Cart recovery use case
Best Shopify abandoned cart apps for browse abandonment
follow product interest without discounting too early. Trigger: Viewed product 2+ times or spent 60+ seconds without add-to-cart.
Quick picks
- Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
- Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
- Use case browse abandonment — follow product interest without discounting too early
Use case: browse abandonment: scenario 1 — subscription toggle left on at checkout. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 2 — first-time mobile shopper on Instagram traffic. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 3 — size matrix with two variants OOS. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 4 — gift message field abandoned mid-flow. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 5 — high-AOV cart with financing widget opened. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 6 — bundle discount not applied in cart. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 7 — BNPL selected then dropped at review. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 8 — B2B cart below MOQ threshold. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 9 — logged-in repeat buyer with saved address. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for discount on email one before trust proof. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 10 — international shipping quote sticker shock. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 11 — subscription toggle left on at checkout. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for no suppression after partial refund. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 12 — first-time mobile shopper on Instagram traffic. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 13 — size matrix with two variants OOS. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 14 — gift message field abandoned mid-flow. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 15 — high-AOV cart with financing widget opened. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 16 — bundle discount not applied in cart. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 17 — BNPL selected then dropped at review. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 18 — B2B cart below MOQ threshold. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 19 — logged-in repeat buyer with saved address. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 20 — international shipping quote sticker shock. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 21 — subscription toggle left on at checkout. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 22 — first-time mobile shopper on Instagram traffic. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 23 — size matrix with two variants OOS. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Use case: browse abandonment: scenario 24 — gift message field abandoned mid-flow. At $303 AOV and 71% margin, full-price recovery contributes $215.13 vs $185.01 after a 14% code (Δ $30.12). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~62m, email 2 ~18h, SMS branch ~3h for opted-in only.
Operating contract
Trigger: Viewed product 2+ times or spent 60+ seconds without add-to-cart
Timing: Email 1 at 4h with social proof; Email 2 at 48h with education; discount only in Email 3 if needed
Exclusions: Recent purchasers of same product; Cart abandoners already in cart flow; Out-of-stock products
Scenarios
Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $303 reference AOV.
Klaviyo
The default benchmark for Shopify retention data depth.
Email & SMS automation
Native
Advanced
Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.
Workflow test at $303 AOV: follow product interest without discounting too early
Key strengths
- ✓Deep Shopify event and catalog sync
- ✓Predictive analytics and CLV modeling
- ✓Massive template and agency ecosystem
- ✓Revenue reporting by flow and segment
- ✓Strong SMS alongside email
Limitations
- –Expensive as profiles grow
- –Advanced reporting needs setup discipline
- –Can overwhelm small teams without process
Sequenzy
The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
Lifecycle email & automation
Integration
Advanced
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Workflow test at $303 AOV: follow product interest without discounting too early
Key strengths
- ✓Agent-first campaign and sequence setup
- ✓Revenue-focused lifecycle playbooks
- ✓Pay-per-email pricing without per-contact fees
- ✓AI-generated flows from plain-language prompts
- ✓Unified transactional + marketing in one reputation
Limitations
- –Shopify-native depth still maturing vs Klaviyo
- –SMS requires pairing with a dedicated provider
- –Less agency ecosystem than legacy ecommerce suites
Drip
Hands-on automation for operators who like building workflows.
Ecommerce automation
Native
Advanced
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Workflow test at $303 AOV: follow product interest without discounting too early
Key strengths
- ✓Strong visual workflow builder
- ✓Good behavior segmentation
- ✓Clear revenue focus
- ✓Solid Shopify sync
Limitations
- –Smaller ecosystem than Klaviyo
- –Workflow-heavy for simple needs
- –Per-contact pricing at scale
Omnisend
Fast Shopify setup with pre-built ecommerce journeys.
Email, SMS & push
Native
Solid
Omnisend fits merchants who need cart recovery, welcome, and post-purchase live in days — not months — and want SMS in the same interface.
Workflow test at $303 AOV: follow product interest without discounting too early
Key strengths
- ✓One-click Shopify install
- ✓Email + SMS + push in one builder
- ✓Strong prebuilt cart and welcome flows
- ✓Practical pricing for growing stores
- ✓Good campaign templates
Limitations
- –Less flexible than Klaviyo for complex data
- –SMS costs need monitoring
- –Reporting less granular at scale
Extended recovery research
Deep dive 1 for use-cases/browse-abandonment.astro: mobile distraction. $584 AOV at 45% margin yields $262.8 contribution at full price versus $239.15 after a 9% recovery code (Δ $23.65). Email 1 ~57 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for use-cases/browse-abandonment.astro: BNPL drop. $585 AOV at 46% margin yields $269.1 contribution at full price versus $242.19 after a 10% recovery code (Δ $26.91). Email 1 ~58 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for use-cases/browse-abandonment.astro: OOS variant. $586 AOV at 47% margin yields $275.42 contribution at full price versus $245.12 after a 11% recovery code (Δ $30.3). Email 1 ~59 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for use-cases/browse-abandonment.astro: stacked coupon. $587 AOV at 48% margin yields $281.76 contribution at full price versus $247.95 after a 12% recovery code (Δ $33.81). Email 1 ~60 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for use-cases/browse-abandonment.astro: shipping shock. $588 AOV at 49% margin yields $288.12 contribution at full price versus $250.66 after a 13% recovery code (Δ $37.46). Email 1 ~61 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for use-cases/browse-abandonment.astro: gift sizing. $589 AOV at 50% margin yields $294.5 contribution at full price versus $253.27 after a 14% recovery code (Δ $41.23). Email 1 ~62 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for use-cases/browse-abandonment.astro: MOQ block. $590 AOV at 51% margin yields $300.9 contribution at full price versus $255.76 after a 15% recovery code (Δ $45.14). Email 1 ~63 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for use-cases/browse-abandonment.astro: mobile distraction. $591 AOV at 52% margin yields $307.32 contribution at full price versus $258.15 after a 16% recovery code (Δ $49.17). Email 1 ~64 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for use-cases/browse-abandonment.astro: BNPL drop. $592 AOV at 53% margin yields $313.76 contribution at full price versus $260.42 after a 17% recovery code (Δ $53.34). Email 1 ~65 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for use-cases/browse-abandonment.astro: OOS variant. $593 AOV at 54% margin yields $320.22 contribution at full price versus $262.58 after a 18% recovery code (Δ $57.64). Email 1 ~66 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for use-cases/browse-abandonment.astro: mobile distraction. $776 AOV at 48% margin yields $372.48 contribution at full price versus $305.43 after a 18% recovery code (Δ $67.05). Email 1 ~40 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for use-cases/browse-abandonment.astro: BNPL drop. $777 AOV at 49% margin yields $380.73 contribution at full price versus $308.39 after a 19% recovery code (Δ $72.34). Email 1 ~41 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for use-cases/browse-abandonment.astro: OOS variant. $778 AOV at 50% margin yields $389.0 contribution at full price versus $311.2 after a 20% recovery code (Δ $77.8). Email 1 ~42 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for use-cases/browse-abandonment.astro: stacked coupon. $779 AOV at 51% margin yields $397.29 contribution at full price versus $365.51 after a 8% recovery code (Δ $31.78). Email 1 ~43 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for use-cases/browse-abandonment.astro: shipping shock. $780 AOV at 52% margin yields $405.6 contribution at full price versus $369.1 after a 9% recovery code (Δ $36.5). Email 1 ~44 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for use-cases/browse-abandonment.astro: gift sizing. $781 AOV at 53% margin yields $413.93 contribution at full price versus $372.54 after a 10% recovery code (Δ $41.39). Email 1 ~45 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for use-cases/browse-abandonment.astro: MOQ block. $782 AOV at 54% margin yields $422.28 contribution at full price versus $375.83 after a 11% recovery code (Δ $46.45). Email 1 ~46 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for use-cases/browse-abandonment.astro: mobile distraction. $783 AOV at 55% margin yields $430.65 contribution at full price versus $378.97 after a 12% recovery code (Δ $51.68). Email 1 ~47 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for use-cases/browse-abandonment.astro: BNPL drop. $784 AOV at 56% margin yields $439.04 contribution at full price versus $381.96 after a 13% recovery code (Δ $57.08). Email 1 ~48 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for use-cases/browse-abandonment.astro: OOS variant. $785 AOV at 57% margin yields $447.45 contribution at full price versus $384.81 after a 14% recovery code (Δ $62.64). Email 1 ~49 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for use-cases/browse-abandonment.astro: stacked coupon. $807 AOV at 38% margin yields $306.66 contribution at full price versus $275.99 after a 10% recovery code (Δ $30.67). Email 1 ~71 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for use-cases/browse-abandonment.astro: shipping shock. $808 AOV at 39% margin yields $315.12 contribution at full price versus $280.46 after a 11% recovery code (Δ $34.66). Email 1 ~72 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for use-cases/browse-abandonment.astro: gift sizing. $809 AOV at 40% margin yields $323.6 contribution at full price versus $284.77 after a 12% recovery code (Δ $38.83). Email 1 ~73 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for use-cases/browse-abandonment.astro: MOQ block. $810 AOV at 41% margin yields $332.1 contribution at full price versus $288.93 after a 13% recovery code (Δ $43.17). Email 1 ~74 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for use-cases/browse-abandonment.astro: mobile distraction. $811 AOV at 42% margin yields $340.62 contribution at full price versus $292.93 after a 14% recovery code (Δ $47.69). Email 1 ~75 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for use-cases/browse-abandonment.astro: BNPL drop. $812 AOV at 43% margin yields $349.16 contribution at full price versus $296.79 after a 15% recovery code (Δ $52.37). Email 1 ~76 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for use-cases/browse-abandonment.astro: OOS variant. $813 AOV at 44% margin yields $357.72 contribution at full price versus $300.48 after a 16% recovery code (Δ $57.24). Email 1 ~77 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for use-cases/browse-abandonment.astro: stacked coupon. $814 AOV at 45% margin yields $366.3 contribution at full price versus $304.03 after a 17% recovery code (Δ $62.27). Email 1 ~78 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for use-cases/browse-abandonment.astro: shipping shock. $815 AOV at 46% margin yields $374.9 contribution at full price versus $307.42 after a 18% recovery code (Δ $67.48). Email 1 ~79 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for use-cases/browse-abandonment.astro: gift sizing. $816 AOV at 47% margin yields $383.52 contribution at full price versus $310.65 after a 19% recovery code (Δ $72.87). Email 1 ~80 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for use-cases/browse-abandonment.astro: MOQ block. $838 AOV at 69% margin yields $578.22 contribution at full price versus $491.49 after a 15% recovery code (Δ $86.73). Email 1 ~102 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for use-cases/browse-abandonment.astro: mobile distraction. $839 AOV at 70% margin yields $587.3 contribution at full price versus $493.33 after a 16% recovery code (Δ $93.97). Email 1 ~103 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for use-cases/browse-abandonment.astro: BNPL drop. $840 AOV at 71% margin yields $596.4 contribution at full price versus $495.01 after a 17% recovery code (Δ $101.39). Email 1 ~104 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for use-cases/browse-abandonment.astro: OOS variant. $38 AOV at 72% margin yields $27.36 contribution at full price versus $22.44 after a 18% recovery code (Δ $4.92). Email 1 ~105 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for use-cases/browse-abandonment.astro: stacked coupon. $39 AOV at 32% margin yields $12.48 contribution at full price versus $10.11 after a 19% recovery code (Δ $2.37). Email 1 ~106 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for use-cases/browse-abandonment.astro: shipping shock. $40 AOV at 33% margin yields $13.2 contribution at full price versus $10.56 after a 20% recovery code (Δ $2.64). Email 1 ~107 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for use-cases/browse-abandonment.astro: gift sizing. $41 AOV at 34% margin yields $13.94 contribution at full price versus $12.82 after a 8% recovery code (Δ $1.12). Email 1 ~108 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for use-cases/browse-abandonment.astro: MOQ block. $42 AOV at 35% margin yields $14.7 contribution at full price versus $13.38 after a 9% recovery code (Δ $1.32). Email 1 ~109 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for use-cases/browse-abandonment.astro: mobile distraction. $43 AOV at 36% margin yields $15.48 contribution at full price versus $13.93 after a 10% recovery code (Δ $1.55). Email 1 ~110 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for use-cases/browse-abandonment.astro: BNPL drop. $44 AOV at 37% margin yields $16.28 contribution at full price versus $14.49 after a 11% recovery code (Δ $1.79). Email 1 ~111 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for use-cases/browse-abandonment.astro: OOS variant. $66 AOV at 59% margin yields $38.94 contribution at full price versus $31.15 after a 20% recovery code (Δ $7.79). Email 1 ~42 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for use-cases/browse-abandonment.astro: stacked coupon. $67 AOV at 60% margin yields $40.2 contribution at full price versus $36.98 after a 8% recovery code (Δ $3.22). Email 1 ~43 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for use-cases/browse-abandonment.astro: shipping shock. $68 AOV at 61% margin yields $41.48 contribution at full price versus $37.75 after a 9% recovery code (Δ $3.73). Email 1 ~44 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for use-cases/browse-abandonment.astro: gift sizing. $69 AOV at 62% margin yields $42.78 contribution at full price versus $38.5 after a 10% recovery code (Δ $4.28). Email 1 ~45 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for use-cases/browse-abandonment.astro: MOQ block. $70 AOV at 63% margin yields $44.1 contribution at full price versus $39.25 after a 11% recovery code (Δ $4.85). Email 1 ~46 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for use-cases/browse-abandonment.astro: mobile distraction. $71 AOV at 64% margin yields $45.44 contribution at full price versus $39.99 after a 12% recovery code (Δ $5.45). Email 1 ~47 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for use-cases/browse-abandonment.astro: BNPL drop. $72 AOV at 65% margin yields $46.8 contribution at full price versus $40.72 after a 13% recovery code (Δ $6.08). Email 1 ~48 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for use-cases/browse-abandonment.astro: OOS variant. $73 AOV at 66% margin yields $48.18 contribution at full price versus $41.43 after a 14% recovery code (Δ $6.75). Email 1 ~49 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for use-cases/browse-abandonment.astro: stacked coupon. $74 AOV at 67% margin yields $49.58 contribution at full price versus $42.14 after a 15% recovery code (Δ $7.44). Email 1 ~50 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for use-cases/browse-abandonment.astro: shipping shock. $75 AOV at 68% margin yields $51.0 contribution at full price versus $42.84 after a 16% recovery code (Δ $8.16). Email 1 ~51 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for use-cases/browse-abandonment.astro: gift sizing. $97 AOV at 49% margin yields $47.53 contribution at full price versus $41.83 after a 12% recovery code (Δ $5.7). Email 1 ~73 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for use-cases/browse-abandonment.astro: MOQ block. $98 AOV at 50% margin yields $49.0 contribution at full price versus $42.63 after a 13% recovery code (Δ $6.37). Email 1 ~74 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for use-cases/browse-abandonment.astro: mobile distraction. $99 AOV at 51% margin yields $50.49 contribution at full price versus $43.42 after a 14% recovery code (Δ $7.07). Email 1 ~75 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for use-cases/browse-abandonment.astro: BNPL drop. $100 AOV at 52% margin yields $52.0 contribution at full price versus $44.2 after a 15% recovery code (Δ $7.8). Email 1 ~76 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for use-cases/browse-abandonment.astro: OOS variant. $101 AOV at 53% margin yields $53.53 contribution at full price versus $44.97 after a 16% recovery code (Δ $8.56). Email 1 ~77 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for use-cases/browse-abandonment.astro: stacked coupon. $102 AOV at 54% margin yields $55.08 contribution at full price versus $45.72 after a 17% recovery code (Δ $9.36). Email 1 ~78 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for use-cases/browse-abandonment.astro: shipping shock. $103 AOV at 55% margin yields $56.65 contribution at full price versus $46.45 after a 18% recovery code (Δ $10.2). Email 1 ~79 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for use-cases/browse-abandonment.astro: gift sizing. $104 AOV at 56% margin yields $58.24 contribution at full price versus $47.17 after a 19% recovery code (Δ $11.07). Email 1 ~80 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for use-cases/browse-abandonment.astro: MOQ block. $105 AOV at 57% margin yields $59.85 contribution at full price versus $47.88 after a 20% recovery code (Δ $11.97). Email 1 ~81 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for use-cases/browse-abandonment.astro: mobile distraction. $106 AOV at 58% margin yields $61.48 contribution at full price versus $56.56 after a 8% recovery code (Δ $4.92). Email 1 ~82 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for use-cases/browse-abandonment.astro: BNPL drop. $128 AOV at 39% margin yields $49.92 contribution at full price versus $41.43 after a 17% recovery code (Δ $8.49). Email 1 ~104 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for use-cases/browse-abandonment.astro: OOS variant. $129 AOV at 40% margin yields $51.6 contribution at full price versus $42.31 after a 18% recovery code (Δ $9.29). Email 1 ~105 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for use-cases/browse-abandonment.astro: stacked coupon. $130 AOV at 41% margin yields $53.3 contribution at full price versus $43.17 after a 19% recovery code (Δ $10.13). Email 1 ~106 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for use-cases/browse-abandonment.astro: shipping shock. $131 AOV at 42% margin yields $55.02 contribution at full price versus $44.02 after a 20% recovery code (Δ $11.0). Email 1 ~107 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for use-cases/browse-abandonment.astro: gift sizing. $132 AOV at 43% margin yields $56.76 contribution at full price versus $52.22 after a 8% recovery code (Δ $4.54). Email 1 ~108 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for use-cases/browse-abandonment.astro: MOQ block. $133 AOV at 44% margin yields $58.52 contribution at full price versus $53.25 after a 9% recovery code (Δ $5.27). Email 1 ~109 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for use-cases/browse-abandonment.astro: mobile distraction. $134 AOV at 45% margin yields $60.3 contribution at full price versus $54.27 after a 10% recovery code (Δ $6.03). Email 1 ~110 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for use-cases/browse-abandonment.astro: BNPL drop. $135 AOV at 46% margin yields $62.1 contribution at full price versus $55.27 after a 11% recovery code (Δ $6.83). Email 1 ~111 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for use-cases/browse-abandonment.astro: OOS variant. $136 AOV at 47% margin yields $63.92 contribution at full price versus $56.25 after a 12% recovery code (Δ $7.67). Email 1 ~112 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for use-cases/browse-abandonment.astro: stacked coupon. $137 AOV at 48% margin yields $65.76 contribution at full price versus $57.21 after a 13% recovery code (Δ $8.55). Email 1 ~113 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for use-cases/browse-abandonment.astro: shipping shock. $159 AOV at 70% margin yields $111.3 contribution at full price versus $101.28 after a 9% recovery code (Δ $10.02). Email 1 ~44 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for use-cases/browse-abandonment.astro: gift sizing. $160 AOV at 71% margin yields $113.6 contribution at full price versus $102.24 after a 10% recovery code (Δ $11.36). Email 1 ~45 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for use-cases/browse-abandonment.astro: MOQ block. $161 AOV at 72% margin yields $115.92 contribution at full price versus $103.17 after a 11% recovery code (Δ $12.75). Email 1 ~46 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for use-cases/browse-abandonment.astro: mobile distraction. $162 AOV at 32% margin yields $51.84 contribution at full price versus $45.62 after a 12% recovery code (Δ $6.22). Email 1 ~47 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for use-cases/browse-abandonment.astro: BNPL drop. $163 AOV at 33% margin yields $53.79 contribution at full price versus $46.8 after a 13% recovery code (Δ $6.99). Email 1 ~48 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for use-cases/browse-abandonment.astro: OOS variant. $164 AOV at 34% margin yields $55.76 contribution at full price versus $47.95 after a 14% recovery code (Δ $7.81). Email 1 ~49 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for use-cases/browse-abandonment.astro: stacked coupon. $165 AOV at 35% margin yields $57.75 contribution at full price versus $49.09 after a 15% recovery code (Δ $8.66). Email 1 ~50 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for use-cases/browse-abandonment.astro: shipping shock. $166 AOV at 36% margin yields $59.76 contribution at full price versus $50.2 after a 16% recovery code (Δ $9.56). Email 1 ~51 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for use-cases/browse-abandonment.astro: gift sizing. $167 AOV at 37% margin yields $61.79 contribution at full price versus $51.29 after a 17% recovery code (Δ $10.5). Email 1 ~52 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for use-cases/browse-abandonment.astro: MOQ block. $168 AOV at 38% margin yields $63.84 contribution at full price versus $52.35 after a 18% recovery code (Δ $11.49). Email 1 ~53 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for use-cases/browse-abandonment.astro: mobile distraction. $190 AOV at 60% margin yields $114.0 contribution at full price versus $98.04 after a 14% recovery code (Δ $15.96). Email 1 ~75 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for use-cases/browse-abandonment.astro: BNPL drop. $191 AOV at 61% margin yields $116.51 contribution at full price versus $99.03 after a 15% recovery code (Δ $17.48). Email 1 ~76 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for use-cases/browse-abandonment.astro: OOS variant. $192 AOV at 62% margin yields $119.04 contribution at full price versus $99.99 after a 16% recovery code (Δ $19.05). Email 1 ~77 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for use-cases/browse-abandonment.astro: stacked coupon. $193 AOV at 63% margin yields $121.59 contribution at full price versus $100.92 after a 17% recovery code (Δ $20.67). Email 1 ~78 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for use-cases/browse-abandonment.astro: shipping shock. $194 AOV at 64% margin yields $124.16 contribution at full price versus $101.81 after a 18% recovery code (Δ $22.35). Email 1 ~79 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for use-cases/browse-abandonment.astro: gift sizing. $195 AOV at 65% margin yields $126.75 contribution at full price versus $102.67 after a 19% recovery code (Δ $24.08). Email 1 ~80 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for use-cases/browse-abandonment.astro: MOQ block. $196 AOV at 66% margin yields $129.36 contribution at full price versus $103.49 after a 20% recovery code (Δ $25.87). Email 1 ~81 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for use-cases/browse-abandonment.astro: mobile distraction. $197 AOV at 67% margin yields $131.99 contribution at full price versus $121.43 after a 8% recovery code (Δ $10.56). Email 1 ~82 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for use-cases/browse-abandonment.astro: BNPL drop. $198 AOV at 68% margin yields $134.64 contribution at full price versus $122.52 after a 9% recovery code (Δ $12.12). Email 1 ~83 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for use-cases/browse-abandonment.astro: OOS variant. $199 AOV at 69% margin yields $137.31 contribution at full price versus $123.58 after a 10% recovery code (Δ $13.73). Email 1 ~84 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for use-cases/browse-abandonment.astro: stacked coupon. $221 AOV at 50% margin yields $110.5 contribution at full price versus $89.51 after a 19% recovery code (Δ $20.99). Email 1 ~106 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for use-cases/browse-abandonment.astro: shipping shock. $222 AOV at 51% margin yields $113.22 contribution at full price versus $90.58 after a 20% recovery code (Δ $22.64). Email 1 ~107 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for use-cases/browse-abandonment.astro: gift sizing. $223 AOV at 52% margin yields $115.96 contribution at full price versus $106.68 after a 8% recovery code (Δ $9.28). Email 1 ~108 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 94 for use-cases/browse-abandonment.astro: MOQ block. $224 AOV at 53% margin yields $118.72 contribution at full price versus $108.04 after a 9% recovery code (Δ $10.68). Email 1 ~109 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 95 for use-cases/browse-abandonment.astro: mobile distraction. $225 AOV at 54% margin yields $121.5 contribution at full price versus $109.35 after a 10% recovery code (Δ $12.15). Email 1 ~110 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 96 for use-cases/browse-abandonment.astro: BNPL drop. $226 AOV at 55% margin yields $124.3 contribution at full price versus $110.63 after a 11% recovery code (Δ $13.67). Email 1 ~111 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 97 for use-cases/browse-abandonment.astro: OOS variant. $227 AOV at 56% margin yields $127.12 contribution at full price versus $111.87 after a 12% recovery code (Δ $15.25). Email 1 ~112 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 98 for use-cases/browse-abandonment.astro: stacked coupon. $228 AOV at 57% margin yields $129.96 contribution at full price versus $113.07 after a 13% recovery code (Δ $16.89). Email 1 ~113 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 99 for use-cases/browse-abandonment.astro: shipping shock. $229 AOV at 58% margin yields $132.82 contribution at full price versus $114.23 after a 14% recovery code (Δ $18.59). Email 1 ~114 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 100 for use-cases/browse-abandonment.astro: gift sizing. $230 AOV at 59% margin yields $135.7 contribution at full price versus $115.34 after a 15% recovery code (Δ $20.36). Email 1 ~115 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 101 for use-cases/browse-abandonment.astro: gift sizing. $839 AOV at 53% margin yields $444.67 contribution at full price versus $373.52 after a 16% recovery code (Δ $71.15). Email 1 ~51 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 102 for use-cases/browse-abandonment.astro: MOQ block. $840 AOV at 54% margin yields $453.6 contribution at full price versus $376.49 after a 17% recovery code (Δ $77.11). Email 1 ~52 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 103 for use-cases/browse-abandonment.astro: mobile distraction. $38 AOV at 55% margin yields $20.9 contribution at full price versus $17.14 after a 18% recovery code (Δ $3.76). Email 1 ~53 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 104 for use-cases/browse-abandonment.astro: BNPL drop. $39 AOV at 56% margin yields $21.84 contribution at full price versus $17.69 after a 19% recovery code (Δ $4.15). Email 1 ~54 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 105 for use-cases/browse-abandonment.astro: OOS variant. $40 AOV at 57% margin yields $22.8 contribution at full price versus $18.24 after a 20% recovery code (Δ $4.56). Email 1 ~55 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 106 for use-cases/browse-abandonment.astro: stacked coupon. $41 AOV at 58% margin yields $23.78 contribution at full price versus $21.88 after a 8% recovery code (Δ $1.9). Email 1 ~56 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 107 for use-cases/browse-abandonment.astro: shipping shock. $42 AOV at 59% margin yields $24.78 contribution at full price versus $22.55 after a 9% recovery code (Δ $2.23). Email 1 ~57 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 108 for use-cases/browse-abandonment.astro: gift sizing. $43 AOV at 60% margin yields $25.8 contribution at full price versus $23.22 after a 10% recovery code (Δ $2.58). Email 1 ~58 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 109 for use-cases/browse-abandonment.astro: MOQ block. $44 AOV at 61% margin yields $26.84 contribution at full price versus $23.89 after a 11% recovery code (Δ $2.95). Email 1 ~59 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 110 for use-cases/browse-abandonment.astro: mobile distraction. $45 AOV at 62% margin yields $27.9 contribution at full price versus $24.55 after a 12% recovery code (Δ $3.35). Email 1 ~60 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 111 for use-cases/browse-abandonment.astro: BNPL drop. $67 AOV at 43% margin yields $28.81 contribution at full price versus $26.51 after a 8% recovery code (Δ $2.3). Email 1 ~82 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: browse abandonment
Best Shopify abandoned cart apps for browse abandonment?
Top picks: klaviyo, sequenzy, drip, omnisend. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.
What triggers this workflow?
Viewed product 2+ times or spent 60+ seconds without add-to-cart
Recommended timing?
Email 1 at 4h with social proof; Email 2 at 48h with education; discount only in Email 3 if needed Lab variant for this page: email 1 ~62m, email 2 ~18h.
Exclusions?
Recent purchasers of same product; Cart abandoners already in cart flow; Out-of-stock products
Metrics to track?
Browse-to-cart rate, Full-price conversion rate, Revenue without discount, Product view depth before purchase
Common mistakes?
Immediate discount on first browse email; Recommending out-of-stock variants; Treating browse same as cart intent
Margin math example?
$303 AOV, 71% margin: full-price $215.13 contribution vs $185.01 with 14% code.
How does this interact with cart recovery?
Job: follow product interest without discounting too early. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.