Cart recovery use case
Best Shopify abandoned cart apps for replenishment reminders
time repeat purchases around actual product usage. Trigger: Days since last purchase of consumable SKU exceeds usage window.
Quick picks
- Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
- Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
- Use case replenishment reminders — time repeat purchases around actual product usage
Use case: replenishment reminders: scenario 1 — high-AOV cart with financing widget opened. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 2 — bundle discount not applied in cart. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 3 — BNPL selected then dropped at review. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 4 — B2B cart below MOQ threshold. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 5 — logged-in repeat buyer with saved address. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 6 — international shipping quote sticker shock. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 7 — subscription toggle left on at checkout. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 8 — first-time mobile shopper on Instagram traffic. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 9 — size matrix with two variants OOS. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 10 — gift message field abandoned mid-flow. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 11 — high-AOV cart with financing widget opened. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 12 — bundle discount not applied in cart. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 13 — BNPL selected then dropped at review. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 14 — B2B cart below MOQ threshold. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 15 — logged-in repeat buyer with saved address. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 16 — international shipping quote sticker shock. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 17 — subscription toggle left on at checkout. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 18 — first-time mobile shopper on Instagram traffic. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 19 — size matrix with two variants OOS. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 20 — gift message field abandoned mid-flow. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 21 — high-AOV cart with financing widget opened. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 1 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 22 — bundle discount not applied in cart. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 2 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 23 — BNPL selected then dropped at review. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 3 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Use case: replenishment reminders: scenario 24 — B2B cart below MOQ threshold. At $101 AOV and 62% margin, full-price recovery contributes $62.62 vs $50.1 after a 20% code (Δ $12.52). Ladder touch 4 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~68m, email 2 ~38h, SMS branch ~6h for opted-in only.
Operating contract
Trigger: Days since last purchase of consumable SKU exceeds usage window
Timing: Reminder at 80% of expected consumption; follow-up at 100%; subscription upsell at 120%
Exclusions: Customers who already reordered; Subscription active on same SKU; Products with irregular usage patterns
Scenarios
Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $101 reference AOV.
Klaviyo
The default benchmark for Shopify retention data depth.
Email & SMS automation
Native
Advanced
Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.
Workflow test at $101 AOV: time repeat purchases around actual product usage
Key strengths
- ✓Deep Shopify event and catalog sync
- ✓Predictive analytics and CLV modeling
- ✓Massive template and agency ecosystem
- ✓Revenue reporting by flow and segment
- ✓Strong SMS alongside email
Limitations
- –Expensive as profiles grow
- –Advanced reporting needs setup discipline
- –Can overwhelm small teams without process
Sequenzy
The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
Lifecycle email & automation
Integration
Advanced
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Workflow test at $101 AOV: time repeat purchases around actual product usage
Key strengths
- ✓Agent-first campaign and sequence setup
- ✓Revenue-focused lifecycle playbooks
- ✓Pay-per-email pricing without per-contact fees
- ✓AI-generated flows from plain-language prompts
- ✓Unified transactional + marketing in one reputation
Limitations
- –Shopify-native depth still maturing vs Klaviyo
- –SMS requires pairing with a dedicated provider
- –Less agency ecosystem than legacy ecommerce suites
Omnisend
Fast Shopify setup with pre-built ecommerce journeys.
Email, SMS & push
Native
Solid
Omnisend fits merchants who need cart recovery, welcome, and post-purchase live in days — not months — and want SMS in the same interface.
Workflow test at $101 AOV: time repeat purchases around actual product usage
Key strengths
- ✓One-click Shopify install
- ✓Email + SMS + push in one builder
- ✓Strong prebuilt cart and welcome flows
- ✓Practical pricing for growing stores
- ✓Good campaign templates
Limitations
- –Less flexible than Klaviyo for complex data
- –SMS costs need monitoring
- –Reporting less granular at scale
Drip
Hands-on automation for operators who like building workflows.
Ecommerce automation
Native
Advanced
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Workflow test at $101 AOV: time repeat purchases around actual product usage
Key strengths
- ✓Strong visual workflow builder
- ✓Good behavior segmentation
- ✓Clear revenue focus
- ✓Solid Shopify sync
Limitations
- –Smaller ecosystem than Klaviyo
- –Workflow-heavy for simple needs
- –Per-contact pricing at scale
Extended recovery research
Deep dive 1 for use-cases/replenishment.astro: BNPL drop. $714 AOV at 38% margin yields $271.32 contribution at full price versus $233.34 after a 14% recovery code (Δ $37.98). Email 1 ~101 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for use-cases/replenishment.astro: OOS variant. $715 AOV at 39% margin yields $278.85 contribution at full price versus $237.02 after a 15% recovery code (Δ $41.83). Email 1 ~102 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for use-cases/replenishment.astro: stacked coupon. $716 AOV at 40% margin yields $286.4 contribution at full price versus $240.58 after a 16% recovery code (Δ $45.82). Email 1 ~103 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for use-cases/replenishment.astro: shipping shock. $717 AOV at 41% margin yields $293.97 contribution at full price versus $244.0 after a 17% recovery code (Δ $49.97). Email 1 ~104 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for use-cases/replenishment.astro: gift sizing. $718 AOV at 42% margin yields $301.56 contribution at full price versus $247.28 after a 18% recovery code (Δ $54.28). Email 1 ~105 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for use-cases/replenishment.astro: MOQ block. $719 AOV at 43% margin yields $309.17 contribution at full price versus $250.43 after a 19% recovery code (Δ $58.74). Email 1 ~106 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for use-cases/replenishment.astro: mobile distraction. $720 AOV at 44% margin yields $316.8 contribution at full price versus $253.44 after a 20% recovery code (Δ $63.36). Email 1 ~107 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for use-cases/replenishment.astro: BNPL drop. $721 AOV at 45% margin yields $324.45 contribution at full price versus $298.49 after a 8% recovery code (Δ $25.96). Email 1 ~108 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for use-cases/replenishment.astro: OOS variant. $722 AOV at 46% margin yields $332.12 contribution at full price versus $302.23 after a 9% recovery code (Δ $29.89). Email 1 ~109 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for use-cases/replenishment.astro: stacked coupon. $723 AOV at 47% margin yields $339.81 contribution at full price versus $305.83 after a 10% recovery code (Δ $33.98). Email 1 ~110 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for use-cases/replenishment.astro: shipping shock. $340 AOV at 33% margin yields $112.2 contribution at full price versus $98.74 after a 12% recovery code (Δ $13.46). Email 1 ~34 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for use-cases/replenishment.astro: gift sizing. $341 AOV at 34% margin yields $115.94 contribution at full price versus $100.87 after a 13% recovery code (Δ $15.07). Email 1 ~35 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for use-cases/replenishment.astro: MOQ block. $342 AOV at 35% margin yields $119.7 contribution at full price versus $102.94 after a 14% recovery code (Δ $16.76). Email 1 ~36 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for use-cases/replenishment.astro: mobile distraction. $343 AOV at 36% margin yields $123.48 contribution at full price versus $104.96 after a 15% recovery code (Δ $18.52). Email 1 ~37 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for use-cases/replenishment.astro: BNPL drop. $344 AOV at 37% margin yields $127.28 contribution at full price versus $106.92 after a 16% recovery code (Δ $20.36). Email 1 ~38 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for use-cases/replenishment.astro: OOS variant. $345 AOV at 38% margin yields $131.1 contribution at full price versus $108.81 after a 17% recovery code (Δ $22.29). Email 1 ~39 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for use-cases/replenishment.astro: stacked coupon. $346 AOV at 39% margin yields $134.94 contribution at full price versus $110.65 after a 18% recovery code (Δ $24.29). Email 1 ~40 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for use-cases/replenishment.astro: shipping shock. $347 AOV at 40% margin yields $138.8 contribution at full price versus $112.43 after a 19% recovery code (Δ $26.37). Email 1 ~41 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for use-cases/replenishment.astro: gift sizing. $348 AOV at 41% margin yields $142.68 contribution at full price versus $114.14 after a 20% recovery code (Δ $28.54). Email 1 ~42 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for use-cases/replenishment.astro: MOQ block. $349 AOV at 42% margin yields $146.58 contribution at full price versus $134.85 after a 8% recovery code (Δ $11.73). Email 1 ~43 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for use-cases/replenishment.astro: mobile distraction. $371 AOV at 64% margin yields $237.44 contribution at full price versus $197.08 after a 17% recovery code (Δ $40.36). Email 1 ~65 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for use-cases/replenishment.astro: BNPL drop. $372 AOV at 65% margin yields $241.8 contribution at full price versus $198.28 after a 18% recovery code (Δ $43.52). Email 1 ~66 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for use-cases/replenishment.astro: OOS variant. $373 AOV at 66% margin yields $246.18 contribution at full price versus $199.41 after a 19% recovery code (Δ $46.77). Email 1 ~67 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for use-cases/replenishment.astro: stacked coupon. $374 AOV at 67% margin yields $250.58 contribution at full price versus $200.46 after a 20% recovery code (Δ $50.12). Email 1 ~68 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for use-cases/replenishment.astro: shipping shock. $375 AOV at 68% margin yields $255.0 contribution at full price versus $234.6 after a 8% recovery code (Δ $20.4). Email 1 ~69 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for use-cases/replenishment.astro: gift sizing. $376 AOV at 69% margin yields $259.44 contribution at full price versus $236.09 after a 9% recovery code (Δ $23.35). Email 1 ~70 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for use-cases/replenishment.astro: MOQ block. $377 AOV at 70% margin yields $263.9 contribution at full price versus $237.51 after a 10% recovery code (Δ $26.39). Email 1 ~71 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for use-cases/replenishment.astro: mobile distraction. $378 AOV at 71% margin yields $268.38 contribution at full price versus $238.86 after a 11% recovery code (Δ $29.52). Email 1 ~72 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for use-cases/replenishment.astro: BNPL drop. $379 AOV at 72% margin yields $272.88 contribution at full price versus $240.13 after a 12% recovery code (Δ $32.75). Email 1 ~73 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for use-cases/replenishment.astro: OOS variant. $380 AOV at 32% margin yields $121.6 contribution at full price versus $105.79 after a 13% recovery code (Δ $15.81). Email 1 ~74 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for use-cases/replenishment.astro: stacked coupon. $402 AOV at 54% margin yields $217.08 contribution at full price versus $197.54 after a 9% recovery code (Δ $19.54). Email 1 ~96 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for use-cases/replenishment.astro: shipping shock. $403 AOV at 55% margin yields $221.65 contribution at full price versus $199.49 after a 10% recovery code (Δ $22.16). Email 1 ~97 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for use-cases/replenishment.astro: gift sizing. $404 AOV at 56% margin yields $226.24 contribution at full price versus $201.35 after a 11% recovery code (Δ $24.89). Email 1 ~98 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for use-cases/replenishment.astro: MOQ block. $405 AOV at 57% margin yields $230.85 contribution at full price versus $203.15 after a 12% recovery code (Δ $27.7). Email 1 ~99 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for use-cases/replenishment.astro: mobile distraction. $406 AOV at 58% margin yields $235.48 contribution at full price versus $204.87 after a 13% recovery code (Δ $30.61). Email 1 ~100 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for use-cases/replenishment.astro: BNPL drop. $407 AOV at 59% margin yields $240.13 contribution at full price versus $206.51 after a 14% recovery code (Δ $33.62). Email 1 ~101 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for use-cases/replenishment.astro: OOS variant. $408 AOV at 60% margin yields $244.8 contribution at full price versus $208.08 after a 15% recovery code (Δ $36.72). Email 1 ~102 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for use-cases/replenishment.astro: stacked coupon. $409 AOV at 61% margin yields $249.49 contribution at full price versus $209.57 after a 16% recovery code (Δ $39.92). Email 1 ~103 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for use-cases/replenishment.astro: shipping shock. $410 AOV at 62% margin yields $254.2 contribution at full price versus $210.99 after a 17% recovery code (Δ $43.21). Email 1 ~104 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for use-cases/replenishment.astro: gift sizing. $411 AOV at 63% margin yields $258.93 contribution at full price versus $212.32 after a 18% recovery code (Δ $46.61). Email 1 ~105 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for use-cases/replenishment.astro: MOQ block. $433 AOV at 44% margin yields $190.52 contribution at full price versus $163.85 after a 14% recovery code (Δ $26.67). Email 1 ~36 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for use-cases/replenishment.astro: mobile distraction. $434 AOV at 45% margin yields $195.3 contribution at full price versus $166.0 after a 15% recovery code (Δ $29.3). Email 1 ~37 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for use-cases/replenishment.astro: BNPL drop. $435 AOV at 46% margin yields $200.1 contribution at full price versus $168.08 after a 16% recovery code (Δ $32.02). Email 1 ~38 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for use-cases/replenishment.astro: OOS variant. $436 AOV at 47% margin yields $204.92 contribution at full price versus $170.08 after a 17% recovery code (Δ $34.84). Email 1 ~39 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for use-cases/replenishment.astro: stacked coupon. $437 AOV at 48% margin yields $209.76 contribution at full price versus $172.0 after a 18% recovery code (Δ $37.76). Email 1 ~40 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for use-cases/replenishment.astro: shipping shock. $438 AOV at 49% margin yields $214.62 contribution at full price versus $173.84 after a 19% recovery code (Δ $40.78). Email 1 ~41 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for use-cases/replenishment.astro: gift sizing. $439 AOV at 50% margin yields $219.5 contribution at full price versus $175.6 after a 20% recovery code (Δ $43.9). Email 1 ~42 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for use-cases/replenishment.astro: MOQ block. $440 AOV at 51% margin yields $224.4 contribution at full price versus $206.45 after a 8% recovery code (Δ $17.95). Email 1 ~43 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for use-cases/replenishment.astro: mobile distraction. $441 AOV at 52% margin yields $229.32 contribution at full price versus $208.68 after a 9% recovery code (Δ $20.64). Email 1 ~44 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for use-cases/replenishment.astro: BNPL drop. $442 AOV at 53% margin yields $234.26 contribution at full price versus $210.83 after a 10% recovery code (Δ $23.43). Email 1 ~45 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for use-cases/replenishment.astro: OOS variant. $464 AOV at 34% margin yields $157.76 contribution at full price versus $127.79 after a 19% recovery code (Δ $29.97). Email 1 ~67 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for use-cases/replenishment.astro: stacked coupon. $465 AOV at 35% margin yields $162.75 contribution at full price versus $130.2 after a 20% recovery code (Δ $32.55). Email 1 ~68 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for use-cases/replenishment.astro: shipping shock. $466 AOV at 36% margin yields $167.76 contribution at full price versus $154.34 after a 8% recovery code (Δ $13.42). Email 1 ~69 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for use-cases/replenishment.astro: gift sizing. $467 AOV at 37% margin yields $172.79 contribution at full price versus $157.24 after a 9% recovery code (Δ $15.55). Email 1 ~70 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for use-cases/replenishment.astro: MOQ block. $468 AOV at 38% margin yields $177.84 contribution at full price versus $160.06 after a 10% recovery code (Δ $17.78). Email 1 ~71 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for use-cases/replenishment.astro: mobile distraction. $469 AOV at 39% margin yields $182.91 contribution at full price versus $162.79 after a 11% recovery code (Δ $20.12). Email 1 ~72 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for use-cases/replenishment.astro: BNPL drop. $470 AOV at 40% margin yields $188.0 contribution at full price versus $165.44 after a 12% recovery code (Δ $22.56). Email 1 ~73 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for use-cases/replenishment.astro: OOS variant. $471 AOV at 41% margin yields $193.11 contribution at full price versus $168.01 after a 13% recovery code (Δ $25.1). Email 1 ~74 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for use-cases/replenishment.astro: stacked coupon. $472 AOV at 42% margin yields $198.24 contribution at full price versus $170.49 after a 14% recovery code (Δ $27.75). Email 1 ~75 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for use-cases/replenishment.astro: shipping shock. $473 AOV at 43% margin yields $203.39 contribution at full price versus $172.88 after a 15% recovery code (Δ $30.51). Email 1 ~76 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for use-cases/replenishment.astro: gift sizing. $495 AOV at 65% margin yields $321.75 contribution at full price versus $286.36 after a 11% recovery code (Δ $35.39). Email 1 ~98 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for use-cases/replenishment.astro: MOQ block. $496 AOV at 66% margin yields $327.36 contribution at full price versus $288.08 after a 12% recovery code (Δ $39.28). Email 1 ~99 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for use-cases/replenishment.astro: mobile distraction. $497 AOV at 67% margin yields $332.99 contribution at full price versus $289.7 after a 13% recovery code (Δ $43.29). Email 1 ~100 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for use-cases/replenishment.astro: BNPL drop. $498 AOV at 68% margin yields $338.64 contribution at full price versus $291.23 after a 14% recovery code (Δ $47.41). Email 1 ~101 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for use-cases/replenishment.astro: OOS variant. $499 AOV at 69% margin yields $344.31 contribution at full price versus $292.66 after a 15% recovery code (Δ $51.65). Email 1 ~102 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for use-cases/replenishment.astro: stacked coupon. $500 AOV at 70% margin yields $350.0 contribution at full price versus $294.0 after a 16% recovery code (Δ $56.0). Email 1 ~103 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for use-cases/replenishment.astro: shipping shock. $501 AOV at 71% margin yields $355.71 contribution at full price versus $295.24 after a 17% recovery code (Δ $60.47). Email 1 ~104 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for use-cases/replenishment.astro: gift sizing. $502 AOV at 72% margin yields $361.44 contribution at full price versus $296.38 after a 18% recovery code (Δ $65.06). Email 1 ~105 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for use-cases/replenishment.astro: MOQ block. $503 AOV at 32% margin yields $160.96 contribution at full price versus $130.38 after a 19% recovery code (Δ $30.58). Email 1 ~106 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for use-cases/replenishment.astro: mobile distraction. $504 AOV at 33% margin yields $166.32 contribution at full price versus $133.06 after a 20% recovery code (Δ $33.26). Email 1 ~107 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for use-cases/replenishment.astro: BNPL drop. $526 AOV at 55% margin yields $289.3 contribution at full price versus $243.01 after a 16% recovery code (Δ $46.29). Email 1 ~38 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for use-cases/replenishment.astro: OOS variant. $527 AOV at 56% margin yields $295.12 contribution at full price versus $244.95 after a 17% recovery code (Δ $50.17). Email 1 ~39 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for use-cases/replenishment.astro: stacked coupon. $528 AOV at 57% margin yields $300.96 contribution at full price versus $246.79 after a 18% recovery code (Δ $54.17). Email 1 ~40 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for use-cases/replenishment.astro: shipping shock. $529 AOV at 58% margin yields $306.82 contribution at full price versus $248.52 after a 19% recovery code (Δ $58.3). Email 1 ~41 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for use-cases/replenishment.astro: gift sizing. $530 AOV at 59% margin yields $312.7 contribution at full price versus $250.16 after a 20% recovery code (Δ $62.54). Email 1 ~42 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for use-cases/replenishment.astro: MOQ block. $531 AOV at 60% margin yields $318.6 contribution at full price versus $293.11 after a 8% recovery code (Δ $25.49). Email 1 ~43 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for use-cases/replenishment.astro: mobile distraction. $532 AOV at 61% margin yields $324.52 contribution at full price versus $295.31 after a 9% recovery code (Δ $29.21). Email 1 ~44 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for use-cases/replenishment.astro: BNPL drop. $533 AOV at 62% margin yields $330.46 contribution at full price versus $297.41 after a 10% recovery code (Δ $33.05). Email 1 ~45 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for use-cases/replenishment.astro: OOS variant. $534 AOV at 63% margin yields $336.42 contribution at full price versus $299.41 after a 11% recovery code (Δ $37.01). Email 1 ~46 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for use-cases/replenishment.astro: stacked coupon. $535 AOV at 64% margin yields $342.4 contribution at full price versus $301.31 after a 12% recovery code (Δ $41.09). Email 1 ~47 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for use-cases/replenishment.astro: shipping shock. $557 AOV at 45% margin yields $250.65 contribution at full price versus $230.6 after a 8% recovery code (Δ $20.05). Email 1 ~69 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for use-cases/replenishment.astro: gift sizing. $558 AOV at 46% margin yields $256.68 contribution at full price versus $233.58 after a 9% recovery code (Δ $23.1). Email 1 ~70 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for use-cases/replenishment.astro: MOQ block. $559 AOV at 47% margin yields $262.73 contribution at full price versus $236.46 after a 10% recovery code (Δ $26.27). Email 1 ~71 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for use-cases/replenishment.astro: mobile distraction. $560 AOV at 48% margin yields $268.8 contribution at full price versus $239.23 after a 11% recovery code (Δ $29.57). Email 1 ~72 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for use-cases/replenishment.astro: BNPL drop. $561 AOV at 49% margin yields $274.89 contribution at full price versus $241.9 after a 12% recovery code (Δ $32.99). Email 1 ~73 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for use-cases/replenishment.astro: OOS variant. $562 AOV at 50% margin yields $281.0 contribution at full price versus $244.47 after a 13% recovery code (Δ $36.53). Email 1 ~74 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for use-cases/replenishment.astro: stacked coupon. $563 AOV at 51% margin yields $287.13 contribution at full price versus $246.93 after a 14% recovery code (Δ $40.2). Email 1 ~75 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for use-cases/replenishment.astro: shipping shock. $564 AOV at 52% margin yields $293.28 contribution at full price versus $249.29 after a 15% recovery code (Δ $43.99). Email 1 ~76 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for use-cases/replenishment.astro: gift sizing. $565 AOV at 53% margin yields $299.45 contribution at full price versus $251.54 after a 16% recovery code (Δ $47.91). Email 1 ~77 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for use-cases/replenishment.astro: MOQ block. $566 AOV at 54% margin yields $305.64 contribution at full price versus $253.68 after a 17% recovery code (Δ $51.96). Email 1 ~78 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for use-cases/replenishment.astro: mobile distraction. $588 AOV at 35% margin yields $205.8 contribution at full price versus $179.05 after a 13% recovery code (Δ $26.75). Email 1 ~100 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for use-cases/replenishment.astro: BNPL drop. $589 AOV at 36% margin yields $212.04 contribution at full price versus $182.35 after a 14% recovery code (Δ $29.69). Email 1 ~101 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for use-cases/replenishment.astro: OOS variant. $590 AOV at 37% margin yields $218.3 contribution at full price versus $185.56 after a 15% recovery code (Δ $32.74). Email 1 ~102 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 94 for use-cases/replenishment.astro: stacked coupon. $591 AOV at 38% margin yields $224.58 contribution at full price versus $188.65 after a 16% recovery code (Δ $35.93). Email 1 ~103 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 95 for use-cases/replenishment.astro: shipping shock. $592 AOV at 39% margin yields $230.88 contribution at full price versus $191.63 after a 17% recovery code (Δ $39.25). Email 1 ~104 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 96 for use-cases/replenishment.astro: gift sizing. $593 AOV at 40% margin yields $237.2 contribution at full price versus $194.5 after a 18% recovery code (Δ $42.7). Email 1 ~105 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 97 for use-cases/replenishment.astro: MOQ block. $594 AOV at 41% margin yields $243.54 contribution at full price versus $197.27 after a 19% recovery code (Δ $46.27). Email 1 ~106 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 98 for use-cases/replenishment.astro: mobile distraction. $595 AOV at 42% margin yields $249.9 contribution at full price versus $199.92 after a 20% recovery code (Δ $49.98). Email 1 ~107 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 99 for use-cases/replenishment.astro: BNPL drop. $596 AOV at 43% margin yields $256.28 contribution at full price versus $235.78 after a 8% recovery code (Δ $20.5). Email 1 ~108 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 100 for use-cases/replenishment.astro: OOS variant. $597 AOV at 44% margin yields $262.68 contribution at full price versus $239.04 after a 9% recovery code (Δ $23.64). Email 1 ~109 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 101 for use-cases/replenishment.astro: gift sizing. $714 AOV at 35% margin yields $249.9 contribution at full price versus $229.91 after a 8% recovery code (Δ $19.99). Email 1 ~30 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 102 for use-cases/replenishment.astro: MOQ block. $715 AOV at 36% margin yields $257.4 contribution at full price versus $234.23 after a 9% recovery code (Δ $23.17). Email 1 ~31 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 103 for use-cases/replenishment.astro: mobile distraction. $716 AOV at 37% margin yields $264.92 contribution at full price versus $238.43 after a 10% recovery code (Δ $26.49). Email 1 ~32 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 104 for use-cases/replenishment.astro: BNPL drop. $717 AOV at 38% margin yields $272.46 contribution at full price versus $242.49 after a 11% recovery code (Δ $29.97). Email 1 ~33 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 105 for use-cases/replenishment.astro: OOS variant. $718 AOV at 39% margin yields $280.02 contribution at full price versus $246.42 after a 12% recovery code (Δ $33.6). Email 1 ~34 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 106 for use-cases/replenishment.astro: stacked coupon. $719 AOV at 40% margin yields $287.6 contribution at full price versus $250.21 after a 13% recovery code (Δ $37.39). Email 1 ~35 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 107 for use-cases/replenishment.astro: shipping shock. $720 AOV at 41% margin yields $295.2 contribution at full price versus $253.87 after a 14% recovery code (Δ $41.33). Email 1 ~36 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 108 for use-cases/replenishment.astro: gift sizing. $721 AOV at 42% margin yields $302.82 contribution at full price versus $257.4 after a 15% recovery code (Δ $45.42). Email 1 ~37 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 109 for use-cases/replenishment.astro: MOQ block. $722 AOV at 43% margin yields $310.46 contribution at full price versus $260.79 after a 16% recovery code (Δ $49.67). Email 1 ~38 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 110 for use-cases/replenishment.astro: mobile distraction. $723 AOV at 44% margin yields $318.12 contribution at full price versus $264.04 after a 17% recovery code (Δ $54.08). Email 1 ~39 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 111 for use-cases/replenishment.astro: BNPL drop. $745 AOV at 66% margin yields $491.7 contribution at full price versus $427.78 after a 13% recovery code (Δ $63.92). Email 1 ~61 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: replenishment reminders
Best Shopify abandoned cart apps for replenishment reminders?
Top picks: klaviyo, sequenzy, omnisend, drip. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.
What triggers this workflow?
Days since last purchase of consumable SKU exceeds usage window
Recommended timing?
Reminder at 80% of expected consumption; follow-up at 100%; subscription upsell at 120% Lab variant for this page: email 1 ~68m, email 2 ~38h.
Exclusions?
Customers who already reordered; Subscription active on same SKU; Products with irregular usage patterns
Metrics to track?
Replenishment conversion rate, Days early/late vs optimal, Subscription conversion from reminder, Full-price replenishment rate
Common mistakes?
Universal 30-day reminder for all SKUs; Discounting replenishment by default; Ignoring subscription status
Margin math example?
$101 AOV, 62% margin: full-price $62.62 contribution vs $50.1 with 20% code.
How does this interact with cart recovery?
Job: time repeat purchases around actual product usage. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.