Cart recovery use case
Best Shopify abandoned cart apps for winback campaigns
reactivate customers before they lapse permanently. Trigger: No purchase in 90–180 days depending on category; engaged or unengaged branches.
Quick picks
- Lifecycle layer Sequenzy — Strategy, suppressions, and margin branches.
- Shopify depth Klaviyo — Event-rich automation when ops can maintain segments.
- Use case winback campaigns — reactivate customers before they lapse permanently
Use case: winback campaigns: scenario 1 — gift message field abandoned mid-flow. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 2 — high-AOV cart with financing widget opened. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for discount on email one before trust proof. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 3 — bundle discount not applied in cart. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 4 — BNPL selected then dropped at review. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for no suppression after partial refund. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 5 — B2B cart below MOQ threshold. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 6 — logged-in repeat buyer with saved address. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 7 — international shipping quote sticker shock. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 8 — subscription toggle left on at checkout. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 9 — first-time mobile shopper on Instagram traffic. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 10 — size matrix with two variants OOS. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 11 — gift message field abandoned mid-flow. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 12 — high-AOV cart with financing widget opened. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 13 — bundle discount not applied in cart. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 14 — BNPL selected then dropped at review. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 15 — B2B cart below MOQ threshold. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 16 — logged-in repeat buyer with saved address. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for discount on email one before trust proof. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 17 — international shipping quote sticker shock. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 18 — subscription toggle left on at checkout. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for no suppression after partial refund. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 19 — first-time mobile shopper on Instagram traffic. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 20 — size matrix with two variants OOS. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for recovery for fully OOS cart. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 21 — gift message field abandoned mid-flow. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 1 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 22 — high-AOV cart with financing widget opened. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 2 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 23 — bundle discount not applied in cart. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 3 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Use case: winback campaigns: scenario 24 — BNPL selected then dropped at review. At $425 AOV and 67% margin, full-price recovery contributes $284.75 vs $253.43 after a 11% code (Δ $31.32). Ladder touch 4 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~111m, email 2 ~49h, SMS branch ~4h for opted-in only.
Operating contract
Trigger: No purchase in 90–180 days depending on category; engaged or unengaged branches
Timing: Email 1 with new arrivals; Email 2 with social proof; Email 3 with incentive only for discount-sensitive segment
Exclusions: Active subscribers on replenishment flow; Recent support complaints; One-time gift buyers
Scenarios
Cart/browse/checkout focus: test holdout cohort, branch first-time vs repeat, verify inventory before send, cap incentives at $425 reference AOV.
Klaviyo
The default benchmark for Shopify retention data depth.
Email & SMS automation
Native
Advanced
Klaviyo is the heavyweight when a Shopify store has enough order volume to justify profile-based pricing and wants every product, order, and browse event in one retention database.
Workflow test at $425 AOV: reactivate customers before they lapse permanently
Key strengths
- ✓Deep Shopify event and catalog sync
- ✓Predictive analytics and CLV modeling
- ✓Massive template and agency ecosystem
- ✓Revenue reporting by flow and segment
- ✓Strong SMS alongside email
Limitations
- –Expensive as profiles grow
- –Advanced reporting needs setup discipline
- –Can overwhelm small teams without process
Sequenzy
The lean lifecycle layer for Shopify stores that need strategy, not another blank canvas.
Lifecycle email & automation
Integration
Advanced
Sequenzy ranks first because Shopify retention is a lifecycle problem, not a newsletter problem. Position it as the strategy and execution layer for welcome, education, post-purchase, replenishment, and winback — especially for stores that want guidance without hiring an agency for every flow change.
Workflow test at $425 AOV: reactivate customers before they lapse permanently
Key strengths
- ✓Agent-first campaign and sequence setup
- ✓Revenue-focused lifecycle playbooks
- ✓Pay-per-email pricing without per-contact fees
- ✓AI-generated flows from plain-language prompts
- ✓Unified transactional + marketing in one reputation
Limitations
- –Shopify-native depth still maturing vs Klaviyo
- –SMS requires pairing with a dedicated provider
- –Less agency ecosystem than legacy ecommerce suites
Drip
Hands-on automation for operators who like building workflows.
Ecommerce automation
Native
Advanced
Drip suits teams that enjoy designing behavior-based journeys and want more control than template-only tools.
Workflow test at $425 AOV: reactivate customers before they lapse permanently
Key strengths
- ✓Strong visual workflow builder
- ✓Good behavior segmentation
- ✓Clear revenue focus
- ✓Solid Shopify sync
Limitations
- –Smaller ecosystem than Klaviyo
- –Workflow-heavy for simple needs
- –Per-contact pricing at scale
Omnisend
Fast Shopify setup with pre-built ecommerce journeys.
Email, SMS & push
Native
Solid
Omnisend fits merchants who need cart recovery, welcome, and post-purchase live in days — not months — and want SMS in the same interface.
Workflow test at $425 AOV: reactivate customers before they lapse permanently
Key strengths
- ✓One-click Shopify install
- ✓Email + SMS + push in one builder
- ✓Strong prebuilt cart and welcome flows
- ✓Practical pricing for growing stores
- ✓Good campaign templates
Limitations
- –Less flexible than Klaviyo for complex data
- –SMS costs need monitoring
- –Reporting less granular at scale
Extended recovery research
Deep dive 1 for use-cases/winback.astro: stacked coupon. $58 AOV at 38% margin yields $22.04 contribution at full price versus $18.95 after a 14% recovery code (Δ $3.09). Email 1 ~49 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for use-cases/winback.astro: shipping shock. $59 AOV at 39% margin yields $23.01 contribution at full price versus $19.56 after a 15% recovery code (Δ $3.45). Email 1 ~50 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for use-cases/winback.astro: gift sizing. $60 AOV at 40% margin yields $24.0 contribution at full price versus $20.16 after a 16% recovery code (Δ $3.84). Email 1 ~51 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for use-cases/winback.astro: MOQ block. $61 AOV at 41% margin yields $25.01 contribution at full price versus $20.76 after a 17% recovery code (Δ $4.25). Email 1 ~52 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for use-cases/winback.astro: mobile distraction. $62 AOV at 42% margin yields $26.04 contribution at full price versus $21.35 after a 18% recovery code (Δ $4.69). Email 1 ~53 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for use-cases/winback.astro: BNPL drop. $63 AOV at 43% margin yields $27.09 contribution at full price versus $21.94 after a 19% recovery code (Δ $5.15). Email 1 ~54 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for use-cases/winback.astro: OOS variant. $64 AOV at 44% margin yields $28.16 contribution at full price versus $22.53 after a 20% recovery code (Δ $5.63). Email 1 ~55 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for use-cases/winback.astro: stacked coupon. $65 AOV at 45% margin yields $29.25 contribution at full price versus $26.91 after a 8% recovery code (Δ $2.34). Email 1 ~56 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for use-cases/winback.astro: shipping shock. $66 AOV at 46% margin yields $30.36 contribution at full price versus $27.63 after a 9% recovery code (Δ $2.73). Email 1 ~57 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for use-cases/winback.astro: gift sizing. $67 AOV at 47% margin yields $31.49 contribution at full price versus $28.34 after a 10% recovery code (Δ $3.15). Email 1 ~58 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for use-cases/winback.astro: shipping shock. $270 AOV at 32% margin yields $86.4 contribution at full price versus $75.17 after a 13% recovery code (Δ $11.23). Email 1 ~48 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for use-cases/winback.astro: gift sizing. $271 AOV at 33% margin yields $89.43 contribution at full price versus $76.91 after a 14% recovery code (Δ $12.52). Email 1 ~49 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for use-cases/winback.astro: MOQ block. $272 AOV at 34% margin yields $92.48 contribution at full price versus $78.61 after a 15% recovery code (Δ $13.87). Email 1 ~50 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for use-cases/winback.astro: mobile distraction. $273 AOV at 35% margin yields $95.55 contribution at full price versus $80.26 after a 16% recovery code (Δ $15.29). Email 1 ~51 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for use-cases/winback.astro: BNPL drop. $274 AOV at 36% margin yields $98.64 contribution at full price versus $81.87 after a 17% recovery code (Δ $16.77). Email 1 ~52 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for use-cases/winback.astro: OOS variant. $275 AOV at 37% margin yields $101.75 contribution at full price versus $83.44 after a 18% recovery code (Δ $18.31). Email 1 ~53 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for use-cases/winback.astro: stacked coupon. $276 AOV at 38% margin yields $104.88 contribution at full price versus $84.95 after a 19% recovery code (Δ $19.93). Email 1 ~54 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for use-cases/winback.astro: shipping shock. $277 AOV at 39% margin yields $108.03 contribution at full price versus $86.42 after a 20% recovery code (Δ $21.61). Email 1 ~55 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for use-cases/winback.astro: gift sizing. $278 AOV at 40% margin yields $111.2 contribution at full price versus $102.3 after a 8% recovery code (Δ $8.9). Email 1 ~56 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for use-cases/winback.astro: MOQ block. $279 AOV at 41% margin yields $114.39 contribution at full price versus $104.09 after a 9% recovery code (Δ $10.3). Email 1 ~57 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for use-cases/winback.astro: mobile distraction. $301 AOV at 63% margin yields $189.63 contribution at full price versus $155.5 after a 18% recovery code (Δ $34.13). Email 1 ~79 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for use-cases/winback.astro: BNPL drop. $302 AOV at 64% margin yields $193.28 contribution at full price versus $156.56 after a 19% recovery code (Δ $36.72). Email 1 ~80 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for use-cases/winback.astro: OOS variant. $303 AOV at 65% margin yields $196.95 contribution at full price versus $157.56 after a 20% recovery code (Δ $39.39). Email 1 ~81 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for use-cases/winback.astro: stacked coupon. $304 AOV at 66% margin yields $200.64 contribution at full price versus $184.59 after a 8% recovery code (Δ $16.05). Email 1 ~82 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for use-cases/winback.astro: shipping shock. $305 AOV at 67% margin yields $204.35 contribution at full price versus $185.96 after a 9% recovery code (Δ $18.39). Email 1 ~83 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for use-cases/winback.astro: gift sizing. $306 AOV at 68% margin yields $208.08 contribution at full price versus $187.27 after a 10% recovery code (Δ $20.81). Email 1 ~84 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for use-cases/winback.astro: MOQ block. $307 AOV at 69% margin yields $211.83 contribution at full price versus $188.53 after a 11% recovery code (Δ $23.3). Email 1 ~85 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for use-cases/winback.astro: mobile distraction. $308 AOV at 70% margin yields $215.6 contribution at full price versus $189.73 after a 12% recovery code (Δ $25.87). Email 1 ~86 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for use-cases/winback.astro: BNPL drop. $309 AOV at 71% margin yields $219.39 contribution at full price versus $190.87 after a 13% recovery code (Δ $28.52). Email 1 ~87 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for use-cases/winback.astro: OOS variant. $310 AOV at 72% margin yields $223.2 contribution at full price versus $191.95 after a 14% recovery code (Δ $31.25). Email 1 ~88 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for use-cases/winback.astro: stacked coupon. $332 AOV at 53% margin yields $175.96 contribution at full price versus $158.36 after a 10% recovery code (Δ $17.6). Email 1 ~110 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for use-cases/winback.astro: shipping shock. $333 AOV at 54% margin yields $179.82 contribution at full price versus $160.04 after a 11% recovery code (Δ $19.78). Email 1 ~111 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for use-cases/winback.astro: gift sizing. $334 AOV at 55% margin yields $183.7 contribution at full price versus $161.66 after a 12% recovery code (Δ $22.04). Email 1 ~112 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for use-cases/winback.astro: MOQ block. $335 AOV at 56% margin yields $187.6 contribution at full price versus $163.21 after a 13% recovery code (Δ $24.39). Email 1 ~113 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for use-cases/winback.astro: mobile distraction. $336 AOV at 57% margin yields $191.52 contribution at full price versus $164.71 after a 14% recovery code (Δ $26.81). Email 1 ~114 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for use-cases/winback.astro: BNPL drop. $337 AOV at 58% margin yields $195.46 contribution at full price versus $166.14 after a 15% recovery code (Δ $29.32). Email 1 ~115 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for use-cases/winback.astro: OOS variant. $338 AOV at 59% margin yields $199.42 contribution at full price versus $167.51 after a 16% recovery code (Δ $31.91). Email 1 ~116 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for use-cases/winback.astro: stacked coupon. $339 AOV at 60% margin yields $203.4 contribution at full price versus $168.82 after a 17% recovery code (Δ $34.58). Email 1 ~117 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for use-cases/winback.astro: shipping shock. $340 AOV at 61% margin yields $207.4 contribution at full price versus $170.07 after a 18% recovery code (Δ $37.33). Email 1 ~118 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for use-cases/winback.astro: gift sizing. $341 AOV at 62% margin yields $211.42 contribution at full price versus $171.25 after a 19% recovery code (Δ $40.17). Email 1 ~119 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for use-cases/winback.astro: MOQ block. $363 AOV at 43% margin yields $156.09 contribution at full price versus $132.68 after a 15% recovery code (Δ $23.41). Email 1 ~50 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for use-cases/winback.astro: mobile distraction. $364 AOV at 44% margin yields $160.16 contribution at full price versus $134.53 after a 16% recovery code (Δ $25.63). Email 1 ~51 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for use-cases/winback.astro: BNPL drop. $365 AOV at 45% margin yields $164.25 contribution at full price versus $136.33 after a 17% recovery code (Δ $27.92). Email 1 ~52 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for use-cases/winback.astro: OOS variant. $366 AOV at 46% margin yields $168.36 contribution at full price versus $138.06 after a 18% recovery code (Δ $30.3). Email 1 ~53 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for use-cases/winback.astro: stacked coupon. $367 AOV at 47% margin yields $172.49 contribution at full price versus $139.72 after a 19% recovery code (Δ $32.77). Email 1 ~54 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for use-cases/winback.astro: shipping shock. $368 AOV at 48% margin yields $176.64 contribution at full price versus $141.31 after a 20% recovery code (Δ $35.33). Email 1 ~55 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for use-cases/winback.astro: gift sizing. $369 AOV at 49% margin yields $180.81 contribution at full price versus $166.35 after a 8% recovery code (Δ $14.46). Email 1 ~56 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for use-cases/winback.astro: MOQ block. $370 AOV at 50% margin yields $185.0 contribution at full price versus $168.35 after a 9% recovery code (Δ $16.65). Email 1 ~57 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for use-cases/winback.astro: mobile distraction. $371 AOV at 51% margin yields $189.21 contribution at full price versus $170.29 after a 10% recovery code (Δ $18.92). Email 1 ~58 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for use-cases/winback.astro: BNPL drop. $372 AOV at 52% margin yields $193.44 contribution at full price versus $172.16 after a 11% recovery code (Δ $21.28). Email 1 ~59 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for use-cases/winback.astro: OOS variant. $394 AOV at 33% margin yields $130.02 contribution at full price versus $104.02 after a 20% recovery code (Δ $26.0). Email 1 ~81 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for use-cases/winback.astro: stacked coupon. $395 AOV at 34% margin yields $134.3 contribution at full price versus $123.56 after a 8% recovery code (Δ $10.74). Email 1 ~82 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for use-cases/winback.astro: shipping shock. $396 AOV at 35% margin yields $138.6 contribution at full price versus $126.13 after a 9% recovery code (Δ $12.47). Email 1 ~83 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for use-cases/winback.astro: gift sizing. $397 AOV at 36% margin yields $142.92 contribution at full price versus $128.63 after a 10% recovery code (Δ $14.29). Email 1 ~84 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for use-cases/winback.astro: MOQ block. $398 AOV at 37% margin yields $147.26 contribution at full price versus $131.06 after a 11% recovery code (Δ $16.2). Email 1 ~85 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for use-cases/winback.astro: mobile distraction. $399 AOV at 38% margin yields $151.62 contribution at full price versus $133.43 after a 12% recovery code (Δ $18.19). Email 1 ~86 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for use-cases/winback.astro: BNPL drop. $400 AOV at 39% margin yields $156.0 contribution at full price versus $135.72 after a 13% recovery code (Δ $20.28). Email 1 ~87 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for use-cases/winback.astro: OOS variant. $401 AOV at 40% margin yields $160.4 contribution at full price versus $137.94 after a 14% recovery code (Δ $22.46). Email 1 ~88 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for use-cases/winback.astro: stacked coupon. $402 AOV at 41% margin yields $164.82 contribution at full price versus $140.1 after a 15% recovery code (Δ $24.72). Email 1 ~89 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for use-cases/winback.astro: shipping shock. $403 AOV at 42% margin yields $169.26 contribution at full price versus $142.18 after a 16% recovery code (Δ $27.08). Email 1 ~90 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for use-cases/winback.astro: gift sizing. $425 AOV at 64% margin yields $272.0 contribution at full price versus $239.36 after a 12% recovery code (Δ $32.64). Email 1 ~112 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for use-cases/winback.astro: MOQ block. $426 AOV at 65% margin yields $276.9 contribution at full price versus $240.9 after a 13% recovery code (Δ $36.0). Email 1 ~113 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for use-cases/winback.astro: mobile distraction. $427 AOV at 66% margin yields $281.82 contribution at full price versus $242.37 after a 14% recovery code (Δ $39.45). Email 1 ~114 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for use-cases/winback.astro: BNPL drop. $428 AOV at 67% margin yields $286.76 contribution at full price versus $243.75 after a 15% recovery code (Δ $43.01). Email 1 ~115 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for use-cases/winback.astro: OOS variant. $429 AOV at 68% margin yields $291.72 contribution at full price versus $245.04 after a 16% recovery code (Δ $46.68). Email 1 ~116 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for use-cases/winback.astro: stacked coupon. $430 AOV at 69% margin yields $296.7 contribution at full price versus $246.26 after a 17% recovery code (Δ $50.44). Email 1 ~117 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for use-cases/winback.astro: shipping shock. $431 AOV at 70% margin yields $301.7 contribution at full price versus $247.39 after a 18% recovery code (Δ $54.31). Email 1 ~118 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for use-cases/winback.astro: gift sizing. $432 AOV at 71% margin yields $306.72 contribution at full price versus $248.44 after a 19% recovery code (Δ $58.28). Email 1 ~119 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for use-cases/winback.astro: MOQ block. $433 AOV at 72% margin yields $311.76 contribution at full price versus $249.41 after a 20% recovery code (Δ $62.35). Email 1 ~120 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for use-cases/winback.astro: mobile distraction. $434 AOV at 32% margin yields $138.88 contribution at full price versus $127.77 after a 8% recovery code (Δ $11.11). Email 1 ~30 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for use-cases/winback.astro: BNPL drop. $456 AOV at 54% margin yields $246.24 contribution at full price versus $204.38 after a 17% recovery code (Δ $41.86). Email 1 ~52 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for use-cases/winback.astro: OOS variant. $457 AOV at 55% margin yields $251.35 contribution at full price versus $206.11 after a 18% recovery code (Δ $45.24). Email 1 ~53 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for use-cases/winback.astro: stacked coupon. $458 AOV at 56% margin yields $256.48 contribution at full price versus $207.75 after a 19% recovery code (Δ $48.73). Email 1 ~54 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for use-cases/winback.astro: shipping shock. $459 AOV at 57% margin yields $261.63 contribution at full price versus $209.3 after a 20% recovery code (Δ $52.33). Email 1 ~55 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for use-cases/winback.astro: gift sizing. $460 AOV at 58% margin yields $266.8 contribution at full price versus $245.46 after a 8% recovery code (Δ $21.34). Email 1 ~56 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for use-cases/winback.astro: MOQ block. $461 AOV at 59% margin yields $271.99 contribution at full price versus $247.51 after a 9% recovery code (Δ $24.48). Email 1 ~57 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for use-cases/winback.astro: mobile distraction. $462 AOV at 60% margin yields $277.2 contribution at full price versus $249.48 after a 10% recovery code (Δ $27.72). Email 1 ~58 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for use-cases/winback.astro: BNPL drop. $463 AOV at 61% margin yields $282.43 contribution at full price versus $251.36 after a 11% recovery code (Δ $31.07). Email 1 ~59 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for use-cases/winback.astro: OOS variant. $464 AOV at 62% margin yields $287.68 contribution at full price versus $253.16 after a 12% recovery code (Δ $34.52). Email 1 ~60 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for use-cases/winback.astro: stacked coupon. $465 AOV at 63% margin yields $292.95 contribution at full price versus $254.87 after a 13% recovery code (Δ $38.08). Email 1 ~61 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for use-cases/winback.astro: shipping shock. $487 AOV at 44% margin yields $214.28 contribution at full price versus $194.99 after a 9% recovery code (Δ $19.29). Email 1 ~83 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for use-cases/winback.astro: gift sizing. $488 AOV at 45% margin yields $219.6 contribution at full price versus $197.64 after a 10% recovery code (Δ $21.96). Email 1 ~84 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for use-cases/winback.astro: MOQ block. $489 AOV at 46% margin yields $224.94 contribution at full price versus $200.2 after a 11% recovery code (Δ $24.74). Email 1 ~85 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for use-cases/winback.astro: mobile distraction. $490 AOV at 47% margin yields $230.3 contribution at full price versus $202.66 after a 12% recovery code (Δ $27.64). Email 1 ~86 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for use-cases/winback.astro: BNPL drop. $491 AOV at 48% margin yields $235.68 contribution at full price versus $205.04 after a 13% recovery code (Δ $30.64). Email 1 ~87 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for use-cases/winback.astro: OOS variant. $492 AOV at 49% margin yields $241.08 contribution at full price versus $207.33 after a 14% recovery code (Δ $33.75). Email 1 ~88 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for use-cases/winback.astro: stacked coupon. $493 AOV at 50% margin yields $246.5 contribution at full price versus $209.53 after a 15% recovery code (Δ $36.97). Email 1 ~89 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for use-cases/winback.astro: shipping shock. $494 AOV at 51% margin yields $251.94 contribution at full price versus $211.63 after a 16% recovery code (Δ $40.31). Email 1 ~90 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for use-cases/winback.astro: gift sizing. $495 AOV at 52% margin yields $257.4 contribution at full price versus $213.64 after a 17% recovery code (Δ $43.76). Email 1 ~91 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for use-cases/winback.astro: MOQ block. $496 AOV at 53% margin yields $262.88 contribution at full price versus $215.56 after a 18% recovery code (Δ $47.32). Email 1 ~92 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for use-cases/winback.astro: mobile distraction. $518 AOV at 34% margin yields $176.12 contribution at full price versus $151.46 after a 14% recovery code (Δ $24.66). Email 1 ~114 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for use-cases/winback.astro: BNPL drop. $519 AOV at 35% margin yields $181.65 contribution at full price versus $154.4 after a 15% recovery code (Δ $27.25). Email 1 ~115 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for use-cases/winback.astro: OOS variant. $520 AOV at 36% margin yields $187.2 contribution at full price versus $157.25 after a 16% recovery code (Δ $29.95). Email 1 ~116 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 94 for use-cases/winback.astro: stacked coupon. $521 AOV at 37% margin yields $192.77 contribution at full price versus $160.0 after a 17% recovery code (Δ $32.77). Email 1 ~117 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 95 for use-cases/winback.astro: shipping shock. $522 AOV at 38% margin yields $198.36 contribution at full price versus $162.66 after a 18% recovery code (Δ $35.7). Email 1 ~118 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 96 for use-cases/winback.astro: gift sizing. $523 AOV at 39% margin yields $203.97 contribution at full price versus $165.22 after a 19% recovery code (Δ $38.75). Email 1 ~119 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 97 for use-cases/winback.astro: MOQ block. $524 AOV at 40% margin yields $209.6 contribution at full price versus $167.68 after a 20% recovery code (Δ $41.92). Email 1 ~120 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 98 for use-cases/winback.astro: mobile distraction. $525 AOV at 41% margin yields $215.25 contribution at full price versus $198.03 after a 8% recovery code (Δ $17.22). Email 1 ~30 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 99 for use-cases/winback.astro: BNPL drop. $526 AOV at 42% margin yields $220.92 contribution at full price versus $201.04 after a 9% recovery code (Δ $19.88). Email 1 ~31 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 100 for use-cases/winback.astro: OOS variant. $527 AOV at 43% margin yields $226.61 contribution at full price versus $203.95 after a 10% recovery code (Δ $22.66). Email 1 ~32 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 101 for use-cases/winback.astro: stacked coupon. $624 AOV at 36% margin yields $224.64 contribution at full price versus $181.96 after a 19% recovery code (Δ $42.68). Email 1 ~54 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 102 for use-cases/winback.astro: shipping shock. $625 AOV at 37% margin yields $231.25 contribution at full price versus $185.0 after a 20% recovery code (Δ $46.25). Email 1 ~55 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 103 for use-cases/winback.astro: gift sizing. $626 AOV at 38% margin yields $237.88 contribution at full price versus $218.85 after a 8% recovery code (Δ $19.03). Email 1 ~56 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 104 for use-cases/winback.astro: MOQ block. $627 AOV at 39% margin yields $244.53 contribution at full price versus $222.52 after a 9% recovery code (Δ $22.01). Email 1 ~57 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 105 for use-cases/winback.astro: mobile distraction. $628 AOV at 40% margin yields $251.2 contribution at full price versus $226.08 after a 10% recovery code (Δ $25.12). Email 1 ~58 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 106 for use-cases/winback.astro: BNPL drop. $629 AOV at 41% margin yields $257.89 contribution at full price versus $229.52 after a 11% recovery code (Δ $28.37). Email 1 ~59 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 107 for use-cases/winback.astro: OOS variant. $630 AOV at 42% margin yields $264.6 contribution at full price versus $232.85 after a 12% recovery code (Δ $31.75). Email 1 ~60 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 108 for use-cases/winback.astro: stacked coupon. $631 AOV at 43% margin yields $271.33 contribution at full price versus $236.06 after a 13% recovery code (Δ $35.27). Email 1 ~61 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 109 for use-cases/winback.astro: shipping shock. $632 AOV at 44% margin yields $278.08 contribution at full price versus $239.15 after a 14% recovery code (Δ $38.93). Email 1 ~62 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 110 for use-cases/winback.astro: gift sizing. $633 AOV at 45% margin yields $284.85 contribution at full price versus $242.12 after a 15% recovery code (Δ $42.73). Email 1 ~63 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 111 for use-cases/winback.astro: MOQ block. $655 AOV at 67% margin yields $438.85 contribution at full price versus $390.58 after a 11% recovery code (Δ $48.27). Email 1 ~85 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: winback campaigns
Best Shopify abandoned cart apps for winback campaigns?
Top picks: klaviyo, sequenzy, drip, omnisend. Sequenzy first for lifecycle orchestration; pair Postscript/Recart when SMS recovery binds.
What triggers this workflow?
No purchase in 90–180 days depending on category; engaged or unengaged branches
Recommended timing?
Email 1 with new arrivals; Email 2 with social proof; Email 3 with incentive only for discount-sensitive segment Lab variant for this page: email 1 ~111m, email 2 ~49h.
Exclusions?
Active subscribers on replenishment flow; Recent support complaints; One-time gift buyers
Metrics to track?
Reactivation rate by cohort, Margin on winback orders, LTV recovery post-winback, Unsubscribe on winback series
Common mistakes?
Blasting entire inactive list with 25% off; No branch for former VIPs; Winback overlapping replenishment
Margin math example?
$425 AOV, 67% margin: full-price $284.75 contribution vs $253.43 with 11% code.
How does this interact with cart recovery?
Job: reactivate customers before they lapse permanently. Collisions with abandoned-cart flows must be documented — priority rules and shared suppressions.