoned cart apps for back-in-stock alerts?

Top picks: klaviyo, privy, omnisend, firepush. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.

What triggers this workflow?

Inventory restocked for waitlisted SKU or variant

Recommended timing?

Immediate on restock; priority by waitlist signup order; expire after 48h Lab variant for this page: email 1 ~58m, email 2 ~42h.

Exclusions?

Customers who bought substitute; Waitlist for discontinued products; Variants still partially OOS

Metrics to track?

Waitlist conversion rate, Time to sell-through after alert, Revenue per alert sent, False alert rate (OOS again)

Common mistakes?

Alerting before inventory confirmed; No variant-level accuracy; Sending to entire list not just waitlist

Margin math example?

$311 AOV, 50% margin: full-price $155.5 contribution vs $139.95 with 10% code.

How does this interact with cart recovery?

Job: capture demand for unavailable products. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.