Rank #3 · SMS marketing
Postscript review for Shopify abandoned cart recovery
SMS-native recovery and campaigns for Shopify DTC. Rating 4.7/5. Brands treating SMS as a revenue channel with compliance guardrails
Verdict
- Pricing Usage-based — Plan + per-message costs
- Shopify depth Native — Automation: Solid
- Cart recovery Priority depth — Test at $118 AOV with 39% margin.
Postscript cart recovery review: scenario 1 — size matrix with two variants OOS. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 2 — gift message field abandoned mid-flow. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 3 — high-AOV cart with financing widget opened. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for discount on email one before trust proof. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 4 — bundle discount not applied in cart. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 5 — BNPL selected then dropped at review. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for no suppression after partial refund. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 6 — B2B cart below MOQ threshold. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 7 — logged-in repeat buyer with saved address. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for recovery for fully OOS cart. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 8 — international shipping quote sticker shock. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for duplicate SMS and email within 20 minutes. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 9 — subscription toggle left on at checkout. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for welcome discount stacking with cart code. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 10 — first-time mobile shopper on Instagram traffic. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for discount on email one before trust proof. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 11 — size matrix with two variants OOS. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for SMS after 9pm local without quiet hours. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 12 — gift message field abandoned mid-flow. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for no suppression after partial refund. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 13 — high-AOV cart with financing widget opened. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for attribution credit on would-have-returned orders. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 14 — bundle discount not applied in cart. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for recovery for fully OOS cart. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 15 — BNPL selected then dropped at review. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for duplicate SMS and email within 20 minutes. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 16 — B2B cart below MOQ threshold. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for welcome discount stacking with cart code. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 17 — logged-in repeat buyer with saved address. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for discount on email one before trust proof. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 18 — international shipping quote sticker shock. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for SMS after 9pm local without quiet hours. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 19 — subscription toggle left on at checkout. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for no suppression after partial refund. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 20 — first-time mobile shopper on Instagram traffic. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for attribution credit on would-have-returned orders. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 21 — size matrix with two variants OOS. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for recovery for fully OOS cart. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 22 — gift message field abandoned mid-flow. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for duplicate SMS and email within 20 minutes. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 23 — high-AOV cart with financing widget opened. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for welcome discount stacking with cart code. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 24 — bundle discount not applied in cart. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for discount on email one before trust proof. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 25 — BNPL selected then dropped at review. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for SMS after 9pm local without quiet hours. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 26 — B2B cart below MOQ threshold. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for no suppression after partial refund. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 27 — logged-in repeat buyer with saved address. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for attribution credit on would-have-returned orders. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 28 — international shipping quote sticker shock. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for recovery for fully OOS cart. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 29 — subscription toggle left on at checkout. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for duplicate SMS and email within 20 minutes. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 30 — first-time mobile shopper on Instagram traffic. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for welcome discount stacking with cart code. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 31 — size matrix with two variants OOS. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 3 favors push nudge; watch for discount on email one before trust proof. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 32 — gift message field abandoned mid-flow. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 4 favors no-discount assist; watch for SMS after 9pm local without quiet hours. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 33 — high-AOV cart with financing widget opened. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 1 favors email proof; watch for no suppression after partial refund. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Postscript cart recovery review: scenario 34 — bundle discount not applied in cart. At $118 AOV and 39% margin, full-price recovery contributes $46.02 vs $38.2 after a 17% code (Δ $7.82). Ladder touch 2 favors SMS urgency; watch for attribution credit on would-have-returned orders. Email 1 ~65m, email 2 ~20h, SMS branch ~7h for opted-in only.
Cart recovery workflow tests
Test A — $118 mixed cart: Email 1 65m no discount; Email 2 20h objection handling; SMS 7h if opted in. Full-price contribution $46.02 vs 17% path $38.2.
Test B — repeat buyer: suppress incentive branch; assistance-only copy; verify purchase exit <15m.
Test C — OOS variant: suppress or swap SKU; never urgency on unavailable inventory.
Test D — holdout 5%: compare messaged vs control purchase rate over 30 days.
Pros
- +Shopify-focused SMS automations
- +Strong compliance tooling
- +Two-way conversations
- +Good cart recovery via SMS
Cons
- −SMS-first, not full email
- −Cost discipline critical at scale
- −Requires email pairing for full lifecycle
Extended recovery research
Deep dive 1 for apps/postscript.astro: OOS variant. $139 AOV at 36% margin yields $50.04 contribution at full price versus $41.03 after a 18% recovery code (Δ $9.01). Email 1 ~40 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 2 for apps/postscript.astro: stacked coupon. $140 AOV at 37% margin yields $51.8 contribution at full price versus $41.96 after a 19% recovery code (Δ $9.84). Email 1 ~41 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 3 for apps/postscript.astro: shipping shock. $141 AOV at 38% margin yields $53.58 contribution at full price versus $42.86 after a 20% recovery code (Δ $10.72). Email 1 ~42 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 4 for apps/postscript.astro: gift sizing. $142 AOV at 39% margin yields $55.38 contribution at full price versus $50.95 after a 8% recovery code (Δ $4.43). Email 1 ~43 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 5 for apps/postscript.astro: MOQ block. $143 AOV at 40% margin yields $57.2 contribution at full price versus $52.05 after a 9% recovery code (Δ $5.15). Email 1 ~44 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 6 for apps/postscript.astro: mobile distraction. $144 AOV at 41% margin yields $59.04 contribution at full price versus $53.14 after a 10% recovery code (Δ $5.9). Email 1 ~45 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 7 for apps/postscript.astro: BNPL drop. $145 AOV at 42% margin yields $60.9 contribution at full price versus $54.2 after a 11% recovery code (Δ $6.7). Email 1 ~46 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 8 for apps/postscript.astro: OOS variant. $146 AOV at 43% margin yields $62.78 contribution at full price versus $55.25 after a 12% recovery code (Δ $7.53). Email 1 ~47 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 9 for apps/postscript.astro: stacked coupon. $147 AOV at 44% margin yields $64.68 contribution at full price versus $56.27 after a 13% recovery code (Δ $8.41). Email 1 ~48 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 10 for apps/postscript.astro: shipping shock. $148 AOV at 45% margin yields $66.6 contribution at full price versus $57.28 after a 14% recovery code (Δ $9.32). Email 1 ~49 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 11 for apps/postscript.astro: BNPL drop. $372 AOV at 52% margin yields $193.44 contribution at full price versus $154.75 after a 20% recovery code (Δ $38.69). Email 1 ~42 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 12 for apps/postscript.astro: OOS variant. $373 AOV at 53% margin yields $197.69 contribution at full price versus $181.87 after a 8% recovery code (Δ $15.82). Email 1 ~43 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 13 for apps/postscript.astro: stacked coupon. $374 AOV at 54% margin yields $201.96 contribution at full price versus $183.78 after a 9% recovery code (Δ $18.18). Email 1 ~44 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 14 for apps/postscript.astro: shipping shock. $375 AOV at 55% margin yields $206.25 contribution at full price versus $185.62 after a 10% recovery code (Δ $20.63). Email 1 ~45 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 15 for apps/postscript.astro: gift sizing. $376 AOV at 56% margin yields $210.56 contribution at full price versus $187.4 after a 11% recovery code (Δ $23.16). Email 1 ~46 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 16 for apps/postscript.astro: MOQ block. $377 AOV at 57% margin yields $214.89 contribution at full price versus $189.1 after a 12% recovery code (Δ $25.79). Email 1 ~47 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 17 for apps/postscript.astro: mobile distraction. $378 AOV at 58% margin yields $219.24 contribution at full price versus $190.74 after a 13% recovery code (Δ $28.5). Email 1 ~48 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 18 for apps/postscript.astro: BNPL drop. $379 AOV at 59% margin yields $223.61 contribution at full price versus $192.3 after a 14% recovery code (Δ $31.31). Email 1 ~49 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 19 for apps/postscript.astro: OOS variant. $380 AOV at 60% margin yields $228.0 contribution at full price versus $193.8 after a 15% recovery code (Δ $34.2). Email 1 ~50 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 20 for apps/postscript.astro: stacked coupon. $381 AOV at 61% margin yields $232.41 contribution at full price versus $195.22 after a 16% recovery code (Δ $37.19). Email 1 ~51 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 21 for apps/postscript.astro: shipping shock. $403 AOV at 42% margin yields $169.26 contribution at full price versus $148.95 after a 12% recovery code (Δ $20.31). Email 1 ~73 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 22 for apps/postscript.astro: gift sizing. $404 AOV at 43% margin yields $173.72 contribution at full price versus $151.14 after a 13% recovery code (Δ $22.58). Email 1 ~74 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 23 for apps/postscript.astro: MOQ block. $405 AOV at 44% margin yields $178.2 contribution at full price versus $153.25 after a 14% recovery code (Δ $24.95). Email 1 ~75 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 24 for apps/postscript.astro: mobile distraction. $406 AOV at 45% margin yields $182.7 contribution at full price versus $155.29 after a 15% recovery code (Δ $27.41). Email 1 ~76 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 25 for apps/postscript.astro: BNPL drop. $407 AOV at 46% margin yields $187.22 contribution at full price versus $157.26 after a 16% recovery code (Δ $29.96). Email 1 ~77 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 26 for apps/postscript.astro: OOS variant. $408 AOV at 47% margin yields $191.76 contribution at full price versus $159.16 after a 17% recovery code (Δ $32.6). Email 1 ~78 minutes, email 2 ~28 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 27 for apps/postscript.astro: stacked coupon. $409 AOV at 48% margin yields $196.32 contribution at full price versus $160.98 after a 18% recovery code (Δ $35.34). Email 1 ~79 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 28 for apps/postscript.astro: shipping shock. $410 AOV at 49% margin yields $200.9 contribution at full price versus $162.73 after a 19% recovery code (Δ $38.17). Email 1 ~80 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 29 for apps/postscript.astro: gift sizing. $411 AOV at 50% margin yields $205.5 contribution at full price versus $164.4 after a 20% recovery code (Δ $41.1). Email 1 ~81 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 30 for apps/postscript.astro: MOQ block. $412 AOV at 51% margin yields $210.12 contribution at full price versus $193.31 after a 8% recovery code (Δ $16.81). Email 1 ~82 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 31 for apps/postscript.astro: mobile distraction. $434 AOV at 32% margin yields $138.88 contribution at full price versus $115.27 after a 17% recovery code (Δ $23.61). Email 1 ~104 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 32 for apps/postscript.astro: BNPL drop. $435 AOV at 33% margin yields $143.55 contribution at full price versus $117.71 after a 18% recovery code (Δ $25.84). Email 1 ~105 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 33 for apps/postscript.astro: OOS variant. $436 AOV at 34% margin yields $148.24 contribution at full price versus $120.07 after a 19% recovery code (Δ $28.17). Email 1 ~106 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 34 for apps/postscript.astro: stacked coupon. $437 AOV at 35% margin yields $152.95 contribution at full price versus $122.36 after a 20% recovery code (Δ $30.59). Email 1 ~107 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 35 for apps/postscript.astro: shipping shock. $438 AOV at 36% margin yields $157.68 contribution at full price versus $145.07 after a 8% recovery code (Δ $12.61). Email 1 ~108 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 36 for apps/postscript.astro: gift sizing. $439 AOV at 37% margin yields $162.43 contribution at full price versus $147.81 after a 9% recovery code (Δ $14.62). Email 1 ~109 minutes, email 2 ~23 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 37 for apps/postscript.astro: MOQ block. $440 AOV at 38% margin yields $167.2 contribution at full price versus $150.48 after a 10% recovery code (Δ $16.72). Email 1 ~110 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 38 for apps/postscript.astro: mobile distraction. $441 AOV at 39% margin yields $171.99 contribution at full price versus $153.07 after a 11% recovery code (Δ $18.92). Email 1 ~111 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 39 for apps/postscript.astro: BNPL drop. $442 AOV at 40% margin yields $176.8 contribution at full price versus $155.58 after a 12% recovery code (Δ $21.22). Email 1 ~112 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 40 for apps/postscript.astro: OOS variant. $443 AOV at 41% margin yields $181.63 contribution at full price versus $158.02 after a 13% recovery code (Δ $23.61). Email 1 ~113 minutes, email 2 ~27 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 41 for apps/postscript.astro: stacked coupon. $465 AOV at 63% margin yields $292.95 contribution at full price versus $266.58 after a 9% recovery code (Δ $26.37). Email 1 ~44 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 42 for apps/postscript.astro: shipping shock. $466 AOV at 64% margin yields $298.24 contribution at full price versus $268.42 after a 10% recovery code (Δ $29.82). Email 1 ~45 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 43 for apps/postscript.astro: gift sizing. $467 AOV at 65% margin yields $303.55 contribution at full price versus $270.16 after a 11% recovery code (Δ $33.39). Email 1 ~46 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 44 for apps/postscript.astro: MOQ block. $468 AOV at 66% margin yields $308.88 contribution at full price versus $271.81 after a 12% recovery code (Δ $37.07). Email 1 ~47 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 45 for apps/postscript.astro: mobile distraction. $469 AOV at 67% margin yields $314.23 contribution at full price versus $273.38 after a 13% recovery code (Δ $40.85). Email 1 ~48 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 46 for apps/postscript.astro: BNPL drop. $470 AOV at 68% margin yields $319.6 contribution at full price versus $274.86 after a 14% recovery code (Δ $44.74). Email 1 ~49 minutes, email 2 ~18 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 47 for apps/postscript.astro: OOS variant. $471 AOV at 69% margin yields $324.99 contribution at full price versus $276.24 after a 15% recovery code (Δ $48.75). Email 1 ~50 minutes, email 2 ~19 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 48 for apps/postscript.astro: stacked coupon. $472 AOV at 70% margin yields $330.4 contribution at full price versus $277.54 after a 16% recovery code (Δ $52.86). Email 1 ~51 minutes, email 2 ~20 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 49 for apps/postscript.astro: shipping shock. $473 AOV at 71% margin yields $335.83 contribution at full price versus $278.74 after a 17% recovery code (Δ $57.09). Email 1 ~52 minutes, email 2 ~21 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 50 for apps/postscript.astro: gift sizing. $474 AOV at 72% margin yields $341.28 contribution at full price versus $279.85 after a 18% recovery code (Δ $61.43). Email 1 ~53 minutes, email 2 ~22 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 51 for apps/postscript.astro: MOQ block. $496 AOV at 53% margin yields $262.88 contribution at full price versus $226.08 after a 14% recovery code (Δ $36.8). Email 1 ~75 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 52 for apps/postscript.astro: mobile distraction. $497 AOV at 54% margin yields $268.38 contribution at full price versus $228.12 after a 15% recovery code (Δ $40.26). Email 1 ~76 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 53 for apps/postscript.astro: BNPL drop. $498 AOV at 55% margin yields $273.9 contribution at full price versus $230.08 after a 16% recovery code (Δ $43.82). Email 1 ~77 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 54 for apps/postscript.astro: OOS variant. $499 AOV at 56% margin yields $279.44 contribution at full price versus $231.94 after a 17% recovery code (Δ $47.5). Email 1 ~78 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 55 for apps/postscript.astro: stacked coupon. $500 AOV at 57% margin yields $285.0 contribution at full price versus $233.7 after a 18% recovery code (Δ $51.3). Email 1 ~79 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 56 for apps/postscript.astro: shipping shock. $501 AOV at 58% margin yields $290.58 contribution at full price versus $235.37 after a 19% recovery code (Δ $55.21). Email 1 ~80 minutes, email 2 ~49 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 57 for apps/postscript.astro: gift sizing. $502 AOV at 59% margin yields $296.18 contribution at full price versus $236.94 after a 20% recovery code (Δ $59.24). Email 1 ~81 minutes, email 2 ~50 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 58 for apps/postscript.astro: MOQ block. $503 AOV at 60% margin yields $301.8 contribution at full price versus $277.66 after a 8% recovery code (Δ $24.14). Email 1 ~82 minutes, email 2 ~51 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 59 for apps/postscript.astro: mobile distraction. $504 AOV at 61% margin yields $307.44 contribution at full price versus $279.77 after a 9% recovery code (Δ $27.67). Email 1 ~83 minutes, email 2 ~16 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 60 for apps/postscript.astro: BNPL drop. $505 AOV at 62% margin yields $313.1 contribution at full price versus $281.79 after a 10% recovery code (Δ $31.31). Email 1 ~84 minutes, email 2 ~17 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 61 for apps/postscript.astro: OOS variant. $527 AOV at 43% margin yields $226.61 contribution at full price versus $183.55 after a 19% recovery code (Δ $43.06). Email 1 ~106 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 62 for apps/postscript.astro: stacked coupon. $528 AOV at 44% margin yields $232.32 contribution at full price versus $185.86 after a 20% recovery code (Δ $46.46). Email 1 ~107 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 63 for apps/postscript.astro: shipping shock. $529 AOV at 45% margin yields $238.05 contribution at full price versus $219.01 after a 8% recovery code (Δ $19.04). Email 1 ~108 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 64 for apps/postscript.astro: gift sizing. $530 AOV at 46% margin yields $243.8 contribution at full price versus $221.86 after a 9% recovery code (Δ $21.94). Email 1 ~109 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 65 for apps/postscript.astro: MOQ block. $531 AOV at 47% margin yields $249.57 contribution at full price versus $224.61 after a 10% recovery code (Δ $24.96). Email 1 ~110 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 66 for apps/postscript.astro: mobile distraction. $532 AOV at 48% margin yields $255.36 contribution at full price versus $227.27 after a 11% recovery code (Δ $28.09). Email 1 ~111 minutes, email 2 ~44 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 67 for apps/postscript.astro: BNPL drop. $533 AOV at 49% margin yields $261.17 contribution at full price versus $229.83 after a 12% recovery code (Δ $31.34). Email 1 ~112 minutes, email 2 ~45 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 68 for apps/postscript.astro: OOS variant. $534 AOV at 50% margin yields $267.0 contribution at full price versus $232.29 after a 13% recovery code (Δ $34.71). Email 1 ~113 minutes, email 2 ~46 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 69 for apps/postscript.astro: stacked coupon. $535 AOV at 51% margin yields $272.85 contribution at full price versus $234.65 after a 14% recovery code (Δ $38.2). Email 1 ~114 minutes, email 2 ~47 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 70 for apps/postscript.astro: shipping shock. $536 AOV at 52% margin yields $278.72 contribution at full price versus $236.91 after a 15% recovery code (Δ $41.81). Email 1 ~115 minutes, email 2 ~48 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 71 for apps/postscript.astro: gift sizing. $558 AOV at 33% margin yields $184.14 contribution at full price versus $163.88 after a 11% recovery code (Δ $20.26). Email 1 ~46 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 72 for apps/postscript.astro: MOQ block. $559 AOV at 34% margin yields $190.06 contribution at full price versus $167.25 after a 12% recovery code (Δ $22.81). Email 1 ~47 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 73 for apps/postscript.astro: mobile distraction. $560 AOV at 35% margin yields $196.0 contribution at full price versus $170.52 after a 13% recovery code (Δ $25.48). Email 1 ~48 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 74 for apps/postscript.astro: BNPL drop. $561 AOV at 36% margin yields $201.96 contribution at full price versus $173.69 after a 14% recovery code (Δ $28.27). Email 1 ~49 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 75 for apps/postscript.astro: OOS variant. $562 AOV at 37% margin yields $207.94 contribution at full price versus $176.75 after a 15% recovery code (Δ $31.19). Email 1 ~50 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 76 for apps/postscript.astro: stacked coupon. $563 AOV at 38% margin yields $213.94 contribution at full price versus $179.71 after a 16% recovery code (Δ $34.23). Email 1 ~51 minutes, email 2 ~39 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 77 for apps/postscript.astro: shipping shock. $564 AOV at 39% margin yields $219.96 contribution at full price versus $182.57 after a 17% recovery code (Δ $37.39). Email 1 ~52 minutes, email 2 ~40 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 78 for apps/postscript.astro: gift sizing. $565 AOV at 40% margin yields $226.0 contribution at full price versus $185.32 after a 18% recovery code (Δ $40.68). Email 1 ~53 minutes, email 2 ~41 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 79 for apps/postscript.astro: MOQ block. $566 AOV at 41% margin yields $232.06 contribution at full price versus $187.97 after a 19% recovery code (Δ $44.09). Email 1 ~54 minutes, email 2 ~42 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 80 for apps/postscript.astro: mobile distraction. $567 AOV at 42% margin yields $238.14 contribution at full price versus $190.51 after a 20% recovery code (Δ $47.63). Email 1 ~55 minutes, email 2 ~43 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 81 for apps/postscript.astro: BNPL drop. $589 AOV at 64% margin yields $376.96 contribution at full price versus $316.65 after a 16% recovery code (Δ $60.31). Email 1 ~77 minutes, email 2 ~29 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 82 for apps/postscript.astro: OOS variant. $590 AOV at 65% margin yields $383.5 contribution at full price versus $318.31 after a 17% recovery code (Δ $65.19). Email 1 ~78 minutes, email 2 ~30 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 83 for apps/postscript.astro: stacked coupon. $591 AOV at 66% margin yields $390.06 contribution at full price versus $319.85 after a 18% recovery code (Δ $70.21). Email 1 ~79 minutes, email 2 ~31 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 84 for apps/postscript.astro: shipping shock. $592 AOV at 67% margin yields $396.64 contribution at full price versus $321.28 after a 19% recovery code (Δ $75.36). Email 1 ~80 minutes, email 2 ~32 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 85 for apps/postscript.astro: gift sizing. $593 AOV at 68% margin yields $403.24 contribution at full price versus $322.59 after a 20% recovery code (Δ $80.65). Email 1 ~81 minutes, email 2 ~33 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 86 for apps/postscript.astro: MOQ block. $594 AOV at 69% margin yields $409.86 contribution at full price versus $377.07 after a 8% recovery code (Δ $32.79). Email 1 ~82 minutes, email 2 ~34 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 87 for apps/postscript.astro: mobile distraction. $595 AOV at 70% margin yields $416.5 contribution at full price versus $379.01 after a 9% recovery code (Δ $37.49). Email 1 ~83 minutes, email 2 ~35 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 88 for apps/postscript.astro: BNPL drop. $596 AOV at 71% margin yields $423.16 contribution at full price versus $380.84 after a 10% recovery code (Δ $42.32). Email 1 ~84 minutes, email 2 ~36 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 89 for apps/postscript.astro: OOS variant. $597 AOV at 72% margin yields $429.84 contribution at full price versus $382.56 after a 11% recovery code (Δ $47.28). Email 1 ~85 minutes, email 2 ~37 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 90 for apps/postscript.astro: stacked coupon. $598 AOV at 32% margin yields $191.36 contribution at full price versus $168.4 after a 12% recovery code (Δ $22.96). Email 1 ~86 minutes, email 2 ~38 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 91 for apps/postscript.astro: shipping shock. $620 AOV at 54% margin yields $334.8 contribution at full price versus $308.02 after a 8% recovery code (Δ $26.78). Email 1 ~108 minutes, email 2 ~24 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 92 for apps/postscript.astro: gift sizing. $621 AOV at 55% margin yields $341.55 contribution at full price versus $310.81 after a 9% recovery code (Δ $30.74). Email 1 ~109 minutes, email 2 ~25 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
Deep dive 93 for apps/postscript.astro: MOQ block. $622 AOV at 56% margin yields $348.32 contribution at full price versus $313.49 after a 10% recovery code (Δ $34.83). Email 1 ~110 minutes, email 2 ~26 hours, SMS only with documented TCPA opt-in, frequency cap three touches per seven days, exit on purchase within fifteen minutes.
FAQ
FAQ: {app.name} cart recovery
Is Postscript good for Shopify abandoned cart recovery? (Q1)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $118 AOV test cart, recovery ladder email 1 65m / email 2 20h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q2)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $121 AOV test cart, recovery ladder email 1 66m / email 2 21h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q3)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $124 AOV test cart, recovery ladder email 1 67m / email 2 22h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q4)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $127 AOV test cart, recovery ladder email 1 68m / email 2 23h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q5)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $130 AOV test cart, recovery ladder email 1 69m / email 2 24h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q6)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $133 AOV test cart, recovery ladder email 1 70m / email 2 25h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q7)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $136 AOV test cart, recovery ladder email 1 71m / email 2 26h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q8)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $139 AOV test cart, recovery ladder email 1 72m / email 2 27h. Channels: sms, marketing, cart recovery.
Is Postscript good for Shopify abandoned cart recovery? (Q9)
Postscript belongs in the stack when checkout recovery and flash-sale urgency need SMS, not email alone. At $142 AOV test cart, recovery ladder email 1 73m / email 2 28h. Channels: sms, marketing, cart recovery.