Cart recovery use case
Best Shopify abandoned cart apps for loyalty campaigns
convert repeat buyers into habitual customers. Trigger: Points earned, tier achieved, or milestone order count.
Quick picks
- Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
- Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
- Use case loyalty campaigns — convert repeat buyers into habitual customers
Use case: loyalty campaigns: scenario 1 — subscription toggle left on at checkout. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for no suppression after partial refund. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 2 — first-time mobile shopper on Instagram traffic. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 3 — size matrix with two variants OOS. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 4 — gift message field abandoned mid-flow. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 5 — high-AOV cart with financing widget opened. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 6 — bundle discount not applied in cart. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 7 — BNPL selected then dropped at review. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 8 — B2B cart below MOQ threshold. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 9 — logged-in repeat buyer with saved address. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 10 — international shipping quote sticker shock. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 11 — subscription toggle left on at checkout. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 12 — first-time mobile shopper on Instagram traffic. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 13 — size matrix with two variants OOS. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for discount on email one before trust proof. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 14 — gift message field abandoned mid-flow. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 15 — high-AOV cart with financing widget opened. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for no suppression after partial refund. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 16 — bundle discount not applied in cart. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 17 — BNPL selected then dropped at review. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for recovery for fully OOS cart. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 18 — B2B cart below MOQ threshold. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 19 — logged-in repeat buyer with saved address. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 20 — international shipping quote sticker shock. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 21 — subscription toggle left on at checkout. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 1 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 22 — first-time mobile shopper on Instagram traffic. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 2 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 23 — size matrix with two variants OOS. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 3 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Use case: loyalty campaigns: scenario 24 — gift message field abandoned mid-flow. At $295 AOV and 39% margin, full-price recovery contributes $115.05 vs $94.34 after a 18% code (Δ $20.71). Ladder touch 4 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~53m, email 2 ~20h, SMS branch ~3h for opted-in only.
Operating contract
Trigger: Points earned, tier achieved, or milestone order count
Timing: Welcome to loyalty on 2nd order; tier celebration immediate; expiring points at 30 days before
Exclusions: Discount-only one-time buyers; Wholesale accounts; Employees
Scenarios
Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $295 reference AOV.
Marsello
Loyalty-driven retention for omnichannel retailers.
Email, SMS & loyalty
Native
Solid
Marsello when loyalty, POS behavior, and repeat purchase automations are connected.
Workflow test at $295 AOV: convert repeat buyers into habitual customers
Key strengths
- ✓Loyalty plus campaigns
- ✓Omnichannel retailer support
- ✓Customer segmentation included
- ✓POS integration
Limitations
- –Less specialized email depth
- –Best if loyalty is central
- –Email features trail Klaviyo
Yotpo Email & SMS
Retention consolidation when reviews and loyalty matter.
Retention marketing suite
Native
Solid
Yotpo makes sense when retention spans campaigns, reviews, loyalty, and SMS — not email alone.
Workflow test at $295 AOV: convert repeat buyers into habitual customers
Key strengths
- ✓Email, SMS, reviews, loyalty ecosystem
- ✓Solid Shopify integration
- ✓UGC in campaigns
- ✓Loyalty-triggered automations
Limitations
- –Suite breadth adds complexity
- –Best value with multiple Yotpo modules
- –Email depth trails Klaviyo
Klaviyo
The default benchmark for Shopify retention data depth.
Email & SMS automation
Native
Advanced
Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.
Workflow test at $295 AOV: convert repeat buyers into habitual customers
Key strengths
- ✓Deep Shopify event and catalog sync
- ✓Predictive analytics and CLV modeling
- ✓Massive template and agency ecosystem
- ✓Revenue reporting by flow and segment
- ✓Strong SMS alongside email
Limitations
- –Expensive as profiles grow
- –Advanced reporting needs setup discipline
- –Can overwhelm small teams without process
Sequenzy
The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
Lifecycle email & automation
Integration
Advanced
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Workflow test at $295 AOV: convert repeat buyers into habitual customers
Key strengths
- ✓Agent-first campaign and sequence setup
- ✓Revenue-focused lifecycle playbooks
- ✓Pay-per-email pricing without per-contact fees
- ✓AI-generated flows from plain-language prompts
- ✓Unified transactional + marketing in one reputation
Limitations
- –Shopify-native depth still maturing vs Klaviyo
- –SMS requires pairing with a dedicated provider
- –Less agency ecosystem than legacy ecommerce suites
Extended recovery research
Deep dive 1 for use-cases/loyalty.astro: mobile distraction. $516 AOV at 64% margin yields $330.24 contribution at full price versus $287.31 after a 13% recovery code (Δ $42.93). Email 1 ~113 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for use-cases/loyalty.astro: BNPL drop. $517 AOV at 65% margin yields $336.05 contribution at full price versus $289.0 after a 14% recovery code (Δ $47.05). Email 1 ~114 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for use-cases/loyalty.astro: OOS variant. $518 AOV at 66% margin yields $341.88 contribution at full price versus $290.6 after a 15% recovery code (Δ $51.28). Email 1 ~115 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for use-cases/loyalty.astro: stacked coupon. $519 AOV at 67% margin yields $347.73 contribution at full price versus $292.09 after a 16% recovery code (Δ $55.64). Email 1 ~116 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for use-cases/loyalty.astro: shipping shock. $520 AOV at 68% margin yields $353.6 contribution at full price versus $293.49 after a 17% recovery code (Δ $60.11). Email 1 ~117 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for use-cases/loyalty.astro: gift sizing. $521 AOV at 69% margin yields $359.49 contribution at full price versus $294.78 after a 18% recovery code (Δ $64.71). Email 1 ~118 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for use-cases/loyalty.astro: MOQ block. $522 AOV at 70% margin yields $365.4 contribution at full price versus $295.97 after a 19% recovery code (Δ $69.43). Email 1 ~119 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for use-cases/loyalty.astro: mobile distraction. $523 AOV at 71% margin yields $371.33 contribution at full price versus $297.06 after a 20% recovery code (Δ $74.27). Email 1 ~120 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for use-cases/loyalty.astro: BNPL drop. $524 AOV at 72% margin yields $377.28 contribution at full price versus $347.1 after a 8% recovery code (Δ $30.18). Email 1 ~30 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for use-cases/loyalty.astro: OOS variant. $525 AOV at 32% margin yields $168.0 contribution at full price versus $152.88 after a 9% recovery code (Δ $15.12). Email 1 ~31 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for use-cases/loyalty.astro: BNPL drop. $626 AOV at 60% margin yields $375.6 contribution at full price versus $300.48 after a 20% recovery code (Δ $75.12). Email 1 ~42 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for use-cases/loyalty.astro: OOS variant. $627 AOV at 61% margin yields $382.47 contribution at full price versus $351.87 after a 8% recovery code (Δ $30.6). Email 1 ~43 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for use-cases/loyalty.astro: stacked coupon. $628 AOV at 62% margin yields $389.36 contribution at full price versus $354.32 after a 9% recovery code (Δ $35.04). Email 1 ~44 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for use-cases/loyalty.astro: shipping shock. $629 AOV at 63% margin yields $396.27 contribution at full price versus $356.64 after a 10% recovery code (Δ $39.63). Email 1 ~45 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for use-cases/loyalty.astro: gift sizing. $630 AOV at 64% margin yields $403.2 contribution at full price versus $358.85 after a 11% recovery code (Δ $44.35). Email 1 ~46 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for use-cases/loyalty.astro: MOQ block. $631 AOV at 65% margin yields $410.15 contribution at full price versus $360.93 after a 12% recovery code (Δ $49.22). Email 1 ~47 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for use-cases/loyalty.astro: mobile distraction. $632 AOV at 66% margin yields $417.12 contribution at full price versus $362.89 after a 13% recovery code (Δ $54.23). Email 1 ~48 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for use-cases/loyalty.astro: BNPL drop. $633 AOV at 67% margin yields $424.11 contribution at full price versus $364.73 after a 14% recovery code (Δ $59.38). Email 1 ~49 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for use-cases/loyalty.astro: OOS variant. $634 AOV at 68% margin yields $431.12 contribution at full price versus $366.45 after a 15% recovery code (Δ $64.67). Email 1 ~50 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for use-cases/loyalty.astro: stacked coupon. $635 AOV at 69% margin yields $438.15 contribution at full price versus $368.05 after a 16% recovery code (Δ $70.1). Email 1 ~51 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for use-cases/loyalty.astro: shipping shock. $657 AOV at 50% margin yields $328.5 contribution at full price versus $289.08 after a 12% recovery code (Δ $39.42). Email 1 ~73 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for use-cases/loyalty.astro: gift sizing. $658 AOV at 51% margin yields $335.58 contribution at full price versus $291.95 after a 13% recovery code (Δ $43.63). Email 1 ~74 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for use-cases/loyalty.astro: MOQ block. $659 AOV at 52% margin yields $342.68 contribution at full price versus $294.7 after a 14% recovery code (Δ $47.98). Email 1 ~75 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for use-cases/loyalty.astro: mobile distraction. $660 AOV at 53% margin yields $349.8 contribution at full price versus $297.33 after a 15% recovery code (Δ $52.47). Email 1 ~76 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for use-cases/loyalty.astro: BNPL drop. $661 AOV at 54% margin yields $356.94 contribution at full price versus $299.83 after a 16% recovery code (Δ $57.11). Email 1 ~77 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for use-cases/loyalty.astro: OOS variant. $662 AOV at 55% margin yields $364.1 contribution at full price versus $302.2 after a 17% recovery code (Δ $61.9). Email 1 ~78 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for use-cases/loyalty.astro: stacked coupon. $663 AOV at 56% margin yields $371.28 contribution at full price versus $304.45 after a 18% recovery code (Δ $66.83). Email 1 ~79 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for use-cases/loyalty.astro: shipping shock. $664 AOV at 57% margin yields $378.48 contribution at full price versus $306.57 after a 19% recovery code (Δ $71.91). Email 1 ~80 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for use-cases/loyalty.astro: gift sizing. $665 AOV at 58% margin yields $385.7 contribution at full price versus $308.56 after a 20% recovery code (Δ $77.14). Email 1 ~81 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for use-cases/loyalty.astro: MOQ block. $666 AOV at 59% margin yields $392.94 contribution at full price versus $361.5 after a 8% recovery code (Δ $31.44). Email 1 ~82 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for use-cases/loyalty.astro: mobile distraction. $688 AOV at 40% margin yields $275.2 contribution at full price versus $228.42 after a 17% recovery code (Δ $46.78). Email 1 ~104 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for use-cases/loyalty.astro: BNPL drop. $689 AOV at 41% margin yields $282.49 contribution at full price versus $231.64 after a 18% recovery code (Δ $50.85). Email 1 ~105 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for use-cases/loyalty.astro: OOS variant. $690 AOV at 42% margin yields $289.8 contribution at full price versus $234.74 after a 19% recovery code (Δ $55.06). Email 1 ~106 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for use-cases/loyalty.astro: stacked coupon. $691 AOV at 43% margin yields $297.13 contribution at full price versus $237.7 after a 20% recovery code (Δ $59.43). Email 1 ~107 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for use-cases/loyalty.astro: shipping shock. $692 AOV at 44% margin yields $304.48 contribution at full price versus $280.12 after a 8% recovery code (Δ $24.36). Email 1 ~108 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for use-cases/loyalty.astro: gift sizing. $693 AOV at 45% margin yields $311.85 contribution at full price versus $283.78 after a 9% recovery code (Δ $28.07). Email 1 ~109 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for use-cases/loyalty.astro: MOQ block. $694 AOV at 46% margin yields $319.24 contribution at full price versus $287.32 after a 10% recovery code (Δ $31.92). Email 1 ~110 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for use-cases/loyalty.astro: mobile distraction. $695 AOV at 47% margin yields $326.65 contribution at full price versus $290.72 after a 11% recovery code (Δ $35.93). Email 1 ~111 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for use-cases/loyalty.astro: BNPL drop. $696 AOV at 48% margin yields $334.08 contribution at full price versus $293.99 after a 12% recovery code (Δ $40.09). Email 1 ~112 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for use-cases/loyalty.astro: OOS variant. $697 AOV at 49% margin yields $341.53 contribution at full price versus $297.13 after a 13% recovery code (Δ $44.4). Email 1 ~113 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for use-cases/loyalty.astro: stacked coupon. $719 AOV at 71% margin yields $510.49 contribution at full price versus $464.55 after a 9% recovery code (Δ $45.94). Email 1 ~44 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for use-cases/loyalty.astro: shipping shock. $720 AOV at 72% margin yields $518.4 contribution at full price versus $466.56 after a 10% recovery code (Δ $51.84). Email 1 ~45 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for use-cases/loyalty.astro: gift sizing. $721 AOV at 32% margin yields $230.72 contribution at full price versus $205.34 after a 11% recovery code (Δ $25.38). Email 1 ~46 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for use-cases/loyalty.astro: MOQ block. $722 AOV at 33% margin yields $238.26 contribution at full price versus $209.67 after a 12% recovery code (Δ $28.59). Email 1 ~47 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for use-cases/loyalty.astro: mobile distraction. $723 AOV at 34% margin yields $245.82 contribution at full price versus $213.86 after a 13% recovery code (Δ $31.96). Email 1 ~48 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for use-cases/loyalty.astro: BNPL drop. $724 AOV at 35% margin yields $253.4 contribution at full price versus $217.92 after a 14% recovery code (Δ $35.48). Email 1 ~49 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for use-cases/loyalty.astro: OOS variant. $725 AOV at 36% margin yields $261.0 contribution at full price versus $221.85 after a 15% recovery code (Δ $39.15). Email 1 ~50 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for use-cases/loyalty.astro: stacked coupon. $726 AOV at 37% margin yields $268.62 contribution at full price versus $225.64 after a 16% recovery code (Δ $42.98). Email 1 ~51 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for use-cases/loyalty.astro: shipping shock. $727 AOV at 38% margin yields $276.26 contribution at full price versus $229.3 after a 17% recovery code (Δ $46.96). Email 1 ~52 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for use-cases/loyalty.astro: gift sizing. $728 AOV at 39% margin yields $283.92 contribution at full price versus $232.81 after a 18% recovery code (Δ $51.11). Email 1 ~53 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for use-cases/loyalty.astro: MOQ block. $750 AOV at 61% margin yields $457.5 contribution at full price versus $393.45 after a 14% recovery code (Δ $64.05). Email 1 ~75 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for use-cases/loyalty.astro: mobile distraction. $751 AOV at 62% margin yields $465.62 contribution at full price versus $395.78 after a 15% recovery code (Δ $69.84). Email 1 ~76 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for use-cases/loyalty.astro: BNPL drop. $752 AOV at 63% margin yields $473.76 contribution at full price versus $397.96 after a 16% recovery code (Δ $75.8). Email 1 ~77 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for use-cases/loyalty.astro: OOS variant. $753 AOV at 64% margin yields $481.92 contribution at full price versus $399.99 after a 17% recovery code (Δ $81.93). Email 1 ~78 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for use-cases/loyalty.astro: stacked coupon. $754 AOV at 65% margin yields $490.1 contribution at full price versus $401.88 after a 18% recovery code (Δ $88.22). Email 1 ~79 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for use-cases/loyalty.astro: shipping shock. $755 AOV at 66% margin yields $498.3 contribution at full price versus $403.62 after a 19% recovery code (Δ $94.68). Email 1 ~80 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for use-cases/loyalty.astro: gift sizing. $756 AOV at 67% margin yields $506.52 contribution at full price versus $405.22 after a 20% recovery code (Δ $101.3). Email 1 ~81 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for use-cases/loyalty.astro: MOQ block. $757 AOV at 68% margin yields $514.76 contribution at full price versus $473.58 after a 8% recovery code (Δ $41.18). Email 1 ~82 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for use-cases/loyalty.astro: mobile distraction. $758 AOV at 69% margin yields $523.02 contribution at full price versus $475.95 after a 9% recovery code (Δ $47.07). Email 1 ~83 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for use-cases/loyalty.astro: BNPL drop. $759 AOV at 70% margin yields $531.3 contribution at full price versus $478.17 after a 10% recovery code (Δ $53.13). Email 1 ~84 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for use-cases/loyalty.astro: OOS variant. $781 AOV at 51% margin yields $398.31 contribution at full price versus $322.63 after a 19% recovery code (Δ $75.68). Email 1 ~106 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for use-cases/loyalty.astro: stacked coupon. $782 AOV at 52% margin yields $406.64 contribution at full price versus $325.31 after a 20% recovery code (Δ $81.33). Email 1 ~107 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for use-cases/loyalty.astro: shipping shock. $783 AOV at 53% margin yields $414.99 contribution at full price versus $381.79 after a 8% recovery code (Δ $33.2). Email 1 ~108 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for use-cases/loyalty.astro: gift sizing. $784 AOV at 54% margin yields $423.36 contribution at full price versus $385.26 after a 9% recovery code (Δ $38.1). Email 1 ~109 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for use-cases/loyalty.astro: MOQ block. $785 AOV at 55% margin yields $431.75 contribution at full price versus $388.57 after a 10% recovery code (Δ $43.18). Email 1 ~110 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for use-cases/loyalty.astro: mobile distraction. $786 AOV at 56% margin yields $440.16 contribution at full price versus $391.74 after a 11% recovery code (Δ $48.42). Email 1 ~111 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for use-cases/loyalty.astro: BNPL drop. $787 AOV at 57% margin yields $448.59 contribution at full price versus $394.76 after a 12% recovery code (Δ $53.83). Email 1 ~112 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for use-cases/loyalty.astro: OOS variant. $788 AOV at 58% margin yields $457.04 contribution at full price versus $397.62 after a 13% recovery code (Δ $59.42). Email 1 ~113 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for use-cases/loyalty.astro: stacked coupon. $789 AOV at 59% margin yields $465.51 contribution at full price versus $400.34 after a 14% recovery code (Δ $65.17). Email 1 ~114 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for use-cases/loyalty.astro: shipping shock. $790 AOV at 60% margin yields $474.0 contribution at full price versus $402.9 after a 15% recovery code (Δ $71.1). Email 1 ~115 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for use-cases/loyalty.astro: gift sizing. $812 AOV at 41% margin yields $332.92 contribution at full price versus $296.3 after a 11% recovery code (Δ $36.62). Email 1 ~46 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for use-cases/loyalty.astro: MOQ block. $813 AOV at 42% margin yields $341.46 contribution at full price versus $300.48 after a 12% recovery code (Δ $40.98). Email 1 ~47 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for use-cases/loyalty.astro: mobile distraction. $814 AOV at 43% margin yields $350.02 contribution at full price versus $304.52 after a 13% recovery code (Δ $45.5). Email 1 ~48 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for use-cases/loyalty.astro: BNPL drop. $815 AOV at 44% margin yields $358.6 contribution at full price versus $308.4 after a 14% recovery code (Δ $50.2). Email 1 ~49 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for use-cases/loyalty.astro: OOS variant. $816 AOV at 45% margin yields $367.2 contribution at full price versus $312.12 after a 15% recovery code (Δ $55.08). Email 1 ~50 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for use-cases/loyalty.astro: stacked coupon. $817 AOV at 46% margin yields $375.82 contribution at full price versus $315.69 after a 16% recovery code (Δ $60.13). Email 1 ~51 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for use-cases/loyalty.astro: shipping shock. $818 AOV at 47% margin yields $384.46 contribution at full price versus $319.1 after a 17% recovery code (Δ $65.36). Email 1 ~52 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for use-cases/loyalty.astro: gift sizing. $819 AOV at 48% margin yields $393.12 contribution at full price versus $322.36 after a 18% recovery code (Δ $70.76). Email 1 ~53 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for use-cases/loyalty.astro: MOQ block. $820 AOV at 49% margin yields $401.8 contribution at full price versus $325.46 after a 19% recovery code (Δ $76.34). Email 1 ~54 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for use-cases/loyalty.astro: mobile distraction. $821 AOV at 50% margin yields $410.5 contribution at full price versus $328.4 after a 20% recovery code (Δ $82.1). Email 1 ~55 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for use-cases/loyalty.astro: BNPL drop. $40 AOV at 72% margin yields $28.8 contribution at full price versus $24.19 after a 16% recovery code (Δ $4.61). Email 1 ~77 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for use-cases/loyalty.astro: OOS variant. $41 AOV at 32% margin yields $13.12 contribution at full price versus $10.89 after a 17% recovery code (Δ $2.23). Email 1 ~78 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for use-cases/loyalty.astro: stacked coupon. $42 AOV at 33% margin yields $13.86 contribution at full price versus $11.37 after a 18% recovery code (Δ $2.49). Email 1 ~79 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for use-cases/loyalty.astro: shipping shock. $43 AOV at 34% margin yields $14.62 contribution at full price versus $11.84 after a 19% recovery code (Δ $2.78). Email 1 ~80 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for use-cases/loyalty.astro: gift sizing. $44 AOV at 35% margin yields $15.4 contribution at full price versus $12.32 after a 20% recovery code (Δ $3.08). Email 1 ~81 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for use-cases/loyalty.astro: MOQ block. $45 AOV at 36% margin yields $16.2 contribution at full price versus $14.9 after a 8% recovery code (Δ $1.3). Email 1 ~82 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for use-cases/loyalty.astro: mobile distraction. $46 AOV at 37% margin yields $17.02 contribution at full price versus $15.49 after a 9% recovery code (Δ $1.53). Email 1 ~83 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for use-cases/loyalty.astro: BNPL drop. $47 AOV at 38% margin yields $17.86 contribution at full price versus $16.07 after a 10% recovery code (Δ $1.79). Email 1 ~84 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for use-cases/loyalty.astro: OOS variant. $48 AOV at 39% margin yields $18.72 contribution at full price versus $16.66 after a 11% recovery code (Δ $2.06). Email 1 ~85 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for use-cases/loyalty.astro: stacked coupon. $49 AOV at 40% margin yields $19.6 contribution at full price versus $17.25 after a 12% recovery code (Δ $2.35). Email 1 ~86 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for use-cases/loyalty.astro: shipping shock. $71 AOV at 62% margin yields $44.02 contribution at full price versus $40.5 after a 8% recovery code (Δ $3.52). Email 1 ~108 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for use-cases/loyalty.astro: gift sizing. $72 AOV at 63% margin yields $45.36 contribution at full price versus $41.28 after a 9% recovery code (Δ $4.08). Email 1 ~109 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for use-cases/loyalty.astro: MOQ block. $73 AOV at 64% margin yields $46.72 contribution at full price versus $42.05 after a 10% recovery code (Δ $4.67). Email 1 ~110 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 94 for use-cases/loyalty.astro: mobile distraction. $74 AOV at 65% margin yields $48.1 contribution at full price versus $42.81 after a 11% recovery code (Δ $5.29). Email 1 ~111 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 95 for use-cases/loyalty.astro: BNPL drop. $75 AOV at 66% margin yields $49.5 contribution at full price versus $43.56 after a 12% recovery code (Δ $5.94). Email 1 ~112 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 96 for use-cases/loyalty.astro: OOS variant. $76 AOV at 67% margin yields $50.92 contribution at full price versus $44.3 after a 13% recovery code (Δ $6.62). Email 1 ~113 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 97 for use-cases/loyalty.astro: stacked coupon. $77 AOV at 68% margin yields $52.36 contribution at full price versus $45.03 after a 14% recovery code (Δ $7.33). Email 1 ~114 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 98 for use-cases/loyalty.astro: shipping shock. $78 AOV at 69% margin yields $53.82 contribution at full price versus $45.75 after a 15% recovery code (Δ $8.07). Email 1 ~115 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 99 for use-cases/loyalty.astro: gift sizing. $79 AOV at 70% margin yields $55.3 contribution at full price versus $46.45 after a 16% recovery code (Δ $8.85). Email 1 ~116 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 100 for use-cases/loyalty.astro: MOQ block. $80 AOV at 71% margin yields $56.8 contribution at full price versus $47.14 after a 17% recovery code (Δ $9.66). Email 1 ~117 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 101 for use-cases/loyalty.astro: MOQ block. $839 AOV at 45% margin yields $377.55 contribution at full price versus $328.47 after a 13% recovery code (Δ $49.08). Email 1 ~74 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 102 for use-cases/loyalty.astro: mobile distraction. $840 AOV at 46% margin yields $386.4 contribution at full price versus $332.3 after a 14% recovery code (Δ $54.1). Email 1 ~75 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 103 for use-cases/loyalty.astro: BNPL drop. $38 AOV at 47% margin yields $17.86 contribution at full price versus $15.18 after a 15% recovery code (Δ $2.68). Email 1 ~76 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 104 for use-cases/loyalty.astro: OOS variant. $39 AOV at 48% margin yields $18.72 contribution at full price versus $15.72 after a 16% recovery code (Δ $3.0). Email 1 ~77 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 105 for use-cases/loyalty.astro: stacked coupon. $40 AOV at 49% margin yields $19.6 contribution at full price versus $16.27 after a 17% recovery code (Δ $3.33). Email 1 ~78 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 106 for use-cases/loyalty.astro: shipping shock. $41 AOV at 50% margin yields $20.5 contribution at full price versus $16.81 after a 18% recovery code (Δ $3.69). Email 1 ~79 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 107 for use-cases/loyalty.astro: gift sizing. $42 AOV at 51% margin yields $21.42 contribution at full price versus $17.35 after a 19% recovery code (Δ $4.07). Email 1 ~80 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 108 for use-cases/loyalty.astro: MOQ block. $43 AOV at 52% margin yields $22.36 contribution at full price versus $17.89 after a 20% recovery code (Δ $4.47). Email 1 ~81 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 109 for use-cases/loyalty.astro: mobile distraction. $44 AOV at 53% margin yields $23.32 contribution at full price versus $21.45 after a 8% recovery code (Δ $1.87). Email 1 ~82 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 110 for use-cases/loyalty.astro: BNPL drop. $45 AOV at 54% margin yields $24.3 contribution at full price versus $22.11 after a 9% recovery code (Δ $2.19). Email 1 ~83 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 111 for use-cases/loyalty.astro: OOS variant. $67 AOV at 35% margin yields $23.45 contribution at full price versus $19.23 after a 18% recovery code (Δ $4.22). Email 1 ~105 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: loyalty campaigns
Best Shopify abandoned cart apps for loyalty campaigns?
Top picks: marsello, yotpo-email-sms, klaviyo, sequenzy. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.
What triggers this workflow?
Points earned, tier achieved, or milestone order count
Recommended timing?
Welcome to loyalty on 2nd order; tier celebration immediate; expiring points at 30 days before Lab variant for this page: email 1 ~53m, email 2 ~20h.
Exclusions?
Discount-only one-time buyers; Wholesale accounts; Employees
Metrics to track?
Loyalty enrollment rate, Repeat purchase frequency, Points redemption rate, Tier progression speed
Common mistakes?
Loyalty pitch to one-time discount buyers; Points expiring without warning; Loyalty emails duplicating promotional sends
Margin math example?
$295 AOV, 39% margin: full-price $115.05 contribution vs $94.34 with 18% code.
How does this interact with cart recovery?
Job: convert repeat buyers into habitual customers. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.